Compare Hootsuite and Swat.io 
At a Glance
Market Segments
Small-Business (60.0% of reviews)
Small-Business (41.7% of reviews)
Entry-Level Pricing
$99.00 Per Month
€39.00
Hootsuite
Star Rating
(5,497)4.2 out of 5
Market Segments
Small-Business (60.0% of reviews)
Entry-Level Pricing
$99.00 Per Month
Free Trial is available
Browse all 3 pricing plansSwat.io
Star Rating
(146)4.3 out of 5
Market Segments
Small-Business (41.7% of reviews)
Entry-Level Pricing
€39.00
Free Trial is available
Browse all 6 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Hootsuite excels in its Content Calendar feature, scoring 9.0, which allows for effective scheduling and planning of social media posts, while Swat.io's score of 8.7 indicates it is also strong but slightly less favored in this area.
- Reviewers mention that Swat.io offers superior Quality of Support with a score of 9.3 compared to Hootsuite's 8.1, highlighting that users appreciate the responsiveness and helpfulness of Swat.io's support team.
- G2 users indicate that Hootsuite's Social Publishing capabilities are robust, scoring 8.8, which allows for seamless posting across multiple platforms, whereas Swat.io's score of 8.7 shows it is competitive but not quite as strong in this functionality.
- Users on G2 report that Swat.io shines in Approval Workflows with a score of 8.8, making it easier for teams to manage content approvals, while Hootsuite's score of 7.9 suggests it may not be as efficient in this area.
- Reviewers say that Hootsuite's Campaign Optimization feature is rated at 8.3, which is higher than Swat.io's 7.2, indicating that Hootsuite provides better tools for optimizing social media campaigns.
- Users report that Swat.io's Social Ads functionality is lacking, with a score of 5.9, which is significantly lower than Hootsuite's 7.3, suggesting that Hootsuite may be a better choice for users focused on social advertising.
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Pricing
Entry-Level Pricing
Hootsuite
Professional
$99.00
Per Month
For entrepreneurs, small business owners and independent consultants that want to maximize their time on social
- Up to 10 social profiles included
- 1 user included
- Unlimited Message Scheduling
Swat.io
Small
€39.00
For small teams with high demands. Get the feature set for outstanding social media management including our AI features.
- 2 Users
- 3 Channels
- 1 Workspace
Free Trial
Hootsuite
Free Trial is available
Swat.io
Free Trial is available
Ratings
Meets Requirements
8.4
4,915
8.3
123
Ease of Use
8.6
4,951
9.0
122
Ease of Setup
8.6
2,811
8.8
82
Ease of Admin
8.6
2,144
8.7
68
Quality of Support
8.1
3,631
9.3
111
Has the product been a good partner in doing business?
8.5
1,925
8.9
65
Product Direction (% positive)
7.8
4,815
9.0
120
Features by Category
Social Analytics
7.5(won by default)
1592
Not enough data
7.9(won by default)
1802
Not enough data
8.5(won by default)
1914
Not enough data
7.5(won by default)
1281
Not enough data
7.5(won by default)
1514
Not enough data
7.7(won by default)
958
Not enough data
7.5(won by default)
923
Not enough data
Reports & Dashboards
8.0(won by default)
1796
Not enough data
8.3(won by default)
1783
Not enough data
8.4(won by default)
1756
Not enough data
7.3(won by default)
853
Not enough data
Content & Collaboration
9.0
1862
8.7
106
8.0
1711
7.7
93
8.0
1654
8.2
101
7.8
1546
8.7
94
8.2
1669
8.4
101
8.2
1650
8.0
96
Social Management
8.0
3486
7.9
100
8.9
3967
8.7
106
8.3
3513
Feature Not Available
8.5
3820
8.5
99
7.2
2571
Feature Not Available
8.0
1589
7.9
80
7.9
1225
7.1
38
Platform Interoperability
7.6
302
Not enough data
Social Functionality
8.4
351
Not enough data
Campaign Management
8.4
352
Not enough data
8.1
349
Not enough data
8.2
345
Not enough data
7.8
349
Not enough data
8.0
344
Not enough data
8.3
341
Not enough data
8.1
339
Not enough data
7.6
335
Not enough data
7.6
338
Not enough data
8.0
334
Not enough data
7.9
332
Not enough data
7.3
330
Not enough data
7.6
328
Not enough data
Targeting
7.9
329
Not enough data
7.7
325
Not enough data
7.8
326
Not enough data
7.7
323
Not enough data
Platform
7.6
317
Not enough data
8.2
327
Not enough data
8.5
327
Not enough data
8.6
328
Not enough data
8.3
320
Not enough data
8.2
317
Not enough data
8.2
318
Not enough data
7.8
313
Not enough data
8.0
314
Not enough data
Monitoring & Listening
8.1
1685
Not enough data
7.1
1297
Not enough data
8.1
481
Not enough data
7.9
461
Not enough data
7.8
454
Not enough data
7.6
435
Not enough data
Data Management & Analysis
7.4
1143
Not enough data
8.0
1649
Not enough data
8.2
506
Not enough data
7.8
442
Not enough data
Categories
Categories
Shared Categories
Hootsuite and Swat.io are categorized as Social Media Management
Unique Categories
Hootsuite is categorized as Social Media Suites, Social Media Listening Tools, Social Media Analytics, and Social Media Advertising
Swat.io has no unique categories
Reviews
Reviewers' Company Size
Hootsuite
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Swat.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.3%
Non-Profit Organization Management
7.7%
Higher Education
4.3%
Computer Software
4.0%
Information Technology and Services
3.7%
Other
64.9%
Marketing and Advertising
19.4%
Online Media
6.9%
Broadcast Media
6.3%
Non-Profit Organization Management
4.9%
Retail
2.8%
Other
59.7%
Most Helpful Reviews
Hootsuite
Most Helpful Favorable Review
Kristin H.
Verified User in Higher Education
Hootsuite lets you control your Twitter, Facebook, LinkedIn, Google+, Foursquare, and more all from one dashboard. You can schedule posts, collaborate with team members by assigning messages to people, and you can run reports of your social media, all for...
Most Helpful Critical Review
Francis P.
Verified User in Computer Software
It could support more social networks. Also Google+ functionality only allows you to post to a page rather than your profile.
Swat.io
Most Helpful Favorable Review
Verified User in Non-Profit Organization Management
The usability of the the tool and the support of from team.
Most Helpful Critical Review
Verified User in Non-Profit Organization Management
Sometimes their are bugs or something isn´tworking
Kristin H.
Verified User in Higher Education
Hootsuite lets you control your Twitter, Facebook, LinkedIn, Google+, Foursquare, and more all from one dashboard. You can schedule posts, collaborate with team members by assigning messages to people, and you can run reports of your social media, all for...
Verified User in Non-Profit Organization Management
The usability of the the tool and the support of from team.
Francis P.
Verified User in Computer Software
It could support more social networks. Also Google+ functionality only allows you to post to a page rather than your profile.
Verified User in Non-Profit Organization Management
Sometimes their are bugs or something isn´tworking
Alternatives
Discussions
What is the most popular feature of Hootsuite?
4 comments
HV
Scheduling in advance and recommend post timesRead more
What do you get with free Hootsuite?
4 comments
MW
Nothing. Hootsuite discontinued their free tier Read more
How can I use Hootsuite in Instagram?
3 comments
MY
You are able to publish to you Instagram account(s) using Hootsuite. This includes scheduling to post at a later time. However, you can only publish one...Read more
What is Swat.io used for?
1 comment
KR
It is a social media tool that helps teams to plan, schedule, and publish posts across multiple platforms. It also offers to manage comments and messages in...Read more
Swat.io has no more discussions with answers
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