Compare Insider and Twilio Segment 
At a Glance
Market Segments
Mid-Market (45.1% of reviews)
Mid-Market (47.4% of reviews)
Entry-Level Pricing
No pricing available
$120 Per month
Insider
Star Rating
(1,095)4.8 out of 5
Market Segments
Mid-Market (45.1% of reviews)
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about InsiderTwilio Segment
Star Rating
(557)4.5 out of 5
Market Segments
Mid-Market (47.4% of reviews)
Entry-Level Pricing
$120 Per month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Segment excels in "Building and Personalizing Emails" with a score of 9.7, while Insider also shines in this area, but reviewers mention that its overall email marketing capabilities, including "Automated Email Responses," are rated slightly higher at 9.7, indicating a more robust feature set for email automation.
- Reviewers mention that Insider's "Quality of Support" is rated at 9.6, significantly higher than Segment's 8.6, suggesting that users find Insider's customer service more responsive and helpful, which can be crucial for businesses needing timely assistance.
- Users on G2 highlight that Segment's "Data Modeling" feature is rated at 8.6, but Insider's "Data Enrichment" and "Expandability" features score higher at 9.5, indicating that Insider may offer more comprehensive data management capabilities that can adapt to growing business needs.
- Reviewers say that Segment's "Ease of Use" is rated at 8.8, while Insider's score of 9.5 suggests that users find Insider's interface more intuitive and user-friendly, which can lead to quicker onboarding and better user adoption.
- G2 users report that Segment's "Segmentation" capabilities, particularly in "A/B Testing," score an impressive 9.7, but Insider's overall "Personalization" features, including "Recommendation Engine," are rated higher at 9.6, indicating a more advanced approach to tailoring user experiences.
- Users report that while Segment has strong "Visitor Behavior Monitoring" at 9.5, Insider's "Behavioral Targeting" feature is rated even higher at 9.7, suggesting that Insider may provide more effective tools for engaging users based on their behavior.
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Pricing
Entry-Level Pricing
Insider
No pricing availableTwilio Segment
Team
$120
Per month
- Base includes 10,000 MTU
- Unlimited Sources
- Unlimited Destinations
Free Trial
Insider
Free Trial is available
Twilio Segment
Free Trial is available
Ratings
Meets Requirements
9.5
983
8.9
422
Ease of Use
9.5
989
8.8
423
Ease of Setup
9.1
447
8.5
240
Ease of Admin
9.2
248
9.0
234
Quality of Support
9.6
983
8.6
363
Has the product been a good partner in doing business?
9.5
249
8.8
223
Product Direction (% positive)
9.7
936
8.3
382
Features by Category
Email Marketing
9.7
439
Not enough data
9.7
417
Not enough data
9.7
419
Not enough data
9.7
362
Not enough data
Online Marketing
Feature Not Available
Not enough data
9.6
453
Not enough data
9.6
468
Not enough data
9.6
458
Not enough data
Feature Not Available
Not enough data
Lead Management
9.6
435
Not enough data
9.5
435
Not enough data
9.6
468
Not enough data
Feature Not Available
Not enough data
9.6
410
Not enough data
9.6
374
Not enough data
9.6
419
Not enough data
9.6
406
Not enough data
Campaign Management
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Social
Feature Not Available
Not enough data
9.4
377
Not enough data
9.5
386
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Reporting & Analytics
9.5
461
Not enough data
9.5
460
Not enough data
9.5
454
Not enough data
9.5
453
Not enough data
9.3
359
Not enough data
Platform
9.6
448
Not enough data
Feature Not Available
Not enough data
9.6
433
Not enough data
9.6
372
Not enough data
9.5
382
Not enough data
9.6
416
Not enough data
9.5
358
Not enough data
Integration
9.4
418
Not enough data
9.4
419
Not enough data
9.5
390
Not enough data
Visitor Behavior
9.5
536
Not enough data
9.6
554
Not enough data
9.5
505
Not enough data
Templates
9.5
515
Not enough data
9.6
558
Not enough data
9.6
553
Not enough data
Personalization
9.6
540
Not enough data
9.6
531
Not enough data
9.6
543
Not enough data
9.5
479
Not enough data
9.6
526
Not enough data
9.6
526
Not enough data
9.6
555
Not enough data
9.6
543
Not enough data
Multichannel
9.7
545
Not enough data
9.5
483
Not enough data
9.6
546
Not enough data
Administration
9.6
544
Not enough data
9.4
559
Not enough data
9.5
538
Not enough data
9.4
538
Not enough data
Administration
Not enough data
8.6
85
Not enough data
8.2
67
Not enough data
8.7
76
Not enough data
8.0
84
Management
Not enough data
8.2
42
Not enough data
8.5
51
Not enough data
8.6
48
Not enough data
8.0
47
Not enough data
8.6
45
Compliance
Not enough data
8.9
95
Not enough data
8.7
79
Not enough data
8.8
84
Not enough data
8.7
82
Security
Not enough data
9.0
55
Not enough data
8.4
53
Not enough data
8.9
49
Data Quality
Not enough data
8.7
98
Not enough data
9.1
97
Not enough data
9.3
97
Maintainence
Not enough data
9.0
52
Not enough data
8.7
45
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Segmentation
9.7
569
Not enough data
9.6
547
Not enough data
Targeting
9.7
563
Not enough data
9.6
538
Not enough data
Triggered Content
9.5
477
Not enough data
9.6
472
Not enough data
9.7
525
Not enough data
Personalized Content
9.7
514
Not enough data
9.7
494
Not enough data
9.6
550
Not enough data
Text Messaging
9.8
50
Not enough data
9.6
49
Not enough data
9.7
48
Not enough data
9.6
48
Not enough data
9.6
50
Not enough data
9.6
49
Not enough data
9.8
48
Not enough data
9.5
49
Not enough data
SMS Platform
9.6
49
Not enough data
9.6
49
Not enough data
9.7
47
Not enough data
Feature Not Available
Not enough data
9.6
52
Not enough data
9.4
51
Not enough data
Data Sourcing
9.5
544
|
Verified
8.6
139
|
Verified
9.5
533
|
Verified
8.8
142
|
Verified
9.6
337
Feature Not Available
9.6
561
|
Verified
8.7
134
|
Verified
Intelligence
9.5
566
|
Verified
8.1
120
|
Verified
9.5
540
|
Verified
7.0
82
|
Verified
9.6
532
|
Verified
Feature Not Available
Functionality
Not enough data
9.1
27
Not enough data
8.4
18
Not enough data
8.8
26
Not enough data
9.0
24
Not enough data
8.7
25
Not enough data
9.1
25
Not enough data
9.0
26
Not enough data
8.7
25
Not enough data
8.6
24
Not enough data
8.7
29
Not enough data
9.0
27
Not enough data
9.0
28
Functionality
Not enough data
9.0
20
Not enough data
8.6
20
Not enough data
9.1
23
Not enough data
8.3
20
Not enough data
8.4
17
Not enough data
8.5
22
Not enough data
8.6
19
Not enough data
8.2
14
Not enough data
8.6
17
Platform Basics
9.5
593
|
Verified
Not enough data
9.5
593
|
Verified
Not enough data
Platform Data
9.5
578
|
Verified
Not enough data
9.5
561
|
Verified
Not enough data
9.4
594
|
Verified
Not enough data
9.4
564
Not enough data
Platform Additional Functionality
9.5
568
|
Verified
Not enough data
9.5
566
|
Verified
Not enough data
9.5
553
Not enough data
Search Setup
9.8
40
Not enough data
9.8
41
Not enough data
9.8
40
Not enough data
9.9
38
Not enough data
Product Discovery
9.8
43
Not enough data
9.8
42
Not enough data
9.8
42
Not enough data
9.9
37
Not enough data
9.8
40
Not enough data
Integration
9.7
42
Not enough data
9.9
38
Not enough data
9.8
40
Not enough data
Development
Not enough data
8.9
47
Not enough data
8.1
39
Management
Not enough data
8.0
46
Not enough data
8.6
43
Integration Options
Not enough data
8.4
23
Not enough data
8.4
23
Not enough data
8.8
39
Not enough data
8.5
20
Data Management
Not enough data
7.3
5
Not enough data
7.7
5
Not enough data
6.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
7.7
5
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
6.3
5
Security
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Feature Not Available
WhatsApp Messaging - WhatsApp Marketing
9.4
15
Not enough data
9.4
16
Not enough data
9.3
14
Not enough data
9.3
14
Not enough data
9.6
14
Not enough data
9.6
14
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
9.8
14
Not enough data
9.8
14
Not enough data
9.6
13
Not enough data
9.7
13
Not enough data
Analysis
9.3
563
Not enough data
9.5
627
Not enough data
9.3
497
|
Verified
Not enough data
9.5
537
|
Verified
Not enough data
Campaigns
9.4
521
|
Verified
Not enough data
9.7
630
|
Verified
Not enough data
9.5
427
Not enough data
9.3
430
Not enough data
9.6
505
|
Verified
Not enough data
9.6
591
|
Verified
Not enough data
Engagement
9.6
567
Not enough data
Platform
9.6
608
Not enough data
9.5
563
|
Verified
Not enough data
9.5
483
Not enough data
Functionality
Not enough data
8.4
18
Not enough data
8.6
13
Not enough data
8.6
11
Not enough data
8.8
12
Categories
Categories
Shared Categories
Insider and Twilio Segment are categorized as Customer Data Platform (CDP)
Unique Categories
Insider is categorized as E-Commerce Search, Personalization, Personalization Engines, E-Commerce Personalization, Customer Journey Analytics, Mobile Marketing, Marketing Automation, SMS Marketing, and WhatsApp Marketing
Twilio Segment is categorized as Consent Management Platform (CMP), Data Subject Access Request (DSAR), Data Privacy Management, Data Governance, E-Commerce Data Integration, and Reverse ETL
Reviews
Reviewers' Company Size
Insider
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Twilio Segment
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
26.9%
Apparel & Fashion
9.9%
Marketing and Advertising
3.9%
Cosmetics
3.9%
Food & Beverages
3.7%
Other
51.6%
Computer Software
21.6%
Information Technology and Services
12.8%
Financial Services
9.0%
Internet
7.3%
Marketing and Advertising
5.3%
Other
44.0%
Most Helpful Reviews
Insider
Most Helpful Favorable Review
Maria Paula V.
Verified User in Furniture
We’ve been working with Insider for more than a year now. What we really liked most about them is their team who supported us throughout the integration and implementation process. Their team has consistently provided us with the support that we needed....
Most Helpful Critical Review
Verified User in Retail
**Expensive.(Insurmountable in the early stages) **In Taiwan, e-commerce is an industry that places great emphasis on efficiency, which means it must be fast. However, it is obvious that Insider is a foreign company in the local area. Many services...
Twilio Segment
Most Helpful Favorable Review
Jonathan M.
Verified User in Retail
We can try and switch to new tools without having to manage tons of different integrations/snippets/libraries. As a software engineer segment allow us to really implement separation of concerns as we don't need to mix our code-base with different...
Most Helpful Critical Review
Deryk W.
Verified User in Leisure, Travel & Tourism
Mainly pricing. they had no flexibility with pricing post-covid when our revenue dropped significantly. They basically said: you signed a contract: pay up! (We have been very compassionate to our client base that have had trouble with covid giving discounts...
Maria Paula V.
Verified User in Furniture
We’ve been working with Insider for more than a year now. What we really liked most about them is their team who supported us throughout the integration and implementation process. Their team has consistently provided us with the support that we needed....
Jonathan M.
Verified User in Retail
We can try and switch to new tools without having to manage tons of different integrations/snippets/libraries. As a software engineer segment allow us to really implement separation of concerns as we don't need to mix our code-base with different...
Verified User in Retail
**Expensive.(Insurmountable in the early stages) **In Taiwan, e-commerce is an industry that places great emphasis on efficiency, which means it must be fast. However, it is obvious that Insider is a foreign company in the local area. Many services...
Deryk W.
Verified User in Leisure, Travel & Tourism
Mainly pricing. they had no flexibility with pricing post-covid when our revenue dropped significantly. They basically said: you signed a contract: pay up! (We have been very compassionate to our client base that have had trouble with covid giving discounts...
Alternatives
Discussions
How effective is the tool at new acquisition and driving traffic to website?
3 comments
CS
Very effective with the direct integration into Ad Managers, like Facebook & Google. Using AI to create powerful segments to find new users. Awesome work. Read more
Is it possible for insider future development to reduce the setup process?
1 comment
DM
We are constantly aiming to make the setup easier and faster for our customers. Based on our user's ratings on G2, we offer the fastest time to value and...Read more
how do i experiment using insider with internal RFM analytic?
1 comment
NM
Hello Imam,
Insider's RFM Analytic method enables you to analyze a user's past transaction data and create different segment groups based on their purchase...Read more
What is the best way to do QA of tracking implementation?
1 comment
CR
My experience tells me that I always need to do end-to-end testing, just relying on that whenever an event ends up in segment, it will also end up in the...Read more
I used segment in different organizations as I was the one suggesting it, but then
1 comment
AB
There is if you become a referral partner, but is an involved process with approval....Read more
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