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Compare Looker Studio and Toucan 
Featured Products
At a Glance
Market Segments
Small-Business (47.3% of reviews)
Small-Business (42.2% of reviews)
Entry-Level Pricing
No pricing available
Starting at $900.00 20 Users Per Month
Looker Studio
Star Rating
(445)4.4 out of 5
Market Segments
Small-Business (47.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Looker StudioToucan
Star Rating
(183)4.7 out of 5
Market Segments
Small-Business (42.2% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $900.00 20 Users Per Month
Free Trial is available
Browse all 2 pricing plansLooker Studio vs Toucan
When assessing the two solutions, reviewers found Toucan easier to use, set up, and administer. Reviewers also preferred doing business with Toucan overall.
- Reviewers felt that Toucan meets the needs of their business better than Looker Studio.
- When comparing quality of ongoing product support, reviewers felt that Toucan is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Toucan over Looker Studio.
Pricing
Entry-Level Pricing
Looker Studio
No pricing availableToucan
Pricing Plans
Starting at $900.00
20 Users Per Month
- Embedded Dashboards
- Web Components Embedded Charts
- Web app Layout
Free Trial
Looker Studio
No trial information availableToucan
Free Trial is available
Ratings
Meets Requirements
8.5
348
9.1
139
Ease of Use
8.2
352
9.3
145
Ease of Setup
8.4
179
8.8
118
Ease of Admin
8.2
147
9.1
100
Quality of Support
7.3
272
9.5
140
Has the product been a good partner in doing business?
8.2
129
9.4
102
Product Direction (% positive)
8.7
329
9.1
139
Features by Category
Reports
8.8
281
8.7
81
|
Verified
7.9
244
8.5
74
|
Verified
8.8
284
8.9
84
|
Verified
8.4
236
8.8
75
|
Verified
8.9
280
8.9
82
|
Verified
Self Service
Not enough data
8.5
76
|
Verified
Not enough data
9.1
77
|
Verified
Not enough data
8.3
70
|
Verified
Not enough data
7.9
72
Not enough data
8.4
68
|
Verified
Not enough data
7.3
62
|
Verified
Advanced Analytics
Not enough data
6.5
62
Not enough data
9.2
79
|
Verified
Not enough data
7.7
65
Building Reports
Not enough data
8.6
85
|
Verified
Not enough data
8.6
80
Not enough data
8.8
76
|
Verified
Not enough data
8.7
74
|
Verified
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
8.8
281
8.7
81
|
Verified
7.9
244
8.5
74
|
Verified
8.8
284
8.9
84
|
Verified
8.4
236
8.8
75
|
Verified
8.9
280
8.9
82
|
Verified
Reports
8.8
106
9.1
13
9.1
103
9.1
13
8.0
92
8.7
14
Generative AI
5.4
35
4.2
11
5.5
36
4.4
11
Visualization
8.9
107
9.2
14
8.7
97
9.3
14
9.0
109
9.3
14
8.5
100
8.7
14
Data Updates
8.2
93
9.1
13
8.6
103
9.5
13
Collaboration
8.9
107
9.5
13
8.6
99
8.2
13
7.9
90
8.8
13
Data Updates
8.2
205
9.6
44
8.3
245
9.7
46
8.2
208
9.7
45
Reports
8.8
281
8.7
81
|
Verified
7.9
244
8.5
74
|
Verified
8.8
284
8.9
84
|
Verified
8.4
236
8.8
75
|
Verified
8.9
280
8.9
82
|
Verified
Data Preparation
Not enough data
8.8
82
|
Verified
Not enough data
8.6
75
|
Verified
Data Modeling and Blending
Not enough data
8.9
84
|
Verified
Not enough data
9.1
86
|
Verified
Not enough data
9.0
78
|
Verified
Generative AI
Not enough data
5.7
23
Not enough data
5.2
21
Agentic AI - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Self Service
Not enough data
8.5
76
|
Verified
Not enough data
9.1
77
|
Verified
Not enough data
8.3
70
|
Verified
Not enough data
7.9
72
Not enough data
8.4
68
|
Verified
Not enough data
7.3
62
|
Verified
Deployment & Integration - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Analytics
Not enough data
6.5
62
Not enough data
9.2
79
|
Verified
Not enough data
7.7
65
Performance & Scalability - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Analytics & Modeling - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI Capabilities - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalized Intelligence - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Building Reports
Not enough data
8.6
85
|
Verified
Not enough data
8.6
80
Not enough data
8.8
76
|
Verified
Not enough data
8.7
74
|
Verified
Reports
8.8
281
8.7
81
|
Verified
7.9
244
8.5
74
|
Verified
8.8
284
8.9
84
|
Verified
8.4
236
8.8
75
|
Verified
8.9
280
8.9
82
|
Verified
Self Service
Not enough data
8.5
76
|
Verified
Not enough data
9.1
77
|
Verified
Not enough data
8.3
70
|
Verified
Not enough data
7.9
72
Not enough data
8.4
68
|
Verified
Not enough data
7.3
62
|
Verified
Building Reports
Not enough data
8.6
85
|
Verified
Not enough data
8.6
80
Not enough data
8.8
76
|
Verified
Not enough data
8.7
74
|
Verified
Categories
Categories
Shared Categories
Looker Studio and Toucan are categorized as Data Visualization
Unique Categories
Looker Studio has no unique categories
Toucan is categorized as Embedded Business Intelligence and Analytics Platforms
Reviews
Reviewers' Company Size
Looker Studio
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Toucan
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
22.6%
Information Technology and Services
7.5%
Computer Software
7.1%
Internet
5.0%
Financial Services
3.5%
Other
54.2%
Computer Software
16.7%
Banking
7.2%
Information Technology and Services
6.1%
Government Administration
5.6%
Financial Services
5.0%
Other
59.4%
Discussions
Is Google Data Studio free to use?
4 Comments
KH
YesRead more
How good is Google Data Studio?
2 Comments
CM
Best tool to play around with data and also single page dashboard creation toolRead more
What is the best way to zoom into a specific country when using a map visual?
1 Comment
EP
When you create a new map, the default Dimension is set to "Country ISO Code" which, when you try to select a Zoom Area, doesn't allow for countries.
If...Read more
How many data sources can Toucan connect to?
1 Comment
JS
Hi George! Thanks for your question! Toucan has hundreds of connectors that bring in data from any type of data source. Our clients can also create their own...Read more
Will there be a feature specifically for sales performance?
1 Comment
JS
Hi Sathya! Well, it depends on what you mean by feature for Sales Performance 😁We have several templates that have been set up to monitor the sales...Read more
Best way to minimize latency when using large data sets
1 Comment
RW
This should say "With the date picker native functionality...."Read more
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