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Verified User in Marketing and Advertising
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Am I able to accurately measure and report?

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Andrew A.
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Managing Director at Purple Square Consulting
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Short answer : Yes Longer answer : contact and response data is stored in the application system tables. This can be accessed through the inbuilt reporting tools or any preferred reporting engine that can work with a database, you just need some knowledge about how the data is structured.
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The HCL Software Unica Suite is an enterprise class, integrated cloud native marketing platform that delivers precision marketing at scale. Unica’s unique goal based marketing paradigm empowers marke
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