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At a Glance
Magical
Magical
Star Rating
(74)4.8 out of 5
Market Segments
Mid-Market (42.0% of reviews)
Information
Entry-Level Pricing
No pricing available
Learn more about Magical
Zapier
Zapier
Star Rating
(1,337)4.5 out of 5
Market Segments
Small-Business (67.6% of reviews)
Information
Entry-Level Pricing
Free
Browse all 5 pricing plans
AI Generated Summary
AI-generated. Powered by real user reviews.
  • Users report that Zapier excels in its extensive library of pre-built connectors, making it easy to integrate with a wide range of applications, while Magical's focus on text expansion and automation shines through its user-friendly interface and seamless setup process.
  • Reviewers mention that Zapier's real-time integration capabilities are robust, allowing for efficient workflows, whereas Magical's strength lies in its AI text generation features, which users find particularly useful for content creation and summarization.
  • G2 users highlight that Zapier's ease of use is rated at 8.6, but Magical surpasses this with a score of 9.4, indicating that users find Magical's interface more intuitive and accessible for everyday tasks.
  • Users on G2 report that while Zapier has a solid quality of support rated at 8.3, Magical's support is rated higher at 9.2, suggesting that users feel more satisfied with the assistance they receive when using Magical.
  • Reviewers say that Zapier's flexibility in creating custom connectors is a significant advantage for developers, but users mention that Magical's features like the citation finder and style editor are particularly beneficial for content-focused users.
  • Users report that Zapier's product direction is rated at 8.7, indicating room for improvement, while Magical's higher score of 9.5 suggests a more positive outlook on its future developments and enhancements.
Featured Products
Pricing
Entry-Level Pricing
Magical
No pricing available
Zapier
Free
Free
Browse all 5 pricing plans
Free Trial
Magical
Free Trial is available
Zapier
Free Trial is available
Ratings
Meets Requirements
9.4
52
9.0
1,079
Ease of Use
9.4
52
8.6
1,100
Ease of Setup
10.0
8
8.6
586
Ease of Admin
9.8
7
8.8
537
Quality of Support
9.2
37
8.3
889
Has the product been a good partner in doing business?
10.0
7
8.7
494
Product Direction (% positive)
9.5
46
8.8
1,044
Features by Category
9.3
83
Not enough data
Grammar
9.0
7
Not enough data
8.8
8
Not enough data
9.2
8
Not enough data
Formatting
8.6
6
Not enough data
9.2
8
Not enough data
9.8
7
Not enough data
Content
9.8
7
Not enough data
9.8
7
Not enough data
9.5
7
Not enough data
Product Type
9.1
9
Not enough data
9.3
9
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9
87
Not enough data
Setup
9.3
12
Not enough data
9.0
13
Not enough data
9.2
12
Not enough data
8.8
12
Not enough data
Management
8.5
13
Not enough data
8.5
12
Not enough data
8.8
13
Not enough data
Generative AI
Feature Not Available
Not enough data
Not enough data
9.0
1,591
Development
Not enough data
9.0
342
Not enough data
9.1
65
|
Verified
Not enough data
9.4
68
|
Verified
Not enough data
9.4
69
|
Verified
Not enough data
9.2
68
|
Verified
Not enough data
9.1
54
Not enough data
8.8
51
Management
Not enough data
9.1
72
|
Verified
Not enough data
8.8
68
|
Verified
Not enough data
9.2
69
|
Verified
Not enough data
9.2
69
|
Verified
Not enough data
8.6
55
Security
Not enough data
9.3
66
|
Verified
Not enough data
9.2
69
|
Verified
Not enough data
9.1
65
|
Verified
Integration Options
Not enough data
9.2
64
|
Verified
Not enough data
8.7
63
|
Verified
Not enough data
8.9
60
|
Verified
Not enough data
8.7
56
|
Verified
Deployment
Not enough data
9.0
50
Not enough data
9.0
48
Not enough data
Not enough data
Audio
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Video
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Image
Not enough data
Not enough data
Not enough data
Not enough data
Text
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform - Text Expanders
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Magical
Magical
Zapier
Zapier
Magical and Zapier are categorized as iPaaS and Productivity Bots
Unique Categories
Zapier
Zapier is categorized as API Marketplace
Reviews
Reviewers' Company Size
Magical
Magical
Small-Business(50 or fewer emp.)
39.1%
Mid-Market(51-1000 emp.)
42.0%
Enterprise(> 1000 emp.)
18.8%
Zapier
Zapier
Small-Business(50 or fewer emp.)
67.6%
Mid-Market(51-1000 emp.)
26.2%
Enterprise(> 1000 emp.)
6.1%
Reviewers' Industry
Magical
Magical
Hospital & Health Care
8.7%
Consumer Services
8.7%
Education Management
7.2%
Information Technology and Services
5.8%
Computer Software
5.8%
Other
63.8%
Zapier
Zapier
Marketing and Advertising
17.4%
Information Technology and Services
11.4%
Computer Software
9.7%
Internet
5.0%
Financial Services
3.2%
Other
53.3%
Most Helpful Reviews
Magical
Magical
Most Helpful Favorable Review
Verified User
G
Verified User in Information Technology and Services

As a CSM, I repeatedly have to update my CRM daily from LinkedIn. Magical makes this really is to do with its transfers feature. Beyond that, I've saved several hours of time creating shortcuts for customer responses and taking sales notes. I have all sorts...

Most Helpful Critical Review
JB
Jonathan B.
Verified User in Insurance

I haven't come across any dislikes. The pop-up can be annoying, but I can most likely adjust those settings. Really, I haven't put the time into it to function specifically to my needs. It and I don't have enough communication data to have an opinion, but I...

Zapier
Zapier
Most Helpful Favorable Review
Matthew W.
MW
Matthew W.
Verified User in Computer Software

I wasn't really sure what Zapier was for until I started digging around in the web application. Eventually I was able to come up with ideas to problems I didn't even know I had. There's a great interface for adding two types of software a company might use...

Most Helpful Critical Review
Michael R.
MR
Michael R.
Verified User in Information Technology and Services

We signed up for a trial which has 'unlimited' tasks for 2 weeks. We 'ran out' of those 'unlimited' tasks in 4 days. We were already planning on upgrading to their infrastructure plan, and would have even been happy had they let us know 'hey, you're...

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Magical
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Zapier
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Discussions
Magical
Magical Discussions
Monty the Mongoose crying
Magical has no discussions with answers
Zapier
Zapier Discussions
What is the best way to implement this system in a small business?
3 comments
Verified User
G2
The implementation of this tool would not be tough. We took around 2 weeks to automate using Zapier. Read more
What is Zapier used for?
3 comments
Stef B.
SB
Zapier is the information superhighway for your data. It has become the productivity tool of choice for small to large businesses. Connecting your current...Read more
How good is Zapier?
2 comments
JS
I find Zapier easy to use and a very good interface.Read more