Compare Insider and Nosto 
At a Glance
Market Segments
Mid-Market (45.0% of reviews)
Small-Business (49.3% of reviews)
Entry-Level Pricing
No pricing available
Contact Us Per Year
Insider
Star Rating
(1,101)4.8 out of 5
Market Segments
Mid-Market (45.0% of reviews)
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about InsiderNosto
Star Rating
(233)4.6 out of 5
Market Segments
Small-Business (49.3% of reviews)
Entry-Level Pricing
Contact Us Per Year
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Insider excels in Email Marketing, particularly in Building and Personalizing Emails and Automated Email Responses, with scores of 9.7, while Nosto's scores in these areas are not as high, indicating a more robust email marketing feature set in Insider.
- Reviewers mention that Insider's Visitor Behavior Monitoring is rated at 9.5, significantly higher than Nosto's 8.5, suggesting that Insider provides more comprehensive insights into user interactions, which can enhance targeting and personalization strategies.
- G2 users highlight that Insider's Segmentation capabilities, particularly in A/B Testing and Customer Profiles, are superior, scoring 9.7 and 9.6 respectively, compared to Nosto's 9.2 and 8.3, making Insider a better choice for businesses focused on detailed customer segmentation.
- Users on G2 report that Insider's Product Recommendations feature is rated at 9.1, while Nosto's is lower at 9.3, indicating that Nosto may have a slight edge in this area, but Insider's overall personalization capabilities are still highly regarded.
- Reviewers mention that Insider's Quality of Support is rated at 9.6, slightly higher than Nosto's 9.5, suggesting that users may experience slightly better customer service and support responsiveness with Insider.
- Users say that Insider's Platform Basics, particularly in Dynamic Segmentation and Journey Optimization, both rated at 9.5, provide a more user-friendly experience compared to Nosto, which may enhance overall campaign effectiveness.
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Pricing
Entry-Level Pricing
Insider
No pricing availableNosto
experience.AI™
Contact Us
Per Year
experience.AI™ is the core of Nosto’s Commerce Experience Platform (CXP). Through experience.AI™, we are able to help brands enrich and connect customer, product, and content data in real-time so they can action it across their site and deliver personalized and authentic online experiences.
- Artificial Intelligence (AI)
- Business Intelligence (BI)
- Dynamic Targeting
Free Trial
Insider
Free Trial is available
Nosto
No trial information availableRatings
Meets Requirements
9.5
988
8.9
182
Ease of Use
9.5
994
8.4
185
Ease of Setup
9.1
452
8.0
100
Ease of Admin
9.2
249
8.5
93
Quality of Support
9.6
988
9.4
184
Has the product been a good partner in doing business?
9.5
250
9.3
94
Product Direction (% positive)
9.7
941
9.5
171
Features by Category
Email Marketing
9.7
441
Not enough data
9.7
419
Not enough data
9.7
421
Not enough data
9.7
364
Not enough data
Online Marketing
Feature Not Available
Not enough data
9.6
457
Not enough data
9.6
472
Not enough data
9.6
462
Not enough data
Feature Not Available
Not enough data
Lead Management
9.6
438
Not enough data
9.5
438
Not enough data
9.6
472
Not enough data
Feature Not Available
Not enough data
9.6
413
Not enough data
9.6
378
Not enough data
9.6
422
Not enough data
9.6
409
Not enough data
Campaign Management
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Social
Feature Not Available
Not enough data
9.4
380
Not enough data
9.5
389
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Reporting & Analytics
9.5
465
Not enough data
9.5
464
Not enough data
9.5
458
Not enough data
9.5
457
Not enough data
9.3
362
Not enough data
Platform
9.6
452
Not enough data
Feature Not Available
Not enough data
9.6
437
Not enough data
9.6
375
Not enough data
9.5
385
Not enough data
9.6
420
Not enough data
9.5
361
Not enough data
Integration
9.4
423
Not enough data
9.4
422
Not enough data
9.5
394
Not enough data
Visitor Behavior
9.5
538
8.4
76
|
Verified
9.6
556
8.8
83
|
Verified
9.5
507
8.3
68
|
Verified
Templates
9.5
517
7.7
67
|
Verified
9.6
560
8.2
81
|
Verified
9.6
555
8.3
73
|
Verified
Personalization
9.6
542
9.2
91
|
Verified
9.6
533
8.6
70
|
Verified
9.6
545
8.0
56
|
Verified
9.5
481
7.7
41
|
Verified
9.6
528
8.6
57
|
Verified
9.6
528
9.2
74
|
Verified
9.6
557
8.5
57
|
Verified
9.6
545
8.3
40
|
Verified
Multichannel
9.7
547
8.8
75
|
Verified
9.5
484
8.0
58
|
Verified
9.6
548
8.6
67
|
Verified
Administration
9.6
546
8.3
38
|
Verified
9.4
561
8.0
64
|
Verified
9.5
540
8.2
51
|
Verified
9.4
540
8.3
53
|
Verified
Segmentation
9.7
571
9.2
10
9.6
549
Feature Not Available
Targeting
9.7
565
8.1
9
9.6
540
8.3
7
Triggered Content
9.5
478
9.0
5
9.6
473
8.8
7
9.7
527
8.6
7
Personalized Content
9.7
516
8.5
11
9.7
495
Feature Not Available
9.6
552
8.0
9
Text Messaging
9.8
51
Not enough data
9.6
50
Not enough data
9.7
49
Not enough data
9.6
49
Not enough data
9.6
51
Not enough data
9.5
50
Not enough data
9.7
49
Not enough data
9.5
50
Not enough data
SMS Platform
9.6
50
Not enough data
9.6
50
Not enough data
9.7
48
Not enough data
Feature Not Available
Not enough data
9.5
53
Not enough data
9.5
52
Not enough data
Data Sourcing
9.5
547
|
Verified
Not enough data
9.5
536
|
Verified
Not enough data
9.6
340
Not enough data
9.6
563
|
Verified
Not enough data
Intelligence
9.5
569
|
Verified
Not enough data
9.5
543
|
Verified
Not enough data
9.6
535
|
Verified
Not enough data
Merchandising
Not enough data
8.8
38
Not enough data
8.0
22
Not enough data
8.5
26
Not enough data
8.1
19
Not enough data
8.6
23
Analytics
Not enough data
8.2
34
Not enough data
8.5
32
Administration
Not enough data
8.5
32
Not enough data
8.2
36
Platform Basics
9.5
596
|
Verified
Not enough data
9.5
596
|
Verified
Not enough data
Platform Data
9.5
581
|
Verified
Not enough data
9.5
564
|
Verified
Not enough data
9.4
597
|
Verified
Not enough data
9.4
567
Not enough data
Platform Additional Functionality
9.5
571
|
Verified
Not enough data
9.5
569
|
Verified
Not enough data
9.5
556
Not enough data
Search Setup
9.8
41
8.0
11
9.8
42
7.6
11
9.8
41
8.2
12
9.9
39
7.7
11
Product Discovery
9.8
44
8.5
13
9.8
43
Feature Not Available
9.8
43
8.7
13
9.9
38
8.0
11
9.8
41
8.3
12
Integration
9.7
43
8.5
13
9.9
39
8.1
7
9.8
41
8.3
9
Computing
Not enough data
7.2
17
Not enough data
8.2
19
Not enough data
6.1
23
Experimental Design
Not enough data
8.1
20
Not enough data
8.0
15
Not enough data
8.2
16
Analytics
Not enough data
7.9
24
Not enough data
Feature Not Available
Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Engagement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Social Shopping
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Visual UGC
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Support
Not enough data
Not enough data
Not enough data
Not enough data
Performance
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
9.4
16
Not enough data
9.4
17
Not enough data
9.3
15
Not enough data
9.3
15
Not enough data
9.7
15
Not enough data
9.6
15
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
9.8
15
Not enough data
9.8
15
Not enough data
9.6
14
Not enough data
9.8
14
Not enough data
Analysis
9.3
565
Not enough data
9.5
629
Not enough data
9.3
499
|
Verified
Not enough data
9.5
539
|
Verified
Not enough data
Campaigns
9.4
523
|
Verified
Not enough data
9.7
632
|
Verified
Not enough data
9.5
429
Not enough data
9.3
432
Not enough data
9.6
506
|
Verified
Not enough data
9.6
592
|
Verified
Not enough data
Engagement
9.6
569
Not enough data
Platform
9.6
610
Not enough data
9.5
565
|
Verified
Not enough data
9.5
485
Not enough data
Categories
Categories
Shared Categories
Insider and Nosto are categorized as E-Commerce Search, Personalization Engines, and E-Commerce Personalization
Unique Categories
Insider is categorized as Personalization, Customer Journey Analytics, Customer Data Platform (CDP), Mobile Marketing, Marketing Automation, SMS Marketing, and WhatsApp Marketing
Nosto is categorized as A/B Testing, E-Merchandising, User-Generated Content, and Social Commerce Platforms
Reviews
Reviewers' Company Size
Insider
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Nosto
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
27.0%
Apparel & Fashion
10.0%
Marketing and Advertising
3.9%
Cosmetics
3.9%
Food & Beverages
3.7%
Other
51.6%
Retail
37.2%
Apparel & Fashion
19.7%
Consumer Goods
4.5%
Marketing and Advertising
3.6%
Health, Wellness and Fitness
3.1%
Other
31.8%
Most Helpful Reviews
Insider
Most Helpful Favorable Review
Maria Paula V.
Verified User in Furniture
We’ve been working with Insider for more than a year now. What we really liked most about them is their team who supported us throughout the integration and implementation process. Their team has consistently provided us with the support that we needed....
Most Helpful Critical Review
Dilan T.
Verified User in Retail
We’re highly impressed with the capabilities of Insider’s products. There’s absolutely nothing that we dislike about the platform. Truly an excellent platform!
Nosto
Most Helpful Favorable Review
Laura G.
Verified User in Retail
Nosto takes all the manual work out of creating related products and up-sells not only on PDP's but across the full website and emails. It uses data to make intelligent decisions on what products to show customers so the conversion on up-sells and related...
Most Helpful Critical Review
Verified User in Apparel & Fashion
des bugs en traduction anglais/français . des infos qui ne remontent pas.
Maria Paula V.
Verified User in Furniture
We’ve been working with Insider for more than a year now. What we really liked most about them is their team who supported us throughout the integration and implementation process. Their team has consistently provided us with the support that we needed....
Laura G.
Verified User in Retail
Nosto takes all the manual work out of creating related products and up-sells not only on PDP's but across the full website and emails. It uses data to make intelligent decisions on what products to show customers so the conversion on up-sells and related...
Dilan T.
Verified User in Retail
We’re highly impressed with the capabilities of Insider’s products. There’s absolutely nothing that we dislike about the platform. Truly an excellent platform!
Verified User in Apparel & Fashion
des bugs en traduction anglais/français . des infos qui ne remontent pas.
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