Fullstory Reviews & Product Details

The support and service teams have been very helpful and accommodating. They're always recommending opportunities and additional ways they can support without necessarily selling anything explicit.

The UI/UX is fairly intuitive. You have some pre made reports and some more flexible dashboarding features. If you're coming from a GA4 background this should naturally make a lot of sense. The settings however if you're an admin can take a bit more time to understand.

Integrates will with other tools like Medallia where survey responses can be linked back to sessions. Also, very simply implemented via tags on web. The capture on web is very capable and flexible for teams with varying levels of engineering access for post implementation support.

The AI features are emerging however it has been very useful to have session summaries for large sets of sessions on segments. A regular piece of feedback from the piece is them having to watch tonnes of sessions can be a bit painful from time to time. Review collected by and hosted on G2.com.

The app implementation has been a bit difficult. The heatmaps on app only allow you to see the users screen where it is captured i.e. you can't scroll up and down like you can on the web implementation. Having to use the API to define pages on app can be challenging for teams with limited post-implementation resources. Review collected by and hosted on G2.com.

Fullstory is an easy way to gather insights that we as a product design team would have no knowledge over. Through tracking user sessions as well as adding custom events on the components in our designs, we've been able to truly see how users interact with our products in production, which we had no visibility of over before. It has also helped kickstart a lot of our A/B testing efforts, which we also lacked an efficient process for prior to Fullstory. Review collected by and hosted on G2.com.

I would say the only learning curve for our company was the need for custom events in our case to track many elements that we're gathering data of. That being said, it has been now added into our product process of assigning custom event names to each component we'd like to track in the code so it will be ready to be properly tracked in Fullstory from day 1 of our release and we don't have to worry about a lack of retroactive data. Review collected by and hosted on G2.com.

1. Visual of the customer experience

2. All the technical information available in the background of the customers session that we can use for troubleshooting

3. The ability to identify if the issue is isolated or widespread and you can easily see all sessions or customers experiencing the same issue Review collected by and hosted on G2.com.

It can sometimes feel overwhelming with the number of features exposed to you immediately, but once you learn what it is all about you feel more comfortable. Review collected by and hosted on G2.com.

The session replay quality and filtering capabilities are excellent. Being able to watch actual customer behaviour at scale rather than relying on aggregated metrics has fundamentally changed how we approach UX research. The search functionality lets us quickly isolate specific user segments or problematic journeys, which is invaluable for both understanding friction points and reproducing bugs that customers report. Review collected by and hosted on G2.com.

Honestly, our main limitation is that we're not fully utilising all the features available - that's more about our capacity than the tool itself. The platform has significantly more analytical capabilities than we currently leverage, though what we do use works very well for our needs. Review collected by and hosted on G2.com.

FullStory is an invaluable tool for our eCommerce and Digital Experience team. We use it daily for analytics, CX analysis, evaluating customer perception and acceptance of features, and analyzing our ongoing experimentation.

This is an extremely rare SAS solution which allows you to both work simply with big picture ideas, and also subtle nuances only visible under microscope.

Our FullStory representatives are outstanding. Our success manager and technical resource could not be better - they are responsive, thoughtful and fully engaged with us. Review collected by and hosted on G2.com.

As with any system used for technical analysis, it's critical you maximize a thorough integration. The more insight you can give FullStory through your implementation, the better (and simpler) the results will be. This is less a dislike and more a recognition that we have to do our part too. Review collected by and hosted on G2.com.

Think that FullStory offers a best in class product that allows me to get a ton of insightful information about my websites, including user metrics, customer journeys, and points of friction.

On top of that, my contacts at FullStory (Eric Miller and Ana Herd) as well as the rest of the company are fantastic to work with. They are always quick to respond to questions, they work with me to on new ideas, and always there to help me troubleshoot issues when they arise Review collected by and hosted on G2.com.

Not much to add overall. I just wish I could have multiple Orgs open at once, since I usually work on and look at several organizations over the course of the day. I’m sure there’s a technical reason that isn’t possible right now. Review collected by and hosted on G2.com.

Our company has been with FullStory for about 5 years, and we have ABSOLUTELY LOVED IT!! We tried multiple other tools before settling with FullStory. As Director of Product for our company, the tool is easy to use for myself and for our other Product Managers. We have integrated with our online customer feedback tool so that we can watch every session where a customer had left us feedback. All of our Customer Service Reps have access, and can easily look up sessions when someone calls-in, and this has helped us identify and resolve issues much more quickly. I have loved the support that we have from FullStory. Adam Pifer is our technical contact, and he is on a slack channel with our teams and he is super engaged, involved and responsive. I know he cares about FullStory and our company! I have loved the new AI features and improvements to FullStory. it makes it so much easier to identify issues and find relevant sessions that can help solve problems that our customers are having. I am in FullStory every day. Love, love, love FullStory!! Review collected by and hosted on G2.com.

I have used other session replay tools, and none are as easy to navigate and find sessions, or set up analytics, metrics and dashboards like it is with FullStory. Amazing! Review collected by and hosted on G2.com.

I personally derive a lot of confidence and enjoyment in any tool or software from the support made available to me and I feel that the Fullstory team, especially in the more recent years, has provided that. Not only in the form of a consistent, reliable space for communication with their technical support team but also in their provided resources available online. This is an instant stand-out for me in today's market. Review collected by and hosted on G2.com.

The lack of customization available in reporting, but more importantly how difficult it is to share data from within the tool to someone outside the tool. The data is highly interactive within Fullstory itself with hover states and dynamic elements, but when you export dashboards or reports as PDFs, you lose that interactivity and much of the data simply doesn't display or gets cut off since it was designed to be viewed in the tool. Review collected by and hosted on G2.com.

Fullstory is great when it comes to building funnels. So much helpful data seeing where users drop off, or end up converting. I like that you can build out specific elements on each page, even if it's not a button or link. Tracking items that users think are clickable and then turning them into conversion points instead of frustrations is so helpful. Review collected by and hosted on G2.com.

I've already let them know, but when it comes to their journeys section, you can't just place a URL in to start a journey. You have to manually find the page and what it's called. Would love for this to change, it'd be so much more useful. Review collected by and hosted on G2.com.

What I like best about FullStory is the people and the partnership. The team, especially Julie and Jackson, are incredibly helpful, approachable, and genuinely invested in our success. They don’t just answer questions; they actively help our team learn, think through use cases, and figure out how to properly and fully utilize the product.

On the product side, I love how much information FullStory can proactively capture and track. It gives us deep visibility into user behavior and issues we might not otherwise catch, which directly helps us improve product quality and make more informed decisions. While the platform has a moderate level of complexity, it’s generally fairly easy to use, and the guides, documentation, and support make the learning curve very manageable. We’d like to use FullStory daily, and integration was very easy for our engineering manager, which helped us get value quickly. Review collected by and hosted on G2.com.

The amount of data and functionality can feel overwhelming at first, especially when you’re new to the platform. That said, the FullStory team is extremely supportive and does a great job helping you navigate the product, prioritize what matters most, and get real value out of it. Review collected by and hosted on G2.com.