Compare Hootsuite and Meltwater 
At a Glance
Market Segments
Small-Business (59.9% of reviews)
Small-Business (42.0% of reviews)
Entry-Level Pricing
$99.00 Per Month
No pricing available
Hootsuite
Star Rating
(5,745)4.2 out of 5
Market Segments
Small-Business (59.9% of reviews)
Entry-Level Pricing
$99.00 Per Month
Free Trial is available
Browse all 3 pricing plansMeltwater
Star Rating
(2,253)4.0 out of 5
Market Segments
Small-Business (42.0% of reviews)
Entry-Level Pricing
No pricing available
Learn more about MeltwaterSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Hootsuite excels in its Content Calendar feature, scoring 9.0, which allows for seamless scheduling and planning of social media posts. In contrast, Meltwater's Content Calendar scores only 8.1, indicating that users find it less intuitive and feature-rich.
- Reviewers mention that Hootsuite's Social Publishing capabilities are robust, with a score of 8.9, making it easy to publish across multiple platforms. Meltwater, however, falls short with a score of 7.9, leading users to feel that its publishing tools are not as comprehensive.
- G2 users highlight Hootsuite's superior Ease of Use with a score of 8.6, which is significantly higher than Meltwater's 7.9. This suggests that Hootsuite provides a more user-friendly interface, making it easier for small businesses to navigate and utilize effectively.
- Users on G2 report that Hootsuite's Post Performance analytics, scoring 8.6, provide deeper insights into engagement metrics compared to Meltwater's 8.0. This feature is crucial for businesses looking to optimize their content strategy based on performance data.
- Reviewers say that Hootsuite's Quality of Support is rated at 8.1, while Meltwater's support is rated higher at 8.5. This indicates that while Hootsuite offers good support, Meltwater may provide a more responsive and helpful customer service experience.
- Users report that Hootsuite's Campaign Optimization tools, with a score of 8.2, are more effective in helping businesses refine their marketing strategies compared to Meltwater's 7.5. This difference suggests that Hootsuite may offer more actionable insights for improving campaign performance.
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Pricing
Entry-Level Pricing
Hootsuite
Professional
$99.00
Per Month
For entrepreneurs, small business owners and independent consultants that want to maximize their time on social
- Up to 10 social profiles included
- 1 user included
- Unlimited Message Scheduling
Meltwater
No pricing availableFree Trial
Hootsuite
Free Trial is available
Meltwater
No trial information availableRatings
Meets Requirements
8.4
5,160
7.9
1,946
Ease of Use
8.6
5,202
7.9
1,977
Ease of Setup
8.6
3,049
7.9
977
Ease of Admin
8.6
2,233
8.1
859
Quality of Support
8.1
3,822
8.5
1,879
Has the product been a good partner in doing business?
8.5
2,012
8.3
863
Product Direction (% positive)
7.8
5,058
7.9
1,928
Features by Category
Social Analytics
7.5
1717
7.9(won by 0.4)
460
7.9(won by 0.1)
1926
7.8
451
8.6(won by 0.6)
2038
8.0
457
7.5(won by 0.6)
1405
6.9
321
7.5(won by 0.3)
1636
7.2
348
7.7(tied score)
1081
7.7(tied score)
336
7.5(won by 0.4)
1044
7.1
362
Reports & Dashboards
8.1(won by 0.4)
1923
7.7
478
8.3(won by 0.2)
1908
8.1
498
8.4(won by 0.5)
1881
7.9
417
7.3(won by 0.2)
973
7.1
270
Content & Collaboration
9.0
2059
8.1
197
8.0
1906
7.5
171
8.0
1849
7.4
162
7.8
1741
7.6
163
8.2
1863
8.2
187
8.2
1842
7.8
172
Social Management
8.0
3696
8.3
236
8.9
4176
7.9
223
8.2
3722
7.5
194
8.4
4026
8.0
231
7.2
2774
6.7
167
8.0
1794
7.3
165
7.9
1429
7.7
56
Media Channels
Not enough data
7.6
508
Not enough data
7.3
531
Not enough data
8.5
598
Geographic Coverage
Not enough data
7.8
574
Not enough data
8.3
585
Not enough data
7.6
517
Reporting
Not enough data
8.2
585
Not enough data
8.1
575
Not enough data
7.9
566
Not enough data
7.9
588
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Platform Interoperability
7.6
374
Not enough data
Social Functionality
8.3
436
Not enough data
Campaign Management
8.3
439
Not enough data
8.1
432
Not enough data
8.2
430
Not enough data
7.8
434
Not enough data
8.0
429
Not enough data
8.3
424
Not enough data
8.1
424
Not enough data
7.7
420
Not enough data
7.6
421
Not enough data
8.0
417
Not enough data
7.9
416
Not enough data
7.3
412
Not enough data
7.6
411
Not enough data
Targeting
8.0
413
Not enough data
7.8
409
Not enough data
7.7
408
Not enough data
7.7
405
Not enough data
Platform
7.6
397
Not enough data
8.2
410
Not enough data
8.5
408
Not enough data
8.6
409
Not enough data
8.3
400
Not enough data
8.2
397
Not enough data
8.2
398
Not enough data
7.8
391
Not enough data
8.0
393
Not enough data
Audiences
Not enough data
7.9
30
Not enough data
7.6
31
Not enough data
7.1
29
Not enough data
7.6
29
Data Analysis
Not enough data
7.7
29
Not enough data
8.1
30
Not enough data
8.2
29
Not enough data
7.7
30
Administration
Not enough data
7.4
28
Not enough data
6.9
28
Not enough data
7.7
30
Monitoring & Listening
8.1
1737
8.1
685
7.1
1347
7.4
592
8.1
533
8.2
393
7.9
513
8.4
409
7.8
505
7.9
371
7.6
486
7.9
365
Data Management & Analysis
7.4
1194
6.9
664
8.0
1699
8.0
675
8.2
557
8.1
368
7.8
490
7.8
356
Influencer Marketing
Not enough data
7.8
188
Not enough data
7.9
191
Not enough data
8.0
195
Not enough data
7.6
184
Not enough data
7.5
182
Not enough data
6.9
149
Not enough data
7.4
157
Not enough data
8.0
183
Not enough data
7.9
185
Not enough data
7.7
171
Not enough data
7.2
131
Not enough data
6.7
136
Not enough data
6.7
123
Not enough data
6.3
104
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Database
Not enough data
7.9
442
Not enough data
7.9
378
Not enough data
8.0
354
Outreach
Not enough data
8.1
391
Not enough data
Feature Not Available
Not enough data
7.7
316
Reporting
Not enough data
8.5
440
Not enough data
8.4
328
Not enough data
8.1
374
User Rights/Roles
Not enough data
7.8
272
Not enough data
8.0
293
Categories
Categories
Shared Categories
Hootsuite and Meltwater are categorized as Social Media Suites, Social Media Management, Social Media Listening Tools, and Social Media Analytics
Unique Categories
Hootsuite is categorized as Social Media Advertising
Meltwater is categorized as Media Monitoring, Media and Influencer Targeting, PR Analytics, Audience Intelligence Platforms, and Influencer Marketing Platforms
Reviews
Reviewers' Company Size
Hootsuite
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Meltwater
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.2%
Non-Profit Organization Management
7.8%
Higher Education
4.4%
Computer Software
3.9%
Information Technology and Services
3.7%
Other
65.1%
Marketing and Advertising
15.8%
Public Relations and Communications
14.6%
Non-Profit Organization Management
6.4%
Higher Education
5.5%
Information Technology and Services
3.0%
Other
54.6%
Most Helpful Reviews
Hootsuite
Most Helpful Favorable Review
Kristin H.
Verified User in Higher Education
Hootsuite lets you control your Twitter, Facebook, LinkedIn, Google+, Foursquare, and more all from one dashboard. You can schedule posts, collaborate with team members by assigning messages to people, and you can run reports of your social media, all for...
Most Helpful Critical Review
Verified User in Computer Software
I didn't like the analytics portion of HootSuite. Although it was somewhat easy to figure out, I wasn't getting the results that I was hoping for. Some of the "Streams" are limited in variety. I thought I was going to be able to monitor a lot more.
Meltwater
Most Helpful Favorable Review
Riddhi S.
Verified User in Market Research
Its a great product that helps you pull the information you need and also to help sort the information. Some of the features that I like: 1. Easy to use interface 2. Easy means to download the data in CSV formats 3. Easy to search in different...
Most Helpful Critical Review
Edward M. Y.
Verified User in Public Relations and Communications
Meltwater as a service platform isn't bad. I subscribed to Meltwater News for a full year at about $3,000. This gave me access to their media database which was relatively accurate. Some records were either out of date or not listed at all. But that wasn't...
Kristin H.
Verified User in Higher Education
Hootsuite lets you control your Twitter, Facebook, LinkedIn, Google+, Foursquare, and more all from one dashboard. You can schedule posts, collaborate with team members by assigning messages to people, and you can run reports of your social media, all for...
Riddhi S.
Verified User in Market Research
Its a great product that helps you pull the information you need and also to help sort the information. Some of the features that I like: 1. Easy to use interface 2. Easy means to download the data in CSV formats 3. Easy to search in different...
Verified User in Computer Software
I didn't like the analytics portion of HootSuite. Although it was somewhat easy to figure out, I wasn't getting the results that I was hoping for. Some of the "Streams" are limited in variety. I thought I was going to be able to monitor a lot more.
Edward M. Y.
Verified User in Public Relations and Communications
Meltwater as a service platform isn't bad. I subscribed to Meltwater News for a full year at about $3,000. This gave me access to their media database which was relatively accurate. Some records were either out of date or not listed at all. But that wasn't...
Alternatives
Discussions
What is the most popular feature of Hootsuite?
4 comments
HV
Scheduling in advance and recommend post timesRead more
What do you get with free Hootsuite?
4 comments
MW
Nothing. Hootsuite discontinued their free tier Read more
How can I use Hootsuite in Instagram?
3 comments
MY
You are able to publish to you Instagram account(s) using Hootsuite. This includes scheduling to post at a later time. However, you can only publish one...Read more
How do I make Meltwater work for our organization?
3 comments
AS
I find it helpful to make customized reporter/influencer lists (based on geography, issue, etc). Makes it easy to do rapid-response outreach.Read more
How soon will sysomos and meltwater fully be integrated?
2 comments
FA
Hi Janay. Sorry I don't know the answer to that question. Hopefully a Meltwater rep or someone else can answer it. I suggest simply contacting Meltwater...Read more
How much does meltwater cost?
2 comments
GS
Basic modules, with 4 users and a maximum of 20 searches (imagine it as no more than 20 quieres saved at the same time), 12K a year. Twitter data, unlimited....Read more
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