Compare Insider and OneSignal 
At a Glance
Market Segments
Mid-Market (45.0% of reviews)
Small-Business (64.9% of reviews)
Entry-Level Pricing
No pricing available
Free
Insider
Star Rating
(1,101)4.8 out of 5
Market Segments
Mid-Market (45.0% of reviews)
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about InsiderOneSignal
Star Rating
(974)4.7 out of 5
Market Segments
Small-Business (64.9% of reviews)
Entry-Level Pricing
Free
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that OneSignal excels in "Push Notifications" with a score of 9.4, while Insider shines in the same category with a higher score of 9.7, indicating that Insider offers more robust features for managing and optimizing push notifications.
- Reviewers mention that Insider's "Email Marketing" capabilities, particularly in "Building and Personalizing Emails" and "Automated Email Responses," are significantly superior, scoring 9.7 compared to OneSignal's 8.5, highlighting Insider's advanced personalization options.
- G2 users note that OneSignal's "Bulk SMS" feature scores 8.1, which is lower than Insider's impressive 9.5, suggesting that Insider provides a more comprehensive SMS marketing solution with better functionality and user experience.
- Users on G2 report that Insider's "Campaign Management" features, especially in "Event/Webinar Marketing," score 9.5, while OneSignal's score of 7.7 indicates a lack of depth in this area, making Insider a better choice for users focused on event-driven campaigns.
- Reviewers say that Insider's "Segmentation" capabilities are highly rated at 9.6, compared to OneSignal's 8.8, which suggests that Insider offers more advanced options for targeting specific audiences effectively.
- Users report that the "Quality of Support" for Insider is rated at 9.6, significantly higher than OneSignal's 9.0, indicating that Insider may provide a more responsive and helpful customer service experience for users needing assistance.
Featured Products
Sponsored
SeoSamba Marketing Operating System
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Proactive Notification
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Proactive Notification
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Proactive Notification
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Pricing
Entry-Level Pricing
Insider
No pricing availableOneSignal
Free
Free
Start with OneSignal's Free Plan which offers powerful messaging with an easy setup.
- 10,000 free monthly email sends
- Unlimited mobile push sends
- In-App messaging
Free Trial
Insider
Free Trial is available
OneSignal
Free Trial is available
Ratings
Meets Requirements
9.5
988
9.1
620
Ease of Use
9.5
994
9.2
801
Ease of Setup
9.1
452
8.9
526
Ease of Admin
9.2
249
9.0
366
Quality of Support
9.6
988
9.0
572
Has the product been a good partner in doing business?
9.5
250
9.1
343
Product Direction (% positive)
9.7
941
9.0
600
Features by Category
Email Marketing
9.7
441
8.6
92
9.7
419
8.9
91
9.7
421
8.8
90
9.7
364
8.5
85
Online Marketing
Feature Not Available
Feature Not Available
9.6
457
8.7
90
9.6
472
8.6
93
9.6
462
9.1
90
Feature Not Available
Feature Not Available
Lead Management
9.6
438
Feature Not Available
9.5
438
8.5
85
9.6
472
9.2
91
Feature Not Available
Feature Not Available
9.6
413
8.7
86
9.6
378
8.5
87
9.6
422
8.7
90
9.6
409
8.4
80
Campaign Management
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Social
Feature Not Available
Feature Not Available
9.4
380
8.3
83
9.5
389
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Reporting & Analytics
9.5
465
8.6
96
9.5
464
8.5
84
9.5
458
8.0
82
9.5
457
8.1
80
9.3
362
Feature Not Available
Platform
9.6
452
8.6
90
Feature Not Available
8.5
84
9.6
437
8.3
93
9.6
375
8.1
54
9.5
385
8.2
56
9.6
420
8.9
93
9.5
361
8.0
79
Integration
9.4
423
8.2
84
9.4
422
8.6
92
9.5
394
8.0
82
Visitor Behavior
9.5
538
Not enough data
9.6
556
Not enough data
9.5
507
Not enough data
Templates
9.5
517
Not enough data
9.6
560
Not enough data
9.6
555
Not enough data
Personalization
9.6
542
Not enough data
9.6
533
Not enough data
9.6
545
Not enough data
9.5
481
Not enough data
9.6
528
Not enough data
9.6
528
Not enough data
9.6
557
Not enough data
9.6
545
Not enough data
Multichannel
9.7
547
Not enough data
9.5
484
Not enough data
9.6
548
Not enough data
Administration
9.6
546
Not enough data
9.4
561
Not enough data
9.5
540
Not enough data
9.4
540
Not enough data
Campaigns
Not enough data
8.9
449
Not enough data
9.2
439
Not enough data
8.6
395
Not enough data
8.7
443
Not enough data
8.9
432
Analytics
Not enough data
8.6
427
Not enough data
8.3
423
Optimization
Not enough data
8.4
372
Not enough data
8.6
409
Not enough data
8.8
417
Not enough data
8.7
407
Segmentation
9.7
571
Not enough data
9.6
549
Not enough data
Targeting
9.7
565
Not enough data
9.6
540
Not enough data
Triggered Content
9.5
478
Not enough data
9.6
473
Not enough data
9.7
527
Not enough data
Personalized Content
9.7
516
Not enough data
9.7
495
Not enough data
9.6
552
Not enough data
Text Messaging
9.8
51
9.1
31
9.6
50
Feature Not Available
9.7
49
9.1
31
9.6
49
Feature Not Available
9.6
51
8.1
29
9.5
50
8.4
30
9.7
49
9.0
32
9.5
50
9.0
29
SMS Platform
9.6
50
8.8
31
9.6
50
8.7
31
9.7
48
Feature Not Available
Feature Not Available
Feature Not Available
9.5
53
8.4
28
9.5
52
9.0
32
Data Sourcing
9.5
547
|
Verified
Not enough data
9.5
536
|
Verified
Not enough data
9.6
340
Not enough data
9.6
563
|
Verified
Not enough data
Intelligence
9.5
569
|
Verified
Not enough data
9.5
543
|
Verified
Not enough data
9.6
535
|
Verified
Not enough data
Platform Basics
9.5
596
|
Verified
Not enough data
9.5
596
|
Verified
Not enough data
Platform Data
9.5
581
|
Verified
Not enough data
9.5
564
|
Verified
Not enough data
9.4
597
|
Verified
Not enough data
9.4
567
Not enough data
Platform Additional Functionality
9.5
571
|
Verified
Not enough data
9.5
569
|
Verified
Not enough data
9.5
556
Not enough data
Search Setup
9.8
41
Not enough data
9.8
42
Not enough data
9.8
41
Not enough data
9.9
39
Not enough data
Product Discovery
9.8
44
Not enough data
9.8
43
Not enough data
9.8
43
Not enough data
9.9
38
Not enough data
9.8
41
Not enough data
Integration
9.7
43
Not enough data
9.9
39
Not enough data
9.8
41
Not enough data
Messaging Channels
Not enough data
8.0
76
Not enough data
8.6
89
Not enough data
7.2
64
Not enough data
Feature Not Available
Administration
Not enough data
9.2
114
Not enough data
9.2
117
Not enough data
9.0
117
Not enough data
8.8
113
WhatsApp Messaging - WhatsApp Marketing
9.4
16
Not enough data
9.4
17
Not enough data
9.3
15
Not enough data
9.3
15
Not enough data
9.7
15
Not enough data
9.6
15
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
9.8
15
Not enough data
9.8
15
Not enough data
9.6
14
Not enough data
9.8
14
Not enough data
Analysis
9.3
565
8.7
94
9.5
629
8.7
168
|
Verified
9.3
499
|
Verified
8.2
140
9.5
539
|
Verified
8.3
149
Campaigns
9.4
523
|
Verified
8.7
145
|
Verified
9.7
632
|
Verified
9.5
191
|
Verified
9.5
429
8.1
77
9.3
432
Feature Not Available
9.6
506
|
Verified
8.4
136
9.6
592
|
Verified
8.8
179
Engagement
9.6
569
8.3
133
Platform
9.6
610
8.9
146
9.5
565
|
Verified
9.0
154
|
Verified
9.5
485
8.7
139
Categories
Categories
Shared Categories
Insider and OneSignal are categorized as Mobile Marketing, Marketing Automation, and SMS Marketing
Unique Categories
Insider is categorized as E-Commerce Search, Personalization, Personalization Engines, E-Commerce Personalization, Customer Journey Analytics, Customer Data Platform (CDP), and WhatsApp Marketing
OneSignal is categorized as Push Notification and Proactive Notification
Reviews
Reviewers' Company Size
Insider
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
OneSignal
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
27.0%
Apparel & Fashion
10.0%
Marketing and Advertising
3.9%
Cosmetics
3.9%
Food & Beverages
3.7%
Other
51.6%
Computer Software
14.1%
Information Technology and Services
10.2%
Financial Services
6.2%
Online Media
4.5%
Health, Wellness and Fitness
4.4%
Other
60.6%
Most Helpful Reviews
Insider
Most Helpful Favorable Review
Maria Paula V.
Verified User in Furniture
We’ve been working with Insider for more than a year now. What we really liked most about them is their team who supported us throughout the integration and implementation process. Their team has consistently provided us with the support that we needed....
Most Helpful Critical Review
Dilan T.
Verified User in Retail
We’re highly impressed with the capabilities of Insider’s products. There’s absolutely nothing that we dislike about the platform. Truly an excellent platform!
OneSignal
Most Helpful Favorable Review
Daniel S.
Verified User in Retail
Easy usability of the tool. I use it mainly for push notifications and never seen better tool than that.
Most Helpful Critical Review
Verified User in Health, Wellness and Fitness
Reporting is ambiguous, the UI doesn't consolidate messages triggered by the API under a single definition. They all could be put under one definition to make tracking campaigns easier. Throttling Vs Intelligent Delivery cannot be used at the same time and...
Maria Paula V.
Verified User in Furniture
We’ve been working with Insider for more than a year now. What we really liked most about them is their team who supported us throughout the integration and implementation process. Their team has consistently provided us with the support that we needed....
Daniel S.
Verified User in Retail
Easy usability of the tool. I use it mainly for push notifications and never seen better tool than that.
Dilan T.
Verified User in Retail
We’re highly impressed with the capabilities of Insider’s products. There’s absolutely nothing that we dislike about the platform. Truly an excellent platform!
Verified User in Health, Wellness and Fitness
Reporting is ambiguous, the UI doesn't consolidate messages triggered by the API under a single definition. They all could be put under one definition to make tracking campaigns easier. Throttling Vs Intelligent Delivery cannot be used at the same time and...
Alternatives
Discussions
How effective is the tool at new acquisition and driving traffic to website?
3 comments
CS
Very effective with the direct integration into Ad Managers, like Facebook & Google. Using AI to create powerful segments to find new users. Awesome work. Read more
Is it possible for insider future development to reduce the setup process?
1 comment
DM
We are constantly aiming to make the setup easier and faster for our customers. Based on our user's ratings on G2, we offer the fastest time to value and...Read more
how do i experiment using insider with internal RFM analytic?
1 comment
NM
Hello Imam,
Insider's RFM Analytic method enables you to analyze a user's past transaction data and create different segment groups based on their purchase...Read more
What is OneSignal used for?
3 comments
VS
Marketing Message, Mail and Notification send to your customer with easy usable tools.Read more
When will you add monitization options?
2 comments
KH
OneSignal is not a monetization platform/ad network.
But you can generate income with the help of onesignal through other ad networks by sending push...Read more
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