Compare Google Ad Manager and InMobi 
At a Glance
Market Segments
Mid-Market (42.7% of reviews)
Small-Business (50.0% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Google Ad Manager
Star Rating
(221)4.2 out of 5
Market Segments
Mid-Market (42.7% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Google Ad ManagerInMobi
Star Rating
(14)3.6 out of 5
Market Segments
Small-Business (50.0% of reviews)
Entry-Level Pricing
No pricing available
Learn more about InMobiSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Reviews say that Google Ad Manager excels in its SSP functionality, particularly in impression targeting, which scored an impressive 8.5. Users appreciate the ability to finely tune their ad placements to maximize revenue.
- Users report that InMobi shines in ease of use, with a score of 8.1, making it a favorable choice for small businesses that may not have extensive technical resources. Reviewers mention that the intuitive interface simplifies campaign management.
- G2 users highlight that Google Ad Manager's quality of support is a concern, scoring only 7.0. In contrast, users on G2 commend InMobi for its robust support, rating it at 8.1, indicating a more responsive customer service experience.
- Reviewers mention that Google Ad Manager has a strong product direction, with a positive rating of 7.5, suggesting ongoing improvements and updates. InMobi, however, received a perfect score of 10.0, indicating that users feel very confident in its future development.
- Users say that Google Ad Manager's ad unit availability is a strong point, scoring 8.1, which allows for a diverse range of ad formats. InMobi, while effective, does not offer the same breadth of options, which some users find limiting.
- Users report that both platforms have their strengths in setup ease, with Google Ad Manager scoring 7.5 and InMobi slightly higher at 7.7. However, users mention that InMobi's setup process is more straightforward for those new to digital advertising.
Pricing
Entry-Level Pricing
Google Ad Manager
No pricing availableInMobi
No pricing availableFree Trial
Google Ad Manager
No trial information availableInMobi
No trial information availableRatings
Meets Requirements
8.6
197
7.9
13
Ease of Use
7.7
194
8.1
13
Ease of Setup
7.5
93
7.7
5
Ease of Admin
7.9
91
8.0
5
Quality of Support
7.0
179
8.1
13
Has the product been a good partner in doing business?
7.8
89
8.0
5
Product Direction (% positive)
7.5
192
10.0
13
Features by Category
Platform Interoperability
Not enough data
Not enough data
Mobile Functionality
Not enough data
Not enough data
Campaign Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Mobile
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform - App Monetization Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advertising - App Monetization Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SSP Functionality
8.1
49
Not enough data
SSP
8.1
50
Not enough data
8.5
47
Not enough data
8.0
42
Not enough data
7.5
46
Not enough data
8.0
43
Not enough data
Categories
Categories
Shared Categories
Google Ad Manager and InMobi are categorized as App Monetization Platforms
Unique Categories
Google Ad Manager is categorized as Supply Side Platform (SSP) and Publisher Ad Server
InMobi is categorized as Mobile Advertising
Reviews
Reviewers' Company Size
Google Ad Manager
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
InMobi
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
42.6%
Publishing
6.9%
Internet
6.5%
Newspapers
4.6%
Broadcast Media
4.6%
Other
34.7%
Internet
28.6%
Marketing and Advertising
21.4%
Computer Software
14.3%
Computer Games
14.3%
Information Technology and Services
7.1%
Other
14.3%
Most Helpful Reviews
Google Ad Manager
Most Helpful Favorable Review
Hasan R.
Verified User in Broadcast Media
Easy to navigate platform and very robust.
Most Helpful Critical Review
Verified User in Marketing and Advertising
Creative approval process is tedious and it's hard to get clear direction on the issue.
InMobi
Most Helpful Favorable Review
Marie K.
Verified User in Internet
InMobi has a great network of publishers, whether it is mobile, web, video or banners they have always showed they are great partner with a lot of volume. Their reporting dashboard is excellent and their ability to throttle QPS is also better than most...
Most Helpful Critical Review
Tanay M.
Verified User in Computer Software
InMobi is not good for publishers. Period. Stick to Admob or Facebook Audience Network.
Hasan R.
Verified User in Broadcast Media
Easy to navigate platform and very robust.
Marie K.
Verified User in Internet
InMobi has a great network of publishers, whether it is mobile, web, video or banners they have always showed they are great partner with a lot of volume. Their reporting dashboard is excellent and their ability to throttle QPS is also better than most...
Verified User in Marketing and Advertising
Creative approval process is tedious and it's hard to get clear direction on the issue.
Tanay M.
Verified User in Computer Software
InMobi is not good for publishers. Period. Stick to Admob or Facebook Audience Network.
Discussions
Is Google Ad Manager An SSP?
2 comments
NS
Yes, Google Ad Manager is a complete platform that can act as an ad server as well as an SSP.Read more
What is Google Ad Manager used for?
1 comment
AD
It is best way to monetize client ads on different platform also benifit for ADX to sell direct ads and get more revenueRead more
InMobi has no discussions with answers
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