Best Software for 2025 is now live!
View the Winners
  1. Home
  2. ...
  3. Mobile Marketing Software
  4. Insider
  5. Segment
  6. Insider-vs-Segment

Compare Insider and Segment

Save
    Log in to your account
    to save comparisons,
    products and more.
Add Product
Insider
Insider
(1,072)
4.8 out of 5
Insider
By Insider
Optimized for quick response
Segment
Segment
(555)
4.5 out of 5
Segment
By Twilio
Get a quote
Optimized for quick response
At a Glance
Insider
Insider
Star Rating
(1,072)4.8 out of 5
Market Segments
Mid-Market (44.9% of reviews)
Information
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Insider
Segment
Segment
Star Rating
(555)4.5 out of 5
Market Segments
Mid-Market (47.2% of reviews)
Information
Entry-Level Pricing
$120 Per month
Browse all 3 pricing plans
AI Generated Summary
AI-generated. Powered by real user reviews.
  • Users report that Segment excels in "Data Modeling" with a score of 9.1, highlighting its robust capabilities for managing complex data structures, while Insider's score of 8.6 indicates it may not offer the same level of depth in this area.
  • Reviewers mention that Insider shines in "Quality of Support" with a score of 9.6, suggesting that users find their customer service responsive and helpful, whereas Segment's score of 8.6 indicates room for improvement in support services.
  • G2 users highlight Segment's superior "Email Marketing" features, particularly in "Building and Personalizing Emails" and "Sending Outbound Emails," both rated at 9.7, which reviewers say provide a seamless experience for crafting targeted campaigns compared to Insider's lower ratings in similar functionalities.
  • Users on G2 report that Insider's "Dynamic Content" feature scores 9.6, allowing for highly personalized user experiences, while Segment's score of 9.5 shows it is competitive but slightly less effective in delivering dynamic content solutions.
  • Reviewers mention that Segment's "Integrations" score of 9.1 is a strong point, indicating a wide range of compatible tools, while Insider's score of 8.8 suggests it may have fewer integration options, which could limit flexibility for some users.
  • Users say that Insider's "Automated Email Responses" feature, rated at 9.7, is particularly praised for its efficiency, while Segment's similar feature also scores 9.7, indicating both products perform well, but Insider may have a slight edge in user satisfaction based on feedback.
Featured Products
PrivIQ - Data Privacy and Protection compliance management
Sponsored
You’re seeing this ad based on the product’s relevance to your search. Sponsored content does not receive preferential treatment in any of G2’s ratings.
PrivIQ - Data Privacy and Protection compliance management
(15)
Personalization Engines
Visit WebsiteVisit Website
Croct
Sponsored
You’re seeing this ad based on the product’s relevance to your search. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Croct
(27)
Personalization Engines
Visit WebsiteVisit Website
Netcapz
Sponsored
You’re seeing this ad based on the product’s relevance to your search. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Netcapz
(0)
Personalization Engines
Visit WebsiteVisit Website
Pricing
Entry-Level Pricing
Insider
No pricing available
Segment
Team
$120
Per month
Browse all 3 pricing plans
Free Trial
Insider
Free Trial is available
Segment
Free Trial is available
Ratings
Meets Requirements
9.5
965
8.9
420
Ease of Use
9.5
968
8.8
421
Ease of Setup
9.1
427
8.5
239
Ease of Admin
9.2
242
9.0
234
Quality of Support
9.6
966
8.6
361
Has the product been a good partner in doing business?
9.5
243
8.8
223
Product Direction (% positive)
9.8
917
8.3
380
Features by Category
Marketing AutomationHide 41 FeaturesShow 41 Features
9.6
12,170
Not enough data
Email Marketing
9.7
426
Not enough data
9.7
404
Not enough data
9.7
406
Not enough data
9.7
349
Not enough data
Online Marketing
Feature Not Available
Not enough data
9.6
441
Not enough data
9.6
455
Not enough data
9.6
445
Not enough data
Feature Not Available
Not enough data
Lead Management
9.6
423
Not enough data
9.5
423
Not enough data
9.6
455
Not enough data
Feature Not Available
Not enough data
9.6
398
Not enough data
9.6
362
Not enough data
9.6
406
Not enough data
9.6
394
Not enough data
Campaign Management
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Social
Feature Not Available
Not enough data
9.4
365
Not enough data
9.5
374
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Reporting & Analytics
9.5
448
Not enough data
9.5
448
Not enough data
9.5
441
Not enough data
9.5
440
Not enough data
9.3
347
Not enough data
Platform
9.6
435
Not enough data
Feature Not Available
Not enough data
9.6
420
Not enough data
9.6
360
Not enough data
9.5
369
Not enough data
9.6
403
Not enough data
9.5
345
Not enough data
Integration
9.4
405
Not enough data
9.4
405
Not enough data
9.5
378
Not enough data
E-Commerce PersonalizationHide 21 FeaturesShow 21 Features
9.6
10,896
Not enough data
Visitor Behavior
9.5
520
Not enough data
9.6
538
Not enough data
9.5
489
Not enough data
Templates
9.6
499
Not enough data
9.6
542
Not enough data
9.6
537
Not enough data
Personalization
9.6
525
Not enough data
9.6
515
Not enough data
9.6
528
Not enough data
9.5
464
Not enough data
9.6
512
Not enough data
9.6
511
Not enough data
9.6
540
Not enough data
9.6
528
Not enough data
Multichannel
9.7
530
Not enough data
9.5
468
Not enough data
9.6
531
Not enough data
Administration
9.6
529
Not enough data
9.4
544
Not enough data
9.5
523
Not enough data
9.5
523
Not enough data
Data GovernanceHide 23 FeaturesShow 23 Features
Not enough data
8.6
1,431
Administration
Not enough data
8.6
85
Not enough data
8.2
67
Not enough data
8.7
76
Not enough data
8.0
84
Management
Not enough data
8.2
42
Not enough data
8.5
51
Not enough data
8.6
48
Not enough data
8.0
47
Not enough data
8.6
45
Compliance
Not enough data
8.9
95
Not enough data
8.7
79
Not enough data
8.8
84
Not enough data
8.7
82
Security
Not enough data
9.0
55
Not enough data
8.4
53
Not enough data
8.9
49
Data Quality
Not enough data
8.7
98
Not enough data
9.1
97
Not enough data
9.3
97
Maintainence
Not enough data
9.0
52
Not enough data
8.7
45
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Personalization EnginesHide 10 FeaturesShow 10 Features
9.6
5,180
Not enough data
Segmentation
9.7
562
Not enough data
9.6
540
Not enough data
Targeting
9.7
556
Not enough data
9.6
531
Not enough data
Triggered Content
9.5
470
Not enough data
9.6
465
Not enough data
9.7
518
Not enough data
Personalized Content
9.7
507
Not enough data
9.7
488
Not enough data
9.6
543
Not enough data
SMS MarketingHide 14 FeaturesShow 14 Features
9.6
521
Not enough data
Text Messaging
9.8
41
Not enough data
9.6
40
Not enough data
9.7
39
Not enough data
9.6
39
Not enough data
9.7
40
Not enough data
9.6
40
Not enough data
9.8
39
Not enough data
9.5
40
Not enough data
SMS Platform
9.6
40
Not enough data
9.6
40
Not enough data
9.7
38
Not enough data
Feature Not Available
Not enough data
9.5
43
Not enough data
9.4
42
Not enough data
Customer Data Platform (CDP)Hide 7 FeaturesShow 7 Features
9.5
3,540
8.3
609
Data Sourcing
9.5
533
|
Verified
8.6
137
|
Verified
9.5
522
|
Verified
8.8
140
|
Verified
9.6
327
Feature Not Available
9.6
551
|
Verified
8.8
132
|
Verified
Intelligence
9.5
555
|
Verified
8.1
119
|
Verified
9.5
530
|
Verified
7.0
81
|
Verified
9.6
522
|
Verified
Feature Not Available
Data Privacy ManagementHide 12 FeaturesShow 12 Features
Not enough data
8.8
304
Functionality
Not enough data
9.1
27
Not enough data
8.4
18
Not enough data
8.8
26
Not enough data
9.0
24
Not enough data
8.7
25
Not enough data
9.1
25
Not enough data
9.0
26
Not enough data
8.7
25
Not enough data
8.6
24
Not enough data
8.7
29
Not enough data
9.0
27
Not enough data
9.0
28
Consent Management Platform (CMP)Hide 9 FeaturesShow 9 Features
Not enough data
8.6
172
Customer Journey AnalyticsHide 9 FeaturesShow 9 Features
9.5
5,072
Not enough data
Platform Basics
9.5
582
|
Verified
Not enough data
9.5
582
|
Verified
Not enough data
Platform Data
9.5
567
|
Verified
Not enough data
9.5
550
|
Verified
Not enough data
9.4
583
|
Verified
Not enough data
9.4
553
Not enough data
Platform Additional Functionality
9.5
558
|
Verified
Not enough data
9.5
555
|
Verified
Not enough data
9.5
542
Not enough data
E-Commerce SearchHide 12 FeaturesShow 12 Features
9.8
399
Not enough data
E-Commerce Data IntegrationHide 8 FeaturesShow 8 Features
Not enough data
8.5
280
Development
Not enough data
8.9
47
Not enough data
8.1
39
Management
Not enough data
8.0
46
Not enough data
8.6
43
Integration Options
Not enough data
8.4
23
Not enough data
8.4
23
Not enough data
8.8
39
Not enough data
8.5
20
Reverse ETLHide 15 FeaturesShow 15 Features
Not enough data
Not enough data
Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Feature Not Available
WhatsApp MarketingHide 10 FeaturesShow 10 Features
9.5
111
Not enough data
WhatsApp Messaging - WhatsApp Marketing
9.3
12
Not enough data
9.2
13
Not enough data
9.1
11
Not enough data
9.1
11
Not enough data
9.5
11
Not enough data
9.5
11
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
9.7
11
Not enough data
9.7
11
Not enough data
9.7
10
Not enough data
9.7
10
Not enough data
Mobile MarketingHide 14 FeaturesShow 14 Features
9.5
7,433
Not enough data
Analysis
9.3
555
Not enough data
9.5
619
Not enough data
9.3
489
|
Verified
Not enough data
9.5
529
|
Verified
Not enough data
Campaigns
9.4
513
|
Verified
Not enough data
9.7
621
|
Verified
Not enough data
9.4
419
Not enough data
9.2
422
Not enough data
9.6
496
|
Verified
Not enough data
9.6
581
|
Verified
Not enough data
Engagement
9.6
558
Not enough data
Platform
9.6
601
Not enough data
9.5
555
|
Verified
Not enough data
9.5
475
Not enough data
Data Subject Access Request (DSAR)Hide 4 FeaturesShow 4 Features
Not enough data
8.6
54
Functionality
Not enough data
8.4
18
Not enough data
8.6
13
Not enough data
8.6
11
Not enough data
8.8
12
Categories
Categories
Shared Categories
Insider
Insider
Segment
Segment
Insider and Segment are categorized as Customer Data Platform (CDP)
Unique Categories
Insider
Segment
Reviews
Reviewers' Company Size
Insider
Insider
Small-Business(50 or fewer emp.)
29.0%
Mid-Market(51-1000 emp.)
44.9%
Enterprise(> 1000 emp.)
26.1%
Segment
Segment
Small-Business(50 or fewer emp.)
41.5%
Mid-Market(51-1000 emp.)
47.2%
Enterprise(> 1000 emp.)
11.2%
Reviewers' Industry
Insider
Insider
Retail
26.7%
Apparel & Fashion
9.9%
Cosmetics
4.0%
Marketing and Advertising
3.9%
Leisure, Travel & Tourism
3.8%
Other
51.7%
Segment
Segment
Computer Software
21.7%
Information Technology and Services
12.9%
Financial Services
8.8%
Internet
7.4%
Marketing and Advertising
5.3%
Other
43.9%
Most Helpful Reviews
Insider
Insider
Most Helpful Favorable Review
Maria Paula V.
MV
Maria Paula V.
Verified User in Furniture

We’ve been working with Insider for more than a year now. What we really liked most about them is their team who supported us throughout the integration and implementation process. Their team has consistently provided us with the support that we needed....

Most Helpful Critical Review
Dilan T.
DT
Dilan T.
Verified User in Retail

We’re highly impressed with the capabilities of Insider’s products. There’s absolutely nothing that we dislike about the platform. Truly an excellent platform!

Segment
Segment
Most Helpful Favorable Review
Bradley H.
BH
Bradley H.
Verified User in Internet

I think segment is best for early stage companies who want to test out lots of other services... One integration allows you to pipe your data pretty much anywhere you want. It keeps the codebase organized and uncluttered and lets developers focus on...

Most Helpful Critical Review
Verified User
G
Verified User in Supermarkets

There are competitors that are more cheaper and efficient

Alternatives
Insider
Insider Alternatives
Netcore Customer Engagement and Experience Platform
Netcore Customer Engagement and Experience Platform
Add Netcore Customer Engagement and Experience Platform
WebEngage
WebEngage
Add WebEngage
Bloomreach
Bloomreach
Add Bloomreach
MoEngage
MoEngage
Add MoEngage
Segment
Segment Alternatives
Tealium Customer Data Hub
Tealium Customer Data Hub
Add Tealium Customer Data Hub
Hightouch
Hightouch
Add Hightouch
mParticle
mParticle
Add mParticle
Bloomreach
Bloomreach
Add Bloomreach
Discussions
Insider
Insider Discussions
How effective is the tool at new acquisition and driving traffic to website?
3 comments
CS
Very effective with the direct integration into Ad Managers, like Facebook & Google. Using AI to create powerful segments to find new users. Awesome work. Read more
Is it possible for insider future development to reduce the setup process?
1 comment
Divya M.
DM
We are constantly aiming to make the setup easier and faster for our customers. Based on our user's ratings on G2, we offer the fastest time to value and...Read more
how do i experiment using insider with internal RFM analytic?
1 comment
Neeraj M.
NM
Hello Imam, Insider's RFM Analytic method enables you to analyze a user's past transaction data and create different segment groups based on their purchase...Read more
See all discussions
Segment
Segment Discussions
What is the best way to do QA of tracking implementation?
1 comment
Casey R.
CR
My experience tells me that I always need to do end-to-end testing, just relying on that whenever an event ends up in segment, it will also end up in the...Read more
I used segment in different organizations as I was the one suggesting it, but then
1 comment
Andy B.
AB
There is if you become a referral partner, but is an involved process with approval....Read more
What is segment used for?
1 comment
Melissa C.
MC
It's a CDP for data base and micro segmentation Read more
See all discussions
Ask Insider a QuestionContact Insider
Ask Segment a QuestionContact Segment

Spotlight Categories

Add Product
Insider
Insider
Optimized for quick response
Segment
Segment
Get a quote
Optimized for quick response