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Compare Google Marketing Platform and The Trade Desk 
Featured Products
At a Glance
Market Segments
Mid-Market (48.4% of reviews)
Mid-Market (44.2% of reviews)
Entry-Level Pricing
No pricing available
Contact Us
Google Marketing Platform
Star Rating
(299)4.1 out of 5
Market Segments
Mid-Market (48.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google Marketing PlatformThe Trade Desk
Star Rating
(148)4.4 out of 5
Market Segments
Mid-Market (44.2% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Learn more about The Trade DeskSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that The Trade Desk excels in customer support, with many users praising its unmatched service and approachability. This is a significant advantage for agencies and clients who value responsive assistance during campaigns.
- Users say that Google Marketing Platform offers a unified experience by integrating various Google tools like Analytics, Ads, and Tag Manager. This seamless integration simplifies campaign management and performance tracking, making it a favorite for those who rely heavily on Google’s ecosystem.
- Reviewers mention that The Trade Desk stands out for its advanced targeting capabilities, allowing for complex audience segmentation that many other DSPs lack. This feature is particularly beneficial for advertisers looking to reach diverse audiences effectively.
- According to verified reviews, Google Marketing Platform is recognized for its user-friendly reporting dashboards, which facilitate easy tracking of audience insights and ROI measurement. Users appreciate how straightforward it is to analyze campaign performance from one platform.
- G2 reviewers highlight that The Trade Desk is often seen as the most advanced DSP available, with a broader range of capabilities compared to competitors like DV360 and Amazon. This perception of innovation can be a deciding factor for users seeking cutting-edge features.
- Users report that while both platforms have similar scores for ease of use, The Trade Desk slightly edges out with a better setup experience. This can make a significant difference for teams looking to get campaigns up and running quickly.
Pricing
Entry-Level Pricing
Google Marketing Platform
No pricing availableThe Trade Desk
The Trade Desk Pricing Overview
Contact Us
- Ad Serving
- Audience Building
- Forecasting
Free Trial
Google Marketing Platform
No trial information availableThe Trade Desk
No trial information availableRatings
Meets Requirements
8.5
249
8.5
127
Ease of Use
7.9
248
8.0
124
Ease of Setup
7.3
129
8.1
90
Ease of Admin
7.7
120
8.2
68
Quality of Support
6.9
227
8.8
126
Has the product been a good partner in doing business?
7.6
121
8.7
72
Product Direction (% positive)
8.1
246
8.7
123
Features by Category
Channel Functionality
8.5
167
8.7
75
Platform Interoperability
7.2
10
7.9
43
Agentic AI - Display Advertising
Not enough data
7.9
8
Not enough data
8.3
7
Not enough data
7.9
8
Not enough data
7.7
8
Not enough data
7.5
8
Not enough data
7.3
8
Campaign Management
8.3
181
|
Verified
7.8
98
|
Verified
8.1
177
|
Verified
8.3
96
|
Verified
8.3
156
|
Verified
8.4
95
|
Verified
7.7
150
|
Verified
7.6
94
|
Verified
7.9
154
|
Verified
7.7
94
|
Verified
7.8
142
|
Verified
8.5
80
|
Verified
7.6
129
|
Verified
8.6
80
|
Verified
8.4
73
8.5
83
|
Verified
8.1
69
8.2
95
|
Verified
7.7
149
|
Verified
7.7
78
|
Verified
7.9
141
|
Verified
7.9
83
|
Verified
7.0
39
8.1
83
|
Verified
7.6
94
|
Verified
7.8
84
|
Verified
Targeting
8.5
160
|
Verified
8.7
94
|
Verified
8.4
150
|
Verified
8.7
91
|
Verified
8.2
150
|
Verified
8.7
90
|
Verified
8.1
69
8.5
78
|
Verified
Platform
8.0
55
7.9
73
|
Verified
8.1
164
|
Verified
7.4
88
|
Verified
8.3
159
|
Verified
8.4
87
8.4
169
|
Verified
8.4
89
|
Verified
8.4
145
|
Verified
8.4
83
|
Verified
7.6
152
|
Verified
8.0
84
|
Verified
7.9
152
|
Verified
7.9
76
|
Verified
8.1
117
|
Verified
7.9
77
|
Verified
7.7
136
|
Verified
7.9
82
|
Verified
Campaign Management & Optimization
8.2
89
Not enough data
7.9
86
Not enough data
7.9
84
Not enough data
8.2
83
Not enough data
7.4
68
Not enough data
7.6
82
Not enough data
8.2
88
Not enough data
6.6
61
Not enough data
7.8
78
Not enough data
8.0
68
Not enough data
8.0
91
Not enough data
Analytics & Administration
8.9
97
Not enough data
8.4
94
Not enough data
8.5
98
Not enough data
Platform
8.1
72
Not enough data
8.1
83
Not enough data
8.0
85
Not enough data
8.5
90
Not enough data
8.5
98
Not enough data
8.6
87
Not enough data
8.4
85
Not enough data
8.2
68
Not enough data
Platform Interoperability
7.8
6
7.9
26
Mobile Functionality
7.7
119
8.9
49
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
181
|
Verified
7.8
98
|
Verified
8.1
177
|
Verified
8.3
96
|
Verified
8.3
156
|
Verified
8.4
95
|
Verified
7.7
150
|
Verified
7.6
94
|
Verified
7.9
154
|
Verified
7.7
94
|
Verified
7.8
142
|
Verified
8.5
80
|
Verified
7.6
129
|
Verified
8.6
80
|
Verified
8.4
73
8.5
83
|
Verified
8.1
69
8.2
95
|
Verified
7.7
149
|
Verified
7.7
78
|
Verified
7.9
141
|
Verified
7.9
83
|
Verified
7.0
39
8.1
83
|
Verified
7.6
94
|
Verified
7.8
84
|
Verified
Targeting
8.5
160
|
Verified
8.7
94
|
Verified
8.4
150
|
Verified
8.7
91
|
Verified
8.2
150
|
Verified
8.7
90
|
Verified
8.1
69
8.5
78
|
Verified
Mobile
7.7
112
8.3
45
7.0
39
8.1
83
|
Verified
7.6
94
|
Verified
7.8
84
|
Verified
Platform
8.0
55
7.9
73
|
Verified
8.1
164
|
Verified
7.4
88
|
Verified
8.3
159
|
Verified
8.4
87
8.4
169
|
Verified
8.4
89
|
Verified
8.4
145
|
Verified
8.4
83
|
Verified
7.6
152
|
Verified
8.0
84
|
Verified
7.9
152
|
Verified
7.9
76
|
Verified
8.1
117
|
Verified
7.9
77
|
Verified
7.7
136
|
Verified
7.9
82
|
Verified
Platform Interoperability
7.8
6
7.8
38
Video Functionality
7.9
99
8.4
55
Agentic AI - Video Advertising
Not enough data
7.0
9
Not enough data
7.0
9
Not enough data
7.4
9
Not enough data
7.4
9
Not enough data
7.4
9
Not enough data
7.2
9
Campaign Management
8.3
181
|
Verified
7.8
98
|
Verified
8.1
177
|
Verified
8.3
96
|
Verified
8.3
156
|
Verified
8.4
95
|
Verified
7.7
150
|
Verified
7.6
94
|
Verified
7.9
154
|
Verified
7.7
94
|
Verified
7.8
142
|
Verified
8.5
80
|
Verified
7.6
129
|
Verified
8.6
80
|
Verified
8.4
73
8.5
83
|
Verified
8.1
69
8.2
95
|
Verified
7.7
149
|
Verified
7.7
78
|
Verified
7.9
141
|
Verified
7.9
83
|
Verified
7.0
39
8.1
83
|
Verified
7.6
94
|
Verified
7.8
84
|
Verified
Targeting
8.5
160
|
Verified
8.7
94
|
Verified
8.4
150
|
Verified
8.7
91
|
Verified
8.2
150
|
Verified
8.7
90
|
Verified
8.1
69
8.5
78
|
Verified
Platform
8.0
55
7.9
73
|
Verified
8.1
164
|
Verified
7.4
88
|
Verified
8.3
159
|
Verified
8.4
87
8.4
169
|
Verified
8.4
89
|
Verified
8.4
145
|
Verified
8.4
83
|
Verified
7.6
152
|
Verified
8.0
84
|
Verified
7.9
152
|
Verified
7.9
76
|
Verified
8.1
117
|
Verified
7.9
77
|
Verified
7.7
136
|
Verified
7.9
82
|
Verified
Platform Basics
Not enough data
8.5
10
Not enough data
8.0
10
Not enough data
8.0
9
Not enough data
8.3
9
Platform Reporting
Not enough data
8.3
9
Not enough data
7.4
9
Not enough data
8.1
9
Not enough data
Feature Not Available
Agentic AI - Digital Audio Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
7.7
5
Not enough data
6.0
5
Not enough data
8.0
5
Not enough data
8.7
5
Platform Data
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.3
5
Platform Additional Functionality
Not enough data
5.7
5
Not enough data
8.0
5
Not enough data
8.3
5
Not enough data
8.3
5
Agentic AI - Retail Media Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Demand Side Platforms
Not enough data
8.4
58
Agentic AI - Demand Side Platform (DSP)
Not enough data
7.5
10
Not enough data
7.7
10
Not enough data
7.5
10
Not enough data
7.5
10
Not enough data
8.0
10
Not enough data
7.8
10
Campaign Management
8.3
181
|
Verified
7.8
98
|
Verified
8.1
177
|
Verified
8.3
96
|
Verified
8.3
156
|
Verified
8.4
95
|
Verified
7.7
150
|
Verified
7.6
94
|
Verified
7.9
154
|
Verified
7.7
94
|
Verified
7.8
142
|
Verified
8.5
80
|
Verified
7.6
129
|
Verified
8.6
80
|
Verified
8.4
73
8.5
83
|
Verified
8.1
69
8.2
95
|
Verified
7.7
149
|
Verified
7.7
78
|
Verified
7.9
141
|
Verified
7.9
83
|
Verified
7.0
39
8.1
83
|
Verified
7.6
94
|
Verified
7.8
84
|
Verified
Targeting
8.5
160
|
Verified
8.7
94
|
Verified
8.4
150
|
Verified
8.7
91
|
Verified
8.2
150
|
Verified
8.7
90
|
Verified
8.1
69
8.5
78
|
Verified
Demand Side Platforms
8.2
44
|
Verified
8.4
78
|
Verified
7.5
49
|
Verified
7.8
77
|
Verified
7.6
49
|
Verified
8.5
75
|
Verified
Platform
8.0
55
7.9
73
|
Verified
8.1
164
|
Verified
7.4
88
|
Verified
8.3
159
|
Verified
8.4
87
8.4
169
|
Verified
8.4
89
|
Verified
8.4
145
|
Verified
8.4
83
|
Verified
7.6
152
|
Verified
8.0
84
|
Verified
7.9
152
|
Verified
7.9
76
|
Verified
8.1
117
|
Verified
7.9
77
|
Verified
7.7
136
|
Verified
7.9
82
|
Verified
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
8.2
12
Not enough data
7.4
12
Not enough data
7.5
12
Not enough data
7.5
12
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
8.2
12
Not enough data
8.1
12
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
6.7
5
Not enough data
6.0
5
Not enough data
6.3
5
Not enough data
6.3
5
Not enough data
6.3
5
Not enough data
6.7
5
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
7.2
6
Not enough data
7.0
5
Not enough data
6.3
5
Not enough data
6.7
5
Not enough data
6.7
5
Not enough data
7.2
6
Analysis
Not enough data
9.0
8
Not enough data
8.3
8
Not enough data
8.5
8
Not enough data
7.9
8
Campaigns
Not enough data
7.7
8
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.7
8
Not enough data
8.3
8
Engagement
Not enough data
8.3
8
Platform
Not enough data
8.1
8
Not enough data
8.5
8
Not enough data
7.9
8
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Google Marketing Platform and The Trade Desk are categorized as Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, Mobile Advertising, and Display Advertising
Unique Categories
Google Marketing Platform is categorized as Paid Search Advertising
The Trade Desk is categorized as Connected TV (CTV) Advertising Platforms, Native Advertising, Digital Audio Advertising, Mobile Marketing, and Retail Media Advertising Platforms
Reviews
Reviewers' Company Size
Google Marketing Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
The Trade Desk
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
54.0%
Internet
6.9%
Computer Software
5.5%
Retail
2.9%
Telecommunications
1.8%
Other
28.8%
Marketing and Advertising
63.8%
Retail
4.3%
Internet
2.9%
Manufacturing
2.2%
Leisure, Travel & Tourism
2.2%
Other
24.6%
Alternatives
Discussions
prototyping ad tool
1 Comment
SL
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https://pinterestvideosdownloader.com/pinterest-video-download/Read more
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The Trade Desk has no discussions with answers
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