Do I have to completely remove all of my lead capture forms?

We've found that people who interact with bots are MORE likely to fill out on lead form pages than people who don't, and that chat actually adds to their overall conversion rate by increasing the pie, and allowing those that want chat to go that route. They are usually the ones more interested in speaking sooner. Let the customer decide which way they want to go and prioritize accordingly.

Getting started with conversational marketing isn’t an “all or nothing” decision. Rather than ripping all the forms off their site, many companies start by simply adding real-time messaging as a second net, an alternative to forms for leads who are ready to talk to someone immediately. It’s like opening a fast lane for your prospects who are already close to buying.