Compare Insider and Segment 
At a Glance
Market Segments
Mid-Market (44.9% of reviews)
Mid-Market (47.2% of reviews)
Entry-Level Pricing
No pricing available
$120 Per month
Insider
Star Rating
(1,071)4.8 out of 5
Market Segments
Mid-Market (44.9% of reviews)
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about InsiderSegment
Star Rating
(555)4.5 out of 5
Market Segments
Mid-Market (47.2% of reviews)
Entry-Level Pricing
$120 Per month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Segment excels in "Data Modeling" with a score of 9.1, highlighting its robust capabilities for managing complex data structures, while Insider's score of 8.6 indicates it may not offer the same level of depth in this area.
- Reviewers mention that Insider shines in "Quality of Support" with a score of 9.6, suggesting that users find their customer service responsive and helpful, whereas Segment's score of 8.6 indicates room for improvement in support services.
- G2 users highlight Segment's superior "Email Marketing" features, particularly in "Building and Personalizing Emails" and "Sending Outbound Emails," both rated at 9.7, which reviewers say provide a seamless experience for crafting targeted campaigns compared to Insider's lower ratings in similar functionalities.
- Users on G2 report that Insider's "Dynamic Content" feature scores 9.6, allowing for highly personalized user experiences, while Segment's score of 9.5 shows it is competitive but slightly less effective in delivering dynamic content solutions.
- Reviewers mention that Segment's "Integrations" score of 9.1 is a strong point, indicating a wide range of compatible tools, while Insider's score of 8.8 suggests it may have fewer integration options, which could limit flexibility for some users.
- Users say that Insider's "Automated Email Responses" feature, rated at 9.7, is particularly praised for its efficiency, while Segment's similar feature also scores 9.7, indicating both products perform well, but Insider may have a slight edge in user satisfaction based on feedback.
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Pricing
Entry-Level Pricing
Insider
No pricing availableSegment
Team
$120
Per month
- Base includes 10,000 MTU
- Unlimited Sources
- Unlimited Destinations
Free Trial
Insider
Free Trial is available
Segment
Free Trial is available
Ratings
Meets Requirements
9.5
965
8.9
420
Ease of Use
9.5
968
8.8
421
Ease of Setup
9.1
427
8.5
239
Ease of Admin
9.2
242
9.0
234
Quality of Support
9.6
966
8.6
361
Has the product been a good partner in doing business?
9.5
243
8.8
223
Product Direction (% positive)
9.8
917
8.3
380
Features by Category
Email Marketing
9.7
426
Not enough data
9.7
404
Not enough data
9.7
406
Not enough data
9.7
349
Not enough data
Online Marketing
Feature Not Available
Not enough data
9.6
441
Not enough data
9.6
455
Not enough data
9.6
445
Not enough data
Feature Not Available
Not enough data
Lead Management
9.6
423
Not enough data
9.5
423
Not enough data
9.6
455
Not enough data
Feature Not Available
Not enough data
9.6
398
Not enough data
9.6
362
Not enough data
9.6
406
Not enough data
9.6
394
Not enough data
Campaign Management
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Social
Feature Not Available
Not enough data
9.4
365
Not enough data
9.5
374
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Reporting & Analytics
9.5
448
Not enough data
9.5
448
Not enough data
9.5
441
Not enough data
9.5
440
Not enough data
9.3
347
Not enough data
Platform
9.6
435
Not enough data
Feature Not Available
Not enough data
9.6
420
Not enough data
9.6
360
Not enough data
9.5
369
Not enough data
9.6
403
Not enough data
9.5
345
Not enough data
Integration
9.4
405
Not enough data
9.4
405
Not enough data
9.5
378
Not enough data
Visitor Behavior
9.5
520
Not enough data
9.6
538
Not enough data
9.5
489
Not enough data
Templates
9.6
499
Not enough data
9.6
542
Not enough data
9.6
537
Not enough data
Personalization
9.6
525
Not enough data
9.6
515
Not enough data
9.6
528
Not enough data
9.5
464
Not enough data
9.6
512
Not enough data
9.6
511
Not enough data
9.6
540
Not enough data
9.6
528
Not enough data
Multichannel
9.7
530
Not enough data
9.5
468
Not enough data
9.6
531
Not enough data
Administration
9.6
529
Not enough data
9.4
544
Not enough data
9.5
523
Not enough data
9.5
523
Not enough data
Administration
Not enough data
8.6
85
Not enough data
8.2
67
Not enough data
8.7
76
Not enough data
8.0
84
Management
Not enough data
8.2
42
Not enough data
8.5
51
Not enough data
8.6
48
Not enough data
8.0
47
Not enough data
8.6
45
Compliance
Not enough data
8.9
95
Not enough data
8.7
79
Not enough data
8.8
84
Not enough data
8.7
82
Security
Not enough data
9.0
55
Not enough data
8.4
53
Not enough data
8.9
49
Data Quality
Not enough data
8.7
98
Not enough data
9.1
97
Not enough data
9.3
97
Maintainence
Not enough data
9.0
52
Not enough data
8.7
45
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Segmentation
9.7
562
Not enough data
9.6
540
Not enough data
Targeting
9.7
556
Not enough data
9.6
531
Not enough data
Triggered Content
9.5
470
Not enough data
9.6
465
Not enough data
9.7
518
Not enough data
Personalized Content
9.7
507
Not enough data
9.7
488
Not enough data
9.6
543
Not enough data
Text Messaging
9.8
41
Not enough data
9.6
40
Not enough data
9.7
39
Not enough data
9.6
39
Not enough data
9.7
40
Not enough data
9.6
40
Not enough data
9.8
39
Not enough data
9.5
40
Not enough data
SMS Platform
9.6
40
Not enough data
9.6
40
Not enough data
9.7
38
Not enough data
Feature Not Available
Not enough data
9.5
43
Not enough data
9.4
42
Not enough data
Data Sourcing
9.5
533
|
Verified
8.6
137
|
Verified
9.5
522
|
Verified
8.8
140
|
Verified
9.6
327
Feature Not Available
9.6
551
|
Verified
8.8
132
|
Verified
Intelligence
9.5
555
|
Verified
8.1
119
|
Verified
9.5
530
|
Verified
7.0
81
|
Verified
9.6
522
|
Verified
Feature Not Available
Functionality
Not enough data
9.1
27
Not enough data
8.4
18
Not enough data
8.8
26
Not enough data
9.0
24
Not enough data
8.7
25
Not enough data
9.1
25
Not enough data
9.0
26
Not enough data
8.7
25
Not enough data
8.6
24
Not enough data
8.7
29
Not enough data
9.0
27
Not enough data
9.0
28
Functionality
Not enough data
9.0
20
Not enough data
8.6
20
Not enough data
9.1
23
Not enough data
8.3
20
Not enough data
8.4
17
Not enough data
8.5
22
Not enough data
8.6
19
Not enough data
8.2
14
Not enough data
8.6
17
Platform Basics
9.5
582
|
Verified
Not enough data
9.5
582
|
Verified
Not enough data
Platform Data
9.5
567
|
Verified
Not enough data
9.5
550
|
Verified
Not enough data
9.4
583
|
Verified
Not enough data
9.4
553
Not enough data
Platform Additional Functionality
9.5
558
|
Verified
Not enough data
9.5
555
|
Verified
Not enough data
9.5
542
Not enough data
Search Setup
9.7
33
Not enough data
9.8
34
Not enough data
9.7
33
Not enough data
9.9
31
Not enough data
Product Discovery
9.8
36
Not enough data
9.8
35
Not enough data
9.7
35
Not enough data
9.8
30
Not enough data
9.8
33
Not enough data
Integration
9.7
35
Not enough data
9.8
31
Not enough data
9.7
33
Not enough data
Development
Not enough data
8.9
47
Not enough data
8.1
39
Management
Not enough data
8.0
46
Not enough data
8.6
43
Integration Options
Not enough data
8.4
23
Not enough data
8.4
23
Not enough data
8.8
39
Not enough data
8.5
20
Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Feature Not Available
WhatsApp Messaging - WhatsApp Marketing
9.3
12
Not enough data
9.2
13
Not enough data
9.1
11
Not enough data
9.1
11
Not enough data
9.5
11
Not enough data
9.5
11
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
9.7
11
Not enough data
9.7
11
Not enough data
9.7
10
Not enough data
9.7
10
Not enough data
Analysis
9.3
555
Not enough data
9.5
619
Not enough data
9.3
489
|
Verified
Not enough data
9.5
529
|
Verified
Not enough data
Campaigns
9.4
513
|
Verified
Not enough data
9.7
621
|
Verified
Not enough data
9.4
419
Not enough data
9.2
422
Not enough data
9.6
496
|
Verified
Not enough data
9.6
581
|
Verified
Not enough data
Engagement
9.6
558
Not enough data
Platform
9.6
601
Not enough data
9.5
555
|
Verified
Not enough data
9.5
475
Not enough data
Functionality
Not enough data
8.4
18
Not enough data
8.6
13
Not enough data
8.6
11
Not enough data
8.8
12
Categories
Categories
Shared Categories
Insider and Segment are categorized as Customer Data Platform (CDP)
Unique Categories
Insider is categorized as E-Commerce Search, Personalization, Personalization Engines, E-Commerce Personalization, Customer Journey Analytics, Mobile Marketing, Marketing Automation, SMS Marketing, and WhatsApp Marketing
Segment is categorized as Consent Management Platform (CMP), Data Subject Access Request (DSAR), Data Privacy Management, Data Governance, E-Commerce Data Integration, and Reverse ETL
Reviews
Reviewers' Company Size
Insider
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Segment
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
26.7%
Apparel & Fashion
9.9%
Cosmetics
4.0%
Marketing and Advertising
3.9%
Leisure, Travel & Tourism
3.8%
Other
51.7%
Computer Software
21.7%
Information Technology and Services
12.9%
Financial Services
8.8%
Internet
7.4%
Marketing and Advertising
5.3%
Other
43.9%
Most Helpful Reviews
Insider
Most Helpful Favorable Review
Maria Paula V.
Verified User in Furniture
We’ve been working with Insider for more than a year now. What we really liked most about them is their team who supported us throughout the integration and implementation process. Their team has consistently provided us with the support that we needed....
Most Helpful Critical Review
Arda K.
Verified User in Apparel & Fashion
We find the reporting a little complicated, and often need to turn to Insider’s support team to help us understand the performance metrics. We would like to be able to do this ourselves.
Segment
Most Helpful Favorable Review
Tri Duong T.
Verified User in Internet
If there is an integration for a service, segment is a huge time saver. I don't need to implement any additional javascript snippets or change any other code in order to add new services.
Most Helpful Critical Review
Jacob S.
Verified User in Computer Software
When a sync breaks the error messages are very difficult to decifer. You must write into support for technical help rather than ability to peel back more technical connections on own. Support has not been the most useful.
Maria Paula V.
Verified User in Furniture
We’ve been working with Insider for more than a year now. What we really liked most about them is their team who supported us throughout the integration and implementation process. Their team has consistently provided us with the support that we needed....
Tri Duong T.
Verified User in Internet
If there is an integration for a service, segment is a huge time saver. I don't need to implement any additional javascript snippets or change any other code in order to add new services.
Arda K.
Verified User in Apparel & Fashion
We find the reporting a little complicated, and often need to turn to Insider’s support team to help us understand the performance metrics. We would like to be able to do this ourselves.
Jacob S.
Verified User in Computer Software
When a sync breaks the error messages are very difficult to decifer. You must write into support for technical help rather than ability to peel back more technical connections on own. Support has not been the most useful.
Alternatives
Discussions
How effective is the tool at new acquisition and driving traffic to website?
3 comments
CS
Very effective with the direct integration into Ad Managers, like Facebook & Google. Using AI to create powerful segments to find new users. Awesome work. Read more
Is it possible for insider future development to reduce the setup process?
1 comment
DM
We are constantly aiming to make the setup easier and faster for our customers. Based on our user's ratings on G2, we offer the fastest time to value and...Read more
how do i experiment using insider with internal RFM analytic?
1 comment
NM
Hello Imam,
Insider's RFM Analytic method enables you to analyze a user's past transaction data and create different segment groups based on their purchase...Read more
What is the best way to do QA of tracking implementation?
1 comment
CR
My experience tells me that I always need to do end-to-end testing, just relying on that whenever an event ends up in segment, it will also end up in the...Read more
I used segment in different organizations as I was the one suggesting it, but then
1 comment
AB
There is if you become a referral partner, but is an involved process with approval....Read more
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