Compare Insider and Splio 
At a Glance
Market Segments
Mid-Market (44.8% of reviews)
Small-Business (62.5% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Insider
Star Rating
(1,082)4.8 out of 5
Market Segments
Mid-Market (44.8% of reviews)
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about InsiderSplio
Star Rating
(8)4.3 out of 5
Market Segments
Small-Business (62.5% of reviews)
Entry-Level Pricing
No pricing available
Learn more about SplioFeatured Products
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Marketing Automation
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Insider vs Splio
- Reviewers felt that Insider meets the needs of their business better than Splio.
- When comparing quality of ongoing product support, reviewers felt that Insider is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Splio over Insider.
Pricing
Entry-Level Pricing
Insider
No pricing availableSplio
No pricing availableFree Trial
Insider
Free Trial is available
Splio
No trial information availableRatings
Meets Requirements
9.5
972
8.6
6
Ease of Use
9.5
976
8.7
5
Ease of Setup
9.1
433
Not enough data
Ease of Admin
9.2
242
Not enough data
Quality of Support
9.6
972
9.2
6
Has the product been a good partner in doing business?
9.5
243
Not enough data
Product Direction (% positive)
9.8
924
10.0
6
Features by Category
Email Marketing
9.7
431
Not enough data
9.7
409
Not enough data
9.7
411
Not enough data
9.7
355
Not enough data
Online Marketing
Feature Not Available
Not enough data
9.6
447
Not enough data
9.6
461
Not enough data
9.6
451
Not enough data
Feature Not Available
Not enough data
Lead Management
9.6
429
Not enough data
9.5
429
Not enough data
9.6
461
Not enough data
Feature Not Available
Not enough data
9.6
404
Not enough data
9.6
368
Not enough data
9.6
412
Not enough data
9.6
400
Not enough data
Campaign Management
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Social
Feature Not Available
Not enough data
9.4
371
Not enough data
9.5
380
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Reporting & Analytics
9.5
454
Not enough data
9.5
454
Not enough data
9.5
447
Not enough data
9.5
446
Not enough data
9.3
353
Not enough data
Platform
9.6
440
Not enough data
Feature Not Available
Not enough data
9.6
425
Not enough data
9.6
365
Not enough data
9.5
374
Not enough data
9.6
408
Not enough data
9.5
350
Not enough data
Integration
9.5
410
Not enough data
9.4
411
Not enough data
9.5
384
Not enough data
Visitor Behavior
9.5
527
Not enough data
9.6
545
Not enough data
9.5
496
Not enough data
Templates
9.6
506
Not enough data
9.6
549
Not enough data
9.6
544
Not enough data
Personalization
9.6
532
Not enough data
9.6
522
Not enough data
9.6
535
Not enough data
9.5
471
Not enough data
9.6
519
Not enough data
9.6
518
Not enough data
9.6
547
Not enough data
9.6
535
Not enough data
Multichannel
9.7
537
Not enough data
9.5
474
Not enough data
9.6
538
Not enough data
Administration
9.6
535
Not enough data
9.4
550
Not enough data
9.5
529
Not enough data
9.5
529
Not enough data
Segmentation
9.7
567
Not enough data
9.6
545
Not enough data
Targeting
9.7
561
Not enough data
9.6
536
Not enough data
Triggered Content
9.5
475
Not enough data
9.6
470
Not enough data
9.7
523
Not enough data
Personalized Content
9.7
512
Not enough data
9.7
493
Not enough data
9.6
548
Not enough data
Text Messaging
9.8
46
Not enough data
9.6
45
Not enough data
9.7
44
Not enough data
9.7
44
Not enough data
9.7
45
Not enough data
9.6
45
Not enough data
9.8
44
Not enough data
9.6
45
Not enough data
SMS Platform
9.6
45
Not enough data
9.6
45
Not enough data
9.8
43
Not enough data
Feature Not Available
Not enough data
9.6
48
Not enough data
9.5
47
Not enough data
Data Sourcing
9.5
538
|
Verified
Not enough data
9.5
527
|
Verified
Not enough data
9.6
332
Not enough data
9.6
556
|
Verified
Not enough data
Intelligence
9.5
560
|
Verified
Not enough data
9.5
535
|
Verified
Not enough data
9.6
527
|
Verified
Not enough data
Platform Basics
9.5
587
|
Verified
Not enough data
9.5
587
|
Verified
Not enough data
Platform Data
9.5
572
|
Verified
Not enough data
9.5
555
|
Verified
Not enough data
9.4
588
|
Verified
Not enough data
9.4
558
Not enough data
Platform Additional Functionality
9.5
563
|
Verified
Not enough data
9.5
560
|
Verified
Not enough data
9.5
547
Not enough data
Search Setup
9.7
37
Not enough data
9.8
38
Not enough data
9.7
37
Not enough data
9.9
35
Not enough data
Product Discovery
9.8
40
Not enough data
9.8
39
Not enough data
9.7
39
Not enough data
9.9
34
Not enough data
9.8
37
Not enough data
Integration
9.7
39
Not enough data
9.9
35
Not enough data
9.7
37
Not enough data
Loyalty Experience
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Loyalty Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
9.4
14
Not enough data
9.3
15
Not enough data
9.2
13
Not enough data
9.2
13
Not enough data
9.6
13
Not enough data
9.6
13
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
9.7
13
Not enough data
9.7
13
Not enough data
9.7
12
Not enough data
9.7
12
Not enough data
Analysis
9.3
560
Not enough data
9.5
624
Not enough data
9.3
494
|
Verified
Not enough data
9.5
534
|
Verified
Not enough data
Campaigns
9.4
518
|
Verified
Not enough data
9.7
626
|
Verified
Not enough data
9.5
424
Not enough data
9.3
427
Not enough data
9.6
501
|
Verified
Not enough data
9.6
586
|
Verified
Not enough data
Engagement
9.6
563
Not enough data
Platform
9.6
606
Not enough data
9.5
560
|
Verified
Not enough data
9.5
480
Not enough data
Categories
Categories
Shared Categories
Insider and Splio are categorized as Customer Data Platform (CDP) and Marketing Automation
Unique Categories
Insider is categorized as E-Commerce Search, Personalization, Personalization Engines, E-Commerce Personalization, Customer Journey Analytics, Mobile Marketing, SMS Marketing, and WhatsApp Marketing
Splio is categorized as Loyalty Management
Reviews
Reviewers' Company Size
Insider
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Splio
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
26.9%
Apparel & Fashion
9.8%
Cosmetics
3.9%
Marketing and Advertising
3.9%
Food & Beverages
3.8%
Other
51.8%
Marketing and Advertising
25.0%
Real Estate
12.5%
Health, Wellness and Fitness
12.5%
Food & Beverages
12.5%
Financial Services
12.5%
Other
25.0%
Most Helpful Reviews
Insider
Most Helpful Favorable Review
Maria Paula V.
Verified User in Furniture
We’ve been working with Insider for more than a year now. What we really liked most about them is their team who supported us throughout the integration and implementation process. Their team has consistently provided us with the support that we needed....
Most Helpful Critical Review
Verified User in Computer & Network Security
The reporting dashboard and reports can be simplified
Splio
Most Helpful Favorable Review
Verified User in Health, Wellness and Fitness
User interface is simple and easy to use.
Most Helpful Critical Review
Himanshu S.
Verified User in Financial Services
It did have a learning curve. While the platform is already pretty simple but it took me sometime to train my interns on it.
Maria Paula V.
Verified User in Furniture
We’ve been working with Insider for more than a year now. What we really liked most about them is their team who supported us throughout the integration and implementation process. Their team has consistently provided us with the support that we needed....
Verified User in Health, Wellness and Fitness
User interface is simple and easy to use.
Verified User in Computer & Network Security
The reporting dashboard and reports can be simplified
Himanshu S.
Verified User in Financial Services
It did have a learning curve. While the platform is already pretty simple but it took me sometime to train my interns on it.
Alternatives
Discussions
How effective is the tool at new acquisition and driving traffic to website?
3 comments
CS
Very effective with the direct integration into Ad Managers, like Facebook & Google. Using AI to create powerful segments to find new users. Awesome work. Read more
Is it possible for insider future development to reduce the setup process?
1 comment
DM
We are constantly aiming to make the setup easier and faster for our customers. Based on our user's ratings on G2, we offer the fastest time to value and...Read more
how do i experiment using insider with internal RFM analytic?
1 comment
NM
Hello Imam,
Insider's RFM Analytic method enables you to analyze a user's past transaction data and create different segment groups based on their purchase...Read more
Splio has no discussions with answers
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