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- HubSpot Marketing Hub-vs-Marketing 360
Compare HubSpot Marketing Hub and Marketing 360 
At a Glance
Market Segments
Small-Business (52.5% of reviews)
Small-Business (76.7% of reviews)
Entry-Level Pricing
$0.00
$0
HubSpot Marketing Hub
Star Rating
(12,345)4.4 out of 5
Market Segments
Small-Business (52.5% of reviews)
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansMarketing 360
Star Rating
(60)3.5 out of 5
Market Segments
Small-Business (76.7% of reviews)
Entry-Level Pricing
$0
Learn more about Marketing 360Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that HubSpot Marketing Hub excels in Email Marketing, particularly in features like Automated Email Responses and Manage Email Deliverability, with scores of 8.8 and 8.6 respectively, while Marketing 360 falls short in these areas, receiving lower ratings for similar functionalities.
- Reviewers mention that HubSpot's Campaign Management tools, especially Campaign Optimization and Ad and Landing Page Scheduling, are highly rated at 8.2 and 8.9, respectively, compared to Marketing 360's lower scores of 7.8 and 7.8, indicating a more robust offering in HubSpot.
- G2 users highlight HubSpot's superior Lead Management capabilities, particularly in Lead Nurturing and Online Behavior Tracking, scoring 8.5 and 8.3, while Marketing 360's features in this area, such as Predictive Scoring, are rated lower, suggesting a less effective lead management system.
- Users on G2 report that HubSpot's Reporting and Analytics features, including Ad and Conversion Tracking and Attribution, are rated exceptionally high at 9.0, while Marketing 360's analytics capabilities are rated lower, indicating a more comprehensive analytics suite in HubSpot.
- Reviewers mention that HubSpot's Customer Support is rated significantly higher at 8.7, with users appreciating the Knowledge Base and Case Management features, while Marketing 360's support features are rated lower, suggesting a less satisfactory support experience.
- Users say that HubSpot's Customization options, particularly in Templates and Drag and Drop functionalities, are rated at 8.0 and 8.1, respectively, while Marketing 360's customization features are rated lower, indicating that HubSpot offers a more flexible and user-friendly customization experience.
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Pricing
Entry-Level Pricing
HubSpot Marketing Hub
Marketing Hub Free
$0.00
For business owners and marketers who want to start generating website leads and tracking contact activity — for free.
- Forms
- Contact activity
- Contact management
Marketing 360
Create Free Account
$0
This plan includes a CRM, Payments, and Reputation management.
- CRM
- Reputation
- Payments
Free Trial
HubSpot Marketing Hub
Free Trial is available
Marketing 360
Free Trial is available
Ratings
Meets Requirements
8.5
8,642
6.7
46
Ease of Use
8.6
9,468
6.9
48
Ease of Setup
8.1
5,357
7.6
20
Ease of Admin
8.5
4,502
7.6
18
Quality of Support
8.7
8,189
7.0
46
Has the product been a good partner in doing business?
8.8
4,423
7.9
18
Product Direction (% positive)
8.8
8,301
5.0
40
Features by Category
Sales Force Automation
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Feature Not Available
Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customer Support
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Reporting & Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Mobile & Social
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Feature Not Available
Integration
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Generative AI
Not enough data
Feature Not Available
Email Marketing
8.8
4896
|
Verified
Not enough data
8.9
4766
|
Verified
Not enough data
8.6
4769
|
Verified
Not enough data
8.8
4479
|
Verified
Not enough data
Online Marketing
8.5
4635
|
Verified
Not enough data
8.3
3980
|
Verified
Not enough data
8.1
3700
|
Verified
Not enough data
8.2
4233
|
Verified
Not enough data
8.1
3893
|
Verified
Not enough data
Lead Management
8.6
4421
|
Verified
Not enough data
8.2
4168
|
Verified
Not enough data
8.4
4272
|
Verified
Not enough data
8.0
3787
|
Verified
Not enough data
8.5
4213
|
Verified
Not enough data
8.3
3957
|
Verified
Not enough data
8.4
3936
|
Verified
Not enough data
8.4
3938
|
Verified
Not enough data
Campaign Management
8.2
3546
|
Verified
Not enough data
8.0
3145
|
Verified
Not enough data
8.0
3103
|
Verified
Not enough data
7.3
2261
|
Verified
Not enough data
Social
7.8
3219
|
Verified
Not enough data
8.3
3619
|
Verified
Not enough data
8.2
3588
|
Verified
Not enough data
8.1
3466
|
Verified
Not enough data
7.8
2696
|
Verified
Not enough data
Reporting & Analytics
8.3
4598
|
Verified
Not enough data
8.1
4278
|
Verified
Not enough data
7.6
3443
|
Verified
Not enough data
7.6
3128
|
Verified
Not enough data
7.7
3560
|
Verified
Not enough data
Platform
8.0
2925
|
Verified
Not enough data
8.5
2959
|
Verified
Not enough data
8.7
2925
|
Verified
Not enough data
8.0
1936
|
Verified
Not enough data
7.5
1829
|
Verified
Not enough data
8.6
2763
|
Verified
Not enough data
8.0
2010
|
Verified
Not enough data
Integration
8.4
2936
|
Verified
Not enough data
8.1
2633
|
Verified
Not enough data
8.1
2424
|
Verified
Not enough data
Campaign Management & Optimization
Not enough data
8.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics & Administration
Not enough data
9.0
7
Not enough data
9.0
7
Not enough data
9.2
8
Platform
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.3
8
Not enough data
8.1
9
Not enough data
9.0
5
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Lead Intelligence
7.8
940
|
Verified
Not enough data
8.0
974
Not enough data
8.1
1019
Not enough data
Lead Management
8.3
1108
Not enough data
7.6
938
Not enough data
8.1
998
Not enough data
Marketing Campaigns
7.9
958
Not enough data
7.4
849
Not enough data
7.6
904
Not enough data
7.9
896
|
Verified
Not enough data
8.2
1054
Not enough data
Campaign Execution
7.9
943
Not enough data
7.9
878
Not enough data
7.7
825
Not enough data
8.8
1191
Not enough data
POS
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Messenger
8.1
1068
|
Verified
Not enough data
7.5
896
|
Verified
Not enough data
8.0
1110
|
Verified
Not enough data
7.8
1035
|
Verified
Not enough data
Channels
8.1
1296
|
Verified
Not enough data
8.2
1275
|
Verified
Not enough data
7.2
699
|
Verified
Not enough data
7.0
599
|
Verified
Not enough data
7.6
661
|
Verified
Not enough data
Customers
8.2
1340
|
Verified
Not enough data
8.3
1325
|
Verified
Not enough data
8.3
1473
|
Verified
Not enough data
8.4
1422
|
Verified
Not enough data
8.2
1330
|
Verified
Not enough data
Billing
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Feature Not Available
Dunning
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Feature Not Available
Performance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Reporting
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Listing Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
6.7
5
Performance
Not enough data
Not enough data
Not enough data
Not enough data
Payment Processing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Payment Options
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Cart Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Local Search Optimization
Not enough data
7.6
9
Not enough data
6.5
8
Not enough data
7.8
10
Not enough data
6.8
10
Not enough data
8.5
9
Not enough data
8.2
11
Design and Customization
6.6
21
Not enough data
8.2
20
Not enough data
7.6
20
Not enough data
7.8
21
Not enough data
Campaigns
8.0
19
Not enough data
7.9
19
Not enough data
7.6
18
Not enough data
7.7
18
Not enough data
Integrations
8.3
19
Not enough data
7.3
17
Not enough data
7.1
15
Not enough data
7.1
18
Not enough data
Generative AI
6.2
20
Not enough data
Attribution Modeling
8.2
201
Not enough data
8.0
196
Not enough data
7.7
181
Not enough data
7.6
174
Not enough data
7.1
172
Not enough data
7.7
185
Not enough data
Marketing
7.9
173
Not enough data
7.5
160
Not enough data
8.4
199
Not enough data
8.6
204
Not enough data
Reporting
8.5
225
Not enough data
8.3
212
Not enough data
8.2
218
Not enough data
Platform Basics
8.6
197
Not enough data
8.6
200
Not enough data
8.6
200
Not enough data
Platform Data
8.4
196
Not enough data
8.0
191
Not enough data
Platform Additional Functionality
8.5
216
Not enough data
Platform Basics
8.3
471
Not enough data
8.6
554
Not enough data
Platform Reporting
8.5
570
Not enough data
8.7
613
Not enough data
Content & Collaboration
8.4(won by default)
1127
Not enough data
8.4(won by default)
1182
Not enough data
8.2(won by default)
876
Feature Not Available
8.4(won by default)
949
Not enough data
8.8(won by default)
1254
Not enough data
8.3(won by default)
816
Not enough data
Social Management
8.2(won by default)
2022
Not enough data
8.7(won by default)
2198
Not enough data
8.4(won by default)
1939
Not enough data
8.4(won by default)
2086
Not enough data
8.1(won by default)
1512
Not enough data
8.3(won by default)
788
Not enough data
7.4(won by default)
162
Not enough data
Platform Basics
8.3
276
Not enough data
8.2
290
Not enough data
Platform Data
8.1
283
Not enough data
8.1
285
Not enough data
8.7
328
Not enough data
8.3
291
Not enough data
Platform Additional Functionality
8.2
275
Not enough data
8.4
295
Not enough data
8.4
290
Not enough data
Platform Interoperability
8.1
480
Feature Not Available
Social Functionality
8.2
1171
9.0
8
Campaign Management
8.4
1185
8.0
9
8.2
1126
7.8
6
8.2
1053
7.8
6
Feature Not Available
7.7
5
Feature Not Available
Not enough data
8.4
947
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
981
Not enough data
8.1
930
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Targeting
8.4
1058
7.9
8
8.2
975
8.0
5
8.0
873
8.3
5
8.0
851
Not enough data
Platform
8.4
1030
Not enough data
8.2
1176
Not enough data
8.8
1200
8.3
6
8.8
1226
8.6
7
8.6
1050
Not enough data
8.4
1171
8.0
5
8.7
1215
8.3
5
8.5
927
Not enough data
8.4
1119
8.3
5
Page Customization
8.5
1187
|
Verified
Not enough data
8.0
1226
|
Verified
Not enough data
7.9
1116
|
Verified
Not enough data
8.2
1157
|
Verified
Not enough data
Page Optimization
8.2
1022
|
Verified
Not enough data
8.1
1134
|
Verified
Not enough data
8.2
1174
|
Verified
Not enough data
7.9
1061
|
Verified
Not enough data
Integrations
7.5
609
|
Verified
Not enough data
8.8
1093
|
Verified
Not enough data
8.6
1088
|
Verified
Not enough data
Generative AI
Feature Not Available
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Lead Intelligence
8.1
636
Not enough data
8.3
667
Not enough data
8.4
685
Not enough data
Lead Management
8.5
751
Not enough data
7.8
629
Not enough data
8.3
700
Not enough data
Marketing Campaigns
8.1
655
Not enough data
7.7
567
Not enough data
8.0
627
Not enough data
8.2
626
Not enough data
8.3
733
Not enough data
8.2
678
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Consumer Intelligence
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Reporting
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Media Monitoring
Not enough data
Feature Not Available
Not enough data
4.7
5
Not enough data
Not enough data
In-House Management
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Generative AI
Not enough data
Feature Not Available
Marketing Operations
7.8
1932
|
Verified
Not enough data
8.3
2365
|
Verified
Not enough data
8.1
2141
|
Verified
Not enough data
8.5
2171
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.3
2571
|
Verified
Not enough data
8.4
2809
|
Verified
Not enough data
7.9
2075
|
Verified
Not enough data
8.2
2264
|
Verified
Not enough data
8.1
2102
|
Verified
Not enough data
Feature Not Available
Not enough data
Customizations
Not enough data
6.5
8
Not enough data
6.9
6
Not enough data
5.6
6
Not enough data
Not enough data
Growth
Not enough data
5.8
8
Not enough data
6.3
9
Not enough data
5.6
8
Not enough data
7.7
5
Not enough data
5.5
7
Content
Not enough data
7.8
6
Not enough data
5.6
8
Not enough data
8.0
5
Not enough data
Not enough data
Support
Not enough data
5.5
11
Payments
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Employee Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customer Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Inventory Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
HubSpot Marketing Hub and Marketing 360 are categorized as Social Media Advertising and Social Media Management
Unique Categories
HubSpot Marketing Hub is categorized as Marketing Platforms, Account-Based Web and Content Experiences, Account-Based Orchestration Platforms, Conversational Marketing, Customer Journey Analytics, Account-Based Analytics, Account Data Management, Landing Page Builders, Marketing Analytics, Attribution, Marketing Automation, and Pop-Up Builder
Marketing 360 is categorized as Digital Audio Advertising, Payment Processing, Subscription Billing, Local Listing Management, Local SEO, Website Builder, Shopping Cart, Online Reputation Management, Paid Search Advertising, CRM, Multi-Location Marketing Platforms, and Retail POS
Reviews
Reviewers' Company Size
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Marketing 360
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
16.0%
Marketing and Advertising
13.1%
Information Technology and Services
11.7%
Financial Services
4.7%
Education Management
2.5%
Other
51.9%
Real Estate
10.0%
Health, Wellness and Fitness
8.3%
Construction
8.3%
Retail
6.7%
Financial Services
6.7%
Other
60.0%
Most Helpful Reviews
HubSpot Marketing Hub
Most Helpful Favorable Review
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Most Helpful Critical Review
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
Marketing 360
Most Helpful Favorable Review
Verified User in Construction
Starting a small business and searching for the right marketing team was difficult and one of the many things on my plate. Then I was referred to Marketing 360 and educated about so many things I dont have the experience to do on my own. The on boarding...
Most Helpful Critical Review
Jonathan G.
Verified User in Photography
Everything about my experience was awful. Poor customer support, terrible software, no communication. TERRIBLE.
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Verified User in Construction
Starting a small business and searching for the right marketing team was difficult and one of the many things on my plate. Then I was referred to Marketing 360 and educated about so many things I dont have the experience to do on my own. The on boarding...
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
Jonathan G.
Verified User in Photography
Everything about my experience was awful. Poor customer support, terrible software, no communication. TERRIBLE.
Alternatives
Discussions
What is HubSpot marketing hub?
6 comments
JB
Thorough , user-friendly CRM platform that helps businesses to introduce and implement automation , sales , social media and website management methods in...Read more
How do I easily remove all duplicated contacts?
5 comments
VR
It is also possible to incorporate Google Contacts into your HubSpot ecosystem. By implementing this, you can then utilize mobile applications such as...Read more
What is the best way to use the workflow tool?
4 comments
JS
Workflows are the most powerful (and underutilized) tool in the HubSpot marketing platform! I have so many awesome resources to share with you.
Here's a...Read more
When is the next update to the current version of the platform being released?
1 comment
JS
Everything about their platform is outdated and below industry standard. Use Wishpond to do your new and existing customer email marketing. Stay away from...Read more
How much does marketing360 cost?
1 comment
DS
Depends on plan,but no matter the plan,more than it's worth. Read more
Where is marketing 360 located?
1 comment
Official Response from Marketing 360
Marketing 360 is located in Fort Collins, ColoradoRead more
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