2026 Best Software Awards are here!See the list
Compare Leadfwd and Mapp Marketing Cloud 
Featured Products
At a Glance
Market Segments
Small-Business (61.5% of reviews)
Enterprise (39.1% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Leadfwd
Star Rating
(56)4.4 out of 5
Market Segments
Small-Business (61.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about LeadfwdMapp Marketing Cloud
Star Rating
(68)3.9 out of 5
Market Segments
Enterprise (39.1% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Mapp Marketing CloudLeadfwd vs Mapp Marketing Cloud
When assessing the two solutions, reviewers found Leadfwd easier to use, set up, and administer. Reviewers also preferred doing business with Leadfwd overall.
- Reviewers felt that Leadfwd meets the needs of their business better than Mapp Marketing Cloud.
- When comparing quality of ongoing product support, reviewers felt that Leadfwd is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Leadfwd over Mapp Marketing Cloud.
Pricing
Entry-Level Pricing
Leadfwd
No pricing availableMapp Marketing Cloud
No pricing availableFree Trial
Leadfwd
Free Trial is available
Mapp Marketing Cloud
No trial information availableRatings
Meets Requirements
8.5
48
7.9
45
Ease of Use
8.3
48
7.4
45
Ease of Setup
8.4
33
6.3
17
Ease of Admin
8.9
31
6.9
18
Quality of Support
9.4
48
8.1
44
Has the product been a good partner in doing business?
9.2
31
7.7
18
Product Direction (% positive)
9.3
50
7.5
42
Features by Category
Email Marketing
8.8
35
|
Verified
8.4
23
|
Verified
9.0
36
|
Verified
8.7
25
|
Verified
8.5
35
|
Verified
8.1
24
|
Verified
8.7
29
|
Verified
7.9
20
|
Verified
Online Marketing
7.9
31
|
Verified
7.2
19
|
Verified
7.8
24
|
Verified
7.8
15
|
Verified
6.9
16
|
Verified
8.1
16
|
Verified
8.2
29
|
Verified
8.4
17
|
Verified
8.5
21
|
Verified
7.6
14
Lead Management
8.9
26
|
Verified
7.7
13
|
Verified
8.4
24
|
Verified
7.7
13
|
Verified
8.5
26
|
Verified
8.4
21
|
Verified
8.2
21
|
Verified
7.1
11
|
Verified
8.7
26
|
Verified
7.4
11
|
Verified
8.4
24
|
Verified
8.1
14
|
Verified
8.5
24
|
Verified
8.1
12
|
Verified
9.2
30
|
Verified
7.5
10
|
Verified
Campaign Management
8.6
27
|
Verified
8.6
13
|
Verified
8.6
20
7.4
7
7.0
5
|
Verified
7.5
10
|
Verified
Not enough data
7.6
11
Social
7.5
12
|
Verified
6.7
7
7.5
14
|
Verified
6.3
8
|
Verified
7.0
9
|
Verified
6.7
7
|
Verified
7.2
10
|
Verified
6.9
9
|
Verified
6.5
8
|
Verified
6.4
7
|
Verified
Reporting & Analytics
8.5
34
|
Verified
7.9
26
|
Verified
8.2
30
|
Verified
7.2
17
|
Verified
7.8
21
|
Verified
6.9
15
|
Verified
7.7
17
|
Verified
6.3
14
|
Verified
7.2
17
|
Verified
6.0
12
Platform
8.6
22
|
Verified
5.2
8
|
Verified
8.8
24
|
Verified
6.3
9
|
Verified
8.4
24
|
Verified
6.9
9
|
Verified
Not enough data
6.3
5
|
Verified
8.5
11
|
Verified
6.4
7
|
Verified
9.0
24
|
Verified
6.0
8
|
Verified
8.7
15
|
Verified
6.4
6
|
Verified
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
9.1
21
|
Verified
6.4
6
|
Verified
9.7
5
6.4
6
|
Verified
8.2
18
|
Verified
6.3
5
|
Verified
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Account-Based Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Campaigns
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.3
5
|
Verified
Not enough data
7.7
5
|
Verified
Not enough data
8.0
5
|
Verified
Not enough data
8.7
5
|
Verified
Not enough data
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Campaign Activity
6.3
5
|
Verified
Not enough data
6.7
6
|
Verified
Not enough data
7.3
5
|
Verified
Not enough data
8.0
5
|
Verified
Not enough data
7.7
5
|
Verified
Not enough data
Feature Not Available
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Leadfwd and Mapp Marketing Cloud are categorized as Marketing Automation and Marketing Analytics
Unique Categories
Leadfwd is categorized as Visitor Identification and Account-Based Analytics
Mapp Marketing Cloud is categorized as Customer Data Platform (CDP)
Reviews
Reviewers' Company Size
Leadfwd
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Mapp Marketing Cloud
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
19.2%
Computer Software
17.3%
Financial Services
9.6%
Information Technology and Services
7.7%
Internet
5.8%
Other
40.4%
Marketing and Advertising
18.8%
Retail
14.1%
Information Technology and Services
9.4%
Insurance
7.8%
Apparel & Fashion
6.3%
Other
43.8%
Alternatives
Discussions
What is Leadfwd used for?
1 Comment
TV
Lead finding tool, with mainly focus on LinkedInRead more
Leadfwd has no more discussions with answers
Question About Teradata Certification
1 Comment
AN
Yes, it's worth learning how to use Teradata products, both hardware and software. They work in their own way and not too many people know how to configure...Read more
Mapp Marketing Cloud has no more discussions with answers
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
