Compare Insider and Klaviyo 
At a Glance
Market Segments
Mid-Market (45.0% of reviews)
Small-Business (82.1% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Insider
Star Rating
(1,093)4.8 out of 5
Market Segments
Mid-Market (45.0% of reviews)
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about InsiderKlaviyo
Star Rating
(1,069)4.6 out of 5
Market Segments
Small-Business (82.1% of reviews)
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about KlaviyoSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Klaviyo excels in email marketing with features like "Automated Email Responses" rated at 8.9, while Insider shines in "Dynamic Content" and "Mobile Optimization," both rated at 9.6, indicating a stronger focus on personalized and mobile-friendly marketing strategies.
- Reviewers mention that Klaviyo's "Landing Pages and Forms" feature is rated lower at 7.8 compared to Insider's impressive 9.5, suggesting that Insider provides a more robust solution for capturing leads through optimized landing pages.
- G2 users highlight that Klaviyo's "Quality of Support" is rated at 8.4, which is significantly lower than Insider's 9.6, indicating that users may find Insider's customer service more responsive and helpful.
- Users on G2 note that Klaviyo's "Ease of Use" is rated at 8.7, while Insider achieves a higher score of 9.5, suggesting that Insider may offer a more intuitive user interface and overall experience for marketers.
- Reviewers say that Klaviyo's "Segmentation" capabilities are strong, with a rating of 9.7, but Insider's overall "Lead Management" features, including "Lead Scoring and Grading" rated at 9.6, provide a more comprehensive approach to managing and nurturing leads.
- Users report that while Klaviyo offers solid "Email Campaigns" rated at 9.6, Insider's "Campaign Management" features, particularly in "Event/Webinar Marketing" rated at 9.5, suggest a more versatile platform for diverse marketing initiatives.
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Pricing
Entry-Level Pricing
Insider
No pricing availableKlaviyo
No pricing availableFree Trial
Insider
Free Trial is available
Klaviyo
Free Trial is available
Ratings
Meets Requirements
9.5
982
9.1
806
Ease of Use
9.5
987
8.7
810
Ease of Setup
9.1
444
8.6
465
Ease of Admin
9.2
248
8.9
448
Quality of Support
9.6
982
8.4
768
Has the product been a good partner in doing business?
9.5
249
9.0
450
Product Direction (% positive)
9.7
935
9.0
755
Features by Category
Email Marketing
9.7
437
9.0
465
|
Verified
9.7
415
9.2
458
|
Verified
9.7
417
8.9
446
|
Verified
9.7
360
9.0
408
|
Verified
Online Marketing
Feature Not Available
7.8
326
|
Verified
9.6
451
8.3
354
|
Verified
9.6
466
8.7
378
|
Verified
9.6
456
8.7
395
Feature Not Available
8.2
205
Lead Management
9.6
433
8.5
297
9.5
433
8.4
227
9.6
466
9.0
415
|
Verified
Feature Not Available
7.8
176
9.6
408
8.5
308
|
Verified
9.6
372
8.6
352
|
Verified
9.6
417
8.4
291
|
Verified
9.6
404
8.3
239
|
Verified
Campaign Management
Feature Not Available
8.7
305
|
Verified
Feature Not Available
8.0
158
Feature Not Available
8.3
248
|
Verified
Feature Not Available
7.7
158
Social
Feature Not Available
Feature Not Available
9.4
375
7.9
154
9.5
384
7.8
149
Feature Not Available
7.5
144
Feature Not Available
7.9
220
|
Verified
Reporting & Analytics
9.5
459
8.6
423
|
Verified
9.5
458
8.3
374
|
Verified
9.5
452
8.4
385
|
Verified
9.5
451
8.5
395
|
Verified
9.3
357
7.6
161
Platform
9.6
446
8.6
275
|
Verified
Feature Not Available
8.8
256
|
Verified
9.6
431
8.9
265
|
Verified
9.6
370
8.4
164
|
Verified
9.5
380
7.9
151
|
Verified
9.6
414
8.9
269
|
Verified
9.5
356
8.0
117
Integration
9.4
416
8.5
268
|
Verified
9.4
417
8.6
261
|
Verified
9.5
388
8.5
213
|
Verified
Messenger
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Channels
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Visitor Behavior
9.5
534
Not enough data
9.6
552
Not enough data
9.5
503
Not enough data
Templates
9.5
513
Not enough data
9.6
556
Not enough data
9.6
551
Not enough data
Personalization
9.6
538
Not enough data
9.6
529
Not enough data
9.6
541
Not enough data
9.5
477
Not enough data
9.6
524
Not enough data
9.6
524
Not enough data
9.6
553
Not enough data
9.6
541
Not enough data
Multichannel
9.7
543
Not enough data
9.5
481
Not enough data
9.6
544
Not enough data
Administration
9.6
542
Not enough data
9.4
557
Not enough data
9.5
536
Not enough data
9.4
536
Not enough data
Segmentation
9.7
569
Not enough data
9.6
547
Not enough data
Targeting
9.7
563
Not enough data
9.6
538
Not enough data
Triggered Content
9.5
477
Not enough data
9.6
472
Not enough data
9.7
525
Not enough data
Personalized Content
9.7
514
Not enough data
9.7
494
Not enough data
9.6
550
Not enough data
Templates
Not enough data
8.6
392
|
Verified
Not enough data
Feature Not Available
Not enough data
8.4
314
|
Verified
Not enough data
8.8
224
Edit
Not enough data
8.4
320
|
Verified
Not enough data
8.8
384
|
Verified
Not enough data
8.3
301
|
Verified
Logistics
Not enough data
8.7
389
|
Verified
Not enough data
7.9
310
|
Verified
Not enough data
8.8
366
|
Verified
Not enough data
8.5
167
Generative AI
Not enough data
7.6
36
Not enough data
Feature Not Available
Text Messaging
9.8
49
8.7
119
9.6
48
8.1
83
9.7
47
8.8
115
|
Verified
9.6
47
8.4
98
|
Verified
9.7
49
8.7
108
|
Verified
9.6
48
8.6
90
9.8
47
8.8
113
|
Verified
9.5
48
8.7
36
SMS Platform
9.6
48
8.6
118
|
Verified
9.6
48
8.9
117
|
Verified
9.7
46
Feature Not Available
Feature Not Available
Feature Not Available
9.6
51
8.3
44
9.5
50
8.8
95
|
Verified
Data Sourcing
9.5
543
|
Verified
8.4
72
9.5
532
|
Verified
8.3
63
9.6
336
8.6
92
9.6
560
|
Verified
8.5
87
Intelligence
9.5
565
|
Verified
8.6
100
9.5
539
|
Verified
8.2
69
9.6
531
|
Verified
8.1
64
Design and Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Platform Basics
9.5
591
|
Verified
Not enough data
9.5
591
|
Verified
Not enough data
Platform Data
9.5
576
|
Verified
Not enough data
9.5
559
|
Verified
Not enough data
9.4
592
|
Verified
Not enough data
9.4
562
Not enough data
Platform Additional Functionality
9.5
566
|
Verified
Not enough data
9.5
564
|
Verified
Not enough data
9.5
551
Not enough data
Search Setup
9.7
39
Not enough data
9.8
40
Not enough data
9.7
39
Not enough data
9.9
37
Not enough data
Product Discovery
9.8
42
Not enough data
9.8
41
Not enough data
9.8
41
Not enough data
9.9
36
Not enough data
9.8
39
Not enough data
Integration
9.7
41
Not enough data
9.9
37
Not enough data
9.7
39
Not enough data
Collection
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Moderation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Use Cases
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Display Options
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
9.4
14
Not enough data
9.3
15
Not enough data
9.2
13
Not enough data
9.2
13
Not enough data
9.6
13
Not enough data
9.6
13
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
9.7
13
Not enough data
9.7
13
Not enough data
9.7
12
Not enough data
9.7
12
Not enough data
Analysis
9.3
562
Not enough data
9.5
626
Not enough data
9.3
496
|
Verified
Not enough data
9.5
536
|
Verified
Not enough data
Campaigns
9.4
520
|
Verified
Not enough data
9.7
629
|
Verified
Not enough data
9.5
426
Not enough data
9.3
429
Not enough data
9.6
504
|
Verified
Not enough data
9.6
590
|
Verified
Not enough data
Engagement
9.6
566
Not enough data
Platform
9.6
607
Not enough data
9.5
562
|
Verified
Not enough data
9.5
482
Not enough data
Marketing Operations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Activity
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Insider and Klaviyo are categorized as Personalization, Customer Journey Analytics, Customer Data Platform (CDP), Marketing Automation, and SMS Marketing
Unique Categories
Insider is categorized as E-Commerce Search, Personalization Engines, E-Commerce Personalization, Mobile Marketing, and WhatsApp Marketing
Klaviyo is categorized as Email Template Builder, Review Management, Conversational Marketing, Pop-Up Builder, Marketing Analytics, and Email Deliverability
Reviews
Reviewers' Company Size
Insider
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Klaviyo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
26.9%
Apparel & Fashion
10.0%
Marketing and Advertising
3.9%
Cosmetics
3.9%
Food & Beverages
3.7%
Other
51.6%
Retail
19.1%
Apparel & Fashion
12.9%
Marketing and Advertising
12.4%
Consumer Goods
12.2%
Health, Wellness and Fitness
7.5%
Other
35.9%
Most Helpful Reviews
Insider
Most Helpful Favorable Review
Maria Paula V.
Verified User in Furniture
We’ve been working with Insider for more than a year now. What we really liked most about them is their team who supported us throughout the integration and implementation process. Their team has consistently provided us with the support that we needed....
Most Helpful Critical Review
Verified User in Luxury Goods & Jewelry
A lot of the experiences are not suitable for luxury brands due to them being very promotional.
Klaviyo
Most Helpful Favorable Review
Adrian B.
Verified User
What I like the most is that there are a lot of people with experience in Klaviyo and have help me to understand better how to use flow and the benefits that they have if they are well implemented
Most Helpful Critical Review
Mike N.
Verified User in Consumer Goods
It is unfortunate that we have to share our so far terrible experience with Klaviyo. We literally created this account to make this review and let people know about our terrible experience. We signed up for Klaviyo at the beginning of August. August...
Maria Paula V.
Verified User in Furniture
We’ve been working with Insider for more than a year now. What we really liked most about them is their team who supported us throughout the integration and implementation process. Their team has consistently provided us with the support that we needed....
Adrian B.
Verified User
What I like the most is that there are a lot of people with experience in Klaviyo and have help me to understand better how to use flow and the benefits that they have if they are well implemented
Verified User in Luxury Goods & Jewelry
A lot of the experiences are not suitable for luxury brands due to them being very promotional.
Mike N.
Verified User in Consumer Goods
It is unfortunate that we have to share our so far terrible experience with Klaviyo. We literally created this account to make this review and let people know about our terrible experience. We signed up for Klaviyo at the beginning of August. August...
Alternatives
Discussions
How effective is the tool at new acquisition and driving traffic to website?
3 comments
CS
Very effective with the direct integration into Ad Managers, like Facebook & Google. Using AI to create powerful segments to find new users. Awesome work. Read more
Is it possible for insider future development to reduce the setup process?
1 comment
DM
We are constantly aiming to make the setup easier and faster for our customers. Based on our user's ratings on G2, we offer the fastest time to value and...Read more
how do i experiment using insider with internal RFM analytic?
1 comment
NM
Hello Imam,
Insider's RFM Analytic method enables you to analyze a user's past transaction data and create different segment groups based on their purchase...Read more
how can i know the language for my clients
3 comments
AJ
You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick...Read more
What is UTM tracking Klaviyo?
3 comments
CC
You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated.Read more
Are their pre-built flows available?
2 comments
AJ
You can set up any combination of new flows and even run split tests on those in a flow. They also have video tutorials to do this.Read more
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