--- title: InMobi Reviews meta_title: 'InMobi Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 14 reviews by the users' company size, role or industry to find out how InMobi works for a business like yours. aggregate_rating: rating_value: 3.6 review_count: 14 scale: '5' date_modified: '2026-07-12' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # InMobi Reviews **Vendor:** InMobi **Category:** [Mobile Advertising Software](https://www.g2.com/categories/mobile-advertising) **Average Rating:** 3.6/5.0 **Total Reviews:** 14 ## About InMobi At InMobi, we are reimagining advertising to deliver real value for mobile consumers. Be it innovative ad formats that elevate the mobile experience, or contextual & personalized recommendations that drive discovery, our products are designed to inspire, engage, and delight mobile users. ## InMobi Reviews ### 1. Great tool for ad monitization **Rating:** 3.0/5.0 stars **Reviewed by:** Inés G. | Marketing Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** May 09, 2023 **What do you like best about InMobi?** I appreciate its range of ad formats, global reach, monetization optimization tools, user acquisition solutions, and analytics tools. These features help me monetize my app, reach a global audience, and make data-driven decisions to improve my app's performance. **What do you dislike about InMobi?** We usually dont get as much impressions as we would like from InMobi. Ads Revenue with InMobi is not very reliable in some ocassions because of the lack of impressions. **What problems is InMobi solving and how is that benefiting you?** 1) Monetization: InMobi's platform allows us to monetize our games through in-app advertising. 2) User acquisition: InMobi's user acquisition solutions help us reach new users and grow our game's audience. ### 2. Great Adnetwork for Banners **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.) **Reviewed Date:** May 10, 2023 **What do you like best about InMobi?** We have great results working with Inmobi, but especially when banners are involved. Rewarded video and interstitial works well as well, but with banners performs much better. **What do you dislike about InMobi?** I don't find something that I dislike about inmobi. However, it is true that in some countries with banners, it doesn't perform that well compared to other networks in terms of eCPM. **What problems is InMobi solving and how is that benefiting you?** With inmobi we can add a new bidder to our mediation setup. With this new bidder, we can create more competition between the current ones and earn more money with this. ### 3. Good for asian markets **Rating:** 2.5/5.0 stars **Reviewed by:** Santiago V. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** January 20, 2022 **What do you like best about InMobi?** The interface is a very simple, straightforward platform that helps users know where to find everything. I did not have any problems setting things up here neither did I get lost while using it. **What do you dislike about InMobi?** It has some problems with placements; when you are creating them, its not perfectly clear if they are given a class or a format. You have to be careful when labeling them. **Recommendations to others considering InMobi:** Try to be in touch with support constantly. Since some features are not user allowed, you will need to ask them for help managing certain changes in the platform. **What problems is InMobi solving and how is that benefiting you?** For us, it is a good fit because one of our apps has a primarily Asian public, and this is where Imnombi is strongest. We have noticed in this app how strong of a source it can be when our audience is correctly segmented. ### 4. Comprehensive coverage of advertisers across different ad formats and geographies! **Rating:** 4.0/5.0 stars **Reviewed by:** Arpan M. | Growth Consultant, Mid-Market (51-1000 emp.) **Reviewed Date:** April 17, 2023 **What do you like best about InMobi?** Great coverage across different advertising verticals and a monetization solution for all kinds of publishers. **What do you dislike about InMobi?** Support for publishers can be better than it s right now. **What problems is InMobi solving and how is that benefiting you?** InMobi is a mobile advertising specialist and the biggest problem it's solving for me is the remnant inventory coverage and the ad fill rate it has. I can make sure that I fill almost all of my mobile ad space impressions. ### 5. InMobi review **Rating:** 3.5/5.0 stars **Reviewed by:** Dhanashree C. | Senior Graphic Designer, Small-Business (50 or fewer emp.) **Reviewed Date:** May 15, 2023 **What do you like best about InMobi?** Great mobile advertising platform. You can target the audience based on location 7 interest which helps you target the ideal audience. **What do you dislike about InMobi?** nothing so far just need a little time to understand and get hang of the platform. **What problems is InMobi solving and how is that benefiting you?** Have an analytical tool which helps to measure performance Audience reach is good ### 6. Good Marketing Agency to work with **Rating:** 4.5/5.0 stars **Reviewed by:** Kumar S. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 05, 2023 **What do you like best about InMobi?** Well organized, huge traffic, proper targeting, tracking and optimisation. And good with payments. **What do you dislike about InMobi?** Not much to dislike. But if I have to pick, I would say their focus is not much on performance marketing. **What problems is InMobi solving and how is that benefiting you?** They cut the gap between advertisers and publishers. Their App Monetization platform is also very strong. ### 7. It was great and engaging **Rating:** 4.5/5.0 stars **Reviewed by:** Abdul W. | Chief Executive Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** May 05, 2023 **What do you like best about InMobi?** It's affiliated consumer business which helps people to grow and be helpful. **What do you dislike about InMobi?** I think the leat helpful thing about inmobi was it's UI but it's better now **What problems is InMobi solving and how is that benefiting you?** It's helping me get monetization for my platforms ### 8. fast integration, good inventory **Rating:** 5.0/5.0 stars **Reviewed by:** Doruk K. | Growth manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 16, 2023 **What do you like best about InMobi?** Account management and fast reply. Easy to access dashboard **What do you dislike about InMobi?** I did not see any upsides about Inmobi network **What problems is InMobi solving and how is that benefiting you?** Monetize our freemium users. ### 9. Good for banners **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** May 10, 2023 **What do you like best about InMobi?** Inmobi has a good banner inventory with good ecpms **What do you dislike about InMobi?** Not so good for interstitials or rewarded videos **What problems is InMobi solving and how is that benefiting you?** Adding banners inventory to our games ### 10. InMobi is good but not the best for publisher **Rating:** 2.0/5.0 stars **Reviewed by:** Tanay M. | Senior Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** November 24, 2021 **What do you like best about InMobi?** Nothing much. The PPC value is not good. eCPM is also not good. Admob any day is better than InMobi. They also ban publisher account without any information. Not recommended for publishers. **What do you dislike about InMobi?** InMobi is not good for publishers. Period. Stick to Admob or Facebook Audience Network. **What problems is InMobi solving and how is that benefiting you?** To earn money by showing ads on mobile. But revenue is very bad. ### 11. Expand your traffic capabilities **Rating:** 4.0/5.0 stars **Reviewed by:** Marie K. | Business Development, Small-Business (50 or fewer emp.) **Reviewed Date:** April 15, 2019 **What do you like best about InMobi?** InMobi has a great network of publishers, whether it is mobile, web, video or banners they have always showed they are great partner with a lot of volume. Their reporting dashboard is excellent and their ability to throttle QPS is also better than most of their peers. **What do you dislike about InMobi?** The only minor issue I can point out is that they do not have a lot of anti fraud controls and they do not have a dynamic creatives solution to offer to their customers. **Recommendations to others considering InMobi:** Inmobi offers vast scale across the globe and their customer service is excellent. I think they are a great complement for any company that wants to scale their campaigns and deliver all of their budgets. **What problems is InMobi solving and how is that benefiting you?** With Inmobi I am able to increase my reach around the globe and gain access to publishers that are not achievable through other exchanges. ### 12. Increase your reach with little effort. **Rating:** 4.0/5.0 stars **Reviewed by:** Francis P. | Sales Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** February 11, 2019 **What do you like best about InMobi?** Inmobi has been great for my business. In specific geos where scale is limited and hard to come by, Inmobi has been a great partner by providing a pool of users and sites that have helped us to increase the pacing and complete our budgets. They are integrated with Metamarkets so you can browse the inventory of the exchange before buying. **What do you dislike about InMobi?** Their anti fraud controls are not very strong. I have seen publishers with shady metrics on the exchange and never got a complete response on what was happening. **Recommendations to others considering InMobi:** I have worked with Inmobi at the network level and at the exchange/programmatic level and in both cases I found out that they have a lot of inventory and their reporting tools are extremely good. I strongly recommend them. **What problems is InMobi solving and how is that benefiting you?** Inmobi has been a great partner and it helped us to expand internationally and grow the overall size of our business. ### 13. Loads of inventory at your disposal **Rating:** 3.5/5.0 stars **Reviewed by:** Gabriela B. | Sales Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** February 14, 2019 **What do you like best about InMobi?** Inmobi is one of the biggest exchanges/networks on the market. They offer a lot of inventory across the world. Another plus is their reporting dashboard which is really clear and easy to use. **What do you dislike about InMobi?** Their reach is not so big in many countries in Africa. For specific geos I was not able to scale with them. Also, they should improve their anti fraud solutions. **Recommendations to others considering InMobi:** Inmobi has tremendous scale and is one of the big sources of traffic you always need to run a campaign. Their reach is very big and they deliver good results, specifically in mobile. **What problems is InMobi solving and how is that benefiting you?** With Inmobi I am able to increase my reach, scale my campaigns and deliver results to my advertisers while maintaining and acceptable cost and margin. ### 14. InMobi for acquisition **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Internet | Enterprise (> 1000 emp.) **Reviewed Date:** June 26, 2018 **What do you like best about InMobi?** Our agency was able to set up InMobi quite easily and integrated it with our app analytics and tracking system (Singular). After running for a few weeks, our CPI was much higher than we wanted to pay so InMobi was willing to work with us on a flat CPI rate but this did reduce our scale. **What do you dislike about InMobi?** The inventory seems limited as we are not able to scale above our current spend. However, this may be due to our inability to share suppression list. **What problems is InMobi solving and how is that benefiting you?** We are using InMobi to drive acquisition. In the following quarters, we plan to use it to engage dormant members who have downloaded the app but is not actively using it. - [View InMobi pricing details and edition comparison](https://www.g2.com/products/inmobi-inmobi/reviews?section=pricing&secure%5Bexpires_at%5D=2026-07-12+17%3A55%3A48+-0500&secure%5Bsession_id%5D=8f57103c-84cb-410c-bfea-1e063f5cd887&secure%5Btoken%5D=d6d1e6d38ecdb24d77bf5ef14cc678dd4a460fc6647de8bb95027c7226d03cc2&format=llm_user) ## InMobi Features **Platform Interoperability** - Close Ecosystem API **Platform - App Monetization Platforms** - Automated Tools - Campaign Management - Audience Targeting - In-App Purchases - Reporting & Dashboards - A/B Testing - AI Algorithms - Integration APIs - Fraud Prevention - Cross-Platform Support - Payment Integration - User Data Analysis - Subscription Management - Performance Analytics - Multiple Monetization Models **Advertising - App Monetization Platforms** - Ad Exchange - Offerwall - Bidding - Ad Mediation - Ad Formats - Ad Optimization **Mobile Functionality** - Mobile Functionality **Agentic AI - Mobile Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Mobile** - Mobile Tracking - In-App Ads - Mobile Rich Media Capabilities **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top InMobi Alternatives - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - 4.2/5.0 (1,392 reviews) - [AdRoll](https://www.g2.com/products/adroll/reviews) - 4.1/5.0 (754 reviews) - [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews) - 4.0/5.0 (426 reviews)