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Compare Later Social and Zoho Social 
Featured Products
At a Glance
Market Segments
Small-Business (83.5% of reviews)
Small-Business (87.9% of reviews)
Entry-Level Pricing
$25.00 1 Social Set & User Per Month
$0.00
Later Social
Star Rating
(345)4.5 out of 5
Market Segments
Small-Business (83.5% of reviews)
Pros & Cons
Entry-Level Pricing
$25.00 1 Social Set & User Per Month
Browse all 3 pricing plansZoho Social
Star Rating
(2,846)4.6 out of 5
Market Segments
Small-Business (87.9% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Browse all 6 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Zoho Social excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Later Social. Users appreciate its intuitive interface, stating, "I really like the UI design; it's very simple and straightforward, doing exactly what I need it to do."
- According to verified reviews, Zoho Social's implementation process is praised for its ease, with users noting that the platform is easy for virtual assistants to use for scheduling and managing multiple accounts. In contrast, Later Social, while functional, has received mixed feedback regarding its setup process.
- Users say that Zoho Social offers robust features for managing social media accounts, including the ability to post across multiple platforms simultaneously. This feature is highlighted by users who find it essential for managing their online business effectively, stating, "I use it to manage my online business and it works super."
- Reviewers mention that Later Social shines in visual scheduling capabilities, making it easy to coordinate content sharing through a calendar. Users appreciate this feature, saying it simplifies their day-to-day job by ensuring posts are automated and consistent, although it may not be as comprehensive as Zoho Social's offerings.
- G2 reviewers highlight that Zoho Social has a larger user base, reflected in its total number of reviews, which indicates a more reliable consensus on its performance. With 2736 reviews compared to Later Social's 346, users can feel more confident in the feedback regarding Zoho Social's capabilities.
- Users report that while both platforms provide valuable analytics, Zoho Social's analytics features are more comprehensive, with users noting its effectiveness in tracking performance metrics. In contrast, Later Social's analytics, while useful, are seen as less in-depth, with some users expressing a desire for more robust reporting options.
Pricing
Entry-Level Pricing
Later Social
Starter
$25.00
1 Social Set & User Per Month
For individuals
- Schedule up to 60 posts per profile
- AI content tools (5 AI credits /month)
- Platform analytics (Up to 3 months)
Zoho Social
FREE
$0.00
(Forever free. No ads, of course.)
- 1 Team Member
- 1 Brand
- 6 Channels: Facebook Pages, X Profiles, Instagram Business Profiles, LinkedIn Profiles, LinkedIn Company Pages, Google Business Profile
Free Trial
Later Social
Free Trial is available
Zoho Social
Free Trial is available
Ratings
Meets Requirements
8.6
234
8.9
2,349
Ease of Use
9.1
229
9.2
2,363
Ease of Setup
9.1
100
9.2
1,618
Ease of Admin
9.3
81
9.2
1,496
Quality of Support
8.8
166
8.7
1,908
Has the product been a good partner in doing business?
9.0
72
9.0
1,383
Product Direction (% positive)
8.6
213
9.3
2,280
Features by Category
Social Analytics
8.2(won by 0.1)
55
8.1
698
8.8(won by 0.3)
74
8.5
895
9.0(won by 0.2)
82
8.8
937
8.4(won by default)
41
Feature Not Available
8.3
49
8.5(won by 0.2)
766
8.7(won by 0.4)
34
8.3
190
8.7(won by 0.7)
25
8.0
181
Reports & Dashboards
8.5(tied score)
55
8.5(tied score)
820
8.6
59
8.7(won by 0.1)
806
8.9(won by 0.1)
68
8.8
848
8.0(won by 0.1)
26
7.9
180
Agentic AI - Social Media Analytics
5.7
9
8.1(won by 2.4)
17
6.5
9
8.1(won by 1.6)
16
6.7
9
8.0(won by 1.3)
16
6.5
9
7.8(won by 1.3)
16
6.7
9
8.2(won by 1.5)
17
Content & Collaboration
9.3
139
9.1
513
9.0
141
8.6
473
7.7
86
8.8
456
7.3
45
8.6
420
8.6
102
8.9
441
7.6
62
8.5
379
Social Management
8.3
130
Feature Not Available
9.1
150
Feature Not Available
8.1
54
Feature Not Available
8.4
130
Feature Not Available
Feature Not Available
Feature Not Available
8.1
58
8.8
377
8.0
29
8.6
231
Agentic AI - Social Media Management
6.7
24
7.6
59
6.9
24
7.8
57
6.7
24
8.3
57
6.9
23
8.0
54
6.9
24
8.1
53
6.7
24
7.8
55
6.7
24
8.1
52
Monitoring & Listening
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Social Media Listening Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Management & Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content
9.1
11
Not enough data
9.1
9
Not enough data
9.3
12
Not enough data
8.9
9
Not enough data
Engagement
8.5
10
Not enough data
8.5
11
Not enough data
8.8
11
Not enough data
8.7
9
Not enough data
9.1
9
Not enough data
Social Shopping
9.3
9
Not enough data
8.9
9
Not enough data
8.7
9
Not enough data
8.8
10
Not enough data
Analytics
8.6
11
Not enough data
9.5
10
Not enough data
8.9
11
Not enough data
Categories
Categories
Shared Categories
Later Social and Zoho Social are categorized as Social Media Analytics, Social Media Suites, and Social Media Management
Unique Categories
Later Social is categorized as Social Commerce Platforms and Social Media Listening Tools
Zoho Social has no unique categories
Reviews
Reviewers' Company Size
Later Social
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Zoho Social
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
16.8%
Health, Wellness and Fitness
6.7%
Retail
5.5%
Apparel & Fashion
4.6%
Photography
4.3%
Other
62.2%
Marketing and Advertising
14.1%
Information Technology and Services
6.9%
Real Estate
3.5%
Education Management
3.2%
Retail
3.1%
Other
69.1%
Discussions
How to connect Facebook Page With the Instagram and enabling Auto Post on iNstagram and facebook
1 Comment
MD
Are you looking to connect your Facebook and Instagram to Later? I believe when you create an account, it connects to your social media accounts then. Here...Read more
Is later free?
1 Comment
RR
Later.com's free limited version is an excellent option for those who are just starting with social media management or have basic social media needs, and...Read more
How do I use the repeat post option?
2 Comments
PE
Hi Salman, you can enable and use the Repeat Scheduler when scheduling your posts from 'New Post' publishing window in Zoho Social. This feature will allow...Read more
Better Reporting Please
2 Comments
PE
Hi Andy, the Reports in Zoho Social can only be generated for up to 95 days in the past. We already have plans to increase the date-range to generate...Read more
How do I make the most of Reporting and sharing Analytics with clients?
2 Comments
BN
The Zoho reports are easy to understand + look great. You can download them as PDF. As long as you're performing, your clients will have a clear picture of...Read more
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