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Compare Google Analytics and Kochava 
Featured Products
At a Glance
Market Segments
Small-Business (59.8% of reviews)
Mid-Market (39.5% of reviews)
Entry-Level Pricing
No pricing available
Free Trial Per Month
Google Analytics
Star Rating
(6,633)4.5 out of 5
Market Segments
Small-Business (59.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google AnalyticsKochava
Star Rating
(129)4.1 out of 5
Market Segments
Mid-Market (39.5% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Google Analytics excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Kochava. Users appreciate its intuitive dashboard that comes pre-loaded with essential metrics, making it easy to track performance without extensive setup.
- Users say that Google Analytics offers a seamless integration experience with various platforms, which is particularly beneficial for product development. One reviewer highlighted its ability to work well with other Google tools, enhancing the overall analytics experience.
- Reviewers mention that Kochava stands out for its dedicated support and hands-on approach, with many praising the responsiveness of their customer success team. This level of support can be a game-changer for users needing assistance with complex integrations.
- According to verified reviews, Google Analytics is favored for its ease of use and setup, with users noting that it provides a reliable way to set up analytics quickly. This is contrasted by Kochava, which, while still user-friendly, has received slightly lower ratings in these areas.
- Users appreciate Kochava's clean and understandable dashboard, which simplifies campaign performance tracking. This feature is particularly beneficial for users who may not be highly technical, making it accessible for a broader audience.
- G2 reviewers highlight that while Kochava has fewer reviews overall, it has been recognized for its effective attribution capabilities, especially across CTV devices. This niche strength can be a deciding factor for businesses focused on multi-channel marketing strategies.
Pricing
Entry-Level Pricing
Google Analytics
No pricing availableKochava
MMP Services
Free Trial
Per Month
Measure and optimize your omnichannel advertising across all platforms and connected devices with our privacy-first measurement platform and mobile measurement partner (MMP) services.
- Multi-Platform App Analytics for Mobile, CTV, Web & Beyond
- Omnichannel Attribution for Paid & Owned Media
- AI-Powered Ad Fraud Detection & Prevention
Free Trial
Google Analytics
No trial information availableKochava
Free Trial is available
Ratings
Meets Requirements
9.0
5,519
8.2
105
Ease of Use
7.8
5,552
7.3
104
Ease of Setup
7.9
2,756
7.2
56
Ease of Admin
8.2
2,609
7.7
45
Quality of Support
7.5
4,593
8.6
99
Has the product been a good partner in doing business?
8.3
2,390
8.4
46
Product Direction (% positive)
8.5
5,398
7.6
100
Features by Category
Metrics
9.0
4025
Not enough data
8.8
4000
Not enough data
8.7
3936
Not enough data
8.6
3616
Not enough data
8.4
3388
Not enough data
8.4
3593
Not enough data
8.5
3640
Not enough data
8.6
3713
Not enough data
8.2
3300
Not enough data
Reporting
Feature Not Available
Not enough data
8.5
3543
Not enough data
8.2
3251
Not enough data
8.4
3495
Not enough data
8.5
3432
Not enough data
8.3
3110
Not enough data
8.5
3663
Not enough data
Other
8.5
3684
Not enough data
8.5
3495
Not enough data
8.3
3287
Not enough data
8.7
3434
Not enough data
8.5
2696
Not enough data
8.0
2423
Not enough data
8.2
2798
Not enough data
Agentic AI - Digital Analytics
7.8
84
Not enough data
8.0
85
Not enough data
7.7
84
Not enough data
8.4
90
Not enough data
Administration
8.5
2624
Not enough data
8.2
2329
Not enough data
8.9
3457
Not enough data
8.9
3563
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
8.9
1176
7.3
46
8.8
1134
7.9
51
9.1
1148
8.0
48
Tracking & Reporting
8.6
1019
8.4
53
8.9
1164
7.9
52
8.5
1068
8.2
58
8.9
1178
7.7
58
8.7
1121
7.4
49
8.6
1096
7.6
43
Metrics
8.8
235
8.0
33
8.7
230
7.3
30
8.8
224
7.6
32
8.6
234
7.8
32
8.8
237
8.4
34
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Alerts
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Competition Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - App Store Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Trading
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Threat Detection
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Blocking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Click Fraud
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
8.1
53
Not enough data
8.0
42
Not enough data
7.6
46
Not enough data
7.7
51
Not enough data
7.4
45
Not enough data
7.2
45
Platform Data
Not enough data
7.7
44
Not enough data
8.0
48
Not enough data
7.9
52
Not enough data
7.4
43
Not enough data
7.4
46
Not enough data
7.6
44
Agentic AI - Value Selling Tools
Not enough data
6.0
5
Not enough data
5.3
5
Not enough data
6.0
5
Not enough data
3.7
5
Not enough data
4.0
5
Not enough data
4.0
5
Exchange Functions
9.3
15
Not enough data
9.3
15
Not enough data
Data as a Service
9.3
15
Not enough data
9.1
15
Not enough data
9.6
15
Not enough data
9.2
15
Not enough data
Management
9.3
15
Not enough data
9.3
15
Not enough data
9.0
15
Not enough data
9.2
15
Not enough data
Connected TV (CTV) Advertising PlatformsHide 12 FeaturesShow 12 Features
Not enough data
Not enough data
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tools
8.3
1122
Not enough data
8.9
1493
Not enough data
8.3
1255
Not enough data
Metrics
8.9
1464
Not enough data
8.9
1498
Not enough data
8.9
1498
Not enough data
8.7
1416
Not enough data
8.7
1430
Not enough data
8.4
1366
Not enough data
Agentic AI - Content Analytics
7.7
40
Not enough data
8.2
40
Not enough data
7.8
40
Not enough data
7.8
40
Not enough data
7.9
42
Not enough data
Analysis
Not enough data
8.3
53
Not enough data
8.1
53
|
Verified
Not enough data
6.8
46
Not enough data
7.0
47
Campaigns
Not enough data
7.2
38
|
Verified
Not enough data
5.9
35
|
Verified
Not enough data
5.7
34
Not enough data
Feature Not Available
Not enough data
5.8
24
Not enough data
7.2
39
Engagement
Not enough data
5.2
33
Platform
Not enough data
7.4
47
Not enough data
7.6
42
|
Verified
Not enough data
6.2
34
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Activity
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Audience Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Business Continuity Management
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
8.8
235
8.0
33
8.7
230
7.3
30
8.8
224
7.6
32
8.6
234
7.8
32
8.8
237
8.4
34
Variation Testing
Not enough data
6.2
24
Not enough data
Feature Not Available
Not enough data
7.0
31
Not enough data
7.6
27
Not enough data
7.9
29
Not enough data
7.2
23
Reporting
Not enough data
7.4
31
Not enough data
7.0
36
Personalization
Not enough data
7.4
29
Not enough data
7.2
29
Not enough data
7.7
29
Administration
Not enough data
7.6
32
Not enough data
6.9
27
Not enough data
7.9
38
Not enough data
7.7
36
Categories
Categories
Shared Categories
Google Analytics and Kochava are categorized as Mobile App Analytics
Unique Categories
Google Analytics is categorized as Content Analytics, Digital Analytics, and Data Exchange Platforms
Reviews
Reviewers' Company Size
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Kochava
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
21.3%
Information Technology and Services
7.9%
Computer Software
6.8%
Internet
4.5%
Retail
2.8%
Other
56.7%
Marketing and Advertising
29.8%
Entertainment
12.9%
Financial Services
8.1%
Food & Beverages
6.5%
Information Technology and Services
4.0%
Other
38.7%
Discussions
What is Google Analytics used for?
6 Comments
RV
It is the best free tool for getting insights into our website and apps.Read more
How are marketers using Google Analytics to drive strategic decisions and optimize online presence?
5 Comments
JC
We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and...Read more
How do I link it to my SPSS journal
4 Comments
AK
This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the...Read more
What does kochava mean?
1 Comment
Official Response from Kochava
Kochava means “star” in Hebrew. There are billions of stars in the solar system and most are invisible to the naked eye. However, as we learn more about...Read more
What is kochava tracker?
1 Comment
Official Response from Kochava
A Kochava tracker is a piece of code that is integrated into an app to measure attribution, events, and analytics sent between the app and Kochava. Kochava...Read more
How do you use kochava?
1 Comment
Official Response from Kochava
As a mobile measurement partner (MMP), marketers use Kochava by integrating our software development kit (SDK) into their mobile app to send information on...Read more
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