Introducing G2.ai, the future of software buying.Try now
Compare Klaviyo and SAP Emarsys 
Featured Products
At a Glance
Market Segments
Small-Business (81.3% of reviews)
Mid-Market (54.5% of reviews)
Entry-Level Pricing
No pricing available
$
Klaviyo
Star Rating
(1,166)4.6 out of 5
Market Segments
Small-Business (81.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about KlaviyoSAP Emarsys
Star Rating
(544)4.3 out of 5
Market Segments
Mid-Market (54.5% of reviews)
Pros & Cons
Entry-Level Pricing
$
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Klaviyo excels in user experience, with many praising its intuitive interface and easy-to-use templates. Users appreciate the platform's rich segmentation options and the ability to quickly set up A/B testing for campaigns, making it a favorite for teams looking for efficiency.
- According to verified reviews, SAP Emarsys is recognized for its strong capabilities in personalized marketing. Users highlight its ability to unify customer data and engage across multiple channels, which helps create more relevant campaigns and better results, although some find the setup process less straightforward compared to Klaviyo.
- Users say that Klaviyo's integration with various marketplaces is seamless, enhancing its appeal for e-commerce businesses. The platform's workflow structure is also noted as compelling, allowing teams to collaborate effectively on campaign strategies, which is a significant advantage for small businesses.
- Reviewers mention that while SAP Emarsys offers flexible journeys and rich segmentation, it sometimes faces challenges in matching specific workflow needs, leading to configuration difficulties for some users. This can impact the overall user experience, especially for those new to marketing automation.
- G2 reviewers highlight that both platforms provide quality support, but Klaviyo's customer service is frequently described as more responsive and helpful. Users appreciate the ongoing evolution of Klaviyo, which keeps the platform fresh and aligned with user needs, while SAP Emarsys maintains a solid support structure.
- According to recent feedback, Klaviyo's ease of setup is a standout feature, with users noting that the initial onboarding process is straightforward and efficient. In contrast, SAP Emarsys users report a steeper learning curve, which may require more time to fully leverage the platform's capabilities.
Pricing
Entry-Level Pricing
Klaviyo
No pricing availableSAP Emarsys
ESSENTIAL
$
Achieve your most essential objectives through marketing personalization and automation.
Free Trial
Klaviyo
Free Trial is available
SAP Emarsys
No trial information availableRatings
Meets Requirements
9.0
884
8.3
402
Ease of Use
8.7
889
8.2
407
Ease of Setup
8.5
541
7.1
214
Ease of Admin
8.9
486
8.2
172
Quality of Support
8.4
843
8.4
397
Has the product been a good partner in doing business?
9.0
489
8.5
173
Product Direction (% positive)
9.0
833
8.9
375
Features by Category
Email Marketing
9.0
521
|
Verified
8.7
263
|
Verified
9.2
513
|
Verified
8.7
247
|
Verified
8.9
494
|
Verified
8.5
258
|
Verified
8.9
458
|
Verified
8.3
232
|
Verified
Online Marketing
7.8
373
|
Verified
7.0
158
|
Verified
8.3
398
|
Verified
8.0
191
|
Verified
8.7
428
|
Verified
8.1
218
|
Verified
8.6
445
8.0
215
|
Verified
8.2
251
7.8
158
Lead Management
8.5
346
7.9
174
|
Verified
8.4
273
7.8
192
|
Verified
9.0
470
|
Verified
8.5
240
|
Verified
7.8
219
7.8
161
|
Verified
8.5
354
|
Verified
8.0
158
|
Verified
8.5
395
|
Verified
8.2
183
|
Verified
8.4
333
|
Verified
7.8
146
|
Verified
8.2
283
|
Verified
8.2
144
|
Verified
Campaign Management
8.7
348
|
Verified
8.2
181
|
Verified
8.0
200
7.8
122
8.1
290
|
Verified
7.6
113
|
Verified
7.6
200
7.0
84
Social
Feature Not Available
7.3
93
7.8
197
7.5
103
|
Verified
7.7
190
7.4
101
|
Verified
7.4
185
7.4
93
|
Verified
7.8
260
|
Verified
7.5
104
|
Verified
Reporting & Analytics
8.5
467
|
Verified
8.0
236
|
Verified
8.3
416
|
Verified
7.8
176
|
Verified
8.3
425
|
Verified
7.6
165
|
Verified
8.4
438
|
Verified
7.4
173
|
Verified
7.5
202
7.4
109
Platform
8.5
323
|
Verified
7.5
153
|
Verified
8.7
305
|
Verified
8.1
135
|
Verified
8.9
313
|
Verified
8.5
152
|
Verified
8.3
207
|
Verified
7.9
106
|
Verified
7.8
193
|
Verified
6.8
107
|
Verified
8.8
314
|
Verified
8.5
137
|
Verified
8.0
159
7.6
103
|
Verified
Agentic AI - Marketing Automation
7.0
27
6.5
29
7.0
26
6.1
28
7.1
25
6.4
30
7.1
25
6.4
29
6.9
26
6.6
29
7.3
27
6.7
29
Integration
8.4
316
|
Verified
7.8
158
|
Verified
8.5
310
|
Verified
7.6
151
|
Verified
8.4
260
|
Verified
7.4
117
|
Verified
Metrics
Not enough data
7.8
35
Not enough data
8.1
38
Not enough data
8.0
30
Not enough data
8.0
34
Not enough data
8.1
33
Not enough data
8.3
35
Not enough data
7.8
33
Not enough data
8.3
36
Not enough data
8.0
33
Reporting
Not enough data
8.0
40
Not enough data
8.1
37
Not enough data
7.8
35
Not enough data
8.6
39
Not enough data
8.1
37
Not enough data
7.9
32
Not enough data
7.8
36
Other
Not enough data
8.2
35
Not enough data
8.0
32
Not enough data
8.0
29
Not enough data
8.4
36
Not enough data
8.2
31
Not enough data
8.4
31
Not enough data
7.7
34
Agentic AI - Digital Analytics
Not enough data
7.5
8
Not enough data
7.1
8
Not enough data
7.3
8
Not enough data
7.1
8
Administration
Not enough data
7.1
38
Not enough data
7.5
36
Not enough data
8.3
40
Not enough data
8.5
40
Administration
Not enough data
8.2
82
Not enough data
7.9
75
Not enough data
7.8
75
Not enough data
8.6
85
Not enough data
7.1
58
Not enough data
7.8
65
Integrations
Not enough data
7.8
48
Not enough data
7.8
58
Not enough data
8.0
58
Not enough data
7.7
58
Platform
Not enough data
8.1
55
Not enough data
7.9
54
Not enough data
8.3
49
Not enough data
7.8
64
Not enough data
8.2
59
Not enough data
8.4
73
Not enough data
8.0
55
Not enough data
8.4
70
Messenger
7.4
13
Not enough data
6.4
14
Not enough data
6.3
13
Not enough data
6.0
12
Not enough data
Channels
6.1
12
Not enough data
7.2
13
Not enough data
6.3
13
Not enough data
6.0
12
Not enough data
6.7
12
Not enough data
Customers
8.2
13
Not enough data
7.6
13
Not enough data
7.1
12
Not enough data
6.7
12
Not enough data
7.1
12
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
8.2
29
6.9
61
8.4
29
7.3
66
8.2
30
7.8
72
8.4
30
7.4
65
Tracking
8.1
27
7.3
70
7.9
28
7.1
61
8.9
31
8.2
86
8.5
29
8.0
80
8.5
28
7.3
59
Reporting
9.1
30
8.2
93
8.6
29
7.6
80
8.6
29
7.6
72
8.3
28
7.6
77
Agentic AI - Email Deliverability
8.2
15
6.7
18
8.0
16
7.0
18
7.9
15
7.2
18
7.2
15
6.3
18
8.1
15
7.2
18
Analytics
Not enough data
8.8
8
Not enough data
8.8
8
Not enough data
9.0
8
Not enough data
8.9
9
Not enough data
8.1
8
Not enough data
9.1
9
Content Management
Not enough data
9.2
10
Not enough data
8.5
9
Not enough data
Feature Not Available
Design & Development
Not enough data
9.0
8
Not enough data
9.0
8
Not enough data
8.2
10
Agentic AI - Digital Experience Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
7.0
10
Not enough data
7.0
10
Not enough data
6.5
9
Not enough data
6.5
8
Not enough data
7.5
10
Agentic AI - Location-Based Marketing Features
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
7.7
11
Not enough data
8.0
10
Not enough data
8.2
11
Not enough data
7.6
11
Visitor Behavior
Not enough data
8.5
94
|
Verified
Not enough data
8.8
101
|
Verified
Not enough data
8.2
79
|
Verified
Templates
Not enough data
8.0
96
|
Verified
Not enough data
8.6
98
|
Verified
Not enough data
8.5
95
|
Verified
Personalization
Not enough data
8.6
104
|
Verified
Not enough data
8.4
93
|
Verified
Not enough data
8.5
96
|
Verified
Not enough data
8.4
69
|
Verified
Not enough data
8.7
86
|
Verified
Not enough data
8.6
100
|
Verified
Not enough data
8.5
96
|
Verified
Not enough data
8.7
92
|
Verified
Multichannel
Not enough data
8.3
86
|
Verified
Not enough data
8.9
117
|
Verified
Not enough data
8.4
89
|
Verified
Administration
Not enough data
8.7
105
|
Verified
Not enough data
8.5
111
|
Verified
Not enough data
8.5
102
|
Verified
Not enough data
8.2
90
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
5.2
8
Not enough data
5.4
8
Campaigns
Not enough data
7.7
24
Not enough data
8.3
26
Not enough data
7.9
24
Not enough data
8.3
27
Not enough data
8.0
24
Analytics
Not enough data
7.6
24
Not enough data
7.3
24
Optimization
Not enough data
7.6
24
Not enough data
8.2
25
Not enough data
7.0
22
Not enough data
7.4
23
Agentic AI - Push Notification
Not enough data
6.5
13
Not enough data
6.4
13
Not enough data
6.4
13
Segmentation
Not enough data
8.8
20
Not enough data
8.9
19
Targeting
Not enough data
8.7
18
Not enough data
8.3
17
Triggered Content
Not enough data
8.1
15
Not enough data
8.9
20
Not enough data
8.9
19
Personalized Content
Not enough data
8.3
19
Not enough data
9.0
15
Not enough data
8.6
17
Agentic AI - Personalization Engines
Not enough data
8.1
6
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
7.8
6
Not enough data
7.8
6
Not enough data
8.1
6
Templates
8.5
425
|
Verified
Not enough data
Feature Not Available
Not enough data
8.4
348
|
Verified
Not enough data
8.8
256
Not enough data
Edit
8.4
354
|
Verified
Not enough data
8.8
416
|
Verified
Not enough data
8.3
332
|
Verified
Not enough data
Logistics
8.7
419
|
Verified
Not enough data
7.9
340
|
Verified
Not enough data
8.8
394
|
Verified
Not enough data
8.4
195
Not enough data
Generative AI
7.5
64
Not enough data
7.4
51
Not enough data
Agentic AI - Email Template Builder
6.4
19
Not enough data
7.0
19
Not enough data
Text Messaging
8.6
141
8.3
23
8.0
100
7.4
18
8.8
133
|
Verified
8.5
24
8.3
116
|
Verified
7.7
17
8.7
125
|
Verified
8.0
20
8.5
107
7.1
18
8.8
130
|
Verified
8.3
23
8.6
53
7.9
19
SMS Platform
8.6
135
|
Verified
7.8
23
8.9
133
|
Verified
8.6
23
Feature Not Available
7.4
17
Feature Not Available
6.9
15
8.2
62
7.1
16
8.8
112
|
Verified
8.2
19
Agentic AI - SMS Marketing
6.8
11
5.4
9
6.7
10
5.4
9
6.8
10
6.1
9
6.7
10
5.6
9
6.8
10
5.2
9
7.0
10
5.6
9
Data Sourcing
8.4
76
Not enough data
8.3
68
Not enough data
8.5
96
Not enough data
8.5
91
Not enough data
Intelligence
8.6
105
Not enough data
8.1
73
Not enough data
8.0
68
Not enough data
Design and Customization
8.8
20
Not enough data
8.7
21
Not enough data
9.0
21
Not enough data
8.9
21
Not enough data
Campaigns
8.7
22
Not enough data
8.8
20
Not enough data
8.6
22
Not enough data
8.6
22
Not enough data
Integrations
9.0
21
Not enough data
8.0
18
Not enough data
8.9
22
Not enough data
8.4
19
Not enough data
Generative AI
7.5
20
Not enough data
Agentic AI - Vulnerability Scanner
6.8
10
Not enough data
7.5
10
Not enough data
Platform Basics
9.0
15
8.6
50
8.8
14
8.6
48
Platform Data
8.4
15
8.1
45
8.2
14
8.0
47
8.7
14
8.4
51
8.1
14
7.9
44
Platform Additional Functionality
8.3
15
7.8
44
9.1
13
8.1
42
8.3
14
7.9
40
Agentic AI - Customer Journey Analytics
6.0
5
8.0
10
7.0
5
8.3
10
6.3
5
8.0
10
6.9
6
8.3
9
Collection
6.9
6
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
7.2
6
Not enough data
Agentic AI - Review Management
Not enough data
Not enough data
Not enough data
Not enough data
Moderation
9.4
6
Not enough data
9.0
5
Not enough data
9.3
5
Not enough data
Use Cases
9.8
7
Not enough data
8.9
6
Not enough data
9.7
5
Not enough data
Administration
9.3
7
Not enough data
8.6
6
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
Display Options
8.6
6
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
7.7
5
Not enough data
Generative AI
7.8
6
Not enough data
Loyalty Experience
Not enough data
8.4
15
Not enough data
8.6
15
Not enough data
8.4
17
Not enough data
8.5
22
Not enough data
7.4
12
Not enough data
7.8
13
Loyalty Platform
Not enough data
8.7
15
Not enough data
8.7
18
Not enough data
8.3
15
Not enough data
8.5
16
Not enough data
8.8
18
Agentic AI - Loyalty Management
Not enough data
6.9
6
Not enough data
7.2
6
Not enough data
7.3
5
Not enough data
6.9
6
Customization
Not enough data
Not enough data
8.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Additional Functionality
Not enough data
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
6.9
14
Not enough data
7.0
14
Not enough data
6.9
15
Not enough data
6.8
14
Not enough data
6.3
14
Not enough data
7.2
15
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
Not enough data
8.0
43
Not enough data
8.3
68
|
Verified
Not enough data
7.7
38
Not enough data
8.1
54
Campaigns
Not enough data
7.9
42
|
Verified
Not enough data
8.4
46
|
Verified
Not enough data
8.4
39
|
Verified
Not enough data
7.8
32
Not enough data
9.1
64
Not enough data
8.8
62
Engagement
Not enough data
8.1
52
Platform
Not enough data
8.4
59
Not enough data
8.1
28
|
Verified
Not enough data
8.3
43
Agentic AI - Mobile Marketing
Not enough data
6.3
8
Not enough data
6.0
8
Not enough data
5.4
9
Not enough data
6.0
8
Not enough data
6.4
7
Not enough data
7.4
7
Marketing Operations
8.2
16
8.0
70
|
Verified
8.3
17
8.5
83
|
Verified
8.5
17
8.3
80
|
Verified
8.8
16
8.8
81
|
Verified
7.1
15
Feature Not Available
7.4
14
Feature Not Available
Campaign Activity
7.9
17
8.3
94
|
Verified
8.3
18
8.4
101
|
Verified
8.0
16
8.1
74
|
Verified
7.3
16
8.0
75
|
Verified
8.0
16
8.4
72
|
Verified
8.0
15
8.1
73
Agentic AI - Marketing Analytics
7.6
7
7.2
16
7.6
7
7.5
16
7.9
8
7.3
16
Categories
Categories
Shared Categories
Klaviyo and SAP Emarsys are categorized as SMS Marketing, Email Deliverability, Customer Journey Analytics, Marketing Analytics, and Marketing Automation
Unique Categories
Reviews
Reviewers' Company Size
Klaviyo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
SAP Emarsys
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
19.0%
Marketing and Advertising
12.9%
Apparel & Fashion
12.6%
Consumer Goods
12.1%
Health, Wellness and Fitness
7.3%
Other
36.1%
Retail
28.2%
Apparel & Fashion
10.5%
Consumer Goods
5.4%
Marketing and Advertising
4.7%
Sporting Goods
3.9%
Other
47.2%
Alternatives
Discussions
how can i know the language for my clients
3 Comments
AJ
You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick...Read more
What is UTM tracking Klaviyo?
3 Comments
CC
You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated.Read more
Are their pre-built flows available?
2 Comments
AJ
You can set up any combination of new flows and even run split tests on those in a flow. They also have video tutorials to do this.Read more
Can I add other templates if I don't want to use html?
2 Comments
WY
Hola Pamela!
Gracias por tu pregunta.
Our Template Editor does let you design and create your own templates. As long as you have the VCE enabled, this is a...Read more
Why don't they have support for training in Spanish?
1 Comment
Official Response from SAP Emarsys
Hello Mateo!
We appreciate your question. Although we indeed do not have the same availability of documentation in Spanish as for other languages, this is...Read more
how much turnvoer my company need before emarsys is worth.
1 Comment
PD
Hi Timo, Thank you for your question. It is usually its 50-500m + annual turnover.Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
