Looker Studio Reviews & Product Details

What I like best about Looker Studio is how it helps me track my business data effectively in one single place. Working in business management, I deal with a lot of different data points and revenue tracking daily. Looker Studio makes it easy to pull all that information together so I’m not jumping between different spreadsheets. It’s a free tool that connects directly to Google Sheets and Ads, which saves me hours of manual reporting. I love the drag-and-drop features that let me build professional dashboards that stay updated automatically. It gives me a clear, real-time view of our performance without the usual headache of manual data entry. Review collected by and hosted on G2.com.

Nothing so far. I feel the user interface could be upgraded to look better and feel more polished. Review collected by and hosted on G2.com.

Looker Studio is a useful tool for building shareable, real-time dashboards that pull data from multiple marketing channels. It’s flexible and visually customisable, and it makes it straightforward to present performance data to stakeholders in a clear, accessible format. I also find the ability to connect Google Ads, Analytics, and other data sources in one place especially helpful for reporting and keeping everything consolidated. Review collected by and hosted on G2.com.

Looker Studio can feel limited when it comes to more advanced data modelling and complex calculations. Performance may slow down with larger datasets, and some connectors can be unreliable or end up requiring workarounds. Customisation beyond the basic visualisations also feels somewhat restrictive, especially compared with more advanced BI tools. Review collected by and hosted on G2.com.

What I like best about Looker Studio is how easy it is to build dashboards that are directly connected to different datasources. I really like that I can plug spreadsheets, ads platforms, analytics tools, etc., and see everything in one single report. It’s quite fast to create simple visualisations and share them with other teams, even if they are not very data-savvy. For exemple, I can build a dashboard that shows acquisition KPIs by channel and it updates automatically without me reworking slides every week. The fact that everything is online makes collaboration really simple. Review collected by and hosted on G2.com.

What I like less about Looker Studio is that performance can become slow when there are too many charts or when the data source is heavy. Sometimes the dashboard takes a long time to load or refresh, which is a bit annoying when you just need a quick check. Some features feel a bit limited compared to more advanced BI tools, especially for complex calculations or modeling. Also, the design options are not always super flexible, so getting a dashboard to look “perfect” can take too much time. And when connectors break, it’s not always clear why. Review collected by and hosted on G2.com.

Looker Studio makes data visualization and reporting easy. It allows me to connect multiple data sources and create interactive dashboards without needing advanced technical skills.

I especially like the flexibility in customizing charts and reports, and the fact that dashboards update in real time makes it easy to share insights with stakeholders. It’s a great tool for turning raw data into clear, easy-to-understand visuals. Review collected by and hosted on G2.com.

While Looker Studio is very useful, there are a few things I dislike. The interface can sometimes feel a bit slow, especially when working with large or complex data sources.

I’ve also noticed that some advanced customizations and calculations are limited, and troubleshooting data connection issues isn’t always straightforward. Better performance and more flexibility in advanced features would really improve the overall experience. Review collected by and hosted on G2.com.

Having a single dashboard with data from all the platforms you use in your company makes report generation an automatic task. The portfolio of available platforms to connect data is very robust.

The learning curve is really short; it is a tool that, once you learn the basics, becomes very intuitive to create dashboards. Review collected by and hosted on G2.com.

Data processing becomes limited, a programming language that falls short for performing slightly more advanced data analysis. Making connections or joins between data sources also makes the processing of those same connections impossible.

On the other hand, at the design level, the dashboards are basic. Review collected by and hosted on G2.com.

What I like best about Looker Studio is how flexible it is for turning data into visuals.

You can pull in multiple sources, like Google Analytics, Ads or Sheets, and see everything in one dashboard. The drag-and-drop interface makes building reports faster, and it’s easy to share with clients or teams.

It’s simple enough to create something useful quickly, but powerful enough to customise and drill into the details when needed. It makes data more understandable and actionable. Review collected by and hosted on G2.com.

What I dislike about Looker Studio is that it can be slow and a bit clunky with large datasets.

Some visualisations aren’t very flexible, and customisation can get frustrating if you need something outside the standard templates.

It also relies heavily on the data being clean—if your sources aren’t set up properly, the reports can be misleading or break easily. Review collected by and hosted on G2.com.

This is a really great tool for reporting data quickly and easily from frequently used platforms like Google Analytics and Google Search Console, and sharing it with our clients. Review collected by and hosted on G2.com.

Looker Studio is weak when it comes to integrating data from third-party tools outside the Google ecosystem, such as Bing or Yandex. It also doesn’t let you sort comparative charts by “delta.” The only way to do this is by blending data, which makes the process longer and more time-consuming. Review collected by and hosted on G2.com.

I primarily use Looker Studio for cross-channel ad campaign reporting, pulling data from Google Ads and Meta Ads. It solves the problem of manual reporting for me, saving hours each week. The seamless integration with the Google ecosystem is the best feature. I love the interactive tools like the date range selectors and campaign drop-down filters, allowing stakeholders to adjust and explore the dashboard on their own. Cost effectiveness, third-party connectors, and custom calculated fields all make Looker Studio a great reporting tool. Review collected by and hosted on G2.com.

The only thing would be the lag and slow loading time. Review collected by and hosted on G2.com.

Google Cloud offers an exceptional combination of performance, scalability, and integration with the broader Google ecosystem. Its AI and machine learning tools, like Vertex AI, make it easy to build advanced solutions without heavy infrastructure management. The console is intuitive, and documentation is comprehensive, making onboarding smoother for both developers and teams. The pay-as-you-go model allows flexibility in costs, and services like BigQuery deliver outstanding speed for data analytics at scale. Security standards and compliance are also top-notch, which is essential for enterprise-level projects. Review collected by and hosted on G2.com.

While the platform is powerful, pricing can become complex and slightly higher than competitors if resources aren’t optimized properly. Some advanced services have a steeper learning curve, requiring more time to configure efficiently. Support is generally good, but in certain cases, faster response times for technical tickets would be helpful. Additionally, regional availability for certain services could be expanded to improve latency and redundancy in more markets. Review collected by and hosted on G2.com.

I have used Looker studio mainly for building dashboards on top of data pipeline. The strongest part of tool is how easy it integrates with Google BigQuery and Google Sheets. once the data model are ready i can quickly connect them to Looker studio and build visualization without much setup. its a reliable tool for teams already working in the Google ecosystem. Review collected by and hosted on G2.com.

it has limits. for very large datasets or complex joins, performance can be slow and customization options for visuals are not as advanced as what i find in Power BI or Tableau. Review collected by and hosted on G2.com.