What types of people are having conversations with businesses?

Across our B2B client portfolio, Business Professionals 25 and up choose chat more often, and those who do also have much higher conversion rates on lead forms. In one scenario to give you an example: Within Business Professionals, the age demo 45-54 had a 9.30% conversion rate on their traditional lead form for people who chatted in. Compare that to the 1.81% conversion rate on this form for people who didn't. It's quite remarkable. Those most interested in taking action do prefer to use chat in some way.

When we analyzed the data from the 50,000+ businesses using Drift for conversational marketing, we found that people in key decision-making roles are often the ones choosing to connect with businesses via real-time messaging. In terms of seniority, 41% of the people having conversations were executives. CEOs made up 7.1%.