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Compare Intuit Mailchimp Email Marketing and Klaviyo 
Featured Products
At a Glance
Market Segments
Small-Business (71.7% of reviews)
Small-Business (81.2% of reviews)
Entry-Level Pricing
$0.00
No pricing available
Intuit Mailchimp Email Marketing
Star Rating
(12,882)4.3 out of 5
Market Segments
Small-Business (71.7% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Browse all 4 pricing plansKlaviyo
Star Rating
(1,178)4.6 out of 5
Market Segments
Small-Business (81.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about KlaviyoSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Intuit Mailchimp Email Marketing excels in customer support, with users highlighting its responsive and proactive team that provides 24/7 technical assistance, ensuring a smooth onboarding experience.
- Users say Klaviyo stands out for its powerful marketing analytics tools, which help businesses track performance and optimize campaigns effectively, making it a game-changer for increasing sales.
- Reviewers mention that Intuit Mailchimp's user-friendly interface and drag-and-drop features make it easy to create and manage email campaigns, with many appreciating the seamless integration with platforms like Shopify for targeted messaging.
- According to verified reviews, Klaviyo's ability to organize customer profiles and search unique coupon codes is a significant advantage, allowing users to tailor their marketing efforts and enhance customer engagement.
- G2 reviewers highlight that while both platforms offer ease of use, Klaviyo has a slight edge in campaign performance, with users praising its attractive email templates and effective campaign management features.
- Users report that Intuit Mailchimp is particularly beneficial for small businesses, with a large percentage of its user base coming from this segment, while Klaviyo is also popular among small businesses but offers more advanced features that may appeal to larger enterprises.
Pricing
Entry-Level Pricing
Intuit Mailchimp Email Marketing
Free
$0.00
Easily create email campaigns and learn more about your customers
- Email support for first 30 days
- Pre-built Email Templates
- 300+ Integrations
Klaviyo
No pricing availableFree Trial
Intuit Mailchimp Email Marketing
Free Trial is available
Klaviyo
Free Trial is available
Ratings
Meets Requirements
8.7
11,060
9.0
892
Ease of Use
8.7
11,128
8.6
897
Ease of Setup
8.6
5,218
8.5
550
Ease of Admin
8.7
5,122
8.9
493
Quality of Support
8.0
8,423
8.4
849
Has the product been a good partner in doing business?
8.6
4,645
9.0
496
Product Direction (% positive)
7.8
10,804
9.0
841
Features by Category
Email Marketing
8.9
8658
|
Verified
Not enough data
8.3
8801
|
Verified
Not enough data
8.7
7876
|
Verified
Not enough data
8.7
8853
|
Verified
Not enough data
9.0
8721
|
Verified
Not enough data
8.6
8341
|
Verified
Not enough data
8.4
6417
|
Verified
Not enough data
8.4
1344
|
Verified
Not enough data
8.1
1113
|
Verified
Not enough data
Reporting & Analytics
8.3
4830
|
Verified
Not enough data
8.6
7687
|
Verified
Not enough data
Generative AI
7.2
163
Not enough data
7.2
162
Not enough data
Agentic AI - Email Marketing
7.1
50
Not enough data
7.0
51
Not enough data
7.3
51
Not enough data
7.4
51
Not enough data
7.6
53
Not enough data
Integration
8.5
3424
|
Verified
Not enough data
8.3
2359
|
Verified
Not enough data
8.2
2167
|
Verified
Not enough data
8.1
559
|
Verified
Not enough data
8.3
677
|
Verified
Not enough data
8.3
530
|
Verified
Not enough data
Email Marketing
Not enough data
9.0
525
|
Verified
Not enough data
9.2
519
|
Verified
Not enough data
8.9
494
|
Verified
Not enough data
8.9
461
|
Verified
Online Marketing
Not enough data
7.8
374
|
Verified
Not enough data
8.3
399
|
Verified
Not enough data
8.7
428
|
Verified
Not enough data
8.7
445
Not enough data
8.2
251
Lead Management
Not enough data
8.5
346
Not enough data
8.4
272
Not enough data
9.0
474
|
Verified
Not enough data
7.8
218
Not enough data
8.5
353
|
Verified
Not enough data
8.5
394
|
Verified
Not enough data
8.4
332
|
Verified
Not enough data
8.2
282
|
Verified
Campaign Management
Not enough data
8.7
348
|
Verified
Not enough data
7.9
199
Not enough data
8.1
289
|
Verified
Not enough data
7.6
199
Social
Not enough data
Feature Not Available
Not enough data
7.8
196
Not enough data
7.7
189
Not enough data
7.4
184
Not enough data
7.8
259
|
Verified
Reporting & Analytics
Not enough data
8.5
468
|
Verified
Not enough data
8.3
415
|
Verified
Not enough data
8.3
424
|
Verified
Not enough data
8.4
437
|
Verified
Not enough data
7.5
201
Platform
Not enough data
8.5
326
|
Verified
Not enough data
8.7
310
|
Verified
Not enough data
8.9
315
|
Verified
Not enough data
8.3
208
|
Verified
Not enough data
7.8
194
|
Verified
Not enough data
8.9
316
|
Verified
Not enough data
8.0
160
Agentic AI - Marketing Automation
Not enough data
7.0
27
Not enough data
7.0
26
Not enough data
7.1
25
Not enough data
7.1
25
Not enough data
6.9
26
Not enough data
7.3
27
Integration
Not enough data
8.4
317
|
Verified
Not enough data
8.6
312
|
Verified
Not enough data
8.4
261
|
Verified
Administration
8.2
77
Not enough data
7.8
68
Not enough data
8.1
68
Not enough data
8.5
67
Not enough data
8.2
68
Not enough data
8.0
69
Not enough data
Integrations
8.3
62
Not enough data
8.6
61
Not enough data
9.0
76
Not enough data
8.0
55
Not enough data
Platform
8.5
60
Not enough data
8.5
56
Not enough data
8.4
50
Not enough data
8.4
78
Not enough data
8.7
69
Not enough data
8.6
87
Not enough data
8.1
65
Not enough data
8.8
87
Not enough data
Messenger
Not enough data
7.4
13
Not enough data
6.4
14
Not enough data
6.3
13
Not enough data
6.0
12
Channels
Not enough data
6.1
12
Not enough data
7.2
13
Not enough data
6.3
13
Not enough data
6.0
12
Not enough data
6.7
12
Customers
Not enough data
8.2
13
Not enough data
7.6
13
Not enough data
7.1
12
Not enough data
6.7
12
Not enough data
7.1
12
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
8.3
471
8.2
29
8.4
515
8.4
29
8.4
176
8.2
30
8.6
555
8.4
30
Tracking
8.8
674
8.1
27
8.5
595
7.9
28
8.6
712
8.9
31
8.5
666
8.5
29
8.5
619
8.5
28
Reporting
8.8
729
9.1
30
8.6
574
8.6
29
8.7
596
8.6
29
8.4
550
8.3
28
Agentic AI - Email Deliverability
6.3
20
8.2
15
6.4
20
8.0
16
6.6
19
7.9
15
6.3
20
7.2
15
6.5
19
8.1
15
Grammar
8.6
20
Not enough data
8.8
20
Not enough data
8.7
20
Not enough data
Formatting
8.0
20
Not enough data
8.4
20
Not enough data
8.3
20
Not enough data
Content
8.7
20
Not enough data
8.6
20
Not enough data
8.5
20
Not enough data
Product Type
8.8
20
Not enough data
8.3
20
Not enough data
Generative AI
8.8
19
Not enough data
8.2
19
Not enough data
Templates
Not enough data
8.6
424
|
Verified
Not enough data
Feature Not Available
Not enough data
8.4
347
|
Verified
Not enough data
8.8
256
Edit
Not enough data
8.4
353
|
Verified
Not enough data
8.8
415
|
Verified
Not enough data
8.3
331
|
Verified
Logistics
Not enough data
8.7
418
|
Verified
Not enough data
7.9
339
|
Verified
Not enough data
8.8
393
|
Verified
Not enough data
8.4
195
Generative AI
Not enough data
7.5
64
Not enough data
7.4
51
Agentic AI - Email Template Builder
Not enough data
6.4
19
Not enough data
7.0
19
Text Messaging
Not enough data
8.6
141
Not enough data
8.0
99
Not enough data
8.8
132
|
Verified
Not enough data
8.3
115
|
Verified
Not enough data
8.7
124
|
Verified
Not enough data
8.5
106
Not enough data
8.8
130
|
Verified
Not enough data
8.6
53
SMS Platform
Not enough data
8.6
134
|
Verified
Not enough data
8.9
132
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
62
Not enough data
8.8
111
|
Verified
Agentic AI - SMS Marketing
Not enough data
6.8
11
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
7.0
10
Platform Basics
8.8
35
Not enough data
8.2
35
Not enough data
8.8
35
Not enough data
8.8
38
Not enough data
8.6
35
Not enough data
Platform Data
9.0
37
Not enough data
8.7
37
Not enough data
8.8
36
Not enough data
Agentic AI - Email Testing
7.1
17
Not enough data
7.1
18
Not enough data
6.9
18
Not enough data
7.2
18
Not enough data
7.2
18
Not enough data
Data Sourcing
Not enough data
8.4
76
Not enough data
8.3
68
Not enough data
8.5
96
Not enough data
8.5
91
Intelligence
Not enough data
8.6
105
Not enough data
8.1
73
Not enough data
8.0
68
Design and Customization
Not enough data
8.8
20
Not enough data
8.7
21
Not enough data
9.0
21
Not enough data
8.9
21
Campaigns
Not enough data
8.7
22
Not enough data
8.8
20
Not enough data
8.6
22
Not enough data
8.6
22
Integrations
Not enough data
9.0
21
Not enough data
8.0
18
Not enough data
8.9
22
Not enough data
8.4
19
Generative AI
Not enough data
7.5
20
Agentic AI - Vulnerability Scanner
Not enough data
6.8
10
Not enough data
7.5
10
Platform Basics
Not enough data
9.0
16
Not enough data
8.8
14
Platform Data
Not enough data
8.4
15
Not enough data
8.2
14
Not enough data
8.7
14
Not enough data
8.1
14
Platform Additional Functionality
Not enough data
8.3
15
Not enough data
9.1
13
Not enough data
8.3
14
Agentic AI - Customer Journey Analytics
Not enough data
6.0
5
Not enough data
7.0
5
Not enough data
6.3
5
Not enough data
6.9
6
Collection
Not enough data
6.9
6
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
7.2
6
Agentic AI - Review Management
Not enough data
Not enough data
Not enough data
Not enough data
Moderation
Not enough data
9.4
6
Not enough data
9.0
5
Not enough data
9.3
5
Use Cases
Not enough data
9.8
7
Not enough data
8.9
6
Not enough data
9.7
5
Administration
Not enough data
9.3
7
Not enough data
8.6
6
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.0
5
Display Options
Not enough data
8.6
6
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
7.7
5
Generative AI
Not enough data
7.8
6
Customization
Not enough data
Not enough data
Not enough data
8.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Additional Functionality
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
6.9
14
Not enough data
7.0
14
Not enough data
6.9
15
Not enough data
6.8
14
Not enough data
6.3
14
Not enough data
7.2
15
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Marketing Operations
Not enough data
8.2
16
Not enough data
8.3
17
Not enough data
8.6
18
Not enough data
8.8
16
Not enough data
7.1
15
Not enough data
7.4
14
Campaign Activity
Not enough data
7.9
17
Not enough data
8.4
19
Not enough data
8.0
16
Not enough data
7.3
16
Not enough data
8.0
16
Not enough data
8.0
15
Agentic AI - Marketing Analytics
Not enough data
7.6
7
Not enough data
7.6
7
Not enough data
7.9
8
Categories
Categories
Shared Categories
Intuit Mailchimp Email Marketing and Klaviyo are categorized as Email Deliverability
Unique Categories
Intuit Mailchimp Email Marketing is categorized as AI Writing Assistant, Email Marketing, Transactional Email, and Email Testing
Klaviyo is categorized as SMS Marketing, Pop-Up Builder, Email Template Builder, Personalization, Conversational Marketing, Customer Journey Analytics, Customer Data Platform (CDP), Marketing Analytics, Review Management, Marketing Automation, Online Form Builder, WhatsApp Marketing, and RCS Business Messaging
Reviews
Reviewers' Company Size
Intuit Mailchimp Email Marketing
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Klaviyo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.1%
Non-Profit Organization Management
5.8%
Information Technology and Services
4.8%
Computer Software
4.5%
Education Management
3.3%
Other
66.4%
Retail
19.0%
Marketing and Advertising
13.0%
Apparel & Fashion
12.6%
Consumer Goods
12.2%
Health, Wellness and Fitness
7.2%
Other
36.0%
Alternatives
Discussions
What is the best alternative to Mailchimp?
9 Comments
SA
I would say Brevo is a good alternativeRead more
What kind of platform is Mailchimp?
7 Comments
TT
Mailchimp is an email marketing and automation platform.Read more
What is the best way to implement Mailchimp with Wordpress to get maximum email subscribers?
5 Comments
RS
If you're using an organic way to collect emails, you can use any of the pop software's available in the marketplace such as optinmonk or poptin. If you have...Read more
how can i know the language for my clients
3 Comments
AJ
You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick...Read more
What is UTM tracking Klaviyo?
3 Comments
CC
You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated.Read more
Are their pre-built flows available?
2 Comments
AJ
You can set up any combination of new flows and even run split tests on those in a flow. They also have video tutorials to do this.Read more
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