Compare Hootsuite and Planable 
At a Glance
Market Segments
Small-Business (60.0% of reviews)
Small-Business (95.1% of reviews)
Entry-Level Pricing
$99.00 Per Month
Free
Hootsuite
Star Rating
(5,492)4.2 out of 5
Market Segments
Small-Business (60.0% of reviews)
Entry-Level Pricing
$99.00 Per Month
Free Trial is available
Browse all 3 pricing plansPlanable
Star Rating
(767)4.6 out of 5
Market Segments
Small-Business (95.1% of reviews)
Entry-Level Pricing
Free
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Hootsuite's Social Publishing feature is robust, allowing for seamless scheduling across multiple platforms, while Planable's Social Publishing is praised for its intuitive interface that simplifies the process of content approval and collaboration.
- Reviewers mention that Hootsuite's Content Calendar is effective for visualizing posts, but Planable's Content Calendar offers a more user-friendly experience with drag-and-drop functionality that enhances workflow efficiency.
- G2 users highlight that Hootsuite's Social Analytics provides comprehensive insights, but some users feel that Planable's Social Analytics is more straightforward and easier to interpret, making it better for quick decision-making.
- Users on G2 report that Hootsuite's Approval Workflows can be cumbersome, whereas Planable's Approval Workflows are noted for their simplicity and effectiveness in streamlining team collaboration.
- Reviewers say that Hootsuite's Quality of Support is decent but can be slow at times, while Planable's Quality of Support is frequently praised for being responsive and helpful, enhancing the overall user experience.
- Users report that Hootsuite's Campaign Optimization tools are solid but not as advanced as Planable's, which offers more detailed insights and recommendations for improving campaign performance.
Featured Products
Sponsored
Cloud Campaign
(131)
Social Media Advertising
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Pricing
Entry-Level Pricing
Hootsuite
Professional
$99.00
Per Month
For entrepreneurs, small business owners and independent consultants that want to maximize their time on social
- Up to 10 social profiles included
- 1 user included
- Unlimited Message Scheduling
Planable
Free
Free
Start using Planable for free, no credit card required. There's no time limit to the plan. You can use it until you hit 50 total created posts. Commit when you're ready.
- 50 total posts
- + unlimited experience
Free Trial
Hootsuite
Free Trial is available
Planable
Free Trial is available
Ratings
Meets Requirements
8.4
4,915
8.7
636
Ease of Use
8.6
4,951
9.3
643
Ease of Setup
8.6
2,811
9.2
436
Ease of Admin
8.6
2,144
9.4
383
Quality of Support
8.1
3,631
8.8
467
Has the product been a good partner in doing business?
8.5
1,925
9.1
340
Product Direction (% positive)
7.8
4,815
8.8
594
Features by Category
Social Analytics
7.5(won by default)
1592
Not enough data
7.9(won by default)
1802
Not enough data
8.5(won by default)
1914
Not enough data
7.5(won by default)
1281
Not enough data
7.5(won by default)
1514
Not enough data
7.7(won by default)
958
Not enough data
7.5(won by default)
923
Not enough data
Reports & Dashboards
8.0(won by default)
1796
Not enough data
8.3(won by default)
1783
Not enough data
8.4(won by default)
1756
Not enough data
7.3(won by default)
853
Not enough data
Content & Collaboration
9.0
1862
9.3
489
8.0
1711
8.7
417
8.0
1654
Feature Not Available
7.8
1546
9.0
435
8.2
1669
8.9
428
8.2
1650
8.3
374
Social Management
8.0
3486
7.1
190
8.9
3967
9.1
517
8.3
3513
Feature Not Available
8.5
3820
7.8
373
7.2
2571
6.6
276
8.0
1589
8.6
348
7.9
1225
Feature Not Available
Platform Interoperability
7.6
302
Not enough data
Social Functionality
8.4
351
Not enough data
Campaign Management
8.4
352
Not enough data
8.1
349
Not enough data
8.2
345
Not enough data
7.8
349
Not enough data
8.0
344
Not enough data
8.3
341
Not enough data
8.1
339
Not enough data
7.6
335
Not enough data
7.6
338
Not enough data
8.0
334
Not enough data
7.9
332
Not enough data
7.3
330
Not enough data
7.6
328
Not enough data
Targeting
7.9
329
Not enough data
7.7
325
Not enough data
7.8
326
Not enough data
7.7
323
Not enough data
Platform
7.6
317
Not enough data
8.2
327
Not enough data
8.5
327
Not enough data
8.6
328
Not enough data
8.3
320
Not enough data
8.2
317
Not enough data
8.2
318
Not enough data
7.8
313
Not enough data
8.0
314
Not enough data
Monitoring & Listening
8.1
1685
Not enough data
7.1
1297
Not enough data
8.1
481
Not enough data
7.9
461
Not enough data
7.8
454
Not enough data
7.6
435
Not enough data
Data Management & Analysis
7.4
1143
Not enough data
8.0
1649
Not enough data
8.2
506
Not enough data
7.8
442
Not enough data
Categories
Categories
Shared Categories
Hootsuite and Planable are categorized as Social Media Management
Unique Categories
Hootsuite is categorized as Social Media Suites, Social Media Listening Tools, Social Media Analytics, and Social Media Advertising
Planable has no unique categories
Reviews
Reviewers' Company Size
Hootsuite
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Planable
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.3%
Non-Profit Organization Management
7.7%
Higher Education
4.3%
Computer Software
4.0%
Information Technology and Services
3.7%
Other
64.9%
Marketing and Advertising
31.8%
Health, Wellness and Fitness
4.1%
Computer Software
3.9%
Information Technology and Services
3.1%
Retail
2.8%
Other
54.4%
Most Helpful Reviews
Hootsuite
Most Helpful Favorable Review
Kristin H.
Verified User in Higher Education
Hootsuite lets you control your Twitter, Facebook, LinkedIn, Google+, Foursquare, and more all from one dashboard. You can schedule posts, collaborate with team members by assigning messages to people, and you can run reports of your social media, all for...
Most Helpful Critical Review
Verified User in Computer Software
I didn't like the analytics portion of HootSuite. Although it was somewhat easy to figure out, I wasn't getting the results that I was hoping for. Some of the "Streams" are limited in variety. I thought I was going to be able to monitor a lot more.
Planable
Most Helpful Favorable Review
Sarah Jane D.
Verified User in Non-Profit Organization Management
I have used several social media planners in the past. I love how easy it is to move around social media posts, within the Planable calendar. It makes scheduling, and creating that much easier. This positive is also extremely important to me as I am often...
Most Helpful Critical Review
Krista T.
Verified User in Marketing and Advertising
Frequent glitches, difficult to use, inability to auto-publish to IG.
Kristin H.
Verified User in Higher Education
Hootsuite lets you control your Twitter, Facebook, LinkedIn, Google+, Foursquare, and more all from one dashboard. You can schedule posts, collaborate with team members by assigning messages to people, and you can run reports of your social media, all for...
Sarah Jane D.
Verified User in Non-Profit Organization Management
I have used several social media planners in the past. I love how easy it is to move around social media posts, within the Planable calendar. It makes scheduling, and creating that much easier. This positive is also extremely important to me as I am often...
Verified User in Computer Software
I didn't like the analytics portion of HootSuite. Although it was somewhat easy to figure out, I wasn't getting the results that I was hoping for. Some of the "Streams" are limited in variety. I thought I was going to be able to monitor a lot more.
Krista T.
Verified User in Marketing and Advertising
Frequent glitches, difficult to use, inability to auto-publish to IG.
Discussions
What is the most popular feature of Hootsuite?
4 comments
HV
Scheduling in advance and recommend post timesRead more
What do you get with free Hootsuite?
4 comments
MW
Nothing. Hootsuite discontinued their free tier Read more
How can I use Hootsuite in Instagram?
3 comments
MY
You are able to publish to you Instagram account(s) using Hootsuite. This includes scheduling to post at a later time. However, you can only publish one...Read more
Are there plans for Google My Business Integration?
3 comments
SL
They offer that now. That was a HUGE plus for us!Read more
How can you better use planable with Instagram
2 comments
XM
Hi Kevin - not 100% sure what you mean but if you refer to our mobile app it's definitely up and running on both Android and iOS. Would be great if you could...Read more
Can you base the pricing plan based on number of users verses number of workspaces?
1 comment
NL
Hey Lesley,
Great news! We now have two new pricing plans with costs per user and workspace, so you pay for what you use 😊Read more
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