Introducing G2.ai, the future of software buying.Try now
Compare Google Custom Search and Microsoft Bing News Search API 
Featured Products
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Cludo Search
Visit Website
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
SearchStax
Visit Website
At a Glance
Market Segments
Small-Business (42.9% of reviews)
Small-Business (52.6% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Google Custom Search
Star Rating
(24)4.1 out of 5
Market Segments
Small-Business (42.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google Custom SearchMicrosoft Bing News Search API
Star Rating
(19)3.9 out of 5
Market Segments
Small-Business (52.6% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Microsoft Bing News Search APISummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Microsoft Bing News Search API excels in global language support, scoring 9.4, which allows for a broader reach in diverse markets compared to Google Custom Search, which has not been rated in this area.
- Reviewers mention that Bing's search analytics feature is highly praised, with a score of 9.2, providing users with valuable insights into search performance, while Google Custom Search's analytics capabilities are less emphasized in user reviews.
- G2 users highlight that Bing's typo tolerance and faceted search both received a solid score of 8.8, making it effective in handling user errors and providing refined search results, whereas Google Custom Search's performance in these areas is not as prominently noted.
- Users on G2 appreciate Bing's personalization capabilities, scoring 8.6, which allows for tailored search experiences, while Google Custom Search's personalization features are less frequently mentioned, indicating a potential gap in user satisfaction.
- Reviewers say that the ease of setup for Google Custom Search is a standout feature, scoring 9.2, making it more user-friendly for new adopters compared to Bing's score of 8.2 in this category.
- Users report that while both products have strong support quality, Bing's score of 8.2 is slightly higher than Google's 8.0, suggesting that users may find Bing to be a more reliable partner in terms of customer support.
Pricing
Entry-Level Pricing
Google Custom Search
No pricing availableMicrosoft Bing News Search API
No pricing availableFree Trial
Google Custom Search
No trial information availableMicrosoft Bing News Search API
No trial information availableRatings
Meets Requirements
7.9
17
8.6
16
Ease of Use
8.8
17
8.4
16
Ease of Setup
9.2
6
8.2
15
Ease of Admin
Not enough data
8.3
14
Quality of Support
8.0
16
8.2
14
Has the product been a good partner in doing business?
Not enough data
8.8
14
Product Direction (% positive)
8.5
16
5.6
16
Features by Category
Compatibility
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Search Queries
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI powered search - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Compatibility - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Search Queries - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Site Search
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Search Experience Management - Site Search
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality - Site Search
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI - Site Search
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Google Custom Search and Microsoft Bing News Search API share no categories
Unique Categories
Google Custom Search is categorized as Site Search Software
Microsoft Bing News Search API is categorized as Enterprise Search Software
Reviews
Reviewers' Company Size
Google Custom Search
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Microsoft Bing News Search API
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
28.6%
Higher Education
14.3%
Marketing and Advertising
9.5%
Transportation/Trucking/Railroad
4.8%
Public Relations and Communications
4.8%
Other
38.1%
Management Consulting
10.5%
Information Technology and Services
10.5%
Education Management
10.5%
Transportation/Trucking/Railroad
5.3%
Telecommunications
5.3%
Other
57.9%
Alternatives
Discussions
Google Custom Search has no discussions with answers
Microsoft Bing News Search API has no discussions with answers
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
