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At a Glance
Market Segments
Mid-Market (55.4% of reviews)
Mid-Market (60.5% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Iterable
Star Rating
(759)4.4 out of 5
Market Segments
Mid-Market (55.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about IterableOmetria
Star Rating
(39)4.8 out of 5
Market Segments
Mid-Market (60.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about OmetriaSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Iterable excels in "Email Campaigns" with a high score of 9.2, indicating strong capabilities in managing and executing email marketing strategies, while Ometria, although strong, scores slightly lower at 8.6 in the same area.
- Reviewers mention that Ometria shines in "Customer Profiles" with a score of 8.6, which allows for detailed segmentation and personalization, whereas Iterable's score of 8.6 in "Segmentation" shows it is competitive but may not offer the same depth in customer insights.
- G2 users highlight that Iterable's "Automated Email Responses" feature scores 8.3, which is on par with Ometria's 8.2, but users on G2 note that Iterable's automation capabilities are more intuitive and user-friendly, making it easier to set up complex workflows.
- Reviewers mention that Ometria's "Data Import & Export Tools" score of 9.2 is a standout feature, providing seamless integration with other platforms, while Iterable's score of 7.7 indicates room for improvement in this area, as users find it less flexible.
- Users say that Iterable's "Campaign Insights" feature, scoring 8.9, provides robust analytics that help in understanding campaign performance, while Ometria's score of 8.5 shows it also offers valuable insights but may lack some of the advanced reporting features that Iterable provides.
- Reviewers mention that Ometria's "Lead Management" capabilities, particularly in "Lead Scoring and Grading" with a score of 8.3, are superior to Iterable's 6.7, indicating that Ometria may offer more effective tools for prioritizing leads based on engagement and behavior.
Pricing
Entry-Level Pricing
Iterable
No pricing availableOmetria
No pricing availableFree Trial
Iterable
No trial information availableOmetria
No trial information availableRatings
Meets Requirements
8.5
611
9.2
31
Ease of Use
8.4
624
9.1
30
Ease of Setup
7.7
312
8.3
19
Ease of Admin
8.4
231
9.2
8
Quality of Support
8.8
595
9.3
30
Has the product been a good partner in doing business?
9.0
233
9.8
9
Product Direction (% positive)
9.1
604
8.7
26
Features by Category
Email Marketing
8.9
467
|
Verified
8.6
18
9.0
457
|
Verified
9.3
18
8.2
442
|
Verified
8.8
18
8.4
394
|
Verified
8.5
18
Online Marketing
6.2
265
|
Verified
7.3
15
8.3
399
|
Verified
7.7
16
8.4
437
|
Verified
8.3
18
8.1
397
|
Verified
7.8
17
6.9
269
|
Verified
7.6
14
Lead Management
7.3
301
|
Verified
8.5
16
7.4
332
|
Verified
7.4
14
8.6
428
|
Verified
8.6
16
6.8
271
|
Verified
8.4
15
7.7
295
|
Verified
8.3
14
7.1
286
|
Verified
8.5
12
7.3
275
|
Verified
8.1
12
7.4
277
|
Verified
8.3
14
Campaign Management
7.7
292
7.3
11
6.9
264
|
Verified
6.5
10
6.6
241
6.7
9
6.0
222
7.0
9
Social
5.7
204
6.7
9
6.1
210
7.0
9
5.8
210
7.0
9
5.7
210
6.7
9
5.8
220
7.0
10
Reporting & Analytics
7.6
428
|
Verified
8.5
13
6.5
286
|
Verified
8.1
13
6.6
275
|
Verified
7.7
10
6.5
273
|
Verified
7.8
12
5.7
225
|
Verified
6.7
10
Platform
8.0
329
|
Verified
7.8
13
8.4
330
|
Verified
7.6
13
8.5
336
|
Verified
9.0
13
7.4
224
8.2
13
8.0
310
|
Verified
8.3
13
8.3
335
|
Verified
7.8
13
7.1
241
|
Verified
8.5
12
Agentic AI - Marketing Automation
7.1
22
Not enough data
7.2
21
Not enough data
7.1
21
Not enough data
7.5
22
Not enough data
7.3
23
Not enough data
7.4
22
Not enough data
Integration
7.7
339
|
Verified
8.8
13
8.1
336
|
Verified
8.2
13
7.6
280
|
Verified
8.2
13
Visitor Behavior
Not enough data
8.5
9
Not enough data
8.3
9
Not enough data
Feature Not Available
Templates
Not enough data
7.0
9
Not enough data
8.3
9
Not enough data
8.3
8
Personalization
Not enough data
9.1
9
Not enough data
7.7
8
Not enough data
Feature Not Available
Not enough data
6.9
6
Not enough data
7.9
8
Not enough data
8.7
9
Not enough data
8.9
9
Not enough data
9.2
6
Multichannel
Not enough data
6.9
6
Not enough data
10.0
8
Not enough data
8.8
7
Administration
Not enough data
8.7
9
Not enough data
8.3
9
Not enough data
8.5
8
Not enough data
8.0
9
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
8.3
156
Not enough data
8.7
157
Not enough data
8.0
141
Not enough data
8.7
165
Not enough data
8.5
162
Not enough data
Analytics
7.8
166
Not enough data
7.4
158
Not enough data
Optimization
8.2
162
Not enough data
8.5
163
Not enough data
7.6
131
Not enough data
7.9
146
Not enough data
Agentic AI - Push Notification
7.4
9
Not enough data
8.1
9
Not enough data
6.7
10
Not enough data
Segmentation
8.7
41
Not enough data
8.5
41
Not enough data
Targeting
8.0
42
Not enough data
8.0
36
Not enough data
Triggered Content
6.8
31
Not enough data
9.1
41
Not enough data
9.2
40
Not enough data
Personalized Content
7.7
33
Not enough data
7.1
29
Not enough data
6.2
27
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
8.7
15
Not enough data
5.3
13
Not enough data
8.0
14
Not enough data
8.6
14
Not enough data
Edit
7.1
14
Not enough data
8.8
16
Not enough data
8.7
15
Not enough data
Logistics
8.6
15
Not enough data
7.6
12
Not enough data
8.3
12
Not enough data
7.4
13
Not enough data
Generative AI
7.9
11
Not enough data
7.3
11
Not enough data
Agentic AI - Email Template Builder
7.8
9
Not enough data
7.4
9
Not enough data
Text Messaging
8.5
28
Not enough data
6.9
25
Not enough data
8.6
27
Not enough data
6.9
24
Not enough data
8.4
24
Not enough data
6.9
23
Not enough data
8.5
24
Not enough data
8.5
23
Not enough data
SMS Platform
7.9
26
Not enough data
8.3
26
Not enough data
7.4
20
Not enough data
6.1
19
Not enough data
7.2
22
Not enough data
8.8
23
Not enough data
Agentic AI - SMS Marketing
8.0
5
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
8.0
5
Not enough data
8.7
5
Not enough data
Data Sourcing
7.9
8
7.8
12
8.1
9
8.2
13
8.1
7
8.1
12
8.3
8
8.5
13
Intelligence
8.6
7
8.2
12
7.9
7
6.8
13
7.6
7
7.4
13
Platform Basics
8.1
37
Not enough data
8.1
37
Not enough data
Platform Data
7.3
38
Not enough data
7.0
37
Not enough data
6.7
37
Not enough data
7.0
36
Not enough data
Platform Additional Functionality
7.3
34
Not enough data
7.3
32
Not enough data
6.8
34
Not enough data
Agentic AI - Customer Journey Analytics
7.5
8
Not enough data
6.9
8
Not enough data
7.3
8
Not enough data
7.7
8
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
7.6
13
Not enough data
7.3
14
Not enough data
7.6
13
Not enough data
7.6
12
Not enough data
7.4
12
Not enough data
7.4
12
Not enough data
Analysis
7.3
123
|
Verified
Not enough data
7.7
168
|
Verified
Not enough data
6.4
110
|
Verified
Not enough data
6.9
137
|
Verified
Not enough data
Campaigns
7.0
112
Not enough data
8.3
143
|
Verified
Not enough data
7.7
122
|
Verified
Not enough data
6.0
100
|
Verified
Not enough data
9.2
163
|
Verified
Not enough data
9.1
161
|
Verified
Not enough data
Engagement
7.0
107
|
Verified
Not enough data
Platform
8.1
139
|
Verified
Not enough data
7.7
124
Not enough data
7.2
111
|
Verified
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
7.8
13
Not enough data
8.1
15
Not enough data
8.2
17
Not enough data
9.1
17
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.8
16
Not enough data
8.3
17
Not enough data
8.2
13
Not enough data
7.4
15
Not enough data
7.8
13
Not enough data
7.3
14
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Iterable and Ometria are categorized as Marketing Automation and Customer Data Platform (CDP)
Unique Categories
Iterable is categorized as Personalization, Personalization Engines, SMS Marketing, Push Notification, Mobile Marketing, WhatsApp Marketing, Email Template Builder, and Customer Journey Analytics
Ometria is categorized as Marketing Analytics and E-Commerce Personalization
Reviews
Reviewers' Company Size
Iterable
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Ometria
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
11.0%
Health, Wellness and Fitness
8.6%
Financial Services
7.6%
Information Technology and Services
5.7%
Computer Software
4.6%
Other
62.4%
Retail
36.8%
Apparel & Fashion
23.7%
Marketing and Advertising
7.9%
Furniture
7.9%
Luxury Goods & Jewelry
5.3%
Other
18.4%
Discussions
How did you learn to use handlebars?
4 Comments
BO
You can also reach out to your CSM to get enrolled in Iterable AcademyRead more
What is Iterable?
2 Comments
DD
Hi Reina, Iterable is a customer communication platform that helps you deliver joyful experiences with harmonized, individualized, and dynamic communications...Read more
Is Iterable only for email marketing?
1 Comment
Official Response from Iterable
Iterable is a full growth marketing and user engagement platform. Iterable lets marketers seamlessly send any type of messaging, including emails, mobile...Read more
Ometria has no discussions with answers
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