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Compare Criteo Commerce Growth and Google Marketing Platform 
Featured Products
At a Glance
Market Segments
Mid-Market (48.4% of reviews)
Mid-Market (48.4% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Criteo Commerce Growth
Star Rating
(240)3.7 out of 5
Market Segments
Mid-Market (48.4% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Criteo Commerce GrowthGoogle Marketing Platform
Star Rating
(298)4.1 out of 5
Market Segments
Mid-Market (48.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google Marketing PlatformCriteo Commerce Growth vs Google Marketing Platform
When assessing the two solutions, reviewers found Criteo Commerce Growth easier to use, set up, and administer. Reviewers also preferred doing business with Criteo Commerce Growth overall.
- Reviewers felt that Google Marketing Platform meets the needs of their business better than Criteo Commerce Growth.
- When comparing quality of ongoing product support, reviewers felt that Criteo Commerce Growth is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Google Marketing Platform over Criteo Commerce Growth.
Pricing
Entry-Level Pricing
Criteo Commerce Growth
No pricing availableGoogle Marketing Platform
No pricing availableFree Trial
Criteo Commerce Growth
No trial information availableGoogle Marketing Platform
No trial information availableRatings
Meets Requirements
8.1
195
8.5
249
Ease of Use
8.1
194
7.9
248
Ease of Setup
7.7
108
7.3
129
Ease of Admin
7.8
110
7.7
120
Quality of Support
7.7
195
6.9
227
Has the product been a good partner in doing business?
8.1
112
7.6
121
Product Direction (% positive)
6.2
184
8.1
246
Features by Category
Channel Functionality
8.2
126
8.5
167
Platform Interoperability
Not enough data
7.2
10
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.0
130
|
Verified
8.3
181
|
Verified
7.2
126
|
Verified
8.1
177
|
Verified
8.0
127
|
Verified
8.3
156
|
Verified
6.8
82
|
Verified
7.7
150
|
Verified
6.9
75
|
Verified
7.9
154
|
Verified
7.3
85
|
Verified
7.8
142
|
Verified
7.0
70
|
Verified
7.6
129
|
Verified
5.9
18
8.4
73
6.8
102
|
Verified
8.1
69
6.6
116
|
Verified
7.7
149
|
Verified
7.1
77
|
Verified
7.9
141
|
Verified
7.7
35
|
Verified
7.0
39
7.4
29
|
Verified
7.6
94
|
Verified
Targeting
6.4
29
8.5
160
|
Verified
8.7
123
|
Verified
8.4
150
|
Verified
6.7
22
8.2
150
|
Verified
7.3
79
|
Verified
8.1
69
Platform
7.4
79
|
Verified
8.0
55
6.9
100
|
Verified
8.1
164
|
Verified
7.9
116
|
Verified
8.3
159
|
Verified
7.9
124
|
Verified
8.4
169
|
Verified
7.8
99
|
Verified
8.4
145
|
Verified
6.4
104
|
Verified
7.6
152
|
Verified
6.8
22
7.9
152
|
Verified
7.4
63
|
Verified
8.1
117
|
Verified
7.9
109
|
Verified
7.7
136
|
Verified
Campaign Management & Optimization
Not enough data
8.2
89
Not enough data
7.9
86
Not enough data
7.9
84
Not enough data
8.2
83
Not enough data
7.4
68
Not enough data
7.6
82
Not enough data
8.2
88
Not enough data
6.6
61
Not enough data
7.8
78
Not enough data
8.0
68
Not enough data
8.0
91
Analytics & Administration
Not enough data
8.9
97
Not enough data
8.4
94
Not enough data
8.5
98
Platform
Not enough data
8.1
72
Not enough data
8.1
83
Not enough data
8.0
85
Not enough data
8.5
90
Not enough data
8.5
98
Not enough data
8.6
87
Not enough data
8.4
85
Not enough data
8.2
68
Retargeting
6.1
22
Not enough data
7.1
29
Not enough data
7.3
25
Not enough data
7.0
44
Not enough data
7.4
26
Not enough data
7.0
28
Not enough data
7.2
31
Not enough data
Agentic AI - Retargeting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Interoperability
Not enough data
7.8
6
Mobile Functionality
8.0
58
7.7
119
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.0
130
|
Verified
8.3
181
|
Verified
7.2
126
|
Verified
8.1
177
|
Verified
8.0
127
|
Verified
8.3
156
|
Verified
6.8
82
|
Verified
7.7
150
|
Verified
6.9
75
|
Verified
7.9
154
|
Verified
7.3
85
|
Verified
7.8
142
|
Verified
7.0
70
|
Verified
7.6
129
|
Verified
5.9
18
8.4
73
6.8
102
|
Verified
8.1
69
6.6
116
|
Verified
7.7
149
|
Verified
7.1
77
|
Verified
7.9
141
|
Verified
7.7
35
|
Verified
7.0
39
7.4
29
|
Verified
7.6
94
|
Verified
Targeting
6.4
29
8.5
160
|
Verified
8.7
123
|
Verified
8.4
150
|
Verified
6.7
22
8.2
150
|
Verified
7.3
79
|
Verified
8.1
69
Mobile
7.8
51
7.7
112
7.7
35
|
Verified
7.0
39
7.4
29
|
Verified
7.6
94
|
Verified
Platform
7.4
79
|
Verified
8.0
55
6.9
100
|
Verified
8.1
164
|
Verified
7.9
116
|
Verified
8.3
159
|
Verified
7.9
124
|
Verified
8.4
169
|
Verified
7.8
99
|
Verified
8.4
145
|
Verified
6.4
104
|
Verified
7.6
152
|
Verified
6.8
22
7.9
152
|
Verified
7.4
63
|
Verified
8.1
117
|
Verified
7.9
109
|
Verified
7.7
136
|
Verified
Platform Interoperability
Not enough data
7.8
6
Video Functionality
Not enough data
7.9
99
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.0
130
|
Verified
8.3
181
|
Verified
7.2
126
|
Verified
8.1
177
|
Verified
8.0
127
|
Verified
8.3
156
|
Verified
6.8
82
|
Verified
7.7
150
|
Verified
6.9
75
|
Verified
7.9
154
|
Verified
7.3
85
|
Verified
7.8
142
|
Verified
7.0
70
|
Verified
7.6
129
|
Verified
5.9
18
8.4
73
6.8
102
|
Verified
8.1
69
6.6
116
|
Verified
7.7
149
|
Verified
7.1
77
|
Verified
7.9
141
|
Verified
7.7
35
|
Verified
7.0
39
7.4
29
|
Verified
7.6
94
|
Verified
Targeting
6.4
29
8.5
160
|
Verified
8.7
123
|
Verified
8.4
150
|
Verified
6.7
22
8.2
150
|
Verified
7.3
79
|
Verified
8.1
69
Platform
7.4
79
|
Verified
8.0
55
6.9
100
|
Verified
8.1
164
|
Verified
7.9
116
|
Verified
8.3
159
|
Verified
7.9
124
|
Verified
8.4
169
|
Verified
7.8
99
|
Verified
8.4
145
|
Verified
6.4
104
|
Verified
7.6
152
|
Verified
6.8
22
7.9
152
|
Verified
7.4
63
|
Verified
8.1
117
|
Verified
7.9
109
|
Verified
7.7
136
|
Verified
Platform Interoperability
Not enough data
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
7.2(won by default)
42
Not enough data
Campaign Management
8.0
130
|
Verified
8.3(won by 0.3)
181
|
Verified
7.2
126
|
Verified
8.1(won by 0.9)
177
|
Verified
8.0
127
|
Verified
8.3(won by 0.3)
156
|
Verified
6.8
82
|
Verified
7.7(won by 0.9)
150
|
Verified
6.9
75
|
Verified
7.9(won by 1.0)
154
|
Verified
7.3
85
|
Verified
7.8(won by 0.5)
142
|
Verified
7.0
70
|
Verified
7.6(won by 0.6)
129
|
Verified
5.9
18
8.4(won by 2.5)
73
6.8
102
|
Verified
8.1(won by 1.3)
69
6.6
116
|
Verified
7.7(won by 1.1)
149
|
Verified
7.1
77
|
Verified
7.9(won by 0.8)
141
|
Verified
7.7(won by 0.7)
35
|
Verified
7.0
39
7.4
29
|
Verified
7.6(won by 0.2)
94
|
Verified
Targeting
6.4
29
8.5(won by 2.1)
160
|
Verified
8.7(won by 0.3)
123
|
Verified
8.4
150
|
Verified
6.7
22
8.2(won by 1.5)
150
|
Verified
7.3
79
|
Verified
8.1(won by 0.8)
69
Platform
7.4
79
|
Verified
8.0(won by 0.6)
55
6.9
100
|
Verified
8.1(won by 1.2)
164
|
Verified
7.9
116
|
Verified
8.3(won by 0.4)
159
|
Verified
7.9
124
|
Verified
8.4(won by 0.5)
169
|
Verified
7.8
99
|
Verified
8.4(won by 0.6)
145
|
Verified
6.4
104
|
Verified
7.6(won by 1.2)
152
|
Verified
6.8
22
7.9(won by 1.1)
152
|
Verified
7.4
63
|
Verified
8.1(won by 0.7)
117
|
Verified
7.9(won by 0.2)
109
|
Verified
7.7
136
|
Verified
Demand Side Platforms
Not enough data
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.0
130
|
Verified
8.3
181
|
Verified
7.2
126
|
Verified
8.1
177
|
Verified
8.0
127
|
Verified
8.3
156
|
Verified
6.8
82
|
Verified
7.7
150
|
Verified
6.9
75
|
Verified
7.9
154
|
Verified
7.3
85
|
Verified
7.8
142
|
Verified
7.0
70
|
Verified
7.6
129
|
Verified
5.9
18
8.4
73
6.8
102
|
Verified
8.1
69
6.6
116
|
Verified
7.7
149
|
Verified
7.1
77
|
Verified
7.9
141
|
Verified
7.7
35
|
Verified
7.0
39
7.4
29
|
Verified
7.6
94
|
Verified
Targeting
6.4
29
8.5
160
|
Verified
8.7
123
|
Verified
8.4
150
|
Verified
6.7
22
8.2
150
|
Verified
7.3
79
|
Verified
8.1
69
Demand Side Platforms
8.3
18
|
Verified
8.2
44
|
Verified
6.0
5
7.5
49
|
Verified
7.8
18
|
Verified
7.6
49
|
Verified
Platform
7.4
79
|
Verified
8.0
55
6.9
100
|
Verified
8.1
164
|
Verified
7.9
116
|
Verified
8.3
159
|
Verified
7.9
124
|
Verified
8.4
169
|
Verified
7.8
99
|
Verified
8.4
145
|
Verified
6.4
104
|
Verified
7.6
152
|
Verified
6.8
22
7.9
152
|
Verified
7.4
63
|
Verified
8.1
117
|
Verified
7.9
109
|
Verified
7.7
136
|
Verified
Connected TV (CTV) Advertising PlatformsHide 12 FeaturesShow 12 Features
Not enough data
Not enough data
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Criteo Commerce Growth and Google Marketing Platform are categorized as Cross-Channel Advertising, Demand Side Platform (DSP), Mobile Advertising, Display Advertising, and Video Advertising
Unique Categories
Criteo Commerce Growth is categorized as Retargeting, Social Media Advertising, Connected TV (CTV) Advertising Platforms, and Native Advertising
Google Marketing Platform is categorized as Paid Search Advertising
Reviews
Reviewers' Company Size
Criteo Commerce Growth
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Marketing Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
24.2%
Marketing and Advertising
19.1%
Apparel & Fashion
7.9%
Consumer Goods
7.0%
Internet
2.8%
Other
39.1%
Marketing and Advertising
54.0%
Internet
6.9%
Computer Software
5.5%
Retail
2.9%
Telecommunications
1.8%
Other
28.8%
Discussions
whats the best analytics software
1 Comment
MC
Google Analytics is the best free analytics software I've used. It's actually a good way to track Criteo performance, since it's possible to the traffic...Read more
Criteo Commerce Growth has no more discussions with answers
prototyping ad tool
1 Comment
SL
our website
https://pinterestvideosdownloader.com/pinterest-video-download/Read more
Google Marketing Platform has no more discussions with answers
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