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Compare Customer.io and HubSpot Marketing Hub 
Featured Products
At a Glance
Market Segments
Small-Business (59.5% of reviews)
Small-Business (51.5% of reviews)
Entry-Level Pricing
Starting at $100.00 Per Month
$0.00
Customer.io
Star Rating
(663)4.4 out of 5
Market Segments
Small-Business (59.5% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $100.00 Per Month
Free Trial is available
Browse all 3 pricing plansHubSpot Marketing Hub
Star Rating
(14,427)4.4 out of 5
Market Segments
Small-Business (51.5% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that HubSpot Marketing Hub excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Customer.io. Users appreciate its intuitive design and seamless integration across various business functions, making it a favorite for those seeking a comprehensive marketing solution.
- Users say that HubSpot Marketing Hub's ease of use is a standout feature, with many highlighting its effective email sequencing and data management capabilities. In contrast, while Customer.io is also user-friendly, some reviewers note that it may not be as intuitive for new users, despite its strong customization options.
- Reviewers mention that HubSpot Marketing Hub offers a more robust set of features for landing pages and forms, receiving notably higher ratings in this area. Users have expressed satisfaction with how it helps streamline their marketing efforts, whereas Customer.io's performance in this aspect has been seen as lacking.
- According to verified reviews, Customer.io shines in real-time behavioral segmentation, which users find invaluable for dynamic audience grouping and engagement. This feature is particularly praised for enhancing marketing automation, although HubSpot Marketing Hub also provides solid segmentation tools.
- Users highlight that HubSpot Marketing Hub's implementation process is generally quicker and more straightforward, with many recent users appreciating the intuitive onboarding wizard. In comparison, while Customer.io's initial setup is described as easy, it may not match the speed and efficiency reported by HubSpot users.
- Reviewers note that both platforms offer quality support, but HubSpot Marketing Hub has a slight edge in overall user experience. Users appreciate the comprehensive support resources available, while Customer.io users have expressed satisfaction with the assistance they receive, particularly for customization queries.
Pricing
Entry-Level Pricing
Customer.io
Essentials
Starting at $100.00
Per Month
For small companies who are gaining momentum.
- Send emails, push, in-app, SMS, webhooks
- Track custom events and attributes
- Visual workflow builder
HubSpot Marketing Hub
Marketing Hub Free
$0.00
For business owners and marketers who want to start generating website leads and tracking contact activity — for free.
- Forms
- Contact activity
- Contact management
Free Trial
Customer.io
Free Trial is available
HubSpot Marketing Hub
Free Trial is available
Ratings
Meets Requirements
8.7
592
8.5
9,690
Ease of Use
8.3
603
8.6
11,372
Ease of Setup
7.9
405
8.1
7,086
Ease of Admin
8.6
277
8.5
4,983
Quality of Support
8.7
529
8.7
9,164
Has the product been a good partner in doing business?
9.0
275
8.7
4,900
Product Direction (% positive)
9.2
581
8.9
9,330
Features by Category
Email Marketing
8.9
411
|
Verified
8.8
5567
|
Verified
8.8
394
|
Verified
8.9
5422
|
Verified
8.4
389
|
Verified
8.6
5397
|
Verified
8.3
369
|
Verified
8.8
5115
|
Verified
Online Marketing
6.3
329
8.5
5267
|
Verified
7.9
354
|
Verified
8.2
4571
|
Verified
8.3
378
|
Verified
8.1
4293
|
Verified
7.9
358
|
Verified
8.1
4812
|
Verified
Feature Not Available
8.1
4455
|
Verified
Lead Management
7.4
332
|
Verified
8.5
5021
|
Verified
7.6
332
8.1
4737
|
Verified
8.6
372
|
Verified
8.4
4850
|
Verified
6.8
312
8.0
4360
|
Verified
7.6
332
|
Verified
8.4
4801
|
Verified
7.3
327
|
Verified
8.2
4523
|
Verified
7.3
316
8.4
4499
|
Verified
7.3
323
|
Verified
8.4
4522
|
Verified
Campaign Management
7.7
338
8.2
4101
|
Verified
7.0
321
7.9
3683
|
Verified
Feature Not Available
7.9
3630
|
Verified
Feature Not Available
7.2
2774
|
Verified
Social
Feature Not Available
7.7
3732
|
Verified
6.5
307
8.1
4137
|
Verified
Feature Not Available
8.1
4110
|
Verified
Feature Not Available
8.0
3983
|
Verified
Feature Not Available
7.7
3204
|
Verified
Reporting & Analytics
7.7
371
|
Verified
8.3
5185
|
Verified
6.9
333
|
Verified
8.0
4822
|
Verified
6.5
323
7.6
3973
|
Verified
6.3
312
7.5
3655
|
Verified
Feature Not Available
7.7
4067
|
Verified
Platform
8.2
365
|
Verified
7.9
3517
|
Verified
8.5
361
|
Verified
8.5
3548
|
Verified
8.5
359
|
Verified
8.7
3492
|
Verified
7.8
330
|
Verified
8.0
2469
|
Verified
7.7
348
|
Verified
7.4
2368
|
Verified
8.8
359
|
Verified
8.6
3326
|
Verified
7.2
313
|
Verified
7.9
2542
|
Verified
Agentic AI - Marketing Automation
6.3
66
6.8
295
6.4
67
6.7
288
6.7
62
6.8
289
6.3
64
6.6
290
6.2
63
6.6
289
6.3
65
6.7
292
Integration
8.3
373
|
Verified
8.4
3515
|
Verified
8.3
366
|
Verified
8.0
3202
|
Verified
7.6
336
|
Verified
8.1
2987
|
Verified
Administration
8.1
266
Not enough data
7.4
236
Not enough data
8.1
252
Not enough data
8.9
265
Not enough data
7.7
238
Not enough data
7.8
244
Not enough data
Integrations
8.6
237
Not enough data
8.5
241
Not enough data
8.4
205
Not enough data
7.2
178
Not enough data
Platform
8.2
210
Not enough data
8.2
205
Not enough data
7.9
200
Not enough data
8.2
240
|
Verified
Not enough data
7.8
218
Not enough data
8.2
241
Not enough data
7.9
216
Not enough data
8.8
238
Not enough data
Lead Intelligence
Not enough data
7.7
1154
|
Verified
Not enough data
7.9
1190
Not enough data
8.1
1240
Lead Management
Not enough data
8.3
1330
Not enough data
7.5
1155
Not enough data
8.0
1210
Marketing Campaigns
Not enough data
7.9
1175
Not enough data
7.3
1062
Not enough data
7.5
1118
Not enough data
7.8
1104
|
Verified
Not enough data
8.1
1266
Campaign Execution
Not enough data
7.8
1154
Not enough data
7.8
1089
Not enough data
7.7
1032
Not enough data
8.7
1403
Agentic AI - Account Data Management
Not enough data
6.3
90
Not enough data
6.7
90
Not enough data
6.6
89
Not enough data
6.7
90
Not enough data
6.4
90
Messenger
Not enough data
8.0
1215
|
Verified
Not enough data
7.4
1043
|
Verified
Not enough data
7.9
1257
|
Verified
Not enough data
7.8
1181
|
Verified
Channels
Not enough data
8.0
1442
|
Verified
Not enough data
8.1
1420
|
Verified
Not enough data
7.1
840
Not enough data
6.8
738
|
Verified
Not enough data
7.4
797
|
Verified
Customers
Not enough data
8.2
1487
|
Verified
Not enough data
8.2
1474
|
Verified
Not enough data
8.3
1619
|
Verified
Not enough data
8.4
1569
|
Verified
Not enough data
8.2
1475
|
Verified
Agentic AI - Conversational Marketing
Not enough data
6.6
68
Not enough data
6.5
67
Not enough data
6.6
68
Not enough data
6.4
68
Not enough data
6.5
67
Not enough data
6.6
68
Not enough data
6.6
69
Campaigns
8.6
115
Not enough data
8.7
112
Not enough data
8.2
107
Not enough data
8.8
120
Not enough data
8.8
114
Not enough data
Analytics
8.4
114
Not enough data
7.6
105
Not enough data
Optimization
8.5
112
Not enough data
8.9
114
Not enough data
8.0
110
Not enough data
8.4
112
Not enough data
Agentic AI - Push Notification
6.4
14
Not enough data
6.9
14
Not enough data
6.5
14
Not enough data
Text Messaging
8.4
84
Not enough data
Feature Not Available
Not enough data
8.2
80
Not enough data
Feature Not Available
Not enough data
6.8
75
Not enough data
6.5
77
Not enough data
8.7
87
Not enough data
8.2
79
Not enough data
SMS Platform
7.5
82
Not enough data
8.3
85
Not enough data
7.2
73
Not enough data
6.2
71
Not enough data
6.7
71
Not enough data
8.3
83
Not enough data
Agentic AI - SMS Marketing
6.4
17
Not enough data
6.4
17
Not enough data
7.5
17
Not enough data
7.2
17
Not enough data
7.0
17
Not enough data
6.7
18
Not enough data
Data Sourcing
7.5
93
Not enough data
7.7
95
Not enough data
7.3
97
Not enough data
8.2
95
Not enough data
Intelligence
7.3
91
Not enough data
5.8
88
Not enough data
5.9
87
Not enough data
Design and Customization
Not enough data
6.8
85
Not enough data
7.6
83
Not enough data
7.8
85
Not enough data
7.7
83
Campaigns
Not enough data
7.4
80
Not enough data
7.5
79
Not enough data
7.5
78
Not enough data
7.6
76
Integrations
Not enough data
8.0
80
Not enough data
7.1
74
Not enough data
6.9
68
Not enough data
7.5
76
Generative AI
Not enough data
6.4
75
Agentic AI - Vulnerability Scanner
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Attribution Modeling
Not enough data
8.0
283
Not enough data
7.7
275
Not enough data
7.2
255
Not enough data
7.3
249
Not enough data
6.9
246
Not enough data
7.4
259
Agentic AI - Attribution
Not enough data
6.0
37
Not enough data
6.2
36
Not enough data
6.0
37
Not enough data
5.8
38
Marketing
Not enough data
7.8
254
Not enough data
7.2
236
Not enough data
8.2
282
Not enough data
8.3
287
Reporting
Not enough data
8.4
309
Not enough data
8.3
295
Not enough data
8.1
299
Platform Basics
Not enough data
8.5
241
Not enough data
8.5
241
Not enough data
8.4
241
Not enough data
8.1
25
Not enough data
8.0
24
Platform Data
Not enough data
8.2
235
Not enough data
7.9
231
Platform Additional Functionality
Not enough data
8.3
256
Agentic AI - Account-Based Orchestration Platforms
Not enough data
7.0
27
Not enough data
7.2
27
Not enough data
6.9
26
Not enough data
6.5
26
Not enough data
6.9
26
Artificial Intelligence
Not enough data
6.9
24
Not enough data
7.4
24
Platform Basics
Not enough data
8.2
558
Not enough data
8.5
640
Platform Reporting
Not enough data
8.4
656
Not enough data
8.6
699
Content & Collaboration
Not enough data
8.3(won by default)
1275
Not enough data
8.3(won by default)
1329
Not enough data
8.1(won by default)
1020
Not enough data
8.3(won by default)
1095
Not enough data
8.7(won by default)
1406
Not enough data
8.3(won by default)
967
Social Management
Not enough data
8.2(won by default)
2193
Not enough data
8.6(won by default)
2370
Not enough data
8.4(won by default)
2105
Not enough data
8.3(won by default)
2252
Not enough data
8.0(won by default)
1672
Not enough data
8.2(won by default)
952
Not enough data
7.3(won by default)
326
Agentic AI - Social Media Management
Not enough data
6.7(won by default)
74
Not enough data
6.9(won by default)
70
Not enough data
7.0(won by default)
72
Not enough data
6.8(won by default)
69
Not enough data
7.0(won by default)
72
Not enough data
7.0(won by default)
72
Not enough data
6.9(won by default)
74
Platform Basics
Not enough data
8.1
430
Not enough data
8.0
440
Platform Data
Not enough data
8.0
437
Not enough data
7.9
433
Not enough data
8.5
484
Not enough data
8.2
438
Platform Additional Functionality
Not enough data
8.0
424
Not enough data
8.2
444
Not enough data
8.2
439
Agentic AI - Customer Journey Analytics
Not enough data
6.6
86
Not enough data
6.8
85
Not enough data
6.7
86
Not enough data
6.8
86
Platform Interoperability
Not enough data
8.0
594
Agentic AI - Social Media Advertising
Not enough data
7.0
63
Not enough data
7.2
62
Not enough data
7.0
59
Not enough data
7.0
62
Not enough data
7.0
63
Not enough data
7.4
69
Social Functionality
Not enough data
8.1
1312
Campaign Management
Not enough data
8.3
1329
Not enough data
8.2
1266
Not enough data
8.2
1191
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
1086
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
1118
Not enough data
8.0
1068
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Targeting
Not enough data
8.3
1193
Not enough data
8.2
1111
Not enough data
8.0
1007
Not enough data
8.0
984
Platform
Not enough data
8.3
1163
Not enough data
8.2
1310
Not enough data
8.8
1337
Not enough data
8.7
1360
Not enough data
8.6
1184
Not enough data
8.3
1310
Not enough data
8.6
1349
Not enough data
8.4
1055
Not enough data
8.4
1249
Responses
Not enough data
9.0
24
Not enough data
8.9
23
Not enough data
8.0
23
Automation - AI Agents
Not enough data
7.6
24
Not enough data
7.3
25
Not enough data
8.1
24
Not enough data
Feature Not Available
Not enough data
7.6
24
Platform
Not enough data
8.2
24
Not enough data
8.7
24
Not enough data
7.8
23
Autonomy - AI Agents
Not enough data
Feature Not Available
Not enough data
7.2
24
Not enough data
7.6
24
Not enough data
Feature Not Available
Generative AI
Not enough data
8.3
24
Not enough data
7.9
24
Page Customization
Not enough data
8.4
1359
|
Verified
Not enough data
7.9
1398
|
Verified
Not enough data
7.8
1281
|
Verified
Not enough data
8.1
1319
|
Verified
Page Optimization
Not enough data
8.1
1186
|
Verified
Not enough data
8.0
1293
|
Verified
Not enough data
8.1
1332
|
Verified
Not enough data
7.8
1221
|
Verified
Integrations
Not enough data
7.4
756
|
Verified
Not enough data
8.7
1248
|
Verified
Not enough data
8.5
1245
|
Verified
Generative AI
Not enough data
7.1
350
Agentic AI - Landing Page Builders
Not enough data
6.5
85
Agentic AI - Personalization
5.4
32
Not enough data
6.3
33
Not enough data
5.7
32
Not enough data
5.7
32
Not enough data
5.4
32
Not enough data
5.5
33
Not enough data
Agentic AI - Account-Based Analytics
Not enough data
6.9
77
Not enough data
7.1
76
Not enough data
6.9
77
Not enough data
7.1
78
Not enough data
7.1
77
Lead Intelligence
Not enough data
8.0
792
Not enough data
8.3
825
Not enough data
8.3
842
Lead Management
Not enough data
8.4
909
Not enough data
7.7
781
Not enough data
8.1
851
Marketing Campaigns
Not enough data
8.0
814
Not enough data
7.6
719
Not enough data
7.8
779
Not enough data
8.0
775
Not enough data
8.2
886
Not enough data
8.1
830
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Feature Not Available
Not enough data
8.0
69
Not enough data
6.2
56
Not enough data
Feature Not Available
Not enough data
Campaigns
7.3
57
Not enough data
8.0
62
Not enough data
7.3
61
Not enough data
Feature Not Available
Not enough data
9.3
69
Not enough data
9.2
70
Not enough data
Engagement
6.9
54
Not enough data
Platform
8.0
62
Not enough data
Feature Not Available
Not enough data
7.6
60
Not enough data
Agentic AI - Mobile Marketing
6.7
6
Not enough data
7.2
6
Not enough data
6.1
6
Not enough data
6.7
6
Not enough data
6.4
6
Not enough data
6.9
6
Not enough data
Marketing Operations
Not enough data
7.7
2237
|
Verified
Not enough data
8.3
2677
|
Verified
Not enough data
8.0
2448
|
Verified
Not enough data
8.5
2475
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.3
2874
|
Verified
Not enough data
8.3
3118
|
Verified
Not enough data
7.8
2374
|
Verified
Not enough data
8.1
2561
|
Verified
Not enough data
8.0
2392
|
Verified
Not enough data
7.5
536
Agentic AI - Marketing Analytics
Not enough data
6.6
170
Not enough data
6.8
164
Not enough data
6.6
166
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Customer.io and HubSpot Marketing Hub are categorized as Marketing Automation
Unique Categories
Customer.io is categorized as SMS Marketing, Personalization, Push Notification, Transactional Email, Mobile Marketing, and Customer Data Platform (CDP)
HubSpot Marketing Hub is categorized as Account-Based Orchestration Platforms, Pop-Up Builder, Conversational Marketing, Customer Journey Analytics, Account-Based Analytics, Account Data Management, Landing Page Builders, Marketing Analytics, Attribution, Social Media Advertising, Social Media Management, AI Agents For Business Operations, and Account-Based Web and Content Experiences
Reviews
Reviewers' Company Size
Customer.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
14.8%
Financial Services
13.2%
Information Technology and Services
9.4%
Marketing and Advertising
8.0%
Health, Wellness and Fitness
4.9%
Other
49.6%
Computer Software
15.8%
Marketing and Advertising
12.8%
Information Technology and Services
11.6%
Financial Services
5.0%
Education Management
2.5%
Other
52.3%
Alternatives
Discussions
What is Customer.io used for?
2 Comments
HV
Customer.io is a tool that helps businesses send personalized messages like emails, texts, and app notifications. It’s used to stay connected with customers,...Read more
What is the best way to make automations a smoother process?
1 Comment
RJ
Start small workflows. Make use of the content that your marketing and sales teams have. Use Goals. Know when to unenroll the contacts from the automation...Read more
What is HubSpot marketing hub?
6 Comments
JB
Thorough , user-friendly CRM platform that helps businesses to introduce and implement automation , sales , social media and website management methods in...Read more
How do I easily remove all duplicated contacts?
5 Comments
VR
It is also possible to incorporate Google Contacts into your HubSpot ecosystem. By implementing this, you can then utilize mobile applications such as...Read more
What is the best way to use the workflow tool?
5 Comments
JS
Workflows are the most powerful (and underutilized) tool in the HubSpot marketing platform! I have so many awesome resources to share with you.
Here's a...Read more
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