Compare Insider and Ortto 
At a Glance
Market Segments
Mid-Market (44.9% of reviews)
Small-Business (71.8% of reviews)
Entry-Level Pricing
No pricing available
Starting at $509.00 10000 Contacts
Insider
Star Rating
(1,090)4.8 out of 5
Market Segments
Mid-Market (44.9% of reviews)
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about InsiderOrtto
Star Rating
(593)4.4 out of 5
Market Segments
Small-Business (71.8% of reviews)
Entry-Level Pricing
Starting at $509.00 10000 Contacts
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Ortto's email marketing features, such as "Building and Personalizing Emails" (8.3), lag behind Insider's robust capabilities, where reviewers mention a stellar score of 9.7 for the same feature, highlighting Insider's superior customization options.
- Reviewers mention that Ortto's "Landing Pages and Forms" feature scores only 7.0, while Insider shines with a score of 9.5, indicating that users find Insider's tools more effective for lead generation and conversion optimization.
- G2 users note that Ortto's "Quality of Support" is rated at 8.9, which is commendable, but Insider's support quality at 9.6 is frequently praised, suggesting that users feel more supported and valued with Insider.
- Users on G2 highlight that Ortto's "Data Enrichment" feature scores 7.8, whereas Insider excels with a score of 9.5, indicating that users find Insider's data capabilities significantly more comprehensive and beneficial for their marketing strategies.
- Reviewers mention that Ortto's "Automated Email Responses" feature is rated at 9.1, which is strong, but Insider's perfect score of 9.7 suggests that users appreciate the advanced automation capabilities offered by Insider more.
- Users say that while Ortto provides decent "Multi-user Access and Collaboration" at 8.5, Insider's higher score of 9.1 indicates a more seamless experience for teams working together, which is crucial for collaborative marketing efforts.
Featured Products
Sponsored
Spoki
(4)
Marketing Automation
Visit Website
Sponsored
Reaktion
(3)
Marketing Automation
Visit Website
Sponsored
Cool Popup
(0)
Marketing Automation
Visit Website
Pricing
Entry-Level Pricing
Insider
No pricing availableOrtto
Professional
Starting at $509.00
10000 Contacts
A complete marketing automation solution, connected to customer data and analytics.
- Journey builder
- Customer data platform (CDP)
- Report & dashboard builder
Free Trial
Insider
Free Trial is available
Ortto
Free Trial is available
Ratings
Meets Requirements
9.5
979
8.5
534
Ease of Use
9.5
984
8.7
539
Ease of Setup
9.1
441
8.6
288
Ease of Admin
9.2
246
8.8
285
Quality of Support
9.6
979
8.9
503
Has the product been a good partner in doing business?
9.5
247
8.9
276
Product Direction (% positive)
9.7
932
8.9
532
Features by Category
Email Marketing
9.7
434
8.4
379
|
Verified
9.7
412
8.9
365
|
Verified
9.7
414
8.3
359
|
Verified
9.7
357
9.1
326
|
Verified
Online Marketing
Feature Not Available
6.9
181
|
Verified
9.6
448
7.9
186
|
Verified
9.6
463
8.2
193
|
Verified
9.6
453
8.2
249
|
Verified
Feature Not Available
7.5
151
|
Verified
Lead Management
9.6
430
8.2
279
|
Verified
9.5
430
7.7
253
|
Verified
9.6
463
8.5
304
|
Verified
Feature Not Available
7.8
220
|
Verified
9.6
406
8.8
302
|
Verified
9.6
370
8.5
271
|
Verified
9.6
414
8.7
262
|
Verified
9.6
401
8.3
242
|
Verified
Campaign Management
Feature Not Available
7.9
199
|
Verified
Feature Not Available
7.5
127
Feature Not Available
7.5
46
|
Verified
Feature Not Available
7.0
35
Social
Feature Not Available
6.5
99
9.4
372
7.3
80
|
Verified
9.5
381
7.8
46
Feature Not Available
7.4
39
Feature Not Available
7.8
86
|
Verified
Reporting & Analytics
9.5
456
8.2
328
|
Verified
9.5
455
7.5
230
|
Verified
9.5
449
7.0
172
|
Verified
9.5
448
6.6
144
|
Verified
9.3
354
6.0
106
Platform
9.6
443
8.0
187
|
Verified
Feature Not Available
8.6
138
|
Verified
9.6
428
8.3
198
|
Verified
9.6
367
7.7
32
9.5
377
6.9
102
|
Verified
9.6
411
8.6
207
|
Verified
9.5
353
7.4
84
|
Verified
Integration
9.4
413
8.4
203
|
Verified
9.4
414
8.4
199
|
Verified
9.5
386
7.8
158
|
Verified
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Visitor Behavior
9.5
531
Not enough data
9.6
549
Not enough data
9.5
500
Not enough data
Templates
9.5
510
Not enough data
9.6
553
Not enough data
9.6
548
Not enough data
Personalization
9.6
535
Not enough data
9.6
526
Not enough data
9.6
539
Not enough data
9.5
475
Not enough data
9.6
522
Not enough data
9.6
522
Not enough data
9.6
551
Not enough data
9.6
539
Not enough data
Multichannel
9.7
541
Not enough data
9.5
479
Not enough data
9.6
542
Not enough data
Administration
9.6
540
Not enough data
9.4
555
Not enough data
9.5
534
Not enough data
9.4
534
Not enough data
Segmentation
9.7
568
Not enough data
9.6
546
Not enough data
Targeting
9.7
562
Not enough data
9.6
537
Not enough data
Triggered Content
9.5
476
Not enough data
9.6
471
Not enough data
9.7
524
Not enough data
Personalized Content
9.7
513
Not enough data
9.7
493
Not enough data
9.6
549
Not enough data
Templates
Not enough data
8.0
78
|
Verified
Not enough data
7.0
49
|
Verified
Not enough data
7.9
54
|
Verified
Not enough data
8.7
56
Edit
Not enough data
8.4
59
|
Verified
Not enough data
8.5
79
|
Verified
Not enough data
Feature Not Available
Logistics
Not enough data
8.1
80
|
Verified
Not enough data
7.2
64
|
Verified
Not enough data
7.7
78
|
Verified
Not enough data
7.6
43
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
9.8
47
Not enough data
9.6
46
Not enough data
9.7
45
Not enough data
9.7
45
Not enough data
9.7
47
Not enough data
9.6
46
Not enough data
9.8
45
Not enough data
9.6
46
Not enough data
SMS Platform
9.6
46
Not enough data
9.6
46
Not enough data
9.8
44
Not enough data
Feature Not Available
Not enough data
9.6
49
Not enough data
9.5
48
Not enough data
Data Sourcing
9.5
542
|
Verified
7.7
26
9.5
531
|
Verified
8.1
30
9.6
335
8.6
35
9.6
559
|
Verified
8.3
27
Intelligence
9.5
564
|
Verified
8.2
35
9.5
538
|
Verified
6.5
19
9.6
530
|
Verified
6.7
21
Platform Basics
Not enough data
7.8
68
Not enough data
7.9
57
Not enough data
8.4
59
Not enough data
8.1
43
Not enough data
7.7
47
Design and Customization
Not enough data
6.8
12
Not enough data
8.5
12
Not enough data
7.7
11
Not enough data
8.8
8
Campaigns
Not enough data
9.2
8
Not enough data
9.2
12
Not enough data
8.5
9
Not enough data
8.1
12
Integrations
Not enough data
7.2
12
Not enough data
Not enough data
Not enough data
7.3
5
Not enough data
7.7
5
Generative AI
Not enough data
Not enough data
Platform Basics
9.5
589
|
Verified
Not enough data
9.5
589
|
Verified
Not enough data
Platform Data
9.5
574
|
Verified
Not enough data
9.5
557
|
Verified
Not enough data
9.4
590
|
Verified
Not enough data
9.4
560
Not enough data
Platform Additional Functionality
9.5
564
|
Verified
Not enough data
9.5
562
|
Verified
Not enough data
9.5
549
Not enough data
Search Setup
9.7
39
Not enough data
9.8
40
Not enough data
9.7
39
Not enough data
9.9
37
Not enough data
Product Discovery
9.8
42
Not enough data
9.8
41
Not enough data
9.8
41
Not enough data
9.9
36
Not enough data
9.8
39
Not enough data
Integration
9.7
41
Not enough data
9.9
37
Not enough data
9.7
39
Not enough data
Lead Monitoring
Not enough data
8.5
29
Not enough data
8.2
30
Not enough data
7.6
19
Data Capture
Not enough data
8.7
21
Not enough data
8.9
19
Not enough data
8.1
15
Not enough data
8.4
22
Analytics
Not enough data
8.1
25
Not enough data
7.9
30
Customization
Not enough data
8.4
25
Not enough data
8.4
26
Not enough data
7.9
27
Not enough data
7.9
25
Development
Not enough data
6.5
19
Not enough data
6.9
15
Management
Not enough data
8.5
19
Not enough data
7.7
17
Integration Options
Not enough data
7.8
9
Not enough data
7.9
7
Not enough data
7.7
18
Not enough data
7.9
7
Customization
Not enough data
8.6
7
Not enough data
9.0
7
Not enough data
Not enough data
Not enough data
8.6
6
Additional Functionality
Not enough data
9.3
7
Not enough data
Feature Not Available
Not enough data
8.3
5
Not enough data
Not enough data
Not enough data
Feature Not Available
WhatsApp Messaging - WhatsApp Marketing
9.4
14
Not enough data
9.3
15
Not enough data
9.2
13
Not enough data
9.2
13
Not enough data
9.6
13
Not enough data
9.6
13
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
9.7
13
Not enough data
9.7
13
Not enough data
9.7
12
Not enough data
9.7
12
Not enough data
Analysis
9.3
561
8.5
17
|
Verified
9.5
625
9.4
21
|
Verified
9.3
495
|
Verified
8.4
16
|
Verified
9.5
535
|
Verified
7.9
20
|
Verified
Campaigns
9.4
519
|
Verified
7.5
20
9.7
628
|
Verified
9.1
16
9.5
425
8.2
18
9.3
428
8.9
15
|
Verified
9.6
503
|
Verified
9.4
24
|
Verified
9.6
589
|
Verified
8.9
22
|
Verified
Engagement
9.6
565
8.5
17
|
Verified
Platform
9.6
606
8.7
22
|
Verified
9.5
561
|
Verified
8.4
21
|
Verified
9.5
481
8.2
19
|
Verified
Attribution
Not enough data
8.6
12
Not enough data
7.4
11
Not enough data
7.5
10
Discovery
Not enough data
7.6
12
Not enough data
8.6
14
Not enough data
8.6
11
Management
Not enough data
8.0
10
Not enough data
8.6
13
Platform
Not enough data
8.8
15
Not enough data
8.3
14
Marketing Operations
Not enough data
8.0
28
|
Verified
Not enough data
8.7
39
|
Verified
Not enough data
8.5
36
|
Verified
Not enough data
8.8
34
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.6
48
|
Verified
Not enough data
8.6
48
|
Verified
Not enough data
8.3
37
|
Verified
Not enough data
8.4
37
|
Verified
Not enough data
8.5
39
|
Verified
Not enough data
9.3
14
Categories
Categories
Shared Categories
Insider and Ortto are categorized as Personalization, Customer Data Platform (CDP), Mobile Marketing, and Marketing Automation
Unique Categories
Insider is categorized as E-Commerce Search, Personalization Engines, E-Commerce Personalization, Customer Journey Analytics, SMS Marketing, and WhatsApp Marketing
Reviews
Reviewers' Company Size
Insider
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Ortto
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
26.9%
Apparel & Fashion
10.0%
Marketing and Advertising
3.9%
Cosmetics
3.9%
Food & Beverages
3.7%
Other
51.6%
Marketing and Advertising
14.0%
Computer Software
12.3%
Information Technology and Services
8.6%
Financial Services
4.7%
Internet
4.0%
Other
56.5%
Most Helpful Reviews
Insider
Most Helpful Favorable Review
Maria Paula V.
Verified User in Furniture
We’ve been working with Insider for more than a year now. What we really liked most about them is their team who supported us throughout the integration and implementation process. Their team has consistently provided us with the support that we needed....
Most Helpful Critical Review
Verified User in Luxury Goods & Jewelry
A lot of the experiences are not suitable for luxury brands due to them being very promotional.
Ortto
Most Helpful Favorable Review
Eric L.
Verified User in Philanthropy
I'm a fan of "ease of use" its simple to set up and start using right out of the gate. Great client services , always prompt on answering my questions. One of my favorite features is the ability to add twitter to our campaigns.
Most Helpful Critical Review
Verified User in Management Consulting
This review used to be a 10 out of 10, and I've referred dozens of customers to them because I LOVE their product. But they have proven to be a completely untrustworthy company when it comes to their billing and pricing. I have been through 2 pricing...
Maria Paula V.
Verified User in Furniture
We’ve been working with Insider for more than a year now. What we really liked most about them is their team who supported us throughout the integration and implementation process. Their team has consistently provided us with the support that we needed....
Eric L.
Verified User in Philanthropy
I'm a fan of "ease of use" its simple to set up and start using right out of the gate. Great client services , always prompt on answering my questions. One of my favorite features is the ability to add twitter to our campaigns.
Verified User in Luxury Goods & Jewelry
A lot of the experiences are not suitable for luxury brands due to them being very promotional.
Verified User in Management Consulting
This review used to be a 10 out of 10, and I've referred dozens of customers to them because I LOVE their product. But they have proven to be a completely untrustworthy company when it comes to their billing and pricing. I have been through 2 pricing...
Alternatives
Discussions
How effective is the tool at new acquisition and driving traffic to website?
3 comments
CS
Very effective with the direct integration into Ad Managers, like Facebook & Google. Using AI to create powerful segments to find new users. Awesome work. Read more
Is it possible for insider future development to reduce the setup process?
1 comment
DM
We are constantly aiming to make the setup easier and faster for our customers. Based on our user's ratings on G2, we offer the fastest time to value and...Read more
how do i experiment using insider with internal RFM analytic?
1 comment
NM
Hello Imam,
Insider's RFM Analytic method enables you to analyze a user's past transaction data and create different segment groups based on their purchase...Read more
What Integrations does Ortto have?
1 comment
JO
Hi Mark, Thanks for the question!
Ortto has powerful no- and low-code integrations with Salesforce, Stripe, Pipedrive, Facebook, Recurly, Zendesk, Google...Read more
Ortto has no more discussions with answers
Hunting for software insights?
With over 2.5 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
