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Compare HCL Unica and Keap 
Featured Products
At a Glance
Market Segments
Enterprise (48.3% of reviews)
Small-Business (100.0% of reviews)
Entry-Level Pricing
No pricing available
Starting at $249.00 1500 Contacts Per Month
HCL Unica
Star Rating
(128)4.2 out of 5
Market Segments
Enterprise (48.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about HCL UnicaKeap
Star Rating
(8)3.9 out of 5
Market Segments
Small-Business (100.0% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $249.00 1500 Contacts Per Month
Learn more about KeapSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that HCL Unica excels in Email Marketing, particularly in Automated Email Responses with a score of 8.3, while Keap shines in the same category with a higher score of 8.7, indicating a more robust automation feature that users appreciate.
- Reviewers mention that HCL Unica's Lead Management features, especially Lead Nurturing and Online Behavior Tracking, score impressively at 8.7 and 8.6 respectively, suggesting a strong capability in nurturing leads compared to Keap's scores of 8.6 and 7.5, which users feel could be improved.
- G2 users highlight that HCL Unica's Campaign Management capabilities are superior, with a score of 8.8, while Keap's score of 8.2 indicates it may not offer the same depth in managing complex campaigns, which is crucial for larger enterprises.
- Users on G2 report that HCL Unica's Analytics features, particularly in Open Rates and Link Activity, score 8.7 and 8.5, respectively, showcasing a strong analytical capability that helps users track campaign performance better than Keap's lower scores in similar areas.
- Reviewers mention that HCL Unica provides a more comprehensive Sales Force Automation experience, particularly in Opportunity & Pipeline Management with a score of 7.8, while Keap's lower score of 7.8 in this area suggests it may lack some advanced features that larger businesses require.
- Users say that HCL Unica's Quality of Support is rated at 7.8, which is slightly lower than Keap's 8.3, indicating that users find Keap's support more responsive and helpful, particularly for small businesses that may need more hands-on assistance.
Pricing
Entry-Level Pricing
HCL Unica
No pricing availableKeap
Keap
Starting at $249.00
1500 Contacts Per Month
Say goodbye to feature-based plans. Get the entire Keap software platform starting at one low price — because serious growth requires serious software.
- 1,500 Contacts
- 2 Users
- 5 Proven Automations
Free Trial
HCL Unica
No trial information availableKeap
Free Trial is available
Ratings
Meets Requirements
8.5
90
9.0
7
Ease of Use
8.5
93
7.4
7
Ease of Setup
7.6
39
8.1
7
Ease of Admin
7.8
33
Not enough data
Quality of Support
7.8
87
8.6
6
Has the product been a good partner in doing business?
8.2
33
Not enough data
Product Direction (% positive)
8.2
89
5.0
7
Features by Category
Sales Force Automation
Not enough data
8.7
5
|
Verified
Not enough data
Feature Not Available
Not enough data
8.3
5
|
Verified
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Automation
Not enough data
8.7
5
|
Verified
Not enough data
8.7
5
|
Verified
Not enough data
8.7
5
|
Verified
Not enough data
Not enough data
Customer Support
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Analytics
Not enough data
Not enough data
Not enough data
8.3
5
|
Verified
Not enough data
Not enough data
Mobile & Social
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - CRM
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Email Marketing
8.6
67
|
Verified
Not enough data
8.7
57
|
Verified
Not enough data
8.3
59
|
Verified
Not enough data
8.3
65
|
Verified
Not enough data
Online Marketing
8.0
57
|
Verified
Not enough data
8.2
59
|
Verified
Not enough data
8.3
62
|
Verified
Not enough data
8.0
56
|
Verified
Not enough data
7.8
50
Not enough data
Lead Management
8.5
61
|
Verified
Not enough data
8.6
59
|
Verified
Not enough data
8.7
60
|
Verified
Not enough data
8.4
55
|
Verified
Not enough data
8.6
53
|
Verified
Not enough data
8.6
51
|
Verified
Not enough data
8.7
54
|
Verified
Not enough data
8.6
55
|
Verified
Not enough data
Campaign Management
8.8
63
|
Verified
Not enough data
8.5
50
Not enough data
8.5
54
|
Verified
Not enough data
8.1
53
Not enough data
Social
8.1
48
Not enough data
8.2
48
|
Verified
Not enough data
8.1
49
|
Verified
Not enough data
7.9
48
Not enough data
8.2
55
Not enough data
Reporting & Analytics
8.3
63
|
Verified
Not enough data
8.2
56
|
Verified
Not enough data
8.3
53
|
Verified
Not enough data
8.5
52
|
Verified
Not enough data
8.3
45
|
Verified
Not enough data
Platform
8.3
46
|
Verified
Not enough data
8.7
47
|
Verified
Not enough data
8.9
47
|
Verified
Not enough data
8.5
43
|
Verified
Not enough data
8.1
47
|
Verified
Not enough data
8.8
47
|
Verified
Not enough data
8.4
46
|
Verified
Not enough data
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
8.4
47
|
Verified
Not enough data
8.4
44
|
Verified
Not enough data
8.3
43
|
Verified
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Edit
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Template Builder
Not enough data
Not enough data
Not enough data
Not enough data
Customer Requirements
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Contracts
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SMS Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Invoice Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Invoice Processing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Invoice Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Lead Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Discovery
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customizations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Sales Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Predictive Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Sales Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Accounting & Finance
Not enough data
Not enough data
Relationship Management - Insurance CRM
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Follow up Automation - Insurance CRM
Not enough data
Not enough data
Not enough data
Not enough data
Document Management - Insurance CRM
Not enough data
Not enough data
Integrations & Reports - Insurance CRM
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
HCL Unica and Keap are categorized as Marketing Automation
Unique Categories
HCL Unica has no unique categories
Keap is categorized as SMS Marketing, Quote-to-Cash, Email Template Builder, Invoice Management, Landing Page Builders, Sales Analytics, Lead Scoring, Lead Capture, Email Tracking, CRM, and Insurance CRM
Reviews
Reviewers' Company Size
HCL Unica
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Keap
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
18.3%
Information Technology and Services
11.3%
Financial Services
7.8%
Banking
7.8%
Telecommunications
7.0%
Other
47.8%
Consulting
28.6%
Marketing and Advertising
28.6%
Professional Training & Coaching
14.3%
Leisure, Travel & Tourism
14.3%
Health, Wellness and Fitness
14.3%
Other
0.0%
Alternatives
Discussions
Why would I buy IBM Campaign when there are so many others around that might be just as good but are probably much less expensive?
1 Comment
AA
Whilst this is a new reply to an old question, this is something we still hear regularly.
We support multiple MA platforms and are fully aware that not...Read more
Can I re-use campaign logic?
1 Comment
AA
Short answer: Yes
Longer answer: Unica flowcharts can be stored as templates, which can be full or partial logic. Additionally custom derived fields and...Read more
Am I able to accurately measure and report?
1 Comment
AA
Short answer : Yes
Longer answer : contact and response data is stored in the application system tables. This can be accessed through the inbuilt...Read more
Keap has no discussions with answers
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