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Compare Dotdigital and Klaviyo 
Featured Products
At a Glance
Market Segments
Mid-Market (45.6% of reviews)
Small-Business (81.2% of reviews)
Entry-Level Pricing
Contact Us
No pricing available
Dotdigital
Star Rating
(1,124)4.4 out of 5
Market Segments
Mid-Market (45.6% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 3 pricing plansKlaviyo
Star Rating
(1,149)4.6 out of 5
Market Segments
Small-Business (81.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about KlaviyoDotdigital vs Klaviyo
When assessing the two solutions, reviewers found them equally easy to use. However, Klaviyo is easier to set up and administer. Reviewers also preferred doing business with Klaviyo overall.
- Reviewers felt that Klaviyo meets the needs of their business better than Dotdigital.
- When comparing quality of ongoing product support, reviewers felt that Dotdigital is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Klaviyo over Dotdigital.
Pricing
Entry-Level Pricing
Dotdigital
Email & SMS
Contact Us
For marketing teams with a need for basic multi-channel marketing automation.
- Single customer view (30 days)
- Email & SMS marketing
- Transactional email & SMS
Klaviyo
No pricing availableFree Trial
Dotdigital
Free Trial is available
Klaviyo
Free Trial is available
Ratings
Meets Requirements
8.6
947
9.0
872
Ease of Use
8.7
958
8.7
877
Ease of Setup
8.1
503
8.5
530
Ease of Admin
8.4
377
8.9
483
Quality of Support
8.9
927
8.4
832
Has the product been a good partner in doing business?
8.7
376
9.0
486
Product Direction (% positive)
8.9
933
9.0
821
Features by Category
Email Marketing
8.6
122
Not enough data
8.4
125
Not enough data
9.1
118
Not enough data
8.7
125
Not enough data
9.1
120
Not enough data
8.5
119
Not enough data
8.2
102
Not enough data
9.0
46
Not enough data
8.3
46
Not enough data
Reporting & Analytics
8.3
100
|
Verified
Not enough data
8.6
118
Not enough data
Generative AI
7.0
27
Not enough data
6.9
25
Not enough data
Agentic AI - Email Marketing
6.7
25
Not enough data
6.9
25
Not enough data
6.9
25
Not enough data
7.2
24
Not enough data
7.1
24
Not enough data
Integration
8.4
84
Not enough data
7.8
72
Not enough data
7.5
68
Not enough data
7.7
48
Not enough data
7.0
44
Not enough data
7.5
44
Not enough data
Email Marketing
8.9
554
|
Verified
9.0
518
|
Verified
9.1
545
|
Verified
9.2
508
|
Verified
8.8
533
|
Verified
8.9
492
|
Verified
8.6
503
|
Verified
8.9
454
|
Verified
Online Marketing
8.0
448
|
Verified
7.8
372
|
Verified
8.3
485
|
Verified
8.3
397
|
Verified
8.3
477
|
Verified
8.7
426
|
Verified
8.3
494
|
Verified
8.7
442
7.8
402
8.2
249
Lead Management
8.1
378
|
Verified
8.5
344
8.1
409
|
Verified
8.4
271
8.7
491
|
Verified
9.0
462
|
Verified
7.8
348
|
Verified
7.8
218
8.0
360
|
Verified
8.5
352
|
Verified
8.0
385
|
Verified
8.5
393
|
Verified
7.8
351
|
Verified
8.4
332
|
Verified
7.8
370
|
Verified
8.2
282
|
Verified
Campaign Management
8.3
439
|
Verified
8.7
347
|
Verified
8.0
359
|
Verified
8.0
199
7.6
324
|
Verified
8.1
289
|
Verified
7.4
317
7.6
199
Social
7.0
302
Feature Not Available
7.4
321
|
Verified
7.8
196
7.1
314
|
Verified
7.8
189
7.2
304
|
Verified
7.5
184
7.1
293
|
Verified
7.8
259
|
Verified
Reporting & Analytics
8.5
505
|
Verified
8.5
465
|
Verified
8.1
412
|
Verified
8.3
415
|
Verified
7.8
382
|
Verified
8.3
424
|
Verified
7.7
362
|
Verified
8.4
436
|
Verified
7.4
329
7.6
201
Platform
8.0
357
|
Verified
8.5
323
|
Verified
8.2
315
|
Verified
8.7
304
|
Verified
8.7
369
|
Verified
8.9
314
|
Verified
7.6
279
|
Verified
8.3
208
|
Verified
7.6
304
|
Verified
7.8
194
|
Verified
8.8
353
|
Verified
8.8
315
|
Verified
7.9
283
|
Verified
8.0
160
Agentic AI - Marketing Automation
7.7
26
7.0
26
7.9
25
7.0
25
7.5
24
7.4
24
7.7
25
7.1
24
7.6
26
6.9
25
7.4
27
7.4
26
Integration
8.3
365
|
Verified
8.4
317
|
Verified
7.9
351
|
Verified
8.5
311
|
Verified
7.6
311
|
Verified
8.4
261
|
Verified
Administration
8.5
149
Not enough data
7.8
138
Not enough data
7.8
144
Not enough data
8.8
142
Not enough data
Feature Not Available
Not enough data
7.7
128
Not enough data
Integrations
7.4
110
Not enough data
7.4
111
Not enough data
7.6
116
Not enough data
7.7
120
Not enough data
Platform
8.0
123
Not enough data
8.0
123
Not enough data
7.6
114
Not enough data
8.0
122
Not enough data
8.2
134
Not enough data
8.4
137
Not enough data
7.8
114
Not enough data
8.7
137
Not enough data
Messenger
Not enough data
7.4
13
Not enough data
6.4
13
Not enough data
6.3
13
Not enough data
6.0
12
Channels
Not enough data
6.1
12
Not enough data
7.2
13
Not enough data
6.3
13
Not enough data
6.0
12
Not enough data
6.7
12
Customers
Not enough data
8.2
13
Not enough data
7.6
13
Not enough data
7.1
12
Not enough data
6.7
12
Not enough data
7.1
12
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
7.8
251
8.2
28
7.9
259
8.5
28
8.3
284
8.2
29
8.2
258
8.4
29
Tracking
Feature Not Available
8.2
26
Feature Not Available
7.8
27
8.7
306
8.8
30
Feature Not Available
8.6
28
Feature Not Available
8.5
27
Reporting
8.7
303
9.0
29
8.5
283
8.7
28
Feature Not Available
8.6
28
Feature Not Available
8.4
27
Agentic AI - Email Deliverability
7.1
12
8.2
14
7.2
13
8.1
15
7.3
13
8.0
14
7.2
13
7.3
14
6.9
13
8.0
14
Campaigns
9.3
5
Not enough data
10.0
5
Not enough data
10.0
5
Not enough data
Not enough data
Not enough data
9.0
5
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
9.3
5
Not enough data
9.0
5
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Feature Not Available
Not enough data
9.3
5
Not enough data
9.0
5
Not enough data
Personalized Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
8.1
274
8.5
425
|
Verified
Feature Not Available
Feature Not Available
8.0
249
8.4
348
|
Verified
8.4
268
8.8
256
Edit
7.7
246
8.4
354
|
Verified
8.8
282
8.8
416
|
Verified
8.3
263
8.3
332
|
Verified
Logistics
8.4
286
8.7
419
|
Verified
7.8
249
7.9
340
|
Verified
8.0
257
8.8
394
|
Verified
8.2
254
8.4
195
Generative AI
7.3
195
7.5
64
7.1
189
7.4
51
Agentic AI - Email Template Builder
7.2
20
6.4
19
7.1
19
7.0
19
Text Messaging
8.7
59
8.6
138
Feature Not Available
8.0
100
8.4
59
8.8
133
|
Verified
8.0
57
8.3
116
|
Verified
8.4
57
8.7
125
|
Verified
7.3
52
8.5
107
8.5
60
8.8
130
|
Verified
8.2
55
8.6
53
SMS Platform
7.8
58
8.6
135
|
Verified
8.4
58
8.9
133
|
Verified
7.4
48
Feature Not Available
Feature Not Available
Feature Not Available
8.0
49
8.2
62
8.5
51
8.8
112
|
Verified
Agentic AI - SMS Marketing
6.3
8
6.8
11
6.5
8
6.7
10
6.9
8
6.8
10
6.5
8
6.7
10
6.7
8
6.8
10
6.5
8
7.0
10
Data Sourcing
8.1
78
8.4
76
8.2
77
8.3
68
8.5
75
8.5
96
8.3
80
8.5
91
Intelligence
8.6
77
8.6
105
7.8
71
8.1
73
7.6
72
8.0
68
Design and Customization
Not enough data
8.8
20
Not enough data
8.7
21
Not enough data
9.0
21
Not enough data
8.9
21
Campaigns
Not enough data
8.7
22
Not enough data
8.8
20
Not enough data
8.6
22
Not enough data
8.6
22
Integrations
Not enough data
9.0
21
Not enough data
8.0
18
Not enough data
8.9
21
Not enough data
8.4
19
Generative AI
Not enough data
7.5
20
Agentic AI - Vulnerability Scanner
Not enough data
6.8
10
Not enough data
7.5
10
Platform Basics
8.7
120
9.2
14
8.6
116
8.8
14
Platform Data
8.3
124
8.4
15
8.0
111
8.2
14
8.2
126
8.7
14
8.1
114
8.3
13
Platform Additional Functionality
8.3
78
8.3
15
8.1
116
9.1
13
7.9
107
8.3
14
Agentic AI - Customer Journey Analytics
6.9
13
6.0
5
6.9
13
7.0
5
6.9
13
6.3
5
7.2
13
6.9
6
Functionality
8.0
191
Not enough data
7.9
169
Not enough data
7.9
174
Not enough data
Support
8.0
192
Not enough data
8.3
182
Not enough data
8.8
202
Not enough data
Page Customization
8.7
86
Not enough data
8.4
82
Not enough data
8.2
78
Not enough data
8.3
61
Not enough data
Page Optimization
Feature Not Available
Not enough data
8.5
77
Not enough data
8.1
70
Not enough data
7.3
64
Not enough data
Integrations
7.7
65
Not enough data
8.3
72
Not enough data
8.0
69
Not enough data
Generative AI
7.4
58
Not enough data
Agentic AI - Landing Page Builders
7.7
8
Not enough data
Collection
Not enough data
6.9
6
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
7.2
6
Agentic AI - Review Management
Not enough data
Not enough data
Not enough data
Not enough data
Moderation
Not enough data
9.4
6
Not enough data
9.0
5
Not enough data
9.3
5
Use Cases
Not enough data
9.8
7
Not enough data
8.9
6
Not enough data
9.7
5
Administration
Not enough data
9.3
7
Not enough data
8.6
6
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.0
5
Display Options
Not enough data
8.6
6
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
7.7
5
Generative AI
Not enough data
7.8
6
Customization
Not enough data
Not enough data
Not enough data
8.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Additional Functionality
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
8.1
15
6.9
14
7.6
15
7.0
14
7.7
15
6.9
15
7.1
15
6.8
14
7.4
14
6.3
14
7.9
14
7.2
15
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
8.2
85
|
Verified
Not enough data
8.6
99
Not enough data
8.0
82
|
Verified
Not enough data
7.9
85
|
Verified
Not enough data
Campaigns
8.3
84
Not enough data
7.7
79
|
Verified
Not enough data
8.0
81
Not enough data
7.7
77
|
Verified
Not enough data
9.0
105
|
Verified
Not enough data
8.7
98
|
Verified
Not enough data
Engagement
7.8
78
|
Verified
Not enough data
Platform
8.4
98
|
Verified
Not enough data
8.2
87
|
Verified
Not enough data
8.3
82
|
Verified
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
8.2
16
Not enough data
8.3
17
Not enough data
8.5
17
Not enough data
8.8
16
Not enough data
7.1
15
Not enough data
7.4
14
Campaign Activity
Not enough data
7.9
17
Not enough data
8.3
18
Not enough data
8.0
16
Not enough data
7.3
16
Not enough data
8.0
16
Not enough data
8.0
15
Agentic AI - Marketing Analytics
Not enough data
7.6
7
Not enough data
7.6
7
Not enough data
7.9
8
Categories
Categories
Shared Categories
Dotdigital and Klaviyo are categorized as SMS Marketing, Marketing Automation, Customer Data Platform (CDP), Personalization, Email Deliverability, Email Template Builder, WhatsApp Marketing, and Customer Journey Analytics
Unique Categories
Dotdigital is categorized as Email Marketing, Mobile Marketing, Communication Platform as a Service (CPaaS), Transactional Email, Personalization Engines, Push Notification, and Landing Page Builders
Klaviyo is categorized as Pop-Up Builder, Conversational Marketing, Marketing Analytics, Review Management, Online Form Builder, and RCS Business Messaging
Reviews
Reviewers' Company Size
Dotdigital
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Klaviyo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
11.7%
Marketing and Advertising
7.8%
Non-Profit Organization Management
7.6%
Financial Services
3.7%
Consumer Goods
3.2%
Other
66.1%
Retail
19.2%
Marketing and Advertising
12.6%
Apparel & Fashion
12.6%
Consumer Goods
12.1%
Health, Wellness and Fitness
7.4%
Other
36.1%
Alternatives
Discussions
Can dotMailer track attachments?
2 Comments
CL
Yes, if they're added as link or button in email Read more
Can I have a loyalist dot digital trooper t shirt
1 Comment
MJ
Hi Tony, of course and thanks for the great video review. Please send me a message directly at marketing@dotdigital.comRead more
What's the next big showstopping element or functionality element?
1 Comment
MJ
Hi Christophe,
You can view our public facing roadmap here https://r1.dotdigital-pages.com/p/35E-386/the-engagement-cloud-roadmap
Thanks,
MarkRead more
how can i know the language for my clients
3 Comments
AJ
You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick...Read more
What is UTM tracking Klaviyo?
3 Comments
CC
You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated.Read more
Are their pre-built flows available?
2 Comments
AJ
You can set up any combination of new flows and even run split tests on those in a flow. They also have video tutorials to do this.Read more
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