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- Hotjar | by Contentsquare
- VWO Testing
- Hotjar | by Contentsquare-vs-VWO Testing
Compare Hotjar | by Contentsquare and VWO Testing 
At a Glance
Market Segments
Small-Business (53.2% of reviews)
Mid-Market (57.5% of reviews)
Entry-Level Pricing
Free 35 Daily sessions
Contact Us
Hotjar | by Contentsquare
Star Rating
(308)4.3 out of 5
Market Segments
Small-Business (53.2% of reviews)
Entry-Level Pricing
Free 35 Daily sessions
Browse all 12 pricing plansVWO Testing
Star Rating
(736)4.3 out of 5
Market Segments
Mid-Market (57.5% of reviews)
Entry-Level Pricing
Contact Us
Free Trial is available
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Hotjar | by Contentsquare vs VWO Testing
When assessing the two solutions, reviewers found Hotjar | by Contentsquare easier to use, set up, and administer. However, reviewers preferred doing business with VWO Testing overall.
- Reviewers felt that Hotjar | by Contentsquare meets the needs of their business better than VWO Testing.
- When comparing quality of ongoing product support, reviewers felt that VWO Testing is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of VWO Testing over Hotjar | by Contentsquare.
Pricing
Entry-Level Pricing
Hotjar | by Contentsquare
Observe Basic
Free
35 Daily sessions
Visualize user behavior with Heatmaps and see what your users see with Recordings.
- Automatic data capture
- Unlimited heatmaps
- Up to 1,050 sessions/month
VWO Testing
GROWTH
Contact Us
Get started with experimenting to optimize your user experiences.
- Create A/B, MVT, and Split Tests powered by SmartStats.
- Perform advanced targeting for A/B, MVT, and split testing.
- Perform A/B, MVT, and split testing for mobile websites.
Free Trial
Hotjar | by Contentsquare
Free Trial is available
VWO Testing
Free Trial is available
Ratings
Meets Requirements
8.7
241
8.5
613
Ease of Use
8.9
243
8.3
619
Ease of Setup
9.0
105
8.5
348
Ease of Admin
8.9
103
8.7
281
Quality of Support
8.6
166
8.9
591
Has the product been a good partner in doing business?
8.7
90
8.9
278
Product Direction (% positive)
8.2
236
8.8
607
Features by Category
Metrics
8.6
18
Not enough data
9.2
20
Not enough data
9.0
17
Not enough data
9.0
17
Not enough data
8.7
14
Not enough data
8.8
13
Not enough data
9.1
11
Not enough data
9.2
14
Not enough data
9.0
19
Not enough data
Reporting
Feature Not Available
Not enough data
9.5
13
Not enough data
Feature Not Available
Not enough data
8.1
14
Not enough data
8.8
13
Not enough data
8.8
11
Not enough data
9.2
15
Not enough data
Other
8.2
18
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
12
Not enough data
8.7
10
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Administration
8.3
65
Not enough data
Feature Not Available
Not enough data
8.9
134
Not enough data
8.9
134
Not enough data
User Response Methods
8.8
44
|
Verified
Not enough data
8.8
38
|
Verified
Not enough data
8.8
13
Not enough data
8.8
23
Not enough data
8.2
28
|
Verified
Not enough data
Participant Selection
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
34
|
Verified
Not enough data
9.1
13
Not enough data
Insights
8.8
49
|
Verified
Not enough data
8.6
36
|
Verified
Not enough data
8.4
37
|
Verified
Not enough data
Generative AI
Feature Not Available
Not enough data
User Behavior
9.0
62
|
Verified
Not enough data
8.5
40
|
Verified
Not enough data
8.9
63
|
Verified
Not enough data
8.4
42
|
Verified
Not enough data
A/B Testing
9.1
29
|
Verified
Not enough data
8.8
30
Not enough data
8.8
40
|
Verified
Not enough data
8.8
28
|
Verified
Not enough data
Visitor Information
7.4
38
|
Verified
Not enough data
8.6
33
Not enough data
Visitor Behavior
Not enough data
8.3
47
Not enough data
8.2
45
Not enough data
7.9
38
Templates
Not enough data
7.5
39
Not enough data
8.3
46
Not enough data
8.6
44
Personalization
Not enough data
7.6
40
Not enough data
7.7
35
Not enough data
7.3
36
Not enough data
6.8
33
Not enough data
7.1
36
Not enough data
6.9
33
Not enough data
9.0
49
Not enough data
7.6
34
Multichannel
Not enough data
7.8
41
Not enough data
5.8
30
Not enough data
7.5
35
Administration
Not enough data
7.5
34
Not enough data
8.3
46
Not enough data
7.7
44
Not enough data
7.6
43
Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Analytics
8.1
7
Not enough data
8.8
7
Not enough data
9.5
7
Not enough data
Not enough data
Not enough data
9.0
5
Not enough data
Feature Not Available
Not enough data
Administration
8.3
5
Not enough data
Not enough data
Not enough data
9.2
6
Not enough data
Generative AI
Feature Not Available
Not enough data
Segmentation
Not enough data
8.6
7
Not enough data
7.5
6
Targeting
Not enough data
8.1
7
Not enough data
7.6
7
Triggered Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalized Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.1
7
Experience
9.1
9
Not enough data
9.3
9
Not enough data
9.1
9
Not enough data
Management
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Performance
Feature Not Available
Not enough data
8.5
8
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Management
Not enough data
7.2
34
Not enough data
7.3
36
Not enough data
8.4
43
Functionality
Not enough data
7.7
38
Not enough data
8.4
46
Not enough data
7.9
43
Feedback Management
Feature Not Available
Not enough data
8.8
8
Not enough data
8.7
9
Not enough data
Feedback Analysis
8.8
8
Not enough data
Feature Not Available
Not enough data
8.8
7
Not enough data
Feedback Sources
Feature Not Available
Not enough data
8.6
7
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Survey Management
9.3
5
Not enough data
8.0
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Survey Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Survey Insights
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Computing
Not enough data
8.1
271
Not enough data
6.5
230
Not enough data
7.6
310
Experimental Design
Not enough data
8.3
296
Not enough data
8.5
286
Not enough data
8.0
288
Analytics
Not enough data
8.2
339
Not enough data
7.6
311
Analysis
8.5
109
Not enough data
8.1
89
Not enough data
8.6
103
Not enough data
8.0
96
Not enough data
8.9
119
Not enough data
Reporting
9.3
146
Not enough data
9.0
139
Not enough data
8.6
120
Not enough data
7.8
101
Not enough data
Variation Testing
Not enough data
9.3
21
Not enough data
8.4
18
Not enough data
8.8
21
Not enough data
8.9
20
Not enough data
8.3
20
Not enough data
8.5
18
Reporting
Not enough data
8.6
20
Not enough data
8.6
22
Personalization
Not enough data
8.5
17
Not enough data
8.5
16
Not enough data
8.8
14
Administration
Not enough data
8.6
14
Not enough data
9.0
13
Not enough data
8.7
18
Not enough data
9.0
18
Categories
Categories
Shared Categories
Hotjar | by Contentsquare and VWO Testing share no categories
Unique Categories
Hotjar | by Contentsquare is categorized as Feedback Analytics, Digital Experience Monitoring (DEM), Product Analytics, Session Replay, User Research, Heatmap Tools, Software Testing, Survey, Digital Analytics, and E-Commerce Analytics
VWO Testing is categorized as Feature Management, Personalization, Personalization Engines, A/B Testing, Mobile App Optimization, and E-Commerce Personalization
Reviews
Reviewers' Company Size
Hotjar | by Contentsquare
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
VWO Testing
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
16.3%
Computer Software
15.3%
Information Technology and Services
11.2%
Internet
10.2%
Retail
5.1%
Other
42.0%
Computer Software
12.5%
Marketing and Advertising
11.5%
Retail
8.3%
Information Technology and Services
6.2%
Internet
4.6%
Other
56.9%
Most Helpful Reviews
Hotjar | by Contentsquare
Most Helpful Favorable Review
Polly H.
Verified User in Marketing and Advertising
Hotjar has many different features within one suite which is great. There's nothing worse than trying to triangulate data from ten different tracking sources. Integration is really easy and funnels are easy to set up. This is a great tool for anyone new...
Most Helpful Critical Review
Verified User in Higher Education
I don't really feel very confident to use a tool for this I really prefer using a javascript on my own and track by myself
VWO Testing
Most Helpful Favorable Review
Patrick D.
Verified User in Marketing and Advertising
The ease of use and the support behind the product. VWO does a wonderful job of offering different resources and instructions to make sure you are using the product fully and getting the most use of the tool. The education on the site is astounding and also...
Most Helpful Critical Review
Ivan E.
Verified User in Accounting
Takes time to learn how to use the tool properly.
Polly H.
Verified User in Marketing and Advertising
Hotjar has many different features within one suite which is great. There's nothing worse than trying to triangulate data from ten different tracking sources. Integration is really easy and funnels are easy to set up. This is a great tool for anyone new...
Patrick D.
Verified User in Marketing and Advertising
The ease of use and the support behind the product. VWO does a wonderful job of offering different resources and instructions to make sure you are using the product fully and getting the most use of the tool. The education on the site is astounding and also...
Verified User in Higher Education
I don't really feel very confident to use a tool for this I really prefer using a javascript on my own and track by myself
Ivan E.
Verified User in Accounting
Takes time to learn how to use the tool properly.
Alternatives
Discussions
Is there a python/Node.js API Client for hotjar?
1 comment
AG
Wow, I'm really happy that I came across this wonderful company that helped me in making a successful trade and I got all my profits without stressing myself...Read more
How is Hotjar different from Google Analytics?
1 comment
AM
Hotjar has a better set of advanced tools to get a better look at heatmaps and visitor recordings. Where as Google Analytics majorly focuses on all the...Read more
How scalable is Visual Website Optimizer?
1 comment
BS
I've used VWO on a few different sites and its pretty scablable, as long as the pagetypes align with a URL string, you should be able to test at...Read more
Will there be any improvement of setting up goals?
1 comment
SV
A general ‘add to cart’ goal can be setup and segmented based on conversion URL to narrow down to the specific product was added to cart. The list of...Read more
How do I set up click and scrollmaps?
1 comment
SV
Heatmaps are always-on in VWO Insights. It does not require any configuration. It runs continuously and setup is as simple as a toggle-on. Scrollmaps present...Read more
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