2026 Best Software Awards are here!See the list
Compare Drift and ZoomInfo Marketing 
Featured Products
At a Glance
Market Segments
Mid-Market (51.6% of reviews)
Mid-Market (43.6% of reviews)
Entry-Level Pricing
Starting at $2,500.00 Per Month
Contact Us 1 Seats
Drift
Star Rating
(1,256)4.4 out of 5
Market Segments
Mid-Market (51.6% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $2,500.00 Per Month
Browse all 3 pricing plansZoomInfo Marketing
Star Rating
(181)4.4 out of 5
Market Segments
Mid-Market (43.6% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us 1 Seats
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Drift excels in user engagement, allowing businesses to connect with potential customers directly on their website. Users appreciate the ability to initiate real-time conversations, which can significantly enhance demand generation efforts.
- Users say that ZoomInfo Marketing shines in its comprehensive marketing campaign capabilities, particularly for B2B demand generation. Reviewers highlight its effectiveness in driving website traffic and generating high-quality leads through targeted campaigns.
- According to verified reviews, Drift is praised for its quick implementation process, with users noting that they can launch chatbots using templates in just a few hours. This ease of setup is a significant advantage for teams looking to make an immediate impact.
- Reviewers mention that ZoomInfo Marketing's AI-driven targeting is a standout feature, helping users identify high-intent prospects based on buying signals. This capability is particularly beneficial for businesses aiming to optimize their engagement strategies.
- G2 reviewers highlight Drift's robust support features, including a calling option that allows users to directly contact leads during chat sessions. This seamless integration of communication tools enhances the overall user experience and facilitates quicker follow-ups.
- Users report that while both platforms have similar star ratings, Drift's higher G2 Score reflects greater overall satisfaction among users, particularly in areas like live chat functionality and proactive engagement, which are crucial for maintaining customer relationships.
Pricing
Entry-Level Pricing
Drift
Premium
Starting at $2,500.00
Per Month
For small businesses. The right amount of conversational firepower to keep your business growing.
- * Everything in Free, plus:
- Live Chat
- Meetings
ZoomInfo Marketing
Marketing Demand
Contact Us
1 Seats
Build, segment, and reach your next best customers with powerful B2B data and audience targeting.
- 75K included credits
- 25 intent topics (Custom & Streaming)
- AirCover, WebSights & FormComplete audiences
Free Trial
Drift
Free Trial is available
ZoomInfo Marketing
Free Trial is available
Ratings
Meets Requirements
8.7
1,019
8.8
141
Ease of Use
8.7
1,032
8.7
148
Ease of Setup
8.4
508
8.7
102
Ease of Admin
8.5
473
8.6
60
Quality of Support
8.8
940
8.7
140
Has the product been a good partner in doing business?
8.9
472
8.8
61
Product Direction (% positive)
8.9
997
9.3
140
Features by Category
Messenger
8.5
203
|
Verified
8.3
26
8.2
201
|
Verified
8.8
25
9.1
273
|
Verified
8.6
26
8.5
250
|
Verified
8.4
26
Channels
7.9
116
|
Verified
8.3
24
8.9
250
|
Verified
8.7
27
7.7
91
|
Verified
7.8
21
7.6
81
|
Verified
7.7
22
7.8
90
|
Verified
8.1
23
Customers
8.6
225
|
Verified
9.0
28
8.4
202
|
Verified
9.1
27
8.1
241
|
Verified
8.5
27
8.7
242
|
Verified
8.6
26
8.5
246
|
Verified
8.5
26
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
8.9
315
|
Verified
Not enough data
8.2
309
|
Verified
Not enough data
8.2
288
|
Verified
Not enough data
8.7
305
|
Verified
Not enough data
Organization
8.0
265
|
Verified
Not enough data
8.0
269
|
Verified
Not enough data
8.3
278
|
Verified
Not enough data
Performance Analysis
7.8
241
|
Verified
Not enough data
8.0
261
|
Verified
Not enough data
Sales Analysis
7.5
215
|
Verified
Not enough data
7.7
221
|
Verified
Not enough data
Generative AI
7.5
87
Not enough data
7.6
85
Not enough data
Agentic AI - AI Sales Assistant
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
8.5
24
Not enough data
9.0
29
Not enough data
8.8
23
Not enough data
9.0
10
Not enough data
8.8
12
Platform Data
Not enough data
8.6
21
Not enough data
8.4
21
Platform Additional Functionality
Not enough data
8.3
24
Agentic AI - Account-Based Orchestration Platforms
Not enough data
8.5
10
Not enough data
8.0
10
Not enough data
8.0
10
Not enough data
8.8
10
Not enough data
8.5
10
Artificial Intelligence
Not enough data
8.6
14
Not enough data
8.3
10
Platform Basics
Not enough data
8.6
51
Platform Data
Not enough data
8.2
47
Not enough data
7.9
48
Platform Additional Functionality
Not enough data
7.7
46
Not enough data
8.3
45
Agentic AI - Account-Based Advertising
Not enough data
8.7
5
Not enough data
8.7
5
Not enough data
8.7
5
Not enough data
8.7
5
Not enough data
8.7
5
Not enough data
7.7
5
Responses
8.2
280
8.7
9
8.3
268
8.1
8
8.4
303
8.5
9
8.1
273
9.0
10
8.0
228
9.2
8
Platform
8.9
309
8.3
9
8.4
291
9.4
9
8.4
275
8.5
8
8.1
281
8.9
9
7.9
240
8.3
6
8.4
261
8.5
9
8.2
286
8.3
10
Generative AI
7.7
84
Feature Not Available
7.7
82
Feature Not Available
Lead Monitoring
Not enough data
8.8
50
|
Verified
Not enough data
8.8
52
Not enough data
8.6
50
|
Verified
Agentic AI - Lead Capture
Not enough data
9.1
9
Not enough data
8.7
9
Data Capture
Not enough data
8.4
43
Not enough data
8.9
47
|
Verified
Not enough data
8.5
41
Not enough data
8.5
48
|
Verified
Analytics
Not enough data
8.6
52
Not enough data
8.7
49
Customization
Not enough data
8.5
46
Not enough data
8.8
45
Not enough data
8.4
43
Not enough data
8.9
50
|
Verified
Conversational Platform
8.6
167
8.1
7
8.4
117
8.3
7
8.7
128
7.8
6
8.6
92
7.8
6
Support Automation
Feature Not Available
8.1
6
8.4
147
8.3
6
8.7
138
6.9
6
8.4
92
7.2
6
Generative AI
7.9
31
Feature Not Available
7.7
31
Feature Not Available
Integrations
7.4
92
Not enough data
7.9
95
Not enough data
7.8
91
Not enough data
7.3
88
Not enough data
8.0
95
Not enough data
Branding & Customizatio
8.2
94
Not enough data
8.3
93
Not enough data
7.9
90
Not enough data
Automatic Rules & Configurations
8.5
96
Not enough data
8.2
90
Not enough data
8.1
93
Not enough data
Agentic AI - Business Scheduling
Not enough data
Not enough data
Not enough data
Not enough data
Customer Support
7.8
12
Not enough data
7.8
12
Not enough data
8.1
12
Not enough data
Automation
8.2
11
Not enough data
8.3
13
Not enough data
8.3
12
Not enough data
Artificial Intelligence
7.7
13
Not enough data
8.2
13
Not enough data
8.3
14
Not enough data
Generative AI
7.7
31
Not enough data
7.9
30
Not enough data
Agentic AI - Bot Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
7.7
83
7.3
5
7.7
81
7.7
5
7.3
81
7.7
5
Communication
9.2
543
|
Verified
8.8
12
8.5
539
|
Verified
8.3
12
7.8
323
|
Verified
8.6
11
8.6
415
|
Verified
8.1
12
|
Verified
7.9
189
8.5
8
Internal Use
8.4
461
|
Verified
8.3
11
8.7
471
|
Verified
8.0
11
8.5
472
|
Verified
8.8
12
|
Verified
8.2
409
|
Verified
7.8
12
8.3
372
|
Verified
8.2
11
8.1
402
|
Verified
8.8
12
Generative AI
7.4
20
Not enough data
Self-Service Experience
8.1
57
Not enough data
8.2
53
Not enough data
Feature Not Available
Not enough data
8.2
51
Not enough data
8.5
57
Not enough data
Self-Service Platform
8.6
57
Not enough data
8.7
60
Not enough data
8.2
59
Not enough data
8.6
59
Not enough data
Agentic AI - Customer Self-Service
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
8.5
9
Not enough data
8.5
9
Not enough data
8.1
9
Not enough data
9.1
9
Attribution
Not enough data
9.0
32
Not enough data
9.1
32
|
Verified
Not enough data
8.8
32
Discovery
Not enough data
9.3
32
Not enough data
8.9
30
Not enough data
9.3
32
|
Verified
Management
Not enough data
8.9
30
Not enough data
8.9
31
Platform
Not enough data
8.4
32
|
Verified
Not enough data
8.9
30
Agentic AI - Account-Based Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
Not enough data
8.4
39
Not enough data
8.7
39
Not enough data
8.3
37
Lead Management
Not enough data
8.5
40
Not enough data
8.2
38
Not enough data
8.7
40
Marketing Campaigns
Not enough data
8.3
36
Not enough data
7.8
37
Not enough data
7.7
38
Not enough data
8.0
34
Not enough data
8.3
36
Not enough data
8.0
34
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Drift and ZoomInfo Marketing are categorized as Conversational Support, Conversational Marketing, Chatbots, and Live Chat
Unique Categories
Drift is categorized as Business Scheduling, AI Sales Assistant, Bot Platforms, Customer Self-Service, and Customer Service Automation
ZoomInfo Marketing is categorized as Account-Based Orchestration Platforms, Account-Based Analytics, Lead Scoring, Visitor Identification, Lead Capture, and Account-Based Advertising
Reviews
Reviewers' Company Size
Drift
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
ZoomInfo Marketing
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
32.8%
Information Technology and Services
20.6%
Marketing and Advertising
7.1%
Financial Services
3.2%
Computer & Network Security
3.0%
Other
33.3%
Information Technology and Services
20.2%
Computer Software
19.6%
Marketing and Advertising
12.3%
Hospital & Health Care
5.5%
Real Estate
3.1%
Other
39.3%
Alternatives
Discussions
Do I have to completely remove all of my lead capture forms?
2 Comments
Official Response from Drift
Getting started with conversational marketing isn’t an “all or nothing” decision. Rather than ripping all the forms off their site, many companies start by...Read more
How do I measure the effectiveness of conversational marketing?
2 Comments
Official Response from Drift
You can measure your conversational marketing efforts just like you would measure any other marketing channel. Platforms like Drift give you dashboards that...Read more
What types of people are having conversations with businesses?
2 Comments
Official Response from Drift
When we analyzed the data from the 50,000+ businesses using Drift for conversational marketing, we found that people in key decision-making roles are often...Read more
ZoomInfo Marketing has no discussions with answers
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
