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- Hootsuite-vs-Orlo Social Marketing
Compare Hootsuite and Orlo 
At a Glance
Market Segments
Small-Business (60.0% of reviews)
Enterprise (54.5% of reviews)
Entry-Level Pricing
$99.00 Per Month
No pricing available
Hootsuite
Star Rating
(5,542)4.2 out of 5
Market Segments
Small-Business (60.0% of reviews)
Entry-Level Pricing
$99.00 Per Month
Free Trial is available
Browse all 3 pricing plansOrlo
Star Rating
(33)4.4 out of 5
Market Segments
Enterprise (54.5% of reviews)
Entry-Level Pricing
No pricing available
Learn more about OrloSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Hootsuite excels in its Content Calendar feature, scoring 9.0, which allows for effective scheduling and planning of social media posts, while Orlo's similar feature scores slightly lower at 8.8.
- Reviewers mention that Orlo's Shared Inbox functionality is highly praised, achieving a score of 9.4, making it easier for teams to manage and respond to messages, compared to Hootsuite's score of 8.0.
- G2 users highlight that Hootsuite's Social Engagement capabilities are robust, with a score of 8.5, allowing for effective interaction with followers, whereas Orlo's score of 8.2 indicates room for improvement in this area.
- Users on G2 report that Orlo's Approval Workflows feature is a standout, scoring 9.2, which facilitates smoother content approval processes, while Hootsuite's score of 7.9 suggests it may not be as efficient.
- Reviewers say that Hootsuite's Campaign Optimization feature is effective, scoring 8.3, but Orlo slightly edges ahead with a score of 8.4, indicating a marginally better capability in optimizing campaigns.
- Users report that Orlo's Performance and Reliability is impressive, with a score of 9.1, reflecting a strong user experience, while Hootsuite's score of 8.7 shows it is reliable but not quite at the same level.
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Pricing
Entry-Level Pricing
Hootsuite
Professional
$99.00
Per Month
For entrepreneurs, small business owners and independent consultants that want to maximize their time on social
- Up to 10 social profiles included
- 1 user included
- Unlimited Message Scheduling
Orlo
No pricing availableFree Trial
Hootsuite
Free Trial is available
Orlo
No trial information availableRatings
Meets Requirements
8.4
4,961
8.5
28
Ease of Use
8.6
4,998
8.8
28
Ease of Setup
8.6
2,856
9.2
15
Ease of Admin
8.6
2,164
9.4
14
Quality of Support
8.1
3,664
9.2
28
Has the product been a good partner in doing business?
8.5
1,945
9.6
13
Product Direction (% positive)
7.8
4,861
9.6
26
Features by Category
Social Analytics
7.5(won by default)
1612
Not enough data
7.9(won by 0.6)
1823
7.3
11
8.6(won by 0.5)
1935
8.1
13
7.5
1302
7.9(won by 0.4)
7
7.5
1535
8.3(won by 0.8)
7
7.7(won by default)
979
Not enough data
7.5(won by default)
944
Not enough data
Reports & Dashboards
8.0(won by 0.1)
1817
7.9
11
8.3(won by 0.1)
1803
8.2
13
8.4
1777
8.7(won by 0.3)
9
7.3(won by default)
873
Not enough data
Content & Collaboration
9.0
1905
8.8
7
8.0
1754
8.1
7
8.0
1696
9.4
6
7.8
1588
9.2
6
8.2
1711
9.4
6
8.2
1691
Not enough data
Social Management
8.0
3527
7.5
17
8.9
4008
7.9
15
8.3
3555
8.4
16
8.4
3861
8.2
16
7.2
2613
8.1
8
8.0
1631
Not enough data
7.9
1267
Not enough data
Platform Interoperability
7.6
311
7.7
5
Social Functionality
8.3
360
8.5
10
Campaign Management
8.4
362
8.3
11
8.1
359
8.2
10
8.1
354
7.7
11
7.8
359
7.6
11
8.0
354
8.0
10
8.3
351
8.8
10
8.1
349
8.5
9
7.7
345
7.2
6
7.6
348
8.1
6
8.0
344
7.5
8
7.9
342
8.8
8
7.3
340
7.4
7
7.6
338
7.9
7
Targeting
7.9
339
8.1
9
7.7
335
7.7
8
7.7
336
7.1
8
7.7
333
7.3
8
Platform
7.6
326
6.7
8
8.2
337
8.9
11
8.5
337
9.8
11
8.6
338
9.1
11
8.3
329
8.7
10
8.2
327
8.0
11
8.2
328
8.5
10
7.8
323
9.2
8
8.0
324
9.1
9
Monitoring & Listening
8.1
1694
8.1
13
7.1
1305
7.2
9
8.1
490
Not enough data
7.9
470
Not enough data
7.8
463
Not enough data
7.6
443
Not enough data
Data Management & Analysis
7.4
1152
7.5
12
8.0
1657
8.3
12
8.2
515
Not enough data
7.8
450
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Communication
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Internal Use
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Feature Not Available
Process
Not enough data
8.3
9
Not enough data
7.9
7
Not enough data
9.0
5
Channels
Not enough data
Feature Not Available
Not enough data
9.7
10
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Insight
Not enough data
Not enough data
Not enough data
7.8
10
Not enough data
Feature Not Available
Not enough data
8.7
9
Categories
Categories
Shared Categories
Hootsuite and Orlo are categorized as Social Media Management, Social Media Listening Tools, Social Media Analytics, and Social Media Advertising
Unique Categories
Hootsuite is categorized as Social Media Suites
Orlo is categorized as Live Chat and Social Customer Service
Reviews
Reviewers' Company Size
Hootsuite
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Orlo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.3%
Non-Profit Organization Management
7.8%
Higher Education
4.3%
Computer Software
4.0%
Information Technology and Services
3.7%
Other
64.9%
Government Administration
15.2%
Construction
12.1%
Higher Education
9.1%
Transportation/Trucking/Railroad
6.1%
Real Estate
6.1%
Other
51.5%
Most Helpful Reviews
Hootsuite
Most Helpful Favorable Review
Kristin H.
Verified User in Higher Education
Hootsuite lets you control your Twitter, Facebook, LinkedIn, Google+, Foursquare, and more all from one dashboard. You can schedule posts, collaborate with team members by assigning messages to people, and you can run reports of your social media, all for...
Most Helpful Critical Review
Francis P.
Verified User in Computer Software
It could support more social networks. Also Google+ functionality only allows you to post to a page rather than your profile.
Orlo
Most Helpful Favorable Review
Verified User in Civic & Social Organization
As a professional content creator, I really value the scheduling and built-in UTM tracking. The library function makes it so easy to ensure that my teammates have the latest collateral for campaigns, which makes collaboration so much easier.
Most Helpful Critical Review
Verified User in Mechanical or Industrial Engineering
The Analytics portion of Orlo is terrible. No real explanation for what the numbers means, and the numbers vary so, so much from what you see when logging into each social platform's reporting system itself.
Kristin H.
Verified User in Higher Education
Hootsuite lets you control your Twitter, Facebook, LinkedIn, Google+, Foursquare, and more all from one dashboard. You can schedule posts, collaborate with team members by assigning messages to people, and you can run reports of your social media, all for...
Verified User in Civic & Social Organization
As a professional content creator, I really value the scheduling and built-in UTM tracking. The library function makes it so easy to ensure that my teammates have the latest collateral for campaigns, which makes collaboration so much easier.
Francis P.
Verified User in Computer Software
It could support more social networks. Also Google+ functionality only allows you to post to a page rather than your profile.
Verified User in Mechanical or Industrial Engineering
The Analytics portion of Orlo is terrible. No real explanation for what the numbers means, and the numbers vary so, so much from what you see when logging into each social platform's reporting system itself.
Alternatives
Discussions
What is the most popular feature of Hootsuite?
4 comments
HV
Scheduling in advance and recommend post timesRead more
What do you get with free Hootsuite?
4 comments
MW
Nothing. Hootsuite discontinued their free tier Read more
How to connect Hootsuite to Facebook business page
3 comments
JM
The text is already in English and does not require translation.Read more
Orlo has no discussions with answers
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