Compare Insider and Klaviyo 
At a Glance
Market Segments
Mid-Market (45.1% of reviews)
Small-Business (82.2% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Insider
Star Rating
(1,102)4.8 out of 5
Market Segments
Mid-Market (45.1% of reviews)
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about InsiderKlaviyo
Star Rating
(1,071)4.6 out of 5
Market Segments
Small-Business (82.2% of reviews)
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about KlaviyoSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Klaviyo excels in email marketing with features like "Automated Email Responses" scoring 8.9, while Insider shines in "Dynamic Content" and "Mobile Optimized" features, both rated at 9.6, indicating a stronger focus on personalization and mobile accessibility.
- Reviewers mention that Klaviyo's "Manage Email Deliverability" feature, rated at 8.9, is effective but falls short compared to Insider's impressive 9.7 rating, highlighting Insider's superior capabilities in ensuring emails reach their intended recipients.
- G2 users note that Klaviyo's "Landing Pages and Forms" feature is rated at 7.8, which is significantly lower than Insider's 9.5, suggesting that Insider provides a more robust solution for capturing leads through optimized landing pages.
- Users on G2 highlight that Klaviyo's "Quality of Support" is rated at 8.4, while Insider boasts a remarkable 9.6, indicating that Insider may offer a more responsive and helpful customer service experience.
- Reviewers say that Klaviyo's "Segmentation" capabilities are strong, with a score of 9.0, but Insider's 9.6 rating suggests a more advanced approach to targeting and segmenting audiences effectively.
- Users report that while Klaviyo provides solid "Text Messaging" features, scoring 8.7 for "Bulk SMS," Insider outperforms with a 9.7 rating, showcasing its superior functionality in SMS marketing and engagement strategies.
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Pricing
Entry-Level Pricing
Insider
No pricing availableKlaviyo
No pricing availableFree Trial
Insider
Free Trial is available
Klaviyo
Free Trial is available
Ratings
Meets Requirements
9.5
989
9.1
808
Ease of Use
9.5
995
8.7
812
Ease of Setup
9.1
453
8.6
467
Ease of Admin
9.2
249
8.9
449
Quality of Support
9.6
989
8.5
770
Has the product been a good partner in doing business?
9.5
250
9.0
451
Product Direction (% positive)
9.7
942
9.0
757
Features by Category
Email Marketing
9.7
442
9.0
466
|
Verified
9.7
420
9.2
459
|
Verified
9.7
422
8.9
447
|
Verified
9.7
365
9.0
409
|
Verified
Online Marketing
Feature Not Available
7.8
327
|
Verified
9.6
458
8.3
355
|
Verified
9.6
473
8.7
379
|
Verified
9.6
463
8.7
396
Feature Not Available
8.2
206
Lead Management
9.6
439
8.5
298
9.5
439
8.4
228
9.6
473
9.0
416
|
Verified
Feature Not Available
7.8
177
9.6
414
8.5
309
|
Verified
9.6
379
8.6
353
|
Verified
9.6
423
8.4
292
|
Verified
9.6
410
8.3
240
|
Verified
Campaign Management
Feature Not Available
8.7
306
|
Verified
Feature Not Available
8.1
159
Feature Not Available
8.3
249
|
Verified
Feature Not Available
7.7
159
Social
Feature Not Available
Feature Not Available
9.4
381
7.9
155
9.5
390
7.8
150
Feature Not Available
7.5
145
Feature Not Available
7.9
221
|
Verified
Reporting & Analytics
9.5
466
8.6
424
|
Verified
9.5
465
8.3
375
|
Verified
9.5
459
8.4
386
|
Verified
9.5
458
8.5
396
|
Verified
9.3
363
7.7
162
Platform
9.6
453
8.6
276
|
Verified
Feature Not Available
8.8
257
|
Verified
9.6
438
8.9
266
|
Verified
9.6
376
8.4
164
|
Verified
9.5
386
7.9
152
|
Verified
9.6
421
8.9
270
|
Verified
9.5
362
8.0
118
Integration
9.4
424
8.5
269
|
Verified
9.4
423
8.6
262
|
Verified
9.5
395
8.5
214
|
Verified
Messenger
Not enough data
8.3
5
Not enough data
6.7
5
Not enough data
7.0
5
Not enough data
6.3
5
Channels
Not enough data
7.3
5
Not enough data
8.3
6
Not enough data
6.4
6
Not enough data
7.7
5
Not enough data
8.3
5
Customers
Not enough data
8.3
5
Not enough data
8.1
6
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
8.0
5
Diagnosis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
9.3
5
Not enough data
9.0
5
Tracking
Not enough data
Not enough data
Not enough data
9.0
5
Not enough data
9.7
5
Not enough data
10.0
5
Not enough data
Not enough data
Reporting
Not enough data
9.7
5
Not enough data
9.0
5
Not enough data
9.3
5
Not enough data
Not enough data
Visitor Behavior
9.5
539
Not enough data
9.6
557
Not enough data
9.5
508
Not enough data
Templates
9.5
518
Not enough data
9.6
561
Not enough data
9.6
556
Not enough data
Personalization
9.6
543
Not enough data
9.6
534
Not enough data
9.6
546
Not enough data
9.5
482
Not enough data
9.6
529
Not enough data
9.6
529
Not enough data
9.6
558
Not enough data
9.6
546
Not enough data
Multichannel
9.7
548
Not enough data
9.5
485
Not enough data
9.6
549
Not enough data
Administration
9.6
547
Not enough data
9.4
562
Not enough data
9.5
541
Not enough data
9.4
541
Not enough data
Segmentation
9.7
572
Not enough data
9.6
550
Not enough data
Targeting
9.7
566
Not enough data
9.6
541
Not enough data
Triggered Content
9.5
479
Not enough data
9.6
474
Not enough data
9.7
528
Not enough data
Personalized Content
9.7
517
Not enough data
9.7
496
Not enough data
9.6
553
Not enough data
Templates
Not enough data
8.6
394
|
Verified
Not enough data
Feature Not Available
Not enough data
8.4
316
|
Verified
Not enough data
8.8
226
Edit
Not enough data
8.4
322
|
Verified
Not enough data
8.8
386
|
Verified
Not enough data
8.3
303
|
Verified
Logistics
Not enough data
8.7
391
|
Verified
Not enough data
7.9
312
|
Verified
Not enough data
8.8
368
|
Verified
Not enough data
8.5
169
Generative AI
Not enough data
7.6
38
Not enough data
7.8
25
Text Messaging
9.8
52
8.7
120
9.6
51
8.1
84
9.7
50
8.9
116
|
Verified
9.6
50
8.4
99
|
Verified
9.6
52
8.7
109
|
Verified
9.5
51
8.6
91
9.7
50
8.8
114
|
Verified
9.5
51
8.7
37
SMS Platform
9.6
51
8.6
119
|
Verified
9.6
51
8.9
118
|
Verified
9.7
49
Feature Not Available
Feature Not Available
Feature Not Available
9.5
54
8.4
45
9.5
53
8.8
96
|
Verified
Data Sourcing
9.5
548
|
Verified
8.4
72
9.5
537
|
Verified
8.3
63
9.6
341
8.6
92
9.6
564
|
Verified
8.5
87
Intelligence
9.5
570
|
Verified
8.6
100
9.5
544
|
Verified
8.2
69
9.6
536
|
Verified
8.1
64
Design and Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Platform Basics
9.5
597
|
Verified
10.0
5
9.5
597
|
Verified
9.0
5
Platform Data
9.5
582
|
Verified
8.7
5
9.5
565
|
Verified
9.3
5
9.4
598
|
Verified
9.7
5
9.4
568
9.0
5
Platform Additional Functionality
9.5
572
|
Verified
9.0
5
9.5
570
|
Verified
Not enough data
9.5
557
8.3
5
Search Setup
9.8
42
Not enough data
9.8
43
Not enough data
9.8
42
Not enough data
9.9
40
Not enough data
Product Discovery
9.9
45
Not enough data
9.8
44
Not enough data
9.8
44
Not enough data
9.9
39
Not enough data
9.8
42
Not enough data
Integration
9.7
44
Not enough data
9.9
40
Not enough data
9.8
42
Not enough data
Collection
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Moderation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Use Cases
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Display Options
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
9.4
17
Not enough data
9.4
18
Not enough data
9.4
16
Not enough data
9.4
16
Not enough data
9.7
16
Not enough data
9.6
16
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
9.8
16
Not enough data
9.8
16
Not enough data
9.7
15
Not enough data
9.8
15
Not enough data
Analysis
9.3
566
Not enough data
9.5
630
Not enough data
9.3
500
|
Verified
Not enough data
9.5
540
|
Verified
Not enough data
Campaigns
9.4
524
|
Verified
Not enough data
9.7
633
|
Verified
Not enough data
9.5
430
Not enough data
9.3
433
Not enough data
9.6
507
|
Verified
Not enough data
9.6
593
|
Verified
Not enough data
Engagement
9.6
570
Not enough data
Platform
9.6
611
Not enough data
9.5
566
|
Verified
Not enough data
9.5
486
Not enough data
Marketing Operations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Activity
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Insider and Klaviyo are categorized as Personalization, Customer Journey Analytics, Customer Data Platform (CDP), Marketing Automation, and SMS Marketing
Unique Categories
Insider is categorized as E-Commerce Search, Personalization Engines, E-Commerce Personalization, Mobile Marketing, and WhatsApp Marketing
Klaviyo is categorized as Email Template Builder, Review Management, Conversational Marketing, Pop-Up Builder, Marketing Analytics, and Email Deliverability
Reviews
Reviewers' Company Size
Insider
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Klaviyo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
27.1%
Apparel & Fashion
10.0%
Marketing and Advertising
3.9%
Cosmetics
3.9%
Food & Beverages
3.7%
Other
51.5%
Retail
19.1%
Apparel & Fashion
12.9%
Marketing and Advertising
12.4%
Consumer Goods
12.1%
Health, Wellness and Fitness
7.5%
Other
35.9%
Most Helpful Reviews
Insider
Most Helpful Favorable Review
Maria Paula V.
Verified User in Furniture
We’ve been working with Insider for more than a year now. What we really liked most about them is their team who supported us throughout the integration and implementation process. Their team has consistently provided us with the support that we needed....
Most Helpful Critical Review
Verified User in Computer & Network Security
The reporting dashboard and reports can be simplified
Klaviyo
Most Helpful Favorable Review
Adrian B.
Verified User
What I like the most is that there are a lot of people with experience in Klaviyo and have help me to understand better how to use flow and the benefits that they have if they are well implemented
Most Helpful Critical Review
Mike N.
Verified User in Consumer Goods
It is unfortunate that we have to share our so far terrible experience with Klaviyo. We literally created this account to make this review and let people know about our terrible experience. We signed up for Klaviyo at the beginning of August. August...
Maria Paula V.
Verified User in Furniture
We’ve been working with Insider for more than a year now. What we really liked most about them is their team who supported us throughout the integration and implementation process. Their team has consistently provided us with the support that we needed....
Adrian B.
Verified User
What I like the most is that there are a lot of people with experience in Klaviyo and have help me to understand better how to use flow and the benefits that they have if they are well implemented
Verified User in Computer & Network Security
The reporting dashboard and reports can be simplified
Mike N.
Verified User in Consumer Goods
It is unfortunate that we have to share our so far terrible experience with Klaviyo. We literally created this account to make this review and let people know about our terrible experience. We signed up for Klaviyo at the beginning of August. August...
Alternatives
Discussions
How effective is the tool at new acquisition and driving traffic to website?
3 comments
CS
Very effective with the direct integration into Ad Managers, like Facebook & Google. Using AI to create powerful segments to find new users. Awesome work. Read more
Is it possible for insider future development to reduce the setup process?
1 comment
DM
We are constantly aiming to make the setup easier and faster for our customers. Based on our user's ratings on G2, we offer the fastest time to value and...Read more
how do i experiment using insider with internal RFM analytic?
1 comment
NM
Hello Imam,
Insider's RFM Analytic method enables you to analyze a user's past transaction data and create different segment groups based on their purchase...Read more
how can i know the language for my clients
3 comments
AJ
You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick...Read more
What is UTM tracking Klaviyo?
3 comments
CC
You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated.Read more
Are their pre-built flows available?
2 comments
AJ
You can set up any combination of new flows and even run split tests on those in a flow. They also have video tutorials to do this.Read more
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