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At a Glance
Market Segments
Mid-Market (60.7% of reviews)
Mid-Market (45.9% of reviews)
Entry-Level Pricing
No pricing available
$25.00 1 User Per Month
Looker
Star Rating
(1,580)4.4 out of 5
Market Segments
Mid-Market (60.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about LookerSalesforce Sales Cloud
Star Rating
(25,306)4.4 out of 5
Market Segments
Mid-Market (45.9% of reviews)
Pros & Cons
Entry-Level Pricing
$25.00 1 User Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Salesforce Sales Cloud excels in Cross-system Integration with a score of 8.7, allowing seamless connectivity with various applications, while Looker, with a score of 7.7, is noted to have some limitations in this area.
- Reviewers mention that Salesforce Sales Cloud's Quality of Support is highly rated at 8.1, with many users appreciating the responsiveness and helpfulness of the support team, whereas Looker scores higher at 8.6, indicating a more favorable support experience.
- G2 users highlight that Salesforce Sales Cloud offers robust Lead Scoring features, scoring 8.5, which helps sales teams prioritize leads effectively, while Looker, with a score of 8.3, provides decent scoring but lacks some advanced functionalities.
- Users on G2 report that Salesforce Sales Cloud shines in Live Pipeline Management with a score of 8.7, providing real-time insights into sales processes, while Looker, scoring 8.4, offers good features but may not be as comprehensive in this aspect.
- Reviewers mention that Salesforce Sales Cloud's Adaptive Learning capabilities score 8.5, helping users to optimize their sales strategies over time, while Looker, with a lower score of 6.7, is seen as less effective in adapting to user needs.
- Users say that both platforms perform well in Interactive Dashboards, with Salesforce Sales Cloud scoring 8.7 and Looker at 8.8, but Looker is often praised for its visually appealing and customizable dashboard options.
Pricing
Entry-Level Pricing
Looker
No pricing availableSalesforce Sales Cloud
Starter Edition
$25.00
1 User Per Month
Out-of-the-box CRM for up to 10 users
- Automatic data capture
- Lead Management
- Opportunity Management
Free Trial
Looker
Free Trial is available
Salesforce Sales Cloud
Free Trial is available
Ratings
Meets Requirements
8.7
1,082
8.8
13,797
Ease of Use
8.2
1,087
8.2
17,777
Ease of Setup
8.2
566
7.8
8,741
Ease of Admin
8.3
429
7.9
4,445
Quality of Support
8.6
920
8.1
12,035
Has the product been a good partner in doing business?
8.9
407
8.4
4,408
Product Direction (% positive)
8.8
1,014
8.2
13,471
Features by Category
Sales Force Automation
Not enough data
8.8
9456
|
Verified
Not enough data
8.3
6391
|
Verified
Not enough data
8.7
9176
|
Verified
Not enough data
8.3
9431
|
Verified
Not enough data
8.0
7313
|
Verified
Not enough data
8.2
7604
|
Verified
Not enough data
8.0
6752
|
Verified
Not enough data
8.1
6652
|
Verified
Not enough data
8.3
7403
|
Verified
Marketing Automation
Not enough data
8.0
6664
|
Verified
Not enough data
8.1
6986
|
Verified
Not enough data
8.5
8014
|
Verified
Not enough data
7.9
5424
Customer Support
Not enough data
8.3
6809
|
Verified
Not enough data
8.1
6382
|
Verified
Not enough data
8.2
6779
|
Verified
Not enough data
8.0
5495
|
Verified
Not enough data
8.2
5985
|
Verified
Reporting & Analytics
Not enough data
8.5
8933
|
Verified
Not enough data
8.5
9120
|
Verified
Not enough data
8.2
7427
|
Verified
Mobile & Social
Not enough data
7.9
5615
|
Verified
Not enough data
7.8
5246
|
Verified
Not enough data
7.7
6095
|
Verified
Platform
Not enough data
8.5
3586
|
Verified
Not enough data
8.5
3594
|
Verified
Not enough data
8.6
3618
|
Verified
Not enough data
8.4
2895
|
Verified
Not enough data
8.5
3168
|
Verified
Not enough data
8.1
3189
|
Verified
Not enough data
8.7
3594
|
Verified
Not enough data
8.1
3023
Integration
Not enough data
8.5
2600
|
Verified
Not enough data
8.5
3053
|
Verified
Not enough data
8.5
2890
|
Verified
Generative AI
Not enough data
7.6
883
Agentic AI - CRM
Not enough data
7.9
245
Not enough data
7.9
245
Not enough data
8.2
242
Not enough data
8.0
239
Not enough data
8.0
237
Not enough data
8.1
239
Not enough data
8.2
241
Reports
8.6
657
|
Verified
Not enough data
8.2
614
|
Verified
Not enough data
8.2
653
|
Verified
Not enough data
8.3
526
|
Verified
Not enough data
8.7
655
|
Verified
Not enough data
Self Service
8.4
619
|
Verified
Not enough data
8.6
635
|
Verified
Not enough data
8.4
608
|
Verified
Not enough data
8.1
614
|
Verified
Not enough data
8.3
586
|
Verified
Not enough data
7.7
499
|
Verified
Not enough data
Advanced Analytics
7.6
428
|
Verified
Not enough data
8.4
627
|
Verified
Not enough data
8.0
510
|
Verified
Not enough data
Building Reports
8.3
384
|
Verified
Not enough data
8.3
392
|
Verified
Not enough data
8.0
354
|
Verified
Not enough data
8.1
328
|
Verified
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
8.6
657
|
Verified
Not enough data
8.2
614
|
Verified
Not enough data
8.2
653
|
Verified
Not enough data
8.3
526
|
Verified
Not enough data
8.7
655
|
Verified
Not enough data
Reports
8.5
108
Not enough data
8.5
107
Not enough data
8.0
102
Not enough data
Generative AI
7.0
101
Not enough data
7.1
101
Not enough data
Visualization
8.5
111
Not enough data
8.4
110
Not enough data
8.6
111
Not enough data
8.3
110
Not enough data
Data Updates
8.1
108
Not enough data
8.3
106
Not enough data
Collaboration
8.4
107
Not enough data
8.0
107
Not enough data
8.0
103
Not enough data
Data Updates
7.9
138
Not enough data
8.0
141
Not enough data
8.5
144
Not enough data
Reports
8.6
657
|
Verified
Not enough data
8.2
614
|
Verified
Not enough data
8.2
653
|
Verified
Not enough data
8.3
526
|
Verified
Not enough data
8.7
655
|
Verified
Not enough data
Data Preparation
8.4
281
|
Verified
Not enough data
8.2
259
|
Verified
Not enough data
Data Modeling and Blending
8.4
309
|
Verified
Not enough data
8.7
326
|
Verified
Not enough data
8.3
309
|
Verified
Not enough data
Generative AI
7.1
88
Not enough data
7.1
86
Not enough data
Agentic AI - Analytics Platforms
7.2
39
Not enough data
7.3
38
Not enough data
7.3
38
Not enough data
7.1
39
Not enough data
7.3
39
Not enough data
7.4
38
Not enough data
7.6
37
Not enough data
Self Service
8.4
619
|
Verified
Not enough data
8.6
635
|
Verified
Not enough data
8.4
608
|
Verified
Not enough data
8.1
614
|
Verified
Not enough data
8.3
586
|
Verified
Not enough data
7.7
499
|
Verified
Not enough data
Deployment & Integration - Analytics Platforms
8.0
35
Not enough data
8.1
34
Not enough data
7.7
33
Not enough data
8.3
34
Not enough data
Advanced Analytics
7.6
428
|
Verified
Not enough data
8.4
627
|
Verified
Not enough data
8.0
510
|
Verified
Not enough data
Performance & Scalability - Analytics Platforms
8.1
35
Not enough data
7.9
34
Not enough data
Advanced Analytics & Modeling - Analytics Platforms
7.8
34
Not enough data
7.2
34
Not enough data
7.3
34
Not enough data
Agentic AI Capabilities - Analytics Platforms
7.2
34
Not enough data
7.5
34
Not enough data
7.7
34
Not enough data
7.4
34
Not enough data
Personalized Intelligence - Analytics Platforms
7.7
34
Not enough data
7.2
35
Not enough data
7.6
34
Not enough data
Building Reports
8.3
384
|
Verified
Not enough data
8.3
392
|
Verified
Not enough data
8.0
354
|
Verified
Not enough data
8.1
328
|
Verified
Not enough data
Reports
8.6
657
|
Verified
Not enough data
8.2
614
|
Verified
Not enough data
8.2
653
|
Verified
Not enough data
8.3
526
|
Verified
Not enough data
8.7
655
|
Verified
Not enough data
Self Service
8.4
619
|
Verified
Not enough data
8.6
635
|
Verified
Not enough data
8.4
608
|
Verified
Not enough data
8.1
614
|
Verified
Not enough data
8.3
586
|
Verified
Not enough data
7.7
499
|
Verified
Not enough data
Building Reports
8.3
384
|
Verified
Not enough data
8.3
392
|
Verified
Not enough data
8.0
354
|
Verified
Not enough data
8.1
328
|
Verified
Not enough data
Metrics
8.8
238
Not enough data
8.7
238
Not enough data
8.4
223
Not enough data
8.3
225
Not enough data
8.4
214
Not enough data
8.3
224
Not enough data
8.4
218
Not enough data
8.5
229
Not enough data
8.3
221
Not enough data
Reporting
8.4
240
Not enough data
Feature Not Available
Not enough data
8.6
241
Not enough data
8.5
244
Not enough data
8.1
198
Not enough data
8.4
204
Not enough data
9.0
253
Not enough data
Other
8.7
225
Not enough data
8.6
208
Not enough data
8.4
200
Not enough data
8.7
215
Not enough data
8.7
206
Not enough data
8.2
178
Not enough data
8.3
190
Not enough data
Agentic AI - Digital Analytics
7.6
16
Not enough data
7.8
15
Not enough data
7.8
16
Not enough data
7.9
16
Not enough data
Administration
8.4
216
Not enough data
8.3
193
Not enough data
8.5
245
Not enough data
8.6
239
Not enough data
Cartography
Not enough data
8.7
39
Not enough data
8.4
35
Not enough data
8.6
39
Not enough data
8.4
39
Analysis
Not enough data
8.4
32
Not enough data
8.5
38
Not enough data
8.5
35
Not enough data
8.5
34
Reporting
Not enough data
8.7
33
Not enough data
8.5
28
Not enough data
8.7
26
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
Not enough data
8.6
271
Not enough data
8.8
293
Not enough data
8.8
315
Not enough data
8.6
289
Organization
Not enough data
8.9
350
Not enough data
8.8
341
Not enough data
8.8
335
Performance Analysis
Not enough data
8.4
283
Not enough data
8.8
306
Sales Analysis
Not enough data
8.4
284
Not enough data
8.8
298
Generative AI
Not enough data
8.5
123
Not enough data
8.4
123
Agentic AI - AI Sales Assistant
Not enough data
9.1
26
Not enough data
9.0
26
Not enough data
8.9
25
Not enough data
9.0
24
Not enough data
9.2
25
Not enough data
9.1
25
Not enough data
9.1
25
Integrated Workflows
Not enough data
8.7
519
Not enough data
8.5
511
Not enough data
8.1
467
Not enough data
8.1
462
Not enough data
8.9
521
Not enough data
8.4
470
Not enough data
8.6
483
Repeatability and Reportability
Not enough data
8.4
484
Not enough data
8.7
502
Not enough data
8.7
498
Not enough data
8.4
484
Not enough data
7.8
418
AI and Automation
Not enough data
8.5
463
Not enough data
8.4
470
Not enough data
8.3
429
Not enough data
8.0
433
Not enough data
7.8
415
Generative AI
Not enough data
7.4
269
Agentic AI - Sales Engagement
Not enough data
8.3
89
Not enough data
8.5
90
Not enough data
8.6
87
Not enough data
8.4
89
Not enough data
8.3
89
Not enough data
8.3
89
Not enough data
8.5
88
Call Analytics
Not enough data
8.7
132
Not enough data
8.6
136
Not enough data
8.7
132
Not enough data
8.9
132
Agent Performance Management
Not enough data
8.7
141
Not enough data
8.7
125
Not enough data
8.7
142
Generative AI
Not enough data
8.2
57
Agentic AI - Conversation Intelligence
Not enough data
8.8
12
Not enough data
9.2
13
Not enough data
9.3
12
Not enough data
9.2
13
Not enough data
8.8
12
Not enough data
9.1
13
Not enough data
9.1
13
Revenue Sourcing and Forecasting
Not enough data
8.6
64
Not enough data
8.4
64
Not enough data
8.8
65
Not enough data
8.5
62
Not enough data
8.4
62
Not enough data
8.3
56
Not enough data
8.2
57
CRM Data Enrichment
Not enough data
8.1
62
Not enough data
8.4
60
Not enough data
8.2
58
Not enough data
8.0
61
Not enough data
8.5
55
Account Management
Not enough data
8.2
62
Not enough data
8.0
62
Not enough data
8.1
59
Not enough data
8.2
58
Not enough data
8.6
54
Not enough data
8.4
55
Agentic AI - Revenue Operations & Intelligence (RO&I)
Not enough data
7.7
19
Not enough data
8.1
19
Not enough data
8.2
19
Not enough data
8.1
19
Not enough data
8.0
19
Territory Mapping
Not enough data
8.8
35
Not enough data
8.6
33
Not enough data
8.4
33
Route Planning
Not enough data
9.0
32
Not enough data
9.0
34
Not enough data
9.2
35
Sales Performance Management
Not enough data
8.3
30
Not enough data
8.4
33
Not enough data
9.0
33
Presentation and Forms
Not enough data
8.0
29
Not enough data
8.3
32
Not enough data
8.5
32
Integrations
Not enough data
8.1
156
Not enough data
8.5
157
Not enough data
8.1
157
Not enough data
8.1
156
Not enough data
8.8
157
Branding & Customizatio
Not enough data
8.1
151
Not enough data
8.2
155
Not enough data
8.3
154
Automatic Rules & Configurations
Not enough data
8.4
155
Not enough data
8.3
154
Not enough data
8.0
157
Agentic AI - Business Scheduling
Not enough data
8.5
33
Not enough data
8.3
33
Sales Performance Features - Sales Planning
Not enough data
8.4
175
Not enough data
8.5
165
Not enough data
8.5
170
Not enough data
8.6
171
Not enough data
8.6
169
Not enough data
8.8
168
Not enough data
8.2
165
Territory Management - Sales Planning
Not enough data
8.6
166
Not enough data
8.5
171
Quota & Capacity Management - Sales Planning
Not enough data
8.4
168
Not enough data
8.4
175
Not enough data
8.4
169
Agentic AI - Sales Planning
Not enough data
8.5
57
Not enough data
8.5
56
Agentic AI - Lead Scoring
Not enough data
7.8
52
Not enough data
8.2
52
Not enough data
7.9
52
Not enough data
8.0
53
Attribution
Not enough data
8.9
447
Not enough data
8.9
451
Not enough data
8.6
433
Discovery
Not enough data
8.9
454
Not enough data
8.6
449
Not enough data
8.6
431
Management
Not enough data
8.5
419
Not enough data
8.7
437
Platform
Not enough data
8.6
429
Not enough data
8.6
429
Agentic AI - Sales Performance Management
Not enough data
8.4
75
Not enough data
8.6
75
Not enough data
8.5
76
Incentives
Not enough data
8.2
440
Not enough data
8.4
503
Not enough data
8.0
438
Not enough data
8.6
515
Personalization
Not enough data
8.6
484
Not enough data
8.8
561
Not enough data
8.9
593
Not enough data
8.6
538
Administrative
Not enough data
8.7
566
Not enough data
8.5
529
Not enough data
8.4
510
Agentic AI - Email Tracking
Not enough data
8.2
65
Not enough data
8.4
63
Not enough data
8.4
63
Not enough data
8.3
64
Not enough data
8.4
64
Not enough data
8.3
63
Not enough data
8.4
66
Analytics
Not enough data
8.3
570
Not enough data
8.4
578
Not enough data
8.4
592
Customizations
Not enough data
8.7
622
Not enough data
8.5
590
Not enough data
8.6
626
Not enough data
8.4
571
Not enough data
8.4
599
Generative AI
Not enough data
7.5
292
Agentic AI - Sales Analytics
7.0
11
8.3
81
7.6
11
8.5
80
6.7
11
8.3
80
7.4
12
8.3
80
7.3
11
8.3
80
Data Sourcing
8.8
203
8.5
967
8.8
220
8.7
998
8.6
188
8.3
902
8.8
224
8.7
1029
8.7
208
8.6
962
Predictive Analytics
8.3
152
8.4
944
8.2
148
8.6
957
8.2
146
8.1
855
8.0
164
8.3
895
Sales Management
8.4
161
8.7
984
8.2
140
8.1
858
8.6
170
8.6
979
8.7
168
8.8
1047
Agentic AI - Outbound Call Tracking
Not enough data
8.5
38
Not enough data
8.5
39
Calling
Not enough data
8.5
186
Not enough data
8.4
177
Not enough data
8.7
186
Not enough data
8.7
183
Not enough data
8.8
43
Contacts
Not enough data
8.8
177
Not enough data
8.7
180
Not enough data
8.7
182
Insights
Not enough data
9.1
187
Not enough data
8.9
183
Not enough data
8.3
179
Not enough data
8.5
189
Not enough data
8.4
183
Not enough data
8.6
39
Agentic AI - Sales Coaching
Not enough data
9.1
22
Not enough data
9.0
22
Not enough data
9.1
22
Not enough data
9.2
22
Training
Not enough data
8.8
259
Not enough data
8.8
251
Not enough data
8.5
211
Not enough data
8.5
246
Feedback
Not enough data
8.8
239
Not enough data
8.6
236
Not enough data
8.6
216
Not enough data
8.6
204
Not enough data
8.9
228
Not enough data
8.9
229
Not enough data
8.7
202
Generative AI
Not enough data
7.7
73
Agentic AI - Sales Enablement
Not enough data
8.1
32
Not enough data
8.2
32
Not enough data
8.3
32
Content Management
Not enough data
8.3
352
Not enough data
8.2
343
Not enough data
8.2
328
Not enough data
8.5
319
Not enough data
8.3
336
Analytics
Not enough data
8.7
343
Not enough data
8.4
342
Not enough data
8.5
224
Not enough data
8.3
351
Learning Management - Sales Enablement
Not enough data
8.6
25
Not enough data
8.7
25
Not enough data
8.6
25
Revenue Enablement - Sales Enablement
Not enough data
8.5
25
Not enough data
8.5
26
Not enough data
9.1
25
Marketing Operations
8.6
222
|
Verified
Not enough data
8.7
241
|
Verified
Not enough data
8.5
227
|
Verified
Not enough data
8.9
244
|
Verified
Not enough data
8.3
129
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.6
230
|
Verified
Not enough data
8.8
260
|
Verified
Not enough data
8.5
212
|
Verified
Not enough data
8.5
213
|
Verified
Not enough data
8.4
199
|
Verified
Not enough data
7.9
119
|
Verified
Not enough data
Agentic AI - Marketing Analytics
6.8
14
Not enough data
7.7
15
Not enough data
7.4
15
Not enough data
Categories
Categories
Shared Categories
Looker and Salesforce Sales Cloud are categorized as Sales Analytics
Unique Categories
Looker is categorized as Marketing Analytics, Embedded Business Intelligence, Analytics Platforms, Digital Analytics, and Data Visualization
Salesforce Sales Cloud is categorized as Business Scheduling, Field Sales, Conversation Intelligence, Sales Engagement, AI Sales Assistant, Sales Coaching, Sales Enablement, Sales Planning, Lead Scoring, Email Tracking, Sales Performance Management, CRM, Revenue Operations & Intelligence (RO&I), Outbound Call Tracking, and Location Intelligence
Reviews
Reviewers' Company Size
Looker
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Salesforce Sales Cloud
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
11.7%
Information Technology and Services
11.1%
Marketing and Advertising
8.3%
Financial Services
7.7%
Internet
6.2%
Other
55.2%
Computer Software
13.5%
Information Technology and Services
11.8%
Financial Services
6.8%
Marketing and Advertising
4.9%
Internet
3.2%
Other
59.7%
Discussions
Is looker an ETL tool?
3 Comments
AP
No, Looker is not an ETL tool. It is a Business Intelligence (BI) and Data Analytics platform that helps users visualize, explore and analyze data.Read more
Best way to start on visualizations?
2 Comments
AG
Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a...Read more
Which databases does Looker work with?
1 Comment
Official Response from Looker
Looker works with any SQL readable data store, including Hadoop. Looker sits in-database allowing you to access all of your row level data and leverage the...Read more
When do you need a CRM?
11 Comments
MA
Your writing is really informative, especially because it's so meaningful and updated. Thanks for sharing this wonderful post!
Your writing is really...Read more
How can total cost of ownership (TCO) be made better using Salesforce?
11 Comments
AS
When planning for a Salesforce implementation and creating your budget you’ll want to consider the total cost of ownership (TCO). Figuring this out will help...Read more
What are the features of CRM software?
8 Comments
MM
1. Customer Management,
2. Employee Day to Day Activity tracking,
3. Make your business process smooth
4. Automated workflow
5. Validated workflow...Read more
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