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Compare Customer.io and Mailjet 
At a Glance
Market Segments
Small-Business (59.5% of reviews)
Small-Business (74.2% of reviews)
Entry-Level Pricing
Starting at $100.00 Per Month
Starting at $17.00
Customer.io
Star Rating
(660)4.4 out of 5
Market Segments
Small-Business (59.5% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $100.00 Per Month
Free Trial is available
Browse all 3 pricing plansMailjet
Star Rating
(169)4.0 out of 5
Market Segments
Small-Business (74.2% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $17.00
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Customer.io excels in overall user satisfaction, reflected in its significantly higher G2 Score compared to Mailjet. Users appreciate its robust features for personalization and marketing automation, which enhance customer engagement.
- Users say that Mailjet offers a user-friendly interface that is particularly beneficial for newcomers. Reviewers highlight its advanced automation and segmentation abilities, making it easy to create personalized email campaigns.
- According to verified reviews, Customer.io's real-time behavioral segmentation is a standout feature, allowing users to dynamically group audiences for targeted marketing. This capability is praised for improving customer engagement and overall marketing effectiveness.
- Reviewers mention that while both platforms have similar ease of setup scores, Customer.io's initial setup is noted to be particularly smooth, contributing to a positive onboarding experience for new users.
- Users highlight that Mailjet is cost-effective, making it an attractive option for small businesses. Its extensive APIs are also appreciated for simplifying implementation and automation, which can be a significant advantage for budget-conscious users.
- G2 reviewers note that Customer.io provides superior support quality, with many users expressing satisfaction with the assistance they receive. In contrast, Mailjet's support is seen as less robust, which could be a consideration for businesses that prioritize customer service.
Pricing
Entry-Level Pricing
Customer.io
Essentials
Starting at $100.00
Per Month
For small companies who are gaining momentum.
- Send emails, push, in-app, SMS, webhooks
- Track custom events and attributes
- Visual workflow builder
Mailjet
BASIC
Starting at $17.00
All essential features.
From 30,000 to 500,000 emails/month
- All Free plan features
- No daily sending limit
- Online Customer Support
Free Trial
Customer.io
Free Trial is available
Mailjet
Free Trial is available
Ratings
Meets Requirements
8.7
589
8.3
141
Ease of Use
8.3
600
8.4
140
Ease of Setup
7.9
402
7.9
78
Ease of Admin
8.6
276
8.0
67
Quality of Support
8.7
526
7.5
122
Has the product been a good partner in doing business?
9.0
274
7.7
63
Product Direction (% positive)
9.2
578
8.0
133
Features by Category
Email Marketing
Not enough data
8.8
99
|
Verified
Not enough data
8.4
100
|
Verified
Not enough data
8.5
92
|
Verified
Not enough data
8.5
100
|
Verified
Not enough data
8.6
96
|
Verified
Not enough data
8.5
97
|
Verified
Not enough data
8.2
79
|
Verified
Not enough data
8.6
45
|
Verified
Not enough data
8.2
39
Reporting & Analytics
Not enough data
8.4
69
|
Verified
Not enough data
8.5
93
|
Verified
Generative AI
Not enough data
7.4
11
Not enough data
6.0
7
Agentic AI - Email Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
8.5
57
|
Verified
Not enough data
8.1
42
|
Verified
Not enough data
8.0
37
Not enough data
7.7
27
|
Verified
Not enough data
8.2
28
|
Verified
Not enough data
8.0
28
|
Verified
Email Marketing
8.9
409
|
Verified
Not enough data
8.8
393
|
Verified
Not enough data
8.4
388
|
Verified
Not enough data
8.3
368
|
Verified
Not enough data
Online Marketing
6.3
329
Not enough data
7.9
354
|
Verified
Not enough data
8.3
378
|
Verified
Not enough data
7.9
358
|
Verified
Not enough data
Feature Not Available
Not enough data
Lead Management
7.4
332
|
Verified
Not enough data
7.6
332
Not enough data
8.6
372
|
Verified
Not enough data
6.8
312
Not enough data
7.6
332
|
Verified
Not enough data
7.3
327
|
Verified
Not enough data
7.3
316
Not enough data
7.3
323
|
Verified
Not enough data
Campaign Management
7.7
338
Not enough data
7.0
321
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Social
Feature Not Available
Not enough data
6.5
307
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Reporting & Analytics
7.7
370
|
Verified
Not enough data
6.9
333
|
Verified
Not enough data
6.5
323
Not enough data
6.3
312
Not enough data
Feature Not Available
Not enough data
Platform
8.2
365
|
Verified
Not enough data
8.5
361
|
Verified
Not enough data
8.5
358
|
Verified
Not enough data
7.8
330
|
Verified
Not enough data
7.7
348
|
Verified
Not enough data
8.8
359
|
Verified
Not enough data
7.2
313
|
Verified
Not enough data
Agentic AI - Marketing Automation
6.3
66
Not enough data
6.4
67
Not enough data
6.7
62
Not enough data
6.3
64
Not enough data
6.2
63
Not enough data
6.3
65
Not enough data
Integration
8.3
373
|
Verified
Not enough data
8.3
366
|
Verified
Not enough data
7.6
336
|
Verified
Not enough data
Administration
8.1
265
8.7
44
7.4
236
8.6
41
8.1
251
8.8
43
8.9
264
8.6
42
7.7
238
8.4
34
7.8
244
8.8
42
Integrations
8.6
237
8.9
28
8.5
241
9.2
26
8.4
205
9.2
38
7.2
178
8.6
29
Platform
8.2
210
8.9
31
8.2
205
9.0
33
7.9
200
8.6
28
8.2
240
|
Verified
8.3
43
7.8
218
8.9
38
8.2
241
8.8
44
7.9
216
8.6
34
8.8
238
9.0
43
Campaigns
8.6
115
Not enough data
8.7
112
Not enough data
8.2
107
Not enough data
8.8
120
Not enough data
8.8
114
Not enough data
Analytics
8.4
114
Not enough data
7.6
105
Not enough data
Optimization
8.5
112
Not enough data
8.9
114
Not enough data
8.0
110
Not enough data
8.4
112
Not enough data
Agentic AI - Push Notification
6.4
14
Not enough data
6.9
14
Not enough data
6.5
14
Not enough data
Templates
Not enough data
9.1
25
Not enough data
8.6
23
Not enough data
9.0
24
Not enough data
8.9
25
Edit
Not enough data
9.1
25
Not enough data
9.1
25
Not enough data
9.4
21
Logistics
Not enough data
9.3
26
Not enough data
8.3
22
Not enough data
9.3
22
Not enough data
9.3
23
Generative AI
Not enough data
9.0
5
Not enough data
Not enough data
Agentic AI - Email Template Builder
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
8.4
84
Not enough data
Feature Not Available
Not enough data
8.2
80
Not enough data
Feature Not Available
Not enough data
6.8
75
Not enough data
6.5
77
Not enough data
8.7
87
Not enough data
8.2
79
Not enough data
SMS Platform
7.5
82
Not enough data
8.3
85
Not enough data
7.2
73
Not enough data
6.2
71
Not enough data
6.7
71
Not enough data
8.3
83
Not enough data
Agentic AI - SMS Marketing
6.4
17
Not enough data
6.4
17
Not enough data
7.5
17
Not enough data
7.2
17
Not enough data
7.0
17
Not enough data
6.7
18
Not enough data
Data Sourcing
7.5
93
Not enough data
7.7
95
Not enough data
7.3
97
Not enough data
8.2
95
Not enough data
Intelligence
7.3
91
Not enough data
5.8
88
Not enough data
5.9
87
Not enough data
Agentic AI - Personalization
5.4
32
Not enough data
6.3
33
Not enough data
5.7
32
Not enough data
5.7
32
Not enough data
5.4
32
Not enough data
5.5
33
Not enough data
Analysis
Feature Not Available
Not enough data
8.0
69
Not enough data
6.2
56
Not enough data
Feature Not Available
Not enough data
Campaigns
7.3
57
Not enough data
8.0
62
Not enough data
7.3
61
Not enough data
Feature Not Available
Not enough data
9.3
69
Not enough data
9.2
70
Not enough data
Engagement
6.9
54
Not enough data
Platform
8.0
62
Not enough data
Feature Not Available
Not enough data
7.6
60
Not enough data
Agentic AI - Mobile Marketing
6.7
6
Not enough data
7.2
6
Not enough data
6.1
6
Not enough data
6.7
6
Not enough data
6.4
6
Not enough data
6.9
6
Not enough data
Categories
Categories
Shared Categories
Customer.io and Mailjet are categorized as Transactional Email
Unique Categories
Customer.io is categorized as SMS Marketing, Personalization, Push Notification, Mobile Marketing, Marketing Automation, and Customer Data Platform (CDP)
Mailjet is categorized as Email Marketing and Email Template Builder
Reviews
Reviewers' Company Size
Customer.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Mailjet
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
14.6%
Financial Services
13.3%
Information Technology and Services
9.5%
Marketing and Advertising
8.0%
Health, Wellness and Fitness
5.0%
Other
49.7%
Marketing and Advertising
20.1%
Computer Software
11.2%
Internet
10.1%
Information Technology and Services
9.5%
Online Media
3.0%
Other
46.2%
Alternatives
Discussions
What is Customer.io used for?
2 Comments
HV
Customer.io is a tool that helps businesses send personalized messages like emails, texts, and app notifications. It’s used to stay connected with customers,...Read more
What is the best way to make automations a smoother process?
1 Comment
RJ
Start small workflows. Make use of the content that your marketing and sales teams have. Use Goals. Know when to unenroll the contacts from the automation...Read more
Mailjet has no more discussions with answers
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