Compare Iconosquare and Sprout Social 
- Users report that Sprout Social excels in its Content Calendar feature, scoring 9.1, which allows for seamless scheduling and planning of posts, while Iconosquare, with a score of 9.3, also offers a robust calendar but lacks some of the advanced features that Sprout provides.
- Reviewers mention that Sprout Social's Social Engagement capabilities, rated at 8.6, are superior for managing interactions across platforms, whereas Iconosquare, rated at 8.4, has fewer options for direct engagement, which can limit user interaction.
- G2 users highlight that Sprout Social's Report Customizability (8.1) allows for tailored reporting that meets specific business needs, while Iconosquare's lower score of 7.6 indicates less flexibility in report generation, which may hinder detailed analysis.
- Users on G2 report that Sprout Social's Paid Campaign Tracking feature, rated at 7.4, provides better insights into ad performance compared to Iconosquare's lower score of 5.3, which has been criticized for lacking depth in campaign analytics.
- Reviewers mention that Iconosquare shines in Hashtag Analytics with a score of 8.2, offering detailed insights into hashtag performance, while Sprout Social's score of 7.7 indicates it may not provide as comprehensive data in this area.
- Users say that Sprout Social's Quality of Support (8.7) is a significant advantage, with many praising the responsiveness and helpfulness of the support team, while Iconosquare's score of 8.9 suggests a slightly better experience, but with fewer reviews to substantiate this claim.
- 3 Social Profiles
- 12 months data retention
- Get access to Email & Live Chat Support
- 5 social profiles
- All-in-one social inbox
- Social content calendar
The tool simply gives you a very good overview of your channel, what posts perform better/worse and how to optimise posting times to reach max audience, or improve your hashtag strategy. The analytics views are fully customisable. and the planner is a good...
I dislike the lack of ability to view stats by time period as well as the time it takes for the data to refresh. Would love a more real-time experience and ability to change the time frame.
The incredibly clean UI makes this tool a breeze to use for daily social media monitoring. Up to 50 different channels can be added to the platform, making it very easy for a community manager to respond quickly for multiple brands. Teams also have the...
Firstly, the features are a bit lacking. Sprout Social pulls @mentions and #hashtags into the feed but photo tags and other social media tags are not pulled in by Sprout Social requiring you to log into each social media channel and check. Secondly, the...
The tool simply gives you a very good overview of your channel, what posts perform better/worse and how to optimise posting times to reach max audience, or improve your hashtag strategy. The analytics views are fully customisable. and the planner is a good...
The incredibly clean UI makes this tool a breeze to use for daily social media monitoring. Up to 50 different channels can be added to the platform, making it very easy for a community manager to respond quickly for multiple brands. Teams also have the...
I dislike the lack of ability to view stats by time period as well as the time it takes for the data to refresh. Would love a more real-time experience and ability to change the time frame.
Firstly, the features are a bit lacking. Sprout Social pulls @mentions and #hashtags into the feed but photo tags and other social media tags are not pulled in by Sprout Social requiring you to log into each social media channel and check. Secondly, the...
