Compare Hootsuite and Lately 
At a Glance
Market Segments
Small-Business (60.1% of reviews)
Small-Business (80.0% of reviews)
Entry-Level Pricing
$99.00 Per Month
No pricing available
Hootsuite
Star Rating
(5,555)4.2 out of 5
Market Segments
Small-Business (60.1% of reviews)
Entry-Level Pricing
$99.00 Per Month
Free Trial is available
Browse all 3 pricing plansLately
Star Rating
(15)4.5 out of 5
Market Segments
Small-Business (80.0% of reviews)
Entry-Level Pricing
No pricing available
Learn more about LatelySummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Hootsuite excels in its Content Calendar feature, scoring 9.0, which allows for effective scheduling and planning of social media posts. In contrast, Lately's content management capabilities, while strong, do not match this level of user satisfaction.
- Reviewers mention that Lately shines in Ease of Setup with a score of 9.7, making it a preferred choice for users who prioritize a quick onboarding process. Hootsuite, while still user-friendly, scores slightly lower at 8.5.
- G2 users highlight Lately's superior Quality of Support, with a score of 9.4, indicating that users feel well-supported and valued. Hootsuite's support, rated at 8.1, does not receive the same level of praise.
- Users on G2 report that Hootsuite's Social Publishing capabilities are robust, scoring 8.8, which is essential for users looking to manage multiple social accounts efficiently. Lately, while effective, does not provide the same breadth of publishing features.
- Reviewers say that Lately's Product Direction is viewed positively at 8.9, suggesting that users feel confident in the software's future development and enhancements. Hootsuite's score of 7.7 indicates some uncertainty among its users regarding future updates.
- Users report that Hootsuite's Campaign Optimization features, scoring 8.3, are beneficial for users looking to maximize their social media campaigns. Lately, while effective, does not offer the same level of detailed optimization tools.
Featured Products
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Cloud Campaign
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Social Media Listening Tools
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Pricing
Entry-Level Pricing
Hootsuite
Professional
$99.00
Per Month
For entrepreneurs, small business owners and independent consultants that want to maximize their time on social
- Up to 10 social profiles included
- 1 user included
- Unlimited Message Scheduling
Lately
No pricing availableFree Trial
Hootsuite
Free Trial is available
Lately
No trial information availableRatings
Meets Requirements
8.4
4,976
8.8
11
Ease of Use
8.6
5,013
8.8
12
Ease of Setup
8.6
2,872
9.7
6
Ease of Admin
8.6
2,171
9.7
6
Quality of Support
8.1
3,676
9.4
11
Has the product been a good partner in doing business?
8.5
1,952
9.4
6
Product Direction (% positive)
7.8
4,875
8.9
11
Features by Category
Social Analytics
7.5(won by default)
1618
Not enough data
7.9(won by default)
1830
Not enough data
8.6(won by default)
1941
Not enough data
7.5(won by default)
1308
Not enough data
7.5(won by default)
1541
Not enough data
7.7(won by default)
985
Not enough data
7.5(won by default)
950
Not enough data
Reports & Dashboards
8.0(won by default)
1824
Not enough data
8.3(won by default)
1809
Not enough data
8.4(won by default)
1783
Not enough data
7.3(won by default)
879
Not enough data
Content & Collaboration
9.0
1918
Not enough data
8.1
1767
Not enough data
8.0
1709
Feature Not Available
7.8
1601
Not enough data
8.2
1724
Not enough data
8.2
1704
Not enough data
Social Management
8.0
3541
Not enough data
8.9
4022
Not enough data
8.3
3569
Not enough data
8.4
3875
Not enough data
7.2
2627
Feature Not Available
8.0
1645
Not enough data
7.9
1282
Not enough data
Platform Interoperability
7.6
314
Not enough data
Social Functionality
8.4
365
Not enough data
Campaign Management
8.4
367
Not enough data
8.1
364
Not enough data
8.2
359
Not enough data
7.8
364
Not enough data
8.0
359
Not enough data
8.3
356
Not enough data
8.1
354
Not enough data
7.7
350
Not enough data
7.6
353
Not enough data
8.0
349
Not enough data
7.9
347
Not enough data
7.2
345
Not enough data
7.6
343
Not enough data
Targeting
8.0
344
Not enough data
7.7
340
Not enough data
7.7
341
Not enough data
7.7
338
Not enough data
Platform
7.6
330
Not enough data
8.3
342
Not enough data
8.5
341
Not enough data
8.6
342
Not enough data
8.3
334
Not enough data
8.2
331
Not enough data
8.2
332
Not enough data
7.8
327
Not enough data
8.0
328
Not enough data
Monitoring & Listening
8.1
1696
Not enough data
7.1
1307
Not enough data
8.1
492
Not enough data
7.9
472
Not enough data
7.8
465
Not enough data
7.6
445
Not enough data
Data Management & Analysis
7.4
1154
Not enough data
8.0
1659
Not enough data
8.2
517
Not enough data
7.8
452
Not enough data
Categories
Categories
Shared Categories
Hootsuite and Lately are categorized as Social Media Management
Unique Categories
Hootsuite is categorized as Social Media Suites, Social Media Listening Tools, Social Media Analytics, and Social Media Advertising
Lately has no unique categories
Reviews
Reviewers' Company Size
Hootsuite
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Lately
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.3%
Non-Profit Organization Management
7.8%
Higher Education
4.4%
Computer Software
4.0%
Information Technology and Services
3.7%
Other
64.9%
Marketing and Advertising
20.0%
Management Consulting
20.0%
Retail
6.7%
Professional Training & Coaching
6.7%
Online Media
6.7%
Other
40.0%
Most Helpful Reviews
Hootsuite
Most Helpful Favorable Review
Kristin H.
Verified User in Higher Education
Hootsuite lets you control your Twitter, Facebook, LinkedIn, Google+, Foursquare, and more all from one dashboard. You can schedule posts, collaborate with team members by assigning messages to people, and you can run reports of your social media, all for...
Most Helpful Critical Review
Francis P.
Verified User in Computer Software
It could support more social networks. Also Google+ functionality only allows you to post to a page rather than your profile.
Lately
Most Helpful Favorable Review
Kim G.
Verified User in Management Consulting
My company has been using the Latley platform for a bit over a year now, and all I can say is --Im hooked. By means of AI or as I like to say magical sourcery, there is no more staring into the abyss, no more writers block, no more analytics confusion. The...
Most Helpful Critical Review
Verified User in Computer & Network Security
It's less and less helpful - copy.Ai and word tune are my go-to now
Kristin H.
Verified User in Higher Education
Hootsuite lets you control your Twitter, Facebook, LinkedIn, Google+, Foursquare, and more all from one dashboard. You can schedule posts, collaborate with team members by assigning messages to people, and you can run reports of your social media, all for...
Kim G.
Verified User in Management Consulting
My company has been using the Latley platform for a bit over a year now, and all I can say is --Im hooked. By means of AI or as I like to say magical sourcery, there is no more staring into the abyss, no more writers block, no more analytics confusion. The...
Francis P.
Verified User in Computer Software
It could support more social networks. Also Google+ functionality only allows you to post to a page rather than your profile.
Verified User in Computer & Network Security
It's less and less helpful - copy.Ai and word tune are my go-to now
Discussions
What is the most popular feature of Hootsuite?
4 comments
HV
Scheduling in advance and recommend post timesRead more
What do you get with free Hootsuite?
4 comments
MW
Nothing. Hootsuite discontinued their free tier Read more
How can I use Hootsuite in Instagram?
3 comments
MY
You are able to publish to you Instagram account(s) using Hootsuite. This includes scheduling to post at a later time. However, you can only publish one...Read more
Lately has no discussions with answers
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