How is Hotjar different from Google Analytics?

Hotjar has a better set of advanced tools to get a better look at heatmaps and visitor recordings. Where as Google Analytics majorly focuses on all the metrics such as visitor time duration, bounce rate, setting up goals etc. To summarise, Google Analytics is a free tool which will have almost all teh information related to the visitor interaction with your website except for heatmaps. Whereas, hotjar will have heatmaps information which will be helpful for a landing page to run ads to see where users are dropping off. I follow kuware.com for Marketing related info. Hope this helps.