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- MediaMath by Infillion
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- MediaMath by Infillion-vs-Roku OneView (formerly Dataxu)
Compare MediaMath by Infillion and Roku OneView (formerly Dataxu) 
At a Glance
Market Segments
Mid-Market (50.0% of reviews)
Mid-Market (40.5% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
MediaMath by Infillion
Star Rating
(124)3.9 out of 5
Market Segments
Mid-Market (50.0% of reviews)
Entry-Level Pricing
No pricing available
Learn more about MediaMath by InfillionRoku OneView (formerly Dataxu)
Star Rating
(86)3.8 out of 5
Market Segments
Mid-Market (40.5% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Roku OneView (formerly Dataxu)Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that MediaMath by Infillion excels in 1st-Party Data Integration with a score of 8.4, while Roku OneView (formerly Dataxu) shines in 2nd-Party Data Integration, achieving a higher score of 9.0. This indicates that MediaMath is particularly strong in leveraging first-party data sources, which is crucial for personalized marketing strategies.
- Reviewers mention that MediaMath's Audience Segmentation feature is rated at 8.2, highlighting its effectiveness in targeting specific demographics. In contrast, Roku OneView's Audience Segmentation is rated lower at 7.2, suggesting that users may find MediaMath more capable in this area.
- G2 users note that Roku OneView offers superior Data Export Tools, scoring 9.4 compared to MediaMath's 7.0. This feature is essential for users who need to analyze and share data across different platforms efficiently.
- Users on G2 report that MediaMath's Campaign Optimization feature is rated at 7.8, while Roku OneView's is slightly lower at 7.4. This suggests that MediaMath may provide more effective tools for optimizing advertising campaigns, which is critical for maximizing ROI.
- Reviewers mention that both platforms have strong Mobile Functionality, with MediaMath scoring 7.3 and Roku OneView at 7.7. However, users report that Roku OneView's mobile capabilities, particularly in Mobile Rich Media Capabilities, are rated higher at 7.5, indicating a better experience for mobile advertising.
- Users say that MediaMath's Quality of Support is rated at 8.0, which is slightly lower than Roku OneView's 8.3. This suggests that users may find Roku OneView to be more responsive and helpful when it comes to customer support, an important factor for ongoing software use.
Pricing
Entry-Level Pricing
MediaMath by Infillion
No pricing availableRoku OneView (formerly Dataxu)
No pricing availableFree Trial
MediaMath by Infillion
No trial information availableRoku OneView (formerly Dataxu)
No trial information availableRatings
Meets Requirements
7.6
108
7.6
79
Ease of Use
7.5
106
7.1
77
Ease of Setup
7.5
53
7.0
46
Ease of Admin
7.6
48
7.3
45
Quality of Support
8.0
108
8.3
77
Has the product been a good partner in doing business?
8.2
55
8.1
50
Product Direction (% positive)
8.0
106
7.4
80
Features by Category
Channel Functionality
8.2
78
8.0
67
Platform Interoperability
Not enough data
Not enough data
Campaign Management
7.9
91
|
Verified
7.1
64
|
Verified
7.8
93
|
Verified
7.4
69
|
Verified
8.1
81
8.5
49
|
Verified
6.7
81
|
Verified
6.4
58
|
Verified
7.0
75
|
Verified
6.8
56
|
Verified
7.6
73
7.8
65
|
Verified
7.2
72
7.7
62
|
Verified
8.0
81
8.5
68
|
Verified
7.9
92
|
Verified
8.0
71
|
Verified
7.3
81
|
Verified
7.3
60
|
Verified
7.0
62
|
Verified
7.7
49
|
Verified
7.4
24
7.0
38
|
Verified
7.1
25
7.5
30
|
Verified
Targeting
8.2
93
|
Verified
8.0
73
|
Verified
8.5
89
|
Verified
8.5
71
|
Verified
8.1
88
|
Verified
8.0
68
|
Verified
7.9
74
7.6
60
|
Verified
Platform
7.2
66
|
Verified
7.1
37
|
Verified
7.1
82
|
Verified
7.3
61
|
Verified
8.0
80
|
Verified
Feature Not Available
7.6
90
|
Verified
8.0
69
|
Verified
7.6
74
|
Verified
7.8
54
|
Verified
7.1
73
|
Verified
6.9
55
|
Verified
7.0
74
|
Verified
7.1
53
|
Verified
7.7
55
|
Verified
7.6
35
|
Verified
6.8
73
|
Verified
6.6
45
|
Verified
Data Integration
8.4
16
8.8
8
7.7
11
9.0
5
8.4
16
7.4
7
7.2
9
Not enough data
7.7
10
9.3
5
Feature Not Available
9.4
6
Data Analysis & Optimization
8.2
19
7.2
10
6.6
19
7.7
10
7.5
17
7.2
10
6.3
18
9.0
10
Platform
6.9
15
8.1
6
8.2
17
8.5
10
Feature Not Available
8.5
10
8.0
14
7.9
8
8.0
11
7.9
8
Platform Interoperability
Not enough data
Not enough data
Mobile Functionality
7.3
43
7.7
52
Campaign Management
7.9
91
|
Verified
7.1
64
|
Verified
7.8
93
|
Verified
7.4
69
|
Verified
8.1
81
8.5
49
|
Verified
6.7
81
|
Verified
6.4
58
|
Verified
7.0
75
|
Verified
6.8
56
|
Verified
7.6
73
7.8
65
|
Verified
7.2
72
7.7
62
|
Verified
8.0
81
8.5
68
|
Verified
7.9
92
|
Verified
8.0
71
|
Verified
7.3
81
|
Verified
7.3
60
|
Verified
7.0
62
|
Verified
7.7
49
|
Verified
7.4
24
7.0
38
|
Verified
7.1
25
7.5
30
|
Verified
Targeting
8.2
93
|
Verified
8.0
73
|
Verified
8.5
89
|
Verified
8.5
71
|
Verified
8.1
88
|
Verified
8.0
68
|
Verified
7.9
74
7.6
60
|
Verified
Mobile
7.1
40
7.1
42
7.4
24
7.0
38
|
Verified
7.1
25
7.5
30
|
Verified
Platform
7.2
66
|
Verified
7.1
37
|
Verified
7.1
82
|
Verified
7.3
61
|
Verified
8.0
80
|
Verified
Feature Not Available
7.6
90
|
Verified
8.0
69
|
Verified
7.6
74
|
Verified
7.8
54
|
Verified
7.1
73
|
Verified
6.9
55
|
Verified
7.0
74
|
Verified
7.1
53
|
Verified
7.7
55
|
Verified
7.6
35
|
Verified
6.8
73
|
Verified
6.6
45
|
Verified
Platform Interoperability
Not enough data
Not enough data
Video Functionality
7.3
37
8.0
47
Campaign Management
7.9
91
|
Verified
7.1
64
|
Verified
7.8
93
|
Verified
7.4
69
|
Verified
8.1
81
8.5
49
|
Verified
6.7
81
|
Verified
6.4
58
|
Verified
7.0
75
|
Verified
6.8
56
|
Verified
7.6
73
7.8
65
|
Verified
7.2
72
7.7
62
|
Verified
8.0
81
8.5
68
|
Verified
7.9
92
|
Verified
8.0
71
|
Verified
7.3
81
|
Verified
7.3
60
|
Verified
7.0
62
|
Verified
7.7
49
|
Verified
7.4
24
7.0
38
|
Verified
7.1
25
7.5
30
|
Verified
Targeting
8.2
93
|
Verified
8.0
73
|
Verified
8.5
89
|
Verified
8.5
71
|
Verified
8.1
88
|
Verified
8.0
68
|
Verified
7.9
74
7.6
60
|
Verified
Platform
7.2
66
|
Verified
7.1
37
|
Verified
7.1
82
|
Verified
7.3
61
|
Verified
8.0
80
|
Verified
Feature Not Available
7.6
90
|
Verified
8.0
69
|
Verified
7.6
74
|
Verified
7.8
54
|
Verified
7.1
73
|
Verified
6.9
55
|
Verified
7.0
74
|
Verified
7.1
53
|
Verified
7.7
55
|
Verified
7.6
35
|
Verified
6.8
73
|
Verified
6.6
45
|
Verified
Platform Interoperability
Not enough data
Not enough data
Social Functionality
Feature Not Available
Not enough data
Campaign Management
7.9(won by 0.8)
91
|
Verified
7.1
64
|
Verified
7.8(won by 0.4)
93
|
Verified
7.4
69
|
Verified
8.1
81
8.5(won by 0.4)
49
|
Verified
6.7(won by 0.3)
81
|
Verified
6.4
58
|
Verified
7.0(won by 0.2)
75
|
Verified
6.8
56
|
Verified
7.6
73
7.8(won by 0.2)
65
|
Verified
7.2
72
7.7(won by 0.5)
62
|
Verified
8.0
81
8.5(won by 0.5)
68
|
Verified
7.9
92
|
Verified
8.0(won by 0.1)
71
|
Verified
7.3(tied score)
81
|
Verified
7.3(tied score)
60
|
Verified
7.0
62
|
Verified
7.7(won by 0.7)
49
|
Verified
7.4(won by 0.4)
24
7.0
38
|
Verified
7.1
25
7.5(won by 0.4)
30
|
Verified
Targeting
8.2(won by 0.2)
93
|
Verified
8.0
73
|
Verified
8.5(tied score)
89
|
Verified
8.5(tied score)
71
|
Verified
8.1(won by 0.1)
88
|
Verified
8.0
68
|
Verified
7.9(won by 0.3)
74
7.6
60
|
Verified
Platform
7.2(won by 0.1)
66
|
Verified
7.1
37
|
Verified
7.1
82
|
Verified
7.3(won by 0.2)
61
|
Verified
8.0(won by default)
80
|
Verified
Feature Not Available
7.6
90
|
Verified
8.0(won by 0.4)
69
|
Verified
7.6
74
|
Verified
7.8(won by 0.2)
54
|
Verified
7.1(won by 0.2)
73
|
Verified
6.9
55
|
Verified
7.0
74
|
Verified
7.1(won by 0.1)
53
|
Verified
7.7(won by 0.1)
55
|
Verified
7.6
35
|
Verified
6.8(won by 0.2)
73
|
Verified
6.6
45
|
Verified
Demand Side Platforms
Not enough data
Not enough data
Campaign Management
7.9
91
|
Verified
7.1
64
|
Verified
7.8
93
|
Verified
7.4
69
|
Verified
8.1
81
8.5
49
|
Verified
6.7
81
|
Verified
6.4
58
|
Verified
7.0
75
|
Verified
6.8
56
|
Verified
7.6
73
7.8
65
|
Verified
7.2
72
7.7
62
|
Verified
8.0
81
8.5
68
|
Verified
7.9
92
|
Verified
8.0
71
|
Verified
7.3
81
|
Verified
7.3
60
|
Verified
7.0
62
|
Verified
7.7
49
|
Verified
7.4
24
7.0
38
|
Verified
7.1
25
7.5
30
|
Verified
Targeting
8.2
93
|
Verified
8.0
73
|
Verified
8.5
89
|
Verified
8.5
71
|
Verified
8.1
88
|
Verified
8.0
68
|
Verified
7.9
74
7.6
60
|
Verified
Demand Side Platforms
8.1
55
|
Verified
7.9
39
|
Verified
6.8
56
|
Verified
6.8
39
|
Verified
6.8
41
|
Verified
8.0
34
|
Verified
Platform
7.2
66
|
Verified
7.1
37
|
Verified
7.1
82
|
Verified
7.3
61
|
Verified
8.0
80
|
Verified
Feature Not Available
7.6
90
|
Verified
8.0
69
|
Verified
7.6
74
|
Verified
7.8
54
|
Verified
7.1
73
|
Verified
6.9
55
|
Verified
7.0
74
|
Verified
7.1
53
|
Verified
7.7
55
|
Verified
7.6
35
|
Verified
6.8
73
|
Verified
6.6
45
|
Verified
Categories
Categories
Shared Categories
MediaMath by Infillion and Roku OneView (formerly Dataxu) are categorized as Cross-Channel Advertising, Data Management Platform (DMP), Demand Side Platform (DSP), Display Advertising, Mobile Advertising, and Video Advertising
Unique Categories
MediaMath by Infillion is categorized as Social Media Advertising
Roku OneView (formerly Dataxu) has no unique categories
Reviews
Reviewers' Company Size
MediaMath by Infillion
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Roku OneView (formerly Dataxu)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
63.5%
Internet
16.5%
Retail
1.7%
Publishing
1.7%
Online Media
1.7%
Other
14.8%
Marketing and Advertising
63.1%
Hospital & Health Care
7.1%
Broadcast Media
6.0%
Sports
2.4%
Information Technology and Services
2.4%
Other
19.0%
Most Helpful Reviews
MediaMath by Infillion
Most Helpful Favorable Review
Verified User in Marketing and Advertising
MediaMath produced great results for our clients, delivering outstanding ROI. The platform allowed us to upload creatives and target pixels quickly and easily. The support team at MediaMath were responsive and helped us regularly.
Most Helpful Critical Review
Sammy A.
Verified User in Internet
I think that the Mediamath platform is designed for Agency Trading Desks rather than Advertisers directly. A lot of the features that are released are futures that would benefit an Agency Trading Desk. A lot of the custom features that you would want as an...
Roku OneView (formerly Dataxu)
Most Helpful Favorable Review
Jiajie (Sean) P.
Verified User in Marketing and Advertising
They have a wide range of offline 3rd party data that informs audience in detail. They are very good at re-targeting the audience they is part of the core target. They are also good at syncing some target from offline to online base on their purchase...
Most Helpful Critical Review
Verified User in Marketing and Advertising
The platform itself makes for a very winded conversation to explain to others what is being accomplished and why this over others.
Verified User in Marketing and Advertising
MediaMath produced great results for our clients, delivering outstanding ROI. The platform allowed us to upload creatives and target pixels quickly and easily. The support team at MediaMath were responsive and helped us regularly.
Jiajie (Sean) P.
Verified User in Marketing and Advertising
They have a wide range of offline 3rd party data that informs audience in detail. They are very good at re-targeting the audience they is part of the core target. They are also good at syncing some target from offline to online base on their purchase...
Sammy A.
Verified User in Internet
I think that the Mediamath platform is designed for Agency Trading Desks rather than Advertisers directly. A lot of the features that are released are futures that would benefit an Agency Trading Desk. A lot of the custom features that you would want as an...
Verified User in Marketing and Advertising
The platform itself makes for a very winded conversation to explain to others what is being accomplished and why this over others.
Alternatives
Discussions
MediaMath by Infillion has no discussions with answers
Roku OneView (formerly Dataxu) has no discussions with answers
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