Compare Hootsuite and SocialPilot 
At a Glance
Market Segments
Small-Business (60.0% of reviews)
Small-Business (87.4% of reviews)
Entry-Level Pricing
$99.00 Per Month
$30.00 Per Month
Hootsuite
Star Rating
(5,497)4.2 out of 5
Market Segments
Small-Business (60.0% of reviews)
Entry-Level Pricing
$99.00 Per Month
Free Trial is available
Browse all 3 pricing plansSocialPilot
Star Rating
(823)4.5 out of 5
Market Segments
Small-Business (87.4% of reviews)
Entry-Level Pricing
$30.00 Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Hootsuite excels in its Content Calendar feature, scoring 9.0, which allows for seamless scheduling and visibility of posts across multiple platforms. In contrast, SocialPilot's Content Calendar scored slightly lower at 8.9, indicating a marginal difference in user experience.
- Reviewers mention that Hootsuite's Social Publishing capabilities are robust, with a score of 8.8, making it easier to manage and publish content effectively. SocialPilot, however, shines with a higher score of 9.2, suggesting it offers superior publishing features that users find more efficient.
- G2 users highlight Hootsuite's Quality of Support as a strong point, with a score of 8.1, but reviewers mention that SocialPilot outperforms in this area with a score of 8.9, indicating a more responsive and helpful support team.
- Users on G2 report that Hootsuite's Content Management scored an impressive 8.9, showcasing its effectiveness in organizing and managing content. In comparison, SocialPilot's score of 8.0 suggests it may not be as comprehensive in this aspect.
- Reviewers mention that Hootsuite's Team Member Roles feature, scoring 8.4, allows for effective collaboration among team members. SocialPilot, with a score of 8.6, indicates a slightly better experience in managing user roles and permissions.
- Users say that Hootsuite's Campaign Optimization scored 8.3, which is beneficial for tracking and improving campaign performance. However, SocialPilot's score of 7.9 suggests it may not provide the same level of optimization tools, leading to a less effective campaign management experience.
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Pricing
Entry-Level Pricing
Hootsuite
Professional
$99.00
Per Month
For entrepreneurs, small business owners and independent consultants that want to maximize their time on social
- Up to 10 social profiles included
- 1 user included
- Unlimited Message Scheduling
SocialPilot
Essentials
$30.00
Per Month
Built for professionals who work independently.
- 7 Social Media Accounts
- 500 AI Credits
- Content Library
Free Trial
Hootsuite
Free Trial is available
SocialPilot
Free Trial is available
Ratings
Meets Requirements
8.4
4,918
8.8
635
Ease of Use
8.6
4,954
9.1
644
Ease of Setup
8.6
2,814
9.1
446
Ease of Admin
8.6
2,146
9.1
417
Quality of Support
8.1
3,633
8.9
520
Has the product been a good partner in doing business?
8.5
1,927
9.2
404
Product Direction (% positive)
7.8
4,818
9.3
626
Features by Category
Social Analytics
7.5(won by default)
1590
Feature Not Available
7.9
1800
8.1(won by 0.2)
160
8.5
1912
8.6(won by 0.1)
192
7.5(won by default)
1279
Feature Not Available
7.5(won by default)
1512
Feature Not Available
7.7
956
7.8(won by 0.1)
142
7.5(won by default)
921
Feature Not Available
Reports & Dashboards
8.0(won by default)
1794
Feature Not Available
8.3(tied score)
1781
8.3(tied score)
163
8.4
1754
8.7(won by 0.3)
152
7.3
851
8.4(won by 1.1)
124
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
8.8
147
Not enough data
7.7
122
Not enough data
6.9
109
Not enough data
Feature Not Available
Not enough data
8.4
131
Not enough data
7.8
128
Content Planning
Not enough data
8.7
145
Not enough data
7.6
109
Not enough data
9.3
149
Marketing Campaign Performance
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Other Features
Not enough data
7.8
114
Not enough data
7.8
134
Content & Collaboration
9.0
1865
8.9
428
8.0
1714
8.0
237
8.0
1657
7.6
300
7.8
1549
7.9
298
8.2
1672
8.6
366
8.2
1652
8.3
377
Social Management
8.0
3489
8.0
463
8.9
3970
9.2
519
8.3
3516
8.0
277
8.4
3823
8.0
323
7.2
2573
7.1
282
8.0
1592
8.4
314
7.9
1227
8.3
116
Platform Interoperability
7.6
301
Not enough data
Social Functionality
8.4
350
Not enough data
Campaign Management
8.4
351
Not enough data
8.1
348
Not enough data
8.1
344
Not enough data
7.8
348
Not enough data
7.9
343
Not enough data
8.3
340
Not enough data
8.1
338
Not enough data
7.6
334
Not enough data
7.6
337
Not enough data
8.0
333
Not enough data
7.9
331
Not enough data
7.2
329
Not enough data
7.6
327
Not enough data
Targeting
7.9
328
Not enough data
7.7
324
Not enough data
7.8
325
Not enough data
7.7
322
Not enough data
Platform
7.6
316
Not enough data
8.2
326
Not enough data
8.5
326
Not enough data
8.6
327
Not enough data
8.3
319
Not enough data
8.2
316
Not enough data
8.2
317
Not enough data
7.8
312
Not enough data
8.0
313
Not enough data
Monitoring & Listening
8.1
1684
Not enough data
7.1
1296
Not enough data
8.1
480
Not enough data
7.9
460
Not enough data
7.8
453
Not enough data
7.6
434
Not enough data
Data Management & Analysis
7.4
1142
Not enough data
8.0
1648
Not enough data
8.2
505
Not enough data
7.8
441
Not enough data
Consumer Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Media Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
In-House Management
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Planning
Not enough data
8.6
223
Categories
Categories
Shared Categories
Hootsuite and SocialPilot are categorized as Social Media Suites, Social Media Management, and Social Media Analytics
Unique Categories
Hootsuite is categorized as Social Media Listening Tools and Social Media Advertising
SocialPilot is categorized as Marketing Calendar, Content Distribution, and Online Reputation Management
Reviews
Reviewers' Company Size
Hootsuite
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
SocialPilot
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.3%
Non-Profit Organization Management
7.7%
Higher Education
4.3%
Computer Software
4.0%
Information Technology and Services
3.8%
Other
64.9%
Marketing and Advertising
38.5%
Information Technology and Services
4.1%
Non-Profit Organization Management
3.8%
Real Estate
3.7%
Computer Software
2.1%
Other
47.8%
Most Helpful Reviews
Hootsuite
Most Helpful Favorable Review
Kristin H.
Verified User in Higher Education
Hootsuite lets you control your Twitter, Facebook, LinkedIn, Google+, Foursquare, and more all from one dashboard. You can schedule posts, collaborate with team members by assigning messages to people, and you can run reports of your social media, all for...
Most Helpful Critical Review
Francis P.
Verified User in Computer Software
It could support more social networks. Also Google+ functionality only allows you to post to a page rather than your profile.
SocialPilot
Most Helpful Favorable Review
Ned F.
Verified User in Marketing and Advertising
Very easy to use from the moment you setup your account. Easy to get posts in the system and ready for scheduling and reporting is pretty good.
Most Helpful Critical Review
Wikus E.
Verified User in Marketing and Advertising
Bad support. Bad support. Bad support. Did I mention bad support?
Kristin H.
Verified User in Higher Education
Hootsuite lets you control your Twitter, Facebook, LinkedIn, Google+, Foursquare, and more all from one dashboard. You can schedule posts, collaborate with team members by assigning messages to people, and you can run reports of your social media, all for...
Ned F.
Verified User in Marketing and Advertising
Very easy to use from the moment you setup your account. Easy to get posts in the system and ready for scheduling and reporting is pretty good.
Francis P.
Verified User in Computer Software
It could support more social networks. Also Google+ functionality only allows you to post to a page rather than your profile.
Wikus E.
Verified User in Marketing and Advertising
Bad support. Bad support. Bad support. Did I mention bad support?
Discussions
What is the most popular feature of Hootsuite?
4 comments
HV
Scheduling in advance and recommend post timesRead more
What do you get with free Hootsuite?
4 comments
MW
Nothing. Hootsuite discontinued their free tier Read more
How can I use Hootsuite in Instagram?
3 comments
MY
You are able to publish to you Instagram account(s) using Hootsuite. This includes scheduling to post at a later time. However, you can only publish one...Read more
Can I use it to schedule Facebook page posts?
5 comments
Official Response from SocialPilot
Hi Scott,
SocialPilot is an excellent tool for you to schedule posts on all your Facebook Pages and also Facebook Groups. Here is some useful information...Read more
Anyone tried their management tools for running Facebook Ads yet?
3 comments
NP
Hi Adam, I am glad you are using SocialPilot.
It's super easy to create and schedule Lead Ads as well as Boost post for Facebook using SocialPilot Ads...Read more
Is there a way to schedule Instagram / Facebook stories with this platform?
3 comments
Official Response from SocialPilot
Hello Alexandra,
While you cannot schedule Facebook stories, SocialPilot helps you schedule Instagram Stories easily with the help of mobile reminders....Read more
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