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Qualified Overview

What is Qualified?

Qualified is the PipelineAI platform for B2B companies around the world. Headquartered in San Francisco, Qualified is built to modernize and maximize inbound pipeline generation with Piper the AI SDR. Piper autonomously engages website visitors, captures leads, and converts them into pipeline with zero human intervention. With Piper the AI SDR, Qualified is transforming pipeline generation as we know it today. Your website is the front door to your business and the pinnacle of pipeline generation, but what happens when interested buyers want to learn more? They submit a web form and move on. Those leads get added to a queue for an inbound Sales Development Rep (SDR) to follow up with and nurture to pipeline for your sales team. How long does it take for an inbound lead to hear back? It can take hours, if not days. In the world of sales and marketing, speed is crucial as 78% of buyers go with the vendor that responds to them first. The problem is it's impossible to respond quickly with the current process because it's painfully manual, time intensive, and it relies on limited human capacity. But it doesn’t have to be this way. In the age of AI, we can put pipeline generation on autopilot. Meet Piper the AI SDR. She's an AI SDR agent who operates across your entire inbound motion and works tirelessly to convert qualified buyers into pipeline, 24x7. Piper knows everything about your buyers. She profiles every website visitor to understand whether they're qualified and where they are in the buying journey then works toward her conversion goals. Piper also turns every touchpoint on your website into an opportunity for conversion with live chat, meeting booking, and personalized marketing offers. What's more, Piper works the inbox to send fast, personalized follow up and nurture emails to each and every lead. Hundreds of the world’s leading brands—including Crunchbase, Demandbase, Greenhouse, Plaid, and Suse—have hired Piper the AI SDR to grow their inbound pipeline and are seeing real tangible business results.

Qualified Details
Product Website
Languages Supported
English
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Product Description

Qualified is the PipelineAI platform for revenue teams that use Salesforce. Headquartered in San Francisco, Qualified delivers pipeline generation at scale with Piper the AI SDR for thousands of customers like Crunchbase, Demandbase, Greenhouse, Plaid, and Suse. Led by former Salesforce CMO Kraig Swensrud and former Salesforce Product SVP Sean Whiteley, Qualified boasts 1000+ 5-star reviews on G2 and is ranked #1 on the Salesforce AppExchange. Qualified is funded by Sapphire, Tiger Global, Norwest Venture Partners, Redpoint Ventures, and Salesforce Ventures. Visit qualified.comto learn more.

How do you position yourself against your competitors?

When you invest in Qualified, you have the power to grow, automate, and control your inbound pipeline. Here’s why Qualified is different:

1. Uniquely built for inbound pipeline generation. Unlike other AI SDRs who focus on outbound, Piper the AI SDR converts warm leads into pipeline for your sales team.

2. Purpose-Built for Salesforce: Qualified is founded by Salesforce executives, built on the Salesforce Platform, and the #1 pipeline generation platform on Salesforce AppExchange.

3. Guaranteed Customer Success: We offer an in-house support model with Salesforce-certified strategists who lead implementation and ongoing optimization to guarantee customer success.

4. Pace of Innovation: Driven by customer input, Qualified delivers four major seasonal releases a year, showcasing dozens of new products and features.

5. Company Momentum: Qualified is ranked #1 in over 20 categories on G2, raised $168M in venture financing, and has been consistently recognized as the #1 Best Place to Work.


Seller Details
Company Website
Year Founded
2018
HQ Location
San Francisco, CA
Twitter
@tryqualified
636 Twitter followers
LinkedIn® Page
www.linkedin.com
220 employees on LinkedIn®
Description

Qualified is the PipelineAI platform for revenue teams that use Salesforce. Headquartered in San Francisco, Qualified delivers pipeline generation at scale with Piper the AI SDR for thousands of customers like Crunchbase, Demandbase, Greenhouse, Plaid, and Suse. Led by former Salesforce CMO Kraig Swensrud and former Salesforce Product SVP Sean Whiteley, Qualified boasts 1000+ 5-star reviews on G2 and is ranked #1 on the Salesforce AppExchange. Qualified is funded by Sapphire, Tiger Global, Norwest Venture Partners, Redpoint Ventures, and Salesforce Ventures. Visit qualified.comto learn more.


Sarah M.
SM
Overview Provided by:
Head of Demand Generation @ Qualified.com - We're Hiring!

Recent Qualified Reviews

Stacy J.
SJ
Stacy J.Small-Business (50 or fewer emp.)
5.0 out of 5
"Excellent Onboarding Experience & New Opportunities to Leverage Tech Stack"
I'm a consultant working with a client that has been implementing Qualified. Kaylin Selor, our success architect, has been an amazing resource and ...
Matt S.
MS
Matt S.Mid-Market (51-1000 emp.)
5.0 out of 5
"The best customer success team there is"
Incredible customer success team! They always will go above and beyond and rather than wait to help you with your ideas, they bring all the best su...
JG
Jonathan G.Mid-Market (51-1000 emp.)
5.0 out of 5
"Highly recommend - raise website to MB conversion"
Its a single platform that gives you the right visibility into ABM visitors, content theyre viewing and scoring for outbound. Its magical
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Qualified Media

Qualified Demo - Meet Piper the AI SDR
Piper is an AI worker you can hire to convert inbound website traffic, automatically. She works around the clock, handles multiple conversations at once, and always stays on message. Piper is on a mission to generate pipeline.
Qualified Demo - Have real-time sales conversations, right on the website
Use Piper as a copilot to engage visitors on behalf of your sales reps, then loop them in for a real-time conversations with chat, voice, and video.
Qualified Demo - Automate inbound lead follow up and nurture, effortlessly
Send timely, contextual emails at infinite scale with zero human intervention. Piper autonomously writes and delivers personalized emails at optimal touch points in the buyer journey, all with the goal of driving conversions.
Qualified Demo - Instantly book meetings with your best buyers
Automate meeting booking with Piper; or, turn forms, buttons, and CTAs across your website into instant conversions. Rather than chasing buyers in endless scheduling loops, sales reps have packed calendars with valuable buyers.
Qualified Demo - Surface relevant offers to supercharge lead capture
Promote your best marketing offers for each unique visitor and capture leads with a single click. Offers may be promoted by Piper or displayed across your website. This is how you fill your funnel, automatically.
Introducing Piper the AI SDR
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Introducing Piper the AI SDR
Introducing AI Conversations
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Introducing AI Conversations
Introducing AI Email
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Introducing AI Email
Introducing AI Meetings
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Introducing AI Meetings
Introducing AI Offers
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Video Reviews

1,114 Qualified Reviews

4.9 out of 5
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1,114 Qualified Reviews
4.9 out of 5
1,114 Qualified Reviews
4.9 out of 5

Qualified Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for QualifiedQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Stacy J.
SJ
Co-Founder and Managing Director
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Qualified?

I'm a consultant working with a client that has been implementing Qualified. Kaylin Selor, our success architect, has been an amazing resource and guide during the implementation process.

The client is early in "go live," but the sales team has been enthusiastically using the tool and booking meetings. Additionally, we've seen the AI SDR book meetings on the reps' behalf.

Additionally, we've been exploring interesting ways to use Qualified with other platforms in the client's tech stack to enhance the web visitor experience and improve sales & marketing outcomes. Review collected by and hosted on G2.com.

What do you dislike about Qualified?

We're early on in "go live," but I don't have any negatives to report. Review collected by and hosted on G2.com.

What problems is Qualified solving and how is that benefiting you?

Qualified helps sales reps connect more quickly to potential leads while they are on the website. The reps have the ability to see what the visitor is doing on the site to provide context and meaning to the conversation. Review collected by and hosted on G2.com.

Francesca G.
FG
Martech Stack and Transversal
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Qualified?

Qualified is an incredibly user-friendly and powerful tool for setting up chatbots and streamlining lead generation. One of its biggest advantages is that it’s designed for both beginners and advanced users, making configuration seamless. Integrations with platforms like Salesforce and Account Engagement are effortless, allowing for smooth data flow and automation.

Additionally, Qualified continuously introduces new features that help maximize the platform’s potential. The AI-driven capabilities—such as AI-powered button experiences and offers—add significant value, enhancing engagement and personalization. On top of that, the support from the Qualified team is outstanding, always ensuring we get the most out of the tool. Review collected by and hosted on G2.com.

What do you dislike about Qualified?

Not necessarily a drawback, but some time ago, we wanted to collect additional fields in the new AI-driven offers that Qualified introduced. We raised this request with the team, and they were highly responsive—allowing us to participate in the testing process for this new feature. Their willingness to collaborate and continuously improve the platform has been a great experience. Review collected by and hosted on G2.com.

What problems is Qualified solving and how is that benefiting you?

Qualified allows us to generate leads effortlessly in the background, thanks to our optimized bot configuration and advanced AI capabilities—eliminating the need for constant manual oversight. Review collected by and hosted on G2.com.

Jacob R.
JR
Sales Development Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Qualified?

This is the pipeline generation tool your CRO doesn't even know they need.

Chat bots have been seen as lower tier labour for various reasons, but as we all know emails are not gonna make a difference in your pipeline, the phones are great now but they are gonna get clogged and blocked.

If you don't have content syndication & intent back leads from a vendor for outbound.

Qualified is the best way to quickly and effectively speak with prospects when they are on your site and ready to be helped. Wheter its by a human, or their robust ai tools, you will be serving your client better by doing this than sending emails from Salesloft.

I have been using this tool since 2022 and have used to to produce millions of dollars in Pipeline and Revenue. Review collected by and hosted on G2.com.

What do you dislike about Qualified?

I only dislike that due to the fact that most people are not given the space to excel on this tool, that average performance from AI features will saturate the market and make this be an uneffective tool over time.

I have had to fight people being warry of me being a bot more now. I have frequently told people "Hey, I am gonna get that form you are filling out, I promise I am a person and can help you now."

People love it, they crave human interaction, bots can be as accurate and perform consistently better average on average than your typical new hire SDR, but a tenured rep with usage of the tool can pull in 200-300k pipe a week easy. Review collected by and hosted on G2.com.

What problems is Qualified solving and how is that benefiting you?

Booking meetings - Creating pipeline - Closing Business - Giving us a good brand image Review collected by and hosted on G2.com.

Emily A.
EA
National select lacrosse coordinator/ head coach
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Qualified?

I love that Qualified delivers speed to leads. Something that our organization struggled with before Qualified was leads coming through and booking time with our BDRs, and it may have been five days out. Lily, our CSM, has been fantastic!! She has directed Bonterra in a great direction and is constantly trying to improve our processes. Over the course of 2 quarters, Qualified has:

- 60% meeting offered to book rate by AI SDR

-24/7 chat coverage with intelligent Q&A, qualification criteria, and goal prompting capabilities

-Saving BDRs time to work on other tasks and pipeline generating activities

-83 influenced meetings booked via Smart Forms / Buttons with previous AI SDR conversation

-$3.9M in pipeline generated!!! Review collected by and hosted on G2.com.

What do you dislike about Qualified?

Nothing, we are loving it. It is easy to implement and we have a ton of traffic on our website that brings in quality leads. Review collected by and hosted on G2.com.

What problems is Qualified solving and how is that benefiting you?

Speed to lead Review collected by and hosted on G2.com.

Nate O.
NO
VP Marketing
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Qualified?

What I like best about Qualified is its combination of product quality, seamless integrations, and an outstanding Customer Success Team. From initial configuration to rollout for our Sales team, the platform has delivered exactly as advertised—quickly and reliably. That kind of dependability is rare in today’s software market.

Qualified's new AI Agent technology, Piper, has made remarkable strides over the past year, and I’m thrilled with the results we’re seeing so far. Qualified is continuously innovating to deliver features that enhance engagement and outcomes.

Regarding integration, Qualified is easy to work with—especially on Salesforce. Since it’s natively built to run on the Salesforce platform, the seamless integration allows us to maximize efficiency. We’ve also successfully integrated HubSpot and 6sense, which has further streamlined our marketing and sales workflows.

Finally, the Customer Success Team is simply world-class. Brittany, our CSM, feels like an extension of my team. This is the second business where I’ve had the privilege of working with her, and she’s consistently a delight—friendly, knowledgeable, and immensely capable. She truly elevates the entire Qualified experience. Review collected by and hosted on G2.com.

What do you dislike about Qualified?

A downside to Qualified is that it’s a little pricey. However, compared to other players in the space, like Drift, the pricing is on par for a solution at this level. More importantly, the value Qualified delivers far outweighs the cost. The seamless integration, exceptional product quality, and top-notch Customer Success Team and Process make it worth the investment. Review collected by and hosted on G2.com.

What problems is Qualified solving and how is that benefiting you?

Qualified is solving several key challenges for our team and delivering exceptional results. Their AI Co-Pilot is a game-changer, helping to train and enable our SDRs and BDRs with real-time guidance. The AI Co-Pilot has accelerated the Sa;es Team ramp time and improved their confidence and effectiveness in engaging with prospects.

Additionally, the AI Agent has transformed how we interact with prospects. It answers questions, qualifies leads, and seamlessly books meetings directly with Sales. One standout feature is its ability to have conversations in multiple non-English languages, even though our content is only available in English. This has expanded our reach and improved our engagement with global prospects.

In just a few weeks, we’re already on pace to double the number of meetings booked through Chat and Conversational Sales platforms. Qualified has streamlined our lead qualification process and made it easier than ever to connect with the right prospects at the right time, driving measurable impact on our pipeline. Review collected by and hosted on G2.com.

Zineb H.
ZH
Sr, Integrated Marketing Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Qualified?

We had an incredible experience with the customer success team, especially Britany, who made our implementation process seamless and efficient. Despite the tight timeline during the holidays, Britany kept us on track, ensuring all action items and deadlines were met.

She went above and beyond, providing excellent sales enablement training for both our Sales and BDR teams, which has already made a noticeable impact. The results speak for themselves—our AI agent is now booking meetings for us 24/7, even in multiple languages we don't speak!

This implementation has exceeded our expectations, and we’re thrilled with the results. Thank you, Britany, and the entire team, for your outstanding support! Review collected by and hosted on G2.com.

What do you dislike about Qualified?

no downsides really - Great tool that integrates seamlessly with helps us turn website traffic into pipeline Review collected by and hosted on G2.com.

What problems is Qualified solving and how is that benefiting you?

With 24x7 engagement, we never miss a lead. Piper is constantly capturing pipeline. We’re continuing to book meetings while maintaining a high level of quality—and it’s happening automatically! Additionally we have reliable attribution on both sources and influenced deals. Review collected by and hosted on G2.com.

Corie T.
CT
Director, Marketing Operations
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Qualified?

We migrated to Qualified after having a rough experience with a different platform. Qualified has lived up to all of its promises and our CSM Jennifer has been amazing every step of the way. She is always very knowledgabe, happy to help us build out new rules, talk us through any proposed changes, and responsive. Its integration with Salesforce has also been a huge win. By bringing in Qualified we have been able to build credibility with our internal teams. The implementation was straightforward and Jennifer walked us through it at every step. 10/10 recommend Qualified and Jennifer. Review collected by and hosted on G2.com.

What do you dislike about Qualified?

No downsides. It is a tool that is advertised as is. Easy to use and setup. Review collected by and hosted on G2.com.

What problems is Qualified solving and how is that benefiting you?

Capturing intent by tracking users on our website and then allowing us to engage and offer meeting bookings. It ensures we capture those interested buyers where they are, when they are most ready to being open to learning more about our solution. Review collected by and hosted on G2.com.

AC
Marketing operations specialist
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Qualified?

Qualified was very hands-on when it came to answering any questions our marketing team had when it came to setting up this chat bot. Kayln Selor was an amazing success architect and met with my team and I at least once a week. Whether it was setting up rules, goals and content for our AI (Valerie), Kayln exceeded our expectations and got our chat bot launched on the day we desired. Valerie has been live for about 4 days now and has already had over 100 conversations and booked over 20 meetings. This is more than we could have expected and are highly satisfied with the results. When it comes to tracking and going over the chats Valerie has conducted, it is very simple to see the entire conversation and correct any mistakes she has made. Review collected by and hosted on G2.com.

What do you dislike about Qualified?

I think the only issue we faced along the way was having connection issues with syncing outlook calendars to qualified. Although this was rapidly resolved and Kayln and her team was a tremendous help and would recommend Qualified to any team that is looking for Live Chat or AI chat on their web pages. Review collected by and hosted on G2.com.

What problems is Qualified solving and how is that benefiting you?

We have fixed the response times and percision of the responses that our SDR's used to give. Now instead of waiting sometimes hours (depending on time of day) for a response, our chat bot Valerie has been creating meetings with visitors in minutes. Review collected by and hosted on G2.com.

Simone O.
SO
Sr. Marketing Automation Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Qualified?

The product features + next level support. Qualified at excels at what it does and is continuously innovating with new features. Every time something new comes up that we want to utilize or implement, it’s either already available, in the upcoming roadmap, or promptly backed as a feature request by our QSA.

But what truly sets Qualified apart is the exceptional support we’ve received from Qualified Success Architect, Shawn Gray. He is incredibly responsive, understands our short term and long term goals, and constantly provides suggestions on how we can take our strategy to the next level. He truly feels like an extension of the Culture Amp team! Review collected by and hosted on G2.com.

What do you dislike about Qualified?

Nothing so far. The most minor thing that I can note is that it takes a lot of manual effort to dig through conversations and understand topic trends. Review collected by and hosted on G2.com.

What problems is Qualified solving and how is that benefiting you?

Driving personalized, context-aware conversations that accelerates engagement + conversion and ultimately pushes leads down funnel. Review collected by and hosted on G2.com.

Kady W.
KW
Director, Web Strategy &amp; Design
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Qualified?

We launched in three weeks and it's been one of the easiest launches I've every done. The platform is really easy to use, set up and make changes.

Our Qualified Success Architect was the best part. He was there with us every step of the way - setting us up, providing best practices and tips, answering all questions, being flexible, working with customer support, and helping us find solutions.

This is also just the beginning. There are so many things we can use this for - from custom experiences for different pages and localized sites to ABM and upsell options. It implements with a lot or our existing tech stack adding even more use.

Can't wait for the year ahead and seeing where Qualified can take us. Review collected by and hosted on G2.com.

What do you dislike about Qualified?

That I didn't get it sooner! There a few things we'd like to have that don't exist in Qualified but everything we came up with our account manager is working to get added as functionality. This is so helpful. Review collected by and hosted on G2.com.

What problems is Qualified solving and how is that benefiting you?

We needed a chat product focused on driving revenue. Qualified is going to help us set meetings with prospects and answer questions 24-7. Review collected by and hosted on G2.com.