2026 Best Software Awards are here!See the list
Compare Mapp Marketing Cloud and SAP Engagement Cloud (formerly SAP Emarsys) 
Featured Products
At a Glance
Market Segments
Enterprise (39.1% of reviews)
Mid-Market (54.7% of reviews)
Entry-Level Pricing
No pricing available
$
Mapp Marketing Cloud
Star Rating
(68)3.9 out of 5
Market Segments
Enterprise (39.1% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Mapp Marketing CloudSAP Engagement Cloud (formerly SAP Emarsys)
Star Rating
(561)4.3 out of 5
Market Segments
Mid-Market (54.7% of reviews)
Pros & Cons
Entry-Level Pricing
$
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that SAP Emarsys excels in user satisfaction, with a higher overall rating compared to Mapp Marketing Cloud. Users appreciate its ability to facilitate personalized marketing and unify customer data, which leads to more relevant campaigns and better results.
- According to verified reviews, Mapp Marketing Cloud is praised for its comprehensive features and ease of use, particularly in managing multi-channel campaigns. Users highlight its effectiveness in coordinating marketing efforts across email, mobile, and social media.
- Reviewers mention that SAP Emarsys offers a more intuitive setup process, making it easier for teams to get started quickly. Users appreciate the flexible journeys and rich segmentation capabilities that enhance their marketing strategies.
- Users say that Mapp Marketing Cloud provides a robust set of marketing automation tools, but some find it challenging to customize workflows to fit their specific needs. This can lead to configuration difficulties for certain users.
- G2 reviewers highlight the quality of support provided by both platforms, with SAP Emarsys receiving slightly higher marks. Users of Emarsys note the effectiveness of its automation programs and personalization features, which contribute to a smoother user experience.
- According to recent feedback, while Mapp Marketing Cloud has strong capabilities in cross-channel marketing, it faces challenges in areas like customization and performance reliability, which some users feel could be improved to enhance their overall experience.
Pricing
Entry-Level Pricing
Mapp Marketing Cloud
No pricing availableSAP Engagement Cloud (formerly SAP Emarsys)
ESSENTIAL
$
Achieve your most essential objectives through marketing personalization and automation.
Free Trial
Mapp Marketing Cloud
No trial information availableSAP Engagement Cloud (formerly SAP Emarsys)
No trial information availableRatings
Meets Requirements
7.9
45
8.3
403
Ease of Use
7.4
45
8.2
408
Ease of Setup
6.3
17
7.1
214
Ease of Admin
6.9
18
8.2
172
Quality of Support
8.1
44
8.4
397
Has the product been a good partner in doing business?
7.7
18
8.5
173
Product Direction (% positive)
7.5
42
8.9
376
Features by Category
Email Marketing
8.4
23
|
Verified
8.7
263
|
Verified
8.7
25
|
Verified
8.7
247
|
Verified
8.1
24
|
Verified
8.5
258
|
Verified
7.9
20
|
Verified
8.3
232
|
Verified
Online Marketing
7.2
19
|
Verified
7.0
158
|
Verified
7.8
15
|
Verified
8.0
191
|
Verified
8.1
16
|
Verified
8.1
218
|
Verified
8.4
17
|
Verified
8.0
215
|
Verified
7.6
14
7.8
158
Lead Management
7.7
13
|
Verified
7.9
174
|
Verified
7.7
13
|
Verified
7.8
192
|
Verified
8.4
21
|
Verified
8.5
241
|
Verified
7.1
11
|
Verified
7.8
161
|
Verified
7.4
11
|
Verified
8.0
158
|
Verified
8.1
14
|
Verified
8.2
183
|
Verified
8.1
12
|
Verified
7.8
146
|
Verified
7.5
10
|
Verified
8.2
144
|
Verified
Campaign Management
8.6
13
|
Verified
8.2
182
|
Verified
7.4
7
7.8
122
7.5
10
|
Verified
7.6
113
|
Verified
7.6
11
7.0
84
Social
6.7
7
7.3
93
6.3
8
|
Verified
7.5
103
|
Verified
6.7
7
|
Verified
7.4
101
|
Verified
6.9
9
|
Verified
7.4
93
|
Verified
6.4
7
|
Verified
7.5
104
|
Verified
Reporting & Analytics
7.9
26
|
Verified
8.0
237
|
Verified
7.2
17
|
Verified
7.8
176
|
Verified
6.9
15
|
Verified
7.6
165
|
Verified
6.3
14
|
Verified
7.4
173
|
Verified
6.0
12
7.4
109
Platform
5.2
8
|
Verified
7.5
153
|
Verified
6.3
9
|
Verified
8.1
135
|
Verified
6.9
9
|
Verified
8.5
152
|
Verified
6.3
5
|
Verified
7.9
106
|
Verified
6.4
7
|
Verified
6.8
107
|
Verified
6.0
8
|
Verified
8.5
137
|
Verified
6.4
6
|
Verified
7.6
103
|
Verified
Agentic AI - Marketing Automation
Not enough data
6.5
29
Not enough data
6.1
28
Not enough data
6.4
30
Not enough data
6.4
29
Not enough data
6.6
29
Not enough data
6.7
29
Integration
6.4
6
|
Verified
7.8
158
|
Verified
6.4
6
|
Verified
7.6
151
|
Verified
6.3
5
|
Verified
7.4
117
|
Verified
Metrics
Not enough data
7.8
35
Not enough data
8.1
38
Not enough data
8.0
30
Not enough data
8.0
34
Not enough data
8.1
33
Not enough data
8.3
35
Not enough data
7.8
33
Not enough data
8.3
36
Not enough data
8.0
33
Reporting
Not enough data
8.0
40
Not enough data
8.1
37
Not enough data
7.8
35
Not enough data
8.6
39
Not enough data
8.1
37
Not enough data
7.9
32
Not enough data
7.7
37
Other
Not enough data
8.2
35
Not enough data
8.0
32
Not enough data
8.0
29
Not enough data
8.4
36
Not enough data
8.2
31
Not enough data
8.4
31
Not enough data
7.7
34
Agentic AI - Digital Analytics
Not enough data
7.5
8
Not enough data
7.1
8
Not enough data
7.3
8
Not enough data
7.1
8
Administration
Not enough data
7.1
38
Not enough data
7.5
36
Not enough data
8.3
40
Not enough data
8.5
40
Administration
Not enough data
8.2
82
Not enough data
7.9
75
Not enough data
7.8
75
Not enough data
8.6
85
Not enough data
7.1
58
Not enough data
7.8
65
Integrations
Not enough data
7.8
48
Not enough data
7.8
58
Not enough data
8.0
58
Not enough data
7.7
58
Platform
Not enough data
8.1
55
Not enough data
7.9
54
Not enough data
8.3
49
Not enough data
7.8
64
Not enough data
8.2
59
Not enough data
8.4
73
Not enough data
8.0
55
Not enough data
8.4
70
Diagnosis
Not enough data
6.9
61
Not enough data
7.3
66
Not enough data
7.8
72
Not enough data
7.4
65
Tracking
Not enough data
7.3
70
Not enough data
7.1
61
Not enough data
8.2
86
Not enough data
8.0
80
Not enough data
7.3
59
Reporting
Not enough data
8.2
93
Not enough data
7.6
80
Not enough data
7.6
72
Not enough data
7.6
77
Agentic AI - Email Deliverability
Not enough data
6.7
18
Not enough data
7.0
18
Not enough data
7.2
18
Not enough data
6.3
18
Not enough data
7.2
18
Analytics
Not enough data
8.8
8
Not enough data
8.8
8
Not enough data
9.0
8
Not enough data
8.9
9
Not enough data
8.1
8
Not enough data
9.1
9
Content Management
Not enough data
9.2
10
Not enough data
8.5
9
Not enough data
Feature Not Available
Design & Development
Not enough data
9.0
8
Not enough data
9.0
8
Not enough data
8.2
10
Agentic AI - Digital Experience Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
7.0
10
Not enough data
7.0
10
Not enough data
6.5
9
Not enough data
6.5
8
Not enough data
7.5
10
Agentic AI - Location-Based Marketing Features
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
7.7
11
Not enough data
8.0
10
Not enough data
8.2
11
Not enough data
7.6
11
Visitor Behavior
Not enough data
8.5
94
|
Verified
Not enough data
8.8
101
|
Verified
Not enough data
8.2
79
|
Verified
Templates
Not enough data
8.0
96
|
Verified
Not enough data
8.6
98
|
Verified
Not enough data
8.5
95
|
Verified
Personalization
Not enough data
8.6
104
|
Verified
Not enough data
8.4
93
|
Verified
Not enough data
8.5
96
|
Verified
Not enough data
8.4
69
|
Verified
Not enough data
8.7
86
|
Verified
Not enough data
8.6
100
|
Verified
Not enough data
8.5
96
|
Verified
Not enough data
8.7
92
|
Verified
Multichannel
Not enough data
8.3
86
|
Verified
Not enough data
8.9
117
|
Verified
Not enough data
8.4
89
|
Verified
Administration
Not enough data
8.7
105
|
Verified
Not enough data
8.5
111
|
Verified
Not enough data
8.5
102
|
Verified
Not enough data
8.2
90
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
5.2
8
Not enough data
5.4
8
Campaigns
Not enough data
7.7
24
Not enough data
8.3
26
Not enough data
7.9
24
Not enough data
8.3
27
Not enough data
8.0
24
Analytics
Not enough data
7.6
24
Not enough data
7.3
24
Optimization
Not enough data
7.6
24
Not enough data
8.2
25
Not enough data
7.0
22
Not enough data
7.4
23
Agentic AI - Push Notification
Not enough data
6.5
13
Not enough data
6.4
13
Not enough data
6.4
13
Segmentation
Not enough data
8.8
20
Not enough data
8.9
19
Targeting
Not enough data
8.7
18
Not enough data
8.3
17
Triggered Content
Not enough data
8.1
15
Not enough data
8.9
20
Not enough data
8.9
19
Personalized Content
Not enough data
8.3
19
Not enough data
9.0
15
Not enough data
8.6
17
Agentic AI - Personalization Engines
Not enough data
8.1
6
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
7.8
6
Not enough data
7.8
6
Not enough data
8.1
6
Text Messaging
Not enough data
8.3
23
Not enough data
7.4
18
Not enough data
8.5
24
Not enough data
7.7
17
Not enough data
8.0
20
Not enough data
7.1
18
Not enough data
8.3
23
Not enough data
7.9
19
SMS Platform
Not enough data
7.8
23
Not enough data
8.6
23
Not enough data
7.4
17
Not enough data
6.9
15
Not enough data
7.1
16
Not enough data
8.2
19
Agentic AI - SMS Marketing
Not enough data
5.4
9
Not enough data
5.4
9
Not enough data
6.1
9
Not enough data
5.6
9
Not enough data
5.2
9
Not enough data
5.6
9
Data Sourcing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
8.6
50
Not enough data
8.6
48
Platform Data
Not enough data
8.1
45
Not enough data
8.0
47
Not enough data
8.4
51
Not enough data
7.9
44
Platform Additional Functionality
Not enough data
7.8
44
Not enough data
8.1
42
Not enough data
7.9
40
Agentic AI - Customer Journey Analytics
Not enough data
8.0
10
Not enough data
8.3
10
Not enough data
8.0
10
Not enough data
8.3
9
Loyalty Experience
Not enough data
8.4
15
Not enough data
8.6
15
Not enough data
8.4
17
Not enough data
8.5
22
Not enough data
7.4
12
Not enough data
7.8
13
Loyalty Platform
Not enough data
8.7
15
Not enough data
8.7
18
Not enough data
8.3
15
Not enough data
8.5
16
Not enough data
8.8
18
Agentic AI - Loyalty Management
Not enough data
6.9
6
Not enough data
7.2
6
Not enough data
7.3
5
Not enough data
6.9
6
Analysis
Not enough data
8.0
43
Not enough data
8.3
68
|
Verified
Not enough data
7.7
38
Not enough data
8.1
54
Campaigns
Not enough data
7.9
42
|
Verified
Not enough data
8.4
46
|
Verified
Not enough data
8.4
39
|
Verified
Not enough data
7.8
32
Not enough data
9.1
64
Not enough data
8.8
62
Engagement
Not enough data
8.1
52
Platform
Not enough data
8.4
59
Not enough data
8.1
28
|
Verified
Not enough data
8.3
43
Agentic AI - Mobile Marketing
Not enough data
6.3
8
Not enough data
6.0
8
Not enough data
5.4
9
Not enough data
6.0
8
Not enough data
6.4
7
Not enough data
7.4
7
Marketing Operations
Not enough data
8.0
70
|
Verified
Not enough data
8.5
83
|
Verified
Not enough data
8.3
80
|
Verified
Not enough data
8.8
81
|
Verified
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Campaign Activity
Not enough data
8.3
94
|
Verified
Not enough data
8.4
101
|
Verified
Not enough data
8.1
74
|
Verified
Not enough data
8.0
75
|
Verified
Not enough data
8.4
72
|
Verified
Not enough data
8.1
73
Agentic AI - Marketing Analytics
Not enough data
7.2
16
Not enough data
7.5
16
Not enough data
7.3
16
Categories
Categories
Shared Categories
Mapp Marketing Cloud and SAP Engagement Cloud (formerly SAP Emarsys) are categorized as Marketing Analytics and Marketing Automation
Unique Categories
Mapp Marketing Cloud is categorized as Customer Data Platform (CDP)
SAP Engagement Cloud (formerly SAP Emarsys) is categorized as SMS Marketing, Personalization Engines, Push Notification, E-Commerce Personalization, Location-Based Marketing, Digital Experience Platforms (DXP), Email Deliverability, Customer Journey Analytics, Loyalty Management, Transactional Email, Mobile Marketing, and Digital Analytics
Reviews
Reviewers' Company Size
Mapp Marketing Cloud
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
SAP Engagement Cloud (formerly SAP Emarsys)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
18.8%
Retail
14.1%
Information Technology and Services
9.4%
Insurance
7.8%
Apparel & Fashion
6.3%
Other
43.8%
Retail
28.2%
Apparel & Fashion
10.5%
Consumer Goods
5.3%
Marketing and Advertising
4.7%
Sporting Goods
3.9%
Other
47.3%
Alternatives
Discussions
Question About Teradata Certification
1 Comment
AN
Yes, it's worth learning how to use Teradata products, both hardware and software. They work in their own way and not too many people know how to configure...Read more
Mapp Marketing Cloud has no more discussions with answers
Can I add other templates if I don't want to use html?
2 Comments
WY
Hola Pamela!
Gracias por tu pregunta.
Our Template Editor does let you design and create your own templates. As long as you have the VCE enabled, this is a...Read more
Why don't they have support for training in Spanish?
1 Comment
Official Response from SAP Engagement Cloud (formerly SAP Emarsys)
Hello Mateo!
We appreciate your question. Although we indeed do not have the same availability of documentation in Spanish as for other languages, this is...Read more
how much turnvoer my company need before emarsys is worth.
1 Comment
PD
Hi Timo, Thank you for your question. It is usually its 50-500m + annual turnover.Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
