I used Criteo for display retargeting for a few years while working for an ecommerce site and have been very happy with the performance. My company had very strict ROAS goals and Criteo met these goals very consistently. The great advantage is that the...
I dislike a lot about this service. First, there are no optimization options at all. The only thing that you can do in Criteo is adjust the CPCs up and down for the one segment you have. That's it. I can't filter best performers, I can't introduce new...
They assist clients with building one-to-one marketing results, with the correct audiences across all platforms. Not just a cookie cutter machine like most agencies. They work with you to customize your needs to your exact audiences.
MediaPlex lacks some of the basic features you would expect and is still very fragile and buggy for a legacy ad server. It lacks many of the newer features you might expect.
I used Criteo for display retargeting for a few years while working for an ecommerce site and have been very happy with the performance. My company had very strict ROAS goals and Criteo met these goals very consistently. The great advantage is that the...
They assist clients with building one-to-one marketing results, with the correct audiences across all platforms. Not just a cookie cutter machine like most agencies. They work with you to customize your needs to your exact audiences.
I dislike a lot about this service. First, there are no optimization options at all. The only thing that you can do in Criteo is adjust the CPCs up and down for the one segment you have. That's it. I can't filter best performers, I can't introduce new...
MediaPlex lacks some of the basic features you would expect and is still very fragile and buggy for a legacy ad server. It lacks many of the newer features you might expect.