Compare HubSpot Marketing Hub and Leadfwd 
At a Glance
Market Segments
Small-Business (52.6% of reviews)
Small-Business (60.8% of reviews)
Entry-Level Pricing
$0.00
No pricing available
HubSpot Marketing Hub
Star Rating
(12,406)4.4 out of 5
Market Segments
Small-Business (52.6% of reviews)
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansLeadfwd
Star Rating
(52)4.5 out of 5
Market Segments
Small-Business (60.8% of reviews)
Entry-Level Pricing
No pricing available
Learn more about LeadfwdSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that HubSpot Marketing Hub excels in its email marketing capabilities, particularly in "Sending Outbound Emails" with a score of 8.9, while Leadfwd received a slightly higher score of 9.0, indicating a strong performance in this area as well.
- Reviewers mention that HubSpot's "Quality of Support" is rated at 8.7, which is lower than Leadfwd's impressive score of 9.4, suggesting that users may find Leadfwd's customer service more responsive and helpful.
- G2 users highlight HubSpot's "Ease of Use" with a score of 8.6, which is better than Leadfwd's 8.3, indicating that HubSpot may be more user-friendly for those new to marketing software.
- Users on G2 report that HubSpot's "Landing Pages and Forms" feature scores 8.5, while Leadfwd's score of 7.8 suggests that HubSpot may offer more robust tools for creating effective landing pages.
- Reviewers mention that HubSpot's "Automated Alerts and Tasks" feature scores 8.4, slightly lower than Leadfwd's 8.5, indicating that Leadfwd may provide better automation capabilities for managing leads.
- Users say that HubSpot's "CRM Lead Integration" is rated at 8.4, significantly lower than Leadfwd's 9.2, suggesting that Leadfwd may offer a more seamless integration with CRM systems, which is crucial for lead management.
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Pricing
Entry-Level Pricing
HubSpot Marketing Hub
Marketing Hub Free
$0.00
For business owners and marketers who want to start generating website leads and tracking contact activity — for free.
- Forms
- Contact activity
- Contact management
Leadfwd
No pricing availableFree Trial
HubSpot Marketing Hub
Free Trial is available
Leadfwd
Free Trial is available
Ratings
Meets Requirements
8.5
8,702
8.5
47
Ease of Use
8.6
9,530
8.3
47
Ease of Setup
8.1
5,410
8.3
31
Ease of Admin
8.5
4,532
8.8
30
Quality of Support
8.7
8,244
9.4
47
Has the product been a good partner in doing business?
8.8
4,453
9.2
30
Product Direction (% positive)
8.8
8,359
9.3
49
Features by Category
Email Marketing
8.8
4923
|
Verified
8.7
34
|
Verified
8.9
4793
|
Verified
9.0
35
|
Verified
8.6
4796
|
Verified
8.4
34
|
Verified
8.8
4505
|
Verified
8.6
28
|
Verified
Online Marketing
8.5
4660
|
Verified
7.8
30
|
Verified
8.3
4005
|
Verified
7.8
23
|
Verified
8.1
3724
|
Verified
6.7
15
|
Verified
8.2
4258
|
Verified
8.1
28
|
Verified
8.1
3916
|
Verified
8.4
20
|
Verified
Lead Management
8.6
4444
|
Verified
8.9
26
|
Verified
8.2
4193
|
Verified
8.4
24
|
Verified
8.4
4297
|
Verified
8.4
25
|
Verified
8.0
3811
|
Verified
8.1
20
|
Verified
8.5
4236
|
Verified
8.7
26
|
Verified
8.3
3981
|
Verified
8.4
24
|
Verified
8.4
3959
|
Verified
8.5
24
|
Verified
8.4
3961
|
Verified
9.2
30
|
Verified
Campaign Management
8.2
3568
|
Verified
8.6
27
|
Verified
8.0
3168
|
Verified
8.6
20
8.0
3126
|
Verified
7.0
5
|
Verified
7.3
2283
|
Verified
Not enough data
Social
7.8
3240
|
Verified
7.5
12
|
Verified
8.3
3641
|
Verified
7.5
14
|
Verified
8.2
3609
|
Verified
7.0
9
|
Verified
8.1
3487
|
Verified
7.2
10
|
Verified
7.7
2717
|
Verified
6.5
8
|
Verified
Reporting & Analytics
8.3
4622
|
Verified
8.5
34
|
Verified
8.1
4300
|
Verified
8.2
30
|
Verified
7.6
3465
|
Verified
7.8
21
|
Verified
7.6
3149
|
Verified
7.7
17
|
Verified
7.7
3581
|
Verified
7.2
17
|
Verified
Platform
8.0
2953
|
Verified
8.5
21
|
Verified
8.5
2986
|
Verified
8.7
23
|
Verified
8.7
2953
|
Verified
8.3
23
|
Verified
8.0
1961
|
Verified
Not enough data
7.5
1855
|
Verified
8.3
10
|
Verified
8.6
2790
|
Verified
9.0
23
|
Verified
8.0
2036
|
Verified
8.6
14
|
Verified
Integration
8.4
2963
|
Verified
9.1
20
|
Verified
8.1
2660
|
Verified
Not enough data
8.1
2451
|
Verified
8.1
17
|
Verified
Lead Intelligence
7.8
964
|
Verified
Not enough data
8.0
998
Not enough data
8.1
1043
Not enough data
Lead Management
8.3
1132
Not enough data
7.5
962
Not enough data
8.1
1022
Not enough data
Marketing Campaigns
7.9
982
Not enough data
7.4
873
Not enough data
7.6
928
Not enough data
7.9
919
|
Verified
Not enough data
8.1
1076
Not enough data
Campaign Execution
7.9
966
Not enough data
7.9
901
Not enough data
7.7
848
Not enough data
8.8
1213
Not enough data
Messenger
8.1
1078
|
Verified
Not enough data
7.5
907
|
Verified
Not enough data
8.0
1121
|
Verified
Not enough data
7.8
1046
|
Verified
Not enough data
Channels
8.1
1307
|
Verified
Not enough data
8.2
1286
|
Verified
Not enough data
7.1
710
|
Verified
Not enough data
7.0
610
|
Verified
Not enough data
7.6
671
|
Verified
Not enough data
Customers
8.2
1351
|
Verified
Not enough data
8.3
1336
|
Verified
Not enough data
8.3
1484
|
Verified
Not enough data
8.4
1433
|
Verified
Not enough data
8.2
1340
|
Verified
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Design and Customization
6.7
23
Not enough data
8.1
22
Not enough data
7.7
22
Not enough data
7.8
23
Not enough data
Campaigns
7.9
21
Not enough data
7.8
21
Not enough data
7.7
20
Not enough data
7.8
20
Not enough data
Integrations
8.3
21
Not enough data
7.1
19
Not enough data
6.8
17
Not enough data
7.0
20
Not enough data
Generative AI
6.6
22
Not enough data
Attribution Modeling
8.2
204
Not enough data
8.0
198
Not enough data
7.7
183
Not enough data
7.6
176
Not enough data
7.1
173
Not enough data
7.7
187
Not enough data
Marketing
7.9
176
Not enough data
7.4
162
Not enough data
8.4
201
Not enough data
8.5
207
Not enough data
Reporting
8.5
228
Not enough data
8.3
215
Not enough data
8.2
220
Not enough data
Platform Basics
8.6
198
Not enough data
8.6
201
Not enough data
8.5
201
Not enough data
Platform Data
8.4
197
Not enough data
8.0
192
Not enough data
Platform Additional Functionality
8.5
217
Not enough data
Platform Basics
8.3
476
Not enough data
8.6
559
Not enough data
Platform Reporting
8.5
575
Not enough data
8.6
618
Not enough data
Content & Collaboration
8.4(won by default)
1135
Not enough data
8.4(won by default)
1190
Not enough data
8.2(won by default)
884
Not enough data
8.4(won by default)
957
Not enough data
8.8(won by default)
1262
Not enough data
8.3(won by default)
824
Not enough data
Social Management
8.2(won by default)
2031
Not enough data
8.7(won by default)
2207
Not enough data
8.4(won by default)
1949
Not enough data
8.4(won by default)
2095
Not enough data
8.1(won by default)
1521
Not enough data
8.3(won by default)
797
Not enough data
7.3(won by default)
171
Not enough data
Platform Basics
8.3
284
Not enough data
8.2
298
Not enough data
Platform Data
8.1
291
Not enough data
8.1
293
Not enough data
8.7
336
Not enough data
8.3
298
Not enough data
Platform Additional Functionality
8.1
283
Not enough data
8.3
303
Not enough data
8.4
298
Not enough data
Platform Interoperability
8.0
485
Not enough data
Social Functionality
8.2
1177
Not enough data
Campaign Management
8.4
1191
Not enough data
8.2
1132
Not enough data
8.2
1059
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4
953
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
987
Not enough data
8.1
936
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Targeting
8.4
1064
Not enough data
8.2
981
Not enough data
8.0
878
Not enough data
8.0
856
Not enough data
Platform
8.4
1035
Not enough data
8.2
1181
Not enough data
8.8
1206
Not enough data
8.8
1231
Not enough data
8.6
1055
Not enough data
8.4
1176
Not enough data
8.7
1220
Not enough data
8.4
932
Not enough data
8.4
1124
Not enough data
Page Customization
8.5
1196
|
Verified
Not enough data
8.0
1235
|
Verified
Not enough data
7.9
1124
|
Verified
Not enough data
8.2
1165
|
Verified
Not enough data
Page Optimization
8.2
1029
|
Verified
Not enough data
8.1
1141
|
Verified
Not enough data
8.2
1181
|
Verified
Not enough data
7.9
1068
|
Verified
Not enough data
Integrations
7.5
616
|
Verified
Not enough data
8.8
1100
|
Verified
Not enough data
8.6
1096
|
Verified
Not enough data
Generative AI
Feature Not Available
Not enough data
Lead Intelligence
8.0
649
Not enough data
8.3
680
Not enough data
8.4
698
Not enough data
Lead Management
8.5
764
Not enough data
7.7
642
Not enough data
8.3
712
Not enough data
Marketing Campaigns
8.1
668
Not enough data
7.7
580
Not enough data
7.9
640
Not enough data
8.1
639
Not enough data
8.3
746
Not enough data
8.2
691
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.8
1952
|
Verified
7.3
5
|
Verified
8.3
2385
|
Verified
7.7
5
|
Verified
8.1
2160
|
Verified
8.0
5
|
Verified
8.5
2190
|
Verified
8.7
5
|
Verified
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Campaign Activity
8.3
2589
|
Verified
6.3
5
|
Verified
8.4
2827
|
Verified
6.7
6
|
Verified
7.9
2093
|
Verified
7.3
5
|
Verified
8.2
2282
|
Verified
8.0
5
|
Verified
8.1
2120
|
Verified
7.7
5
|
Verified
Feature Not Available
Feature Not Available
Categories
Categories
Shared Categories
HubSpot Marketing Hub and Leadfwd are categorized as Marketing Platforms, Account-Based Analytics, Marketing Analytics, and Marketing Automation
Unique Categories
HubSpot Marketing Hub is categorized as Account-Based Web and Content Experiences, Account-Based Orchestration Platforms, Conversational Marketing, Customer Journey Analytics, Account Data Management, Landing Page Builders, Attribution, Social Media Advertising, Social Media Management, and Pop-Up Builder
Leadfwd is categorized as Visitor Identification
Reviews
Reviewers' Company Size
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Leadfwd
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
16.0%
Marketing and Advertising
13.1%
Information Technology and Services
11.7%
Financial Services
4.7%
Education Management
2.5%
Other
51.9%
Marketing and Advertising
19.6%
Computer Software
17.6%
Financial Services
9.8%
Internet
5.9%
Information Technology and Services
5.9%
Other
41.2%
Most Helpful Reviews
HubSpot Marketing Hub
Most Helpful Favorable Review
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Most Helpful Critical Review
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
Leadfwd
Most Helpful Favorable Review
Ian H.
Verified User in Construction
I like the ability to create landing pages/forms for clients to download white papers. It notifies you immediately when a white paper is downloaded and gives the person's email address, name, etc. This has helped us determine who some of our most engaged...
Most Helpful Critical Review
Verified User in Computer Software
Most of the platform has bugs/issues, that don't seem to get resolved quickly and sometimes reoccur. Support & account management is mediocre at best, they lack a good manual or support materials. Data accuracy is very poor, bot analytics inaccurately...
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Ian H.
Verified User in Construction
I like the ability to create landing pages/forms for clients to download white papers. It notifies you immediately when a white paper is downloaded and gives the person's email address, name, etc. This has helped us determine who some of our most engaged...
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
Verified User in Computer Software
Most of the platform has bugs/issues, that don't seem to get resolved quickly and sometimes reoccur. Support & account management is mediocre at best, they lack a good manual or support materials. Data accuracy is very poor, bot analytics inaccurately...
Alternatives
Discussions
What is HubSpot marketing hub?
6 comments
JB
Thorough , user-friendly CRM platform that helps businesses to introduce and implement automation , sales , social media and website management methods in...Read more
How do I easily remove all duplicated contacts?
5 comments
VR
It is also possible to incorporate Google Contacts into your HubSpot ecosystem. By implementing this, you can then utilize mobile applications such as...Read more
What is the best way to use the workflow tool?
4 comments
JS
Workflows are the most powerful (and underutilized) tool in the HubSpot marketing platform! I have so many awesome resources to share with you.
Here's a...Read more
Leadfwd has no more discussions with answers
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