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- Google Marketing Platform-vs-The Trade Desk
Compare Google Marketing Platform and The Trade Desk 
At a Glance
Market Segments
Mid-Market (48.7% of reviews)
Mid-Market (45.3% of reviews)
Entry-Level Pricing
No pricing available
Contact Us
Google Marketing Platform
Star Rating
(295)4.1 out of 5
Market Segments
Mid-Market (48.7% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Google Marketing PlatformThe Trade Desk
Star Rating
(101)4.5 out of 5
Market Segments
Mid-Market (45.3% of reviews)
Entry-Level Pricing
Contact Us
Learn more about The Trade DeskSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Google Marketing Platform excels in Ad and Conversion Tracking with a score of 8.9, highlighting its robust capabilities in tracking campaign performance effectively. In contrast, The Trade Desk, while strong, scores slightly lower at 8.3 in this area.
- Reviewers mention that The Trade Desk shines in Quality of Support, achieving a score of 8.9, which users appreciate for its responsiveness and helpfulness. Google Marketing Platform, however, has a lower score of 6.9, indicating potential challenges in support responsiveness.
- G2 users indicate that The Trade Desk offers superior Fraud Protection with a score of 8.8, which is crucial for advertisers concerned about ad spend efficiency. Google Marketing Platform trails behind with a score of 7.6, suggesting it may not be as robust in this critical area.
- Users on G2 highlight that Google Marketing Platform provides excellent Reporting Dashboards with a score of 8.5, allowing for detailed insights into campaign performance. The Trade Desk, while still effective, scores slightly lower at 7.9, which may limit some users' reporting capabilities.
- Reviewers mention that The Trade Desk's Cross-Device Capabilities are impressive, scoring 8.8, which enhances user targeting across multiple devices. Google Marketing Platform, with a score of 7.6, may not offer the same level of cross-device integration.
- Users say that Google Marketing Platform's Budget Execution & Monitoring features are rated at 8.0, providing users with effective tools for managing their ad spend. The Trade Desk, however, matches this score, indicating both platforms are competitive in budget management but may differ in user experience.
Pricing
Entry-Level Pricing
Google Marketing Platform
No pricing availableThe Trade Desk
The Trade Desk Pricing Overview
Contact Us
- Ad Serving
- Audience Building
- Forecasting
Free Trial
Google Marketing Platform
No trial information availableThe Trade Desk
No trial information availableRatings
Meets Requirements
8.5
247
8.6
85
Ease of Use
8.0
246
8.2
82
Ease of Setup
7.4
128
8.3
50
Ease of Admin
7.7
121
8.3
40
Quality of Support
6.9
226
8.9
84
Has the product been a good partner in doing business?
7.6
121
8.9
43
Product Direction (% positive)
8.0
243
9.0
81
Features by Category
Channel Functionality
8.5
165
8.7
56
Platform Interoperability
7.2
9
7.9
29
Campaign Management
8.3
179
|
Verified
7.9
60
|
Verified
8.1
174
|
Verified
8.5
58
|
Verified
8.3
155
|
Verified
8.6
58
|
Verified
7.7
149
|
Verified
7.5
57
|
Verified
7.9
153
|
Verified
7.6
56
|
Verified
7.7
140
|
Verified
8.7
43
|
Verified
7.6
128
|
Verified
8.8
43
|
Verified
8.4
72
8.9
46
|
Verified
8.1
68
8.2
59
|
Verified
7.7
148
|
Verified
8.0
44
|
Verified
7.9
140
|
Verified
8.1
48
|
Verified
7.0
38
8.5
48
|
Verified
7.6
93
|
Verified
8.0
48
|
Verified
Targeting
8.5
159
|
Verified
8.8
59
|
Verified
8.4
149
|
Verified
8.9
57
|
Verified
8.2
149
|
Verified
8.8
57
|
Verified
8.1
68
8.8
46
|
Verified
Platform
8.0
53
8.1
43
|
Verified
8.1
163
|
Verified
7.4
57
|
Verified
8.3
158
|
Verified
8.8
56
8.4
168
|
Verified
8.5
58
|
Verified
8.4
143
|
Verified
8.6
53
|
Verified
7.6
151
|
Verified
8.1
53
|
Verified
7.9
151
|
Verified
7.8
44
|
Verified
8.1
116
|
Verified
8.0
48
|
Verified
7.7
135
|
Verified
7.9
51
|
Verified
Campaign Management & Optimization
8.2
88
Not enough data
7.9
85
Not enough data
7.9
83
Not enough data
8.2
82
Not enough data
7.3
67
Not enough data
7.6
81
Not enough data
8.2
87
Not enough data
6.6
60
Not enough data
7.8
77
Not enough data
8.1
67
Not enough data
8.0
90
Not enough data
Analytics & Administration
8.9
96
Not enough data
8.3
92
Not enough data
8.5
97
Not enough data
Platform
8.1
71
Not enough data
8.1
82
Not enough data
8.0
84
Not enough data
8.5
89
Not enough data
8.6
96
Not enough data
8.6
86
Not enough data
8.4
84
Not enough data
8.3
67
Not enough data
Platform Interoperability
7.8
6
8.0
21
Mobile Functionality
7.7
119
8.9
40
Campaign Management
8.3
179
|
Verified
7.9
60
|
Verified
8.1
174
|
Verified
8.5
58
|
Verified
8.3
155
|
Verified
8.6
58
|
Verified
7.7
149
|
Verified
7.5
57
|
Verified
7.9
153
|
Verified
7.6
56
|
Verified
7.7
140
|
Verified
8.7
43
|
Verified
7.6
128
|
Verified
8.8
43
|
Verified
8.4
72
8.9
46
|
Verified
8.1
68
8.2
59
|
Verified
7.7
148
|
Verified
8.0
44
|
Verified
7.9
140
|
Verified
8.1
48
|
Verified
7.0
38
8.5
48
|
Verified
7.6
93
|
Verified
8.0
48
|
Verified
Targeting
8.5
159
|
Verified
8.8
59
|
Verified
8.4
149
|
Verified
8.9
57
|
Verified
8.2
149
|
Verified
8.8
57
|
Verified
8.1
68
8.8
46
|
Verified
Mobile
7.7
112
8.4
38
7.0
38
8.5
48
|
Verified
7.6
93
|
Verified
8.0
48
|
Verified
Platform
8.0
53
8.1
43
|
Verified
8.1
163
|
Verified
7.4
57
|
Verified
8.3
158
|
Verified
8.8
56
8.4
168
|
Verified
8.5
58
|
Verified
8.4
143
|
Verified
8.6
53
|
Verified
7.6
151
|
Verified
8.1
53
|
Verified
7.9
151
|
Verified
7.8
44
|
Verified
8.1
116
|
Verified
8.0
48
|
Verified
7.7
135
|
Verified
7.9
51
|
Verified
Platform Interoperability
7.7
5
8.1
24
Video Functionality
7.9
98
8.6
39
Campaign Management
8.3
179
|
Verified
7.9
60
|
Verified
8.1
174
|
Verified
8.5
58
|
Verified
8.3
155
|
Verified
8.6
58
|
Verified
7.7
149
|
Verified
7.5
57
|
Verified
7.9
153
|
Verified
7.6
56
|
Verified
7.7
140
|
Verified
8.7
43
|
Verified
7.6
128
|
Verified
8.8
43
|
Verified
8.4
72
8.9
46
|
Verified
8.1
68
8.2
59
|
Verified
7.7
148
|
Verified
8.0
44
|
Verified
7.9
140
|
Verified
8.1
48
|
Verified
7.0
38
8.5
48
|
Verified
7.6
93
|
Verified
8.0
48
|
Verified
Targeting
8.5
159
|
Verified
8.8
59
|
Verified
8.4
149
|
Verified
8.9
57
|
Verified
8.2
149
|
Verified
8.8
57
|
Verified
8.1
68
8.8
46
|
Verified
Platform
8.0
53
8.1
43
|
Verified
8.1
163
|
Verified
7.4
57
|
Verified
8.3
158
|
Verified
8.8
56
8.4
168
|
Verified
8.5
58
|
Verified
8.4
143
|
Verified
8.6
53
|
Verified
7.6
151
|
Verified
8.1
53
|
Verified
7.9
151
|
Verified
7.8
44
|
Verified
8.1
116
|
Verified
8.0
48
|
Verified
7.7
135
|
Verified
7.9
51
|
Verified
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Demand Side Platforms
Not enough data
8.6
36
Campaign Management
8.3
179
|
Verified
7.9
60
|
Verified
8.1
174
|
Verified
8.5
58
|
Verified
8.3
155
|
Verified
8.6
58
|
Verified
7.7
149
|
Verified
7.5
57
|
Verified
7.9
153
|
Verified
7.6
56
|
Verified
7.7
140
|
Verified
8.7
43
|
Verified
7.6
128
|
Verified
8.8
43
|
Verified
8.4
72
8.9
46
|
Verified
8.1
68
8.2
59
|
Verified
7.7
148
|
Verified
8.0
44
|
Verified
7.9
140
|
Verified
8.1
48
|
Verified
7.0
38
8.5
48
|
Verified
7.6
93
|
Verified
8.0
48
|
Verified
Targeting
8.5
159
|
Verified
8.8
59
|
Verified
8.4
149
|
Verified
8.9
57
|
Verified
8.2
149
|
Verified
8.8
57
|
Verified
8.1
68
8.8
46
|
Verified
Demand Side Platforms
8.2
44
|
Verified
8.4
53
|
Verified
7.5
49
|
Verified
7.7
52
|
Verified
7.6
49
|
Verified
8.8
52
|
Verified
Platform
8.0
53
8.1
43
|
Verified
8.1
163
|
Verified
7.4
57
|
Verified
8.3
158
|
Verified
8.8
56
8.4
168
|
Verified
8.5
58
|
Verified
8.4
143
|
Verified
8.6
53
|
Verified
7.6
151
|
Verified
8.1
53
|
Verified
7.9
151
|
Verified
7.8
44
|
Verified
8.1
116
|
Verified
8.0
48
|
Verified
7.7
135
|
Verified
7.9
51
|
Verified
Connected TV (CTV) Advertising PlatformsHide 6 FeaturesShow 6 Features
Not enough data
Not enough data
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Engagement
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Google Marketing Platform and The Trade Desk are categorized as Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, Mobile Advertising, and Display Advertising
Unique Categories
Google Marketing Platform is categorized as Paid Search Advertising
The Trade Desk is categorized as Native Advertising, Connected TV (CTV) Advertising Platforms, Digital Audio Advertising, Mobile Marketing, and Retail Media Advertising Platforms
Reviews
Reviewers' Company Size
Google Marketing Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
The Trade Desk
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
54.8%
Internet
7.0%
Computer Software
5.1%
Retail
2.9%
Telecommunications
1.8%
Other
28.3%
Marketing and Advertising
68.4%
Retail
6.3%
Internet
4.2%
Consumer Goods
2.1%
Computer Software
2.1%
Other
16.8%
Most Helpful Reviews
Google Marketing Platform
Most Helpful Favorable Review
Eitan R.
Verified User in Marketing and Advertising
Bid Strategies - Doubleclick's bid strategies give you an easy to use option to have keywords optimized to budget pace, KPI, cost per KPIs, and position constraints (e,g. if you want to ensure certain terms, like your brand terms, stay in top...
Most Helpful Critical Review
Verified User in Marketing and Advertising
In the past year or so our support team at DFA has essentially gone MIA and and the support team at DFA Studio has more or less been expunged. Additionally, we have found that there are other services, such as Sizmek, that are starting to roll out with...
The Trade Desk
Most Helpful Favorable Review
Heidi C.
Verified User in Marketing and Advertising
Anytime we need anything the TTD team makes themselves available to answer questions or provide feedback! Regular touch bases with the team are extremely helpful.
Most Helpful Critical Review
Verified User in Apparel & Fashion
I currently do have any dislikes towards Trade desk
Eitan R.
Verified User in Marketing and Advertising
Bid Strategies - Doubleclick's bid strategies give you an easy to use option to have keywords optimized to budget pace, KPI, cost per KPIs, and position constraints (e,g. if you want to ensure certain terms, like your brand terms, stay in top...
Heidi C.
Verified User in Marketing and Advertising
Anytime we need anything the TTD team makes themselves available to answer questions or provide feedback! Regular touch bases with the team are extremely helpful.
Verified User in Marketing and Advertising
In the past year or so our support team at DFA has essentially gone MIA and and the support team at DFA Studio has more or less been expunged. Additionally, we have found that there are other services, such as Sizmek, that are starting to roll out with...
Verified User in Apparel & Fashion
I currently do have any dislikes towards Trade desk
Alternatives
Discussions
prototyping ad tool
1 comment
SL
The text appears to be a URL for a website that offers a service to download videos from Pinterest.Read more
Google Marketing Platform has no more discussions with answers
The Trade Desk has no discussions with answers
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