# How do I measure the effectiveness of conversational marketing?

Conversational Marketing

##### Post Metadata
- Posted at: almost 8 years ago
- Net upvotes: 1


## Comments
### Comment 1

While you can see some reports in Drift, there is no substitute for matching the information with other platforms like Google Analytics. In building out bots for clients, we usually see meetings booked double when we measure and test and iterate each interaction to improvement in GA.

We also make custom use of Databox in tying together and comparing conversion rates of Drift bots and other sources as well.

##### Comment Metadata
- Posted at: over 6 years ago
- Author title: Product Marketing Leader for Customer-Driven Product-Led SAAS



### Comment 2

You can measure your conversational marketing efforts just like you would measure any other marketing channel. Platforms like Drift give you dashboards that show you how many leads you’ve captured and qualified with conversations, how much revenue and pipeline your conversations are driving, and even the total amount of sales opportunities they’re influencing.

##### Comment Metadata
- Posted at: almost 8 years ago
- Author title: Product Marketing Lead at Spellbook




## Related Product
[Drift](https://www.g2.com/products/drift/reviews)

## Related Category
[Conversational Marketing](https://www.g2.com/categories/conversational-marketing)

## Related discussions
- [How well does Trello scale into a larger team?](https://www.g2.com/discussions/1-how-well-does-trello-scale-into-a-larger-team)
  - Posted at: about 13 years ago
  - Comments: 6
- [Can we please add a new section](https://www.g2.com/discussions/2-can-we-please-add-a-new-section)
  - Posted at: about 13 years ago
  - Comments: 0
- [Quantifiable benefits from implementing your CRM](https://www.g2.com/discussions/quantifiable-benefits-from-implementing-your-crm)
  - Posted at: about 13 years ago
  - Comments: 4