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- HubSpot Marketing Hub-vs-SmartyAds DSP
Compare HubSpot Marketing Hub and SmartyAds DSP 
At a Glance
Market Segments
Small-Business (52.5% of reviews)
Small-Business (82.4% of reviews)
Entry-Level Pricing
$0.00
No pricing available
HubSpot Marketing Hub
Star Rating
(12,345)4.4 out of 5
Market Segments
Small-Business (52.5% of reviews)
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansSmartyAds DSP
Star Rating
(20)4.6 out of 5
Market Segments
Small-Business (82.4% of reviews)
Entry-Level Pricing
No pricing available
Learn more about SmartyAds DSPFeatured Products
Sponsored
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(2)
Marketing Automation
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(132)
Marketing Automation
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rampmetrics
(25)
Marketing Automation
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HubSpot Marketing Hub vs SmartyAds DSP
- Reviewers felt that SmartyAds DSP meets the needs of their business better than HubSpot Marketing Hub.
- When comparing quality of ongoing product support, reviewers felt that HubSpot Marketing Hub is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of SmartyAds DSP over HubSpot Marketing Hub.
Pricing
Entry-Level Pricing
HubSpot Marketing Hub
Marketing Hub Free
$0.00
For business owners and marketers who want to start generating website leads and tracking contact activity — for free.
- Forms
- Contact activity
- Contact management
SmartyAds DSP
No pricing availableFree Trial
HubSpot Marketing Hub
Free Trial is available
SmartyAds DSP
No trial information availableRatings
Meets Requirements
8.5
8,642
9.2
14
Ease of Use
8.6
9,468
9.2
14
Ease of Setup
8.1
5,357
Not enough data
Ease of Admin
8.5
4,502
Not enough data
Quality of Support
8.7
8,189
8.5
14
Has the product been a good partner in doing business?
8.8
4,423
Not enough data
Product Direction (% positive)
8.8
8,301
9.1
13
Features by Category
Email Marketing
8.8
4896
|
Verified
Not enough data
8.9
4766
|
Verified
Not enough data
8.6
4769
|
Verified
Not enough data
8.8
4479
|
Verified
Not enough data
Online Marketing
8.5
4635
|
Verified
Not enough data
8.3
3980
|
Verified
Not enough data
8.1
3700
|
Verified
Not enough data
8.2
4233
|
Verified
Not enough data
8.1
3893
|
Verified
Not enough data
Lead Management
8.6
4421
|
Verified
Not enough data
8.2
4168
|
Verified
Not enough data
8.4
4272
|
Verified
Not enough data
8.0
3787
|
Verified
Not enough data
8.5
4213
|
Verified
Not enough data
8.3
3957
|
Verified
Not enough data
8.4
3936
|
Verified
Not enough data
8.4
3938
|
Verified
Not enough data
Campaign Management
8.2
3546
|
Verified
Not enough data
8.0
3145
|
Verified
Not enough data
8.0
3103
|
Verified
Not enough data
7.3
2261
|
Verified
Not enough data
Social
7.8
3219
|
Verified
Not enough data
8.3
3619
|
Verified
Not enough data
8.2
3588
|
Verified
Not enough data
8.1
3466
|
Verified
Not enough data
7.8
2696
|
Verified
Not enough data
Reporting & Analytics
8.3
4598
|
Verified
Not enough data
8.1
4278
|
Verified
Not enough data
7.6
3443
|
Verified
Not enough data
7.6
3128
|
Verified
Not enough data
7.7
3560
|
Verified
Not enough data
Platform
8.0
2925
|
Verified
Not enough data
8.5
2959
|
Verified
Not enough data
8.7
2925
|
Verified
Not enough data
8.0
1936
|
Verified
Not enough data
7.5
1829
|
Verified
Not enough data
8.6
2763
|
Verified
Not enough data
8.0
2010
|
Verified
Not enough data
Integration
8.4
2936
|
Verified
Not enough data
8.1
2633
|
Verified
Not enough data
8.1
2424
|
Verified
Not enough data
Channel Functionality
Not enough data
Not enough data
Platform Interoperability
Not enough data
Not enough data
Campaign Management
8.4
1185
9.5
10
|
Verified
8.2
1126
9.2
10
|
Verified
8.2
1053
9.3
10
|
Verified
Feature Not Available
7.3
8
|
Verified
Feature Not Available
7.6
7
|
Verified
8.4
947
9.4
9
|
Verified
Feature Not Available
8.9
9
|
Verified
Feature Not Available
9.3
10
|
Verified
Feature Not Available
9.5
10
|
Verified
8.2
981
9.4
9
|
Verified
8.1
930
9.6
9
|
Verified
Feature Not Available
9.6
9
|
Verified
Feature Not Available
9.4
8
|
Verified
Targeting
8.4
1058
8.8
10
|
Verified
8.2
975
9.4
9
|
Verified
8.0
873
9.7
10
|
Verified
8.0
851
9.7
5
Platform
8.4
1030
Feature Not Available
8.2
1176
9.3
9
|
Verified
8.8
1200
Feature Not Available
8.8
1226
9.3
9
|
Verified
8.6
1050
9.4
6
8.4
1171
8.8
8
|
Verified
8.7
1215
9.0
8
|
Verified
8.5
927
9.4
8
|
Verified
8.4
1119
9.8
8
|
Verified
Lead Intelligence
7.8
940
|
Verified
Not enough data
8.0
974
Not enough data
8.1
1019
Not enough data
Lead Management
8.3
1108
Not enough data
7.6
938
Not enough data
8.1
998
Not enough data
Marketing Campaigns
7.9
958
Not enough data
7.4
849
Not enough data
7.6
904
Not enough data
7.9
896
|
Verified
Not enough data
8.2
1054
Not enough data
Campaign Execution
7.9
943
Not enough data
7.9
878
Not enough data
7.7
825
Not enough data
8.8
1191
Not enough data
Messenger
8.1
1068
|
Verified
Not enough data
7.5
896
|
Verified
Not enough data
8.0
1110
|
Verified
Not enough data
7.8
1035
|
Verified
Not enough data
Channels
8.1
1296
|
Verified
Not enough data
8.2
1275
|
Verified
Not enough data
7.2
699
|
Verified
Not enough data
7.0
599
|
Verified
Not enough data
7.6
661
|
Verified
Not enough data
Customers
8.2
1340
|
Verified
Not enough data
8.3
1325
|
Verified
Not enough data
8.3
1473
|
Verified
Not enough data
8.4
1422
|
Verified
Not enough data
8.2
1330
|
Verified
Not enough data
Design and Customization
6.6
21
Not enough data
8.2
20
Not enough data
7.6
20
Not enough data
7.8
21
Not enough data
Campaigns
8.0
19
Not enough data
7.9
19
Not enough data
7.6
18
Not enough data
7.7
18
Not enough data
Integrations
8.3
19
Not enough data
7.3
17
Not enough data
7.1
15
Not enough data
7.1
18
Not enough data
Generative AI
6.2
20
Not enough data
Attribution Modeling
8.2
201
Not enough data
8.0
196
Not enough data
7.7
181
Not enough data
7.6
174
Not enough data
7.1
172
Not enough data
7.7
185
Not enough data
Marketing
7.9
173
Not enough data
7.5
160
Not enough data
8.4
199
Not enough data
8.6
204
Not enough data
Reporting
8.5
225
Not enough data
8.3
212
Not enough data
8.2
218
Not enough data
Platform Basics
8.6
197
Not enough data
8.6
200
Not enough data
8.6
200
Not enough data
Platform Data
8.4
196
Not enough data
8.0
191
Not enough data
Platform Additional Functionality
8.5
216
Not enough data
Platform Basics
8.3
471
Not enough data
8.6
554
Not enough data
Platform Reporting
8.5
570
Not enough data
8.7
613
Not enough data
Content & Collaboration
8.4(won by default)
1127
Not enough data
8.4(won by default)
1182
Not enough data
8.2(won by default)
876
Not enough data
8.4(won by default)
949
Not enough data
8.8(won by default)
1254
Not enough data
8.3(won by default)
816
Not enough data
Social Management
8.2(won by default)
2022
Not enough data
8.7(won by default)
2198
Not enough data
8.4(won by default)
1939
Not enough data
8.4(won by default)
2086
Not enough data
8.1(won by default)
1512
Not enough data
8.3(won by default)
788
Not enough data
7.4(won by default)
162
Not enough data
Platform Basics
8.3
276
Not enough data
8.2
290
Not enough data
Platform Data
8.1
283
Not enough data
8.1
285
Not enough data
8.7
328
Not enough data
8.3
291
Not enough data
Platform Additional Functionality
8.2
275
Not enough data
8.4
295
Not enough data
8.4
290
Not enough data
Platform Interoperability
Not enough data
Not enough data
Mobile Functionality
Not enough data
Not enough data
Campaign Management
8.4
1185
9.5
10
|
Verified
8.2
1126
9.2
10
|
Verified
8.2
1053
9.3
10
|
Verified
Feature Not Available
7.3
8
|
Verified
Feature Not Available
7.6
7
|
Verified
8.4
947
9.4
9
|
Verified
Feature Not Available
8.9
9
|
Verified
Feature Not Available
9.3
10
|
Verified
Feature Not Available
9.5
10
|
Verified
8.2
981
9.4
9
|
Verified
8.1
930
9.6
9
|
Verified
Feature Not Available
9.6
9
|
Verified
Feature Not Available
9.4
8
|
Verified
Targeting
8.4
1058
8.8
10
|
Verified
8.2
975
9.4
9
|
Verified
8.0
873
9.7
10
|
Verified
8.0
851
9.7
5
Mobile
Not enough data
Not enough data
Feature Not Available
9.6
9
|
Verified
Feature Not Available
9.4
8
|
Verified
Platform
8.4
1030
Feature Not Available
8.2
1176
9.3
9
|
Verified
8.8
1200
Feature Not Available
8.8
1226
9.3
9
|
Verified
8.6
1050
9.4
6
8.4
1171
8.8
8
|
Verified
8.7
1215
9.0
8
|
Verified
8.5
927
9.4
8
|
Verified
8.4
1119
9.8
8
|
Verified
Platform Interoperability
Not enough data
Not enough data
Video Functionality
Not enough data
Not enough data
Campaign Management
8.4
1185
9.5
10
|
Verified
8.2
1126
9.2
10
|
Verified
8.2
1053
9.3
10
|
Verified
Feature Not Available
7.3
8
|
Verified
Feature Not Available
7.6
7
|
Verified
8.4
947
9.4
9
|
Verified
Feature Not Available
8.9
9
|
Verified
Feature Not Available
9.3
10
|
Verified
Feature Not Available
9.5
10
|
Verified
8.2
981
9.4
9
|
Verified
8.1
930
9.6
9
|
Verified
Feature Not Available
9.6
9
|
Verified
Feature Not Available
9.4
8
|
Verified
Targeting
8.4
1058
8.8
10
|
Verified
8.2
975
9.4
9
|
Verified
8.0
873
9.7
10
|
Verified
8.0
851
9.7
5
Platform
8.4
1030
Feature Not Available
8.2
1176
9.3
9
|
Verified
8.8
1200
Feature Not Available
8.8
1226
9.3
9
|
Verified
8.6
1050
9.4
6
8.4
1171
8.8
8
|
Verified
8.7
1215
9.0
8
|
Verified
8.5
927
9.4
8
|
Verified
8.4
1119
9.8
8
|
Verified
Platform Interoperability
8.1
480
Not enough data
Social Functionality
8.2
1171
Not enough data
Campaign Management
8.4
1185
9.5
10
|
Verified
8.2
1126
9.2
10
|
Verified
8.2
1053
9.3
10
|
Verified
Feature Not Available
7.3
8
|
Verified
Feature Not Available
7.6
7
|
Verified
8.4
947
9.4
9
|
Verified
Feature Not Available
8.9
9
|
Verified
Feature Not Available
9.3
10
|
Verified
Feature Not Available
9.5
10
|
Verified
8.2
981
9.4
9
|
Verified
8.1
930
9.6
9
|
Verified
Feature Not Available
9.6
9
|
Verified
Feature Not Available
9.4
8
|
Verified
Targeting
8.4
1058
8.8
10
|
Verified
8.2
975
9.4
9
|
Verified
8.0
873
9.7
10
|
Verified
8.0
851
9.7
5
Platform
8.4
1030
Feature Not Available
8.2
1176
9.3
9
|
Verified
8.8
1200
Feature Not Available
8.8
1226
9.3
9
|
Verified
8.6
1050
9.4
6
8.4
1171
8.8
8
|
Verified
8.7
1215
9.0
8
|
Verified
8.5
927
9.4
8
|
Verified
8.4
1119
9.8
8
|
Verified
Page Customization
8.5
1187
|
Verified
Not enough data
8.0
1226
|
Verified
Not enough data
7.9
1116
|
Verified
Not enough data
8.2
1157
|
Verified
Not enough data
Page Optimization
8.2
1022
|
Verified
Not enough data
8.1
1134
|
Verified
Not enough data
8.2
1174
|
Verified
Not enough data
7.9
1061
|
Verified
Not enough data
Integrations
7.5
609
|
Verified
Not enough data
8.8
1093
|
Verified
Not enough data
8.6
1088
|
Verified
Not enough data
Generative AI
Feature Not Available
Not enough data
Demand Side Platforms
Not enough data
Not enough data
Campaign Management
8.4
1185
9.5
10
|
Verified
8.2
1126
9.2
10
|
Verified
8.2
1053
9.3
10
|
Verified
Feature Not Available
7.3
8
|
Verified
Feature Not Available
7.6
7
|
Verified
8.4
947
9.4
9
|
Verified
Feature Not Available
8.9
9
|
Verified
Feature Not Available
9.3
10
|
Verified
Feature Not Available
9.5
10
|
Verified
8.2
981
9.4
9
|
Verified
8.1
930
9.6
9
|
Verified
Feature Not Available
9.6
9
|
Verified
Feature Not Available
9.4
8
|
Verified
Targeting
8.4
1058
8.8
10
|
Verified
8.2
975
9.4
9
|
Verified
8.0
873
9.7
10
|
Verified
8.0
851
9.7
5
Demand Side Platforms
Not enough data
7.9
7
|
Verified
Not enough data
7.3
8
|
Verified
Not enough data
8.8
10
|
Verified
Platform
8.4
1030
Feature Not Available
8.2
1176
9.3
9
|
Verified
8.8
1200
Feature Not Available
8.8
1226
9.3
9
|
Verified
8.6
1050
9.4
6
8.4
1171
8.8
8
|
Verified
8.7
1215
9.0
8
|
Verified
8.5
927
9.4
8
|
Verified
8.4
1119
9.8
8
|
Verified
Lead Intelligence
8.1
636
Not enough data
8.3
667
Not enough data
8.4
685
Not enough data
Lead Management
8.5
751
Not enough data
7.8
629
Not enough data
8.3
700
Not enough data
Marketing Campaigns
8.1
655
Not enough data
7.7
567
Not enough data
8.0
627
Not enough data
8.2
626
Not enough data
8.3
733
Not enough data
8.2
678
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.8
1932
|
Verified
Not enough data
8.3
2365
|
Verified
Not enough data
8.1
2141
|
Verified
Not enough data
8.5
2171
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.3
2571
|
Verified
Not enough data
8.4
2809
|
Verified
Not enough data
7.9
2075
|
Verified
Not enough data
8.2
2264
|
Verified
Not enough data
8.1
2102
|
Verified
Not enough data
Feature Not Available
Not enough data
Categories
Categories
Shared Categories
HubSpot Marketing Hub and SmartyAds DSP share no categories
Unique Categories
HubSpot Marketing Hub is categorized as Marketing Platforms, Account-Based Web and Content Experiences, Account-Based Orchestration Platforms, Conversational Marketing, Customer Journey Analytics, Account-Based Analytics, Account Data Management, Landing Page Builders, Marketing Analytics, Attribution, Social Media Advertising, Social Media Management, Marketing Automation, and Pop-Up Builder
SmartyAds DSP is categorized as Demand Side Platform (DSP), Display Advertising, Mobile Advertising, Video Advertising, and Cross-Channel Advertising
Reviews
Reviewers' Company Size
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
SmartyAds DSP
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
16.0%
Marketing and Advertising
13.1%
Information Technology and Services
11.7%
Financial Services
4.7%
Education Management
2.5%
Other
51.9%
Marketing and Advertising
47.1%
Information Technology and Services
11.8%
Program Development
5.9%
Internet
5.9%
Health, Wellness and Fitness
5.9%
Other
23.5%
Most Helpful Reviews
HubSpot Marketing Hub
Most Helpful Favorable Review
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Most Helpful Critical Review
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
SmartyAds DSP
Most Helpful Favorable Review
Verified User in Apparel & Fashion
The support and account manager are available all the time and response very quick. The dashboard is very easy to learn and to use.
Most Helpful Critical Review
Marie K.
Verified User in Internet
A lot of the publishers had shady suspicious metrics, like extremely high CTRs. It seems like they were mainly an aggregator for other exchanges without any direct publishers.
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Verified User in Apparel & Fashion
The support and account manager are available all the time and response very quick. The dashboard is very easy to learn and to use.
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
Marie K.
Verified User in Internet
A lot of the publishers had shady suspicious metrics, like extremely high CTRs. It seems like they were mainly an aggregator for other exchanges without any direct publishers.
Alternatives
Discussions
What is HubSpot marketing hub?
6 comments
JB
Thorough , user-friendly CRM platform that helps businesses to introduce and implement automation , sales , social media and website management methods in...Read more
How do I easily remove all duplicated contacts?
5 comments
VR
It is also possible to incorporate Google Contacts into your HubSpot ecosystem. By implementing this, you can then utilize mobile applications such as...Read more
What is the best way to use the workflow tool?
4 comments
JS
Workflows are the most powerful (and underutilized) tool in the HubSpot marketing platform! I have so many awesome resources to share with you.
Here's a...Read more
What is SmartyAds DSP used for?
1 comment
ZP
Hello!
I’m Zoriana from SmartyAds Marketing team.
SmartyAds DSP automates ad buying through real-time bidding, ensuring advertisers secure targeted...Read more
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