Compare Cordial and Iterable 
At a Glance
Market Segments
Small-Business (44.7% of reviews)
Mid-Market (54.8% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Cordial
Star Rating
(50)4.6 out of 5
Market Segments
Small-Business (44.7% of reviews)
Entry-Level Pricing
No pricing available
Learn more about CordialIterable
Star Rating
(640)4.4 out of 5
Market Segments
Mid-Market (54.8% of reviews)
Entry-Level Pricing
No pricing available
Learn more about IterableSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Iterable excels in email marketing with a strong score of 9.0 for building and personalizing emails, while Cordial slightly outperforms with a score of 9.4, indicating a more robust feature set for email customization.
- Reviewers mention that Cordial offers superior quality of support, scoring 9.7 compared to Iterable's 8.9, which suggests that users may find more responsive and helpful assistance when using Cordial.
- G2 users highlight that Iterable's automated email responses score 8.3, while Cordial shines with a score of 9.2, indicating that Cordial may provide more effective automation features for email interactions.
- Users on G2 report that Cordial's data quality management is rated at 9.0, significantly higher than Iterable's 7.4, suggesting that Cordial may offer better tools for maintaining accurate and reliable customer data.
- Reviewers mention that Iterable's audience segmentation capabilities score 9.1, while Cordial slightly edges ahead with a score of 9.3, indicating that both platforms are strong in this area, but Cordial may provide more nuanced segmentation options.
- Users say that while Iterable has a solid score of 8.4 for ease of use, Cordial matches this with an identical score, suggesting that both platforms are user-friendly, but Cordial's overall experience may be enhanced by its additional features.
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Pricing
Entry-Level Pricing
Cordial
No pricing availableIterable
No pricing availableFree Trial
Cordial
No trial information availableIterable
No trial information availableRatings
Meets Requirements
9.0
41
8.5
524
Ease of Use
8.5
41
8.4
535
Ease of Setup
7.8
21
7.7
245
Ease of Admin
8.8
21
8.4
202
Quality of Support
9.6
41
8.9
510
Has the product been a good partner in doing business?
9.8
21
9.1
204
Product Direction (% positive)
9.4
40
9.0
515
Features by Category
Email Marketing
9.3
27
|
Verified
9.0
397
|
Verified
9.6
27
|
Verified
9.0
388
|
Verified
9.0
27
|
Verified
8.3
376
|
Verified
9.2
23
|
Verified
8.3
332
|
Verified
Online Marketing
8.2
13
|
Verified
6.2
212
|
Verified
9.0
23
|
Verified
8.3
339
|
Verified
8.5
24
|
Verified
8.4
370
|
Verified
8.8
21
|
Verified
8.0
336
|
Verified
8.5
12
6.9
214
|
Verified
Lead Management
8.9
15
|
Verified
7.4
249
|
Verified
9.1
16
|
Verified
7.4
278
|
Verified
9.3
24
|
Verified
8.6
367
|
Verified
8.2
11
|
Verified
6.7
220
|
Verified
8.5
19
|
Verified
7.7
246
|
Verified
8.5
17
|
Verified
7.0
237
|
Verified
9.3
10
|
Verified
7.3
227
|
Verified
9.3
14
|
Verified
7.3
227
|
Verified
Campaign Management
8.6
14
|
Verified
7.6
238
Feature Not Available
7.0
218
|
Verified
Feature Not Available
6.6
195
Feature Not Available
6.0
180
Social
8.1
7
5.8
161
8.1
8
|
Verified
6.2
168
7.3
5
5.9
169
7.2
6
5.9
169
7.5
6
6.1
179
Reporting & Analytics
7.6
26
|
Verified
7.6
374
|
Verified
8.1
16
|
Verified
6.6
244
|
Verified
8.1
13
|
Verified
6.5
231
|
Verified
8.9
12
|
Verified
6.5
231
|
Verified
7.4
7
5.8
186
|
Verified
Platform
8.8
14
|
Verified
8.0
274
|
Verified
8.9
12
|
Verified
8.4
276
|
Verified
8.1
15
|
Verified
8.5
283
|
Verified
8.7
5
|
Verified
7.2
175
8.6
13
|
Verified
8.0
257
|
Verified
9.3
15
|
Verified
8.2
282
|
Verified
8.0
9
|
Verified
6.9
191
|
Verified
Integration
9.2
15
|
Verified
7.7
284
|
Verified
9.2
15
|
Verified
8.0
278
|
Verified
8.3
13
|
Verified
7.5
227
|
Verified
Campaigns
9.3
5
8.2
133
10.0
5
8.6
134
Not enough data
7.9
120
9.0
5
8.6
143
10.0
5
8.5
141
Analytics
Not enough data
7.8
144
Not enough data
7.4
137
Optimization
Not enough data
8.2
140
8.0
5
8.4
142
7.7
5
7.6
113
7.7
5
7.8
127
Segmentation
9.2
8
8.8
37
8.1
8
8.6
36
Targeting
8.5
9
7.9
37
8.3
8
7.9
32
Triggered Content
8.0
5
7.0
28
9.4
9
9.1
37
9.3
9
9.1
36
Personalized Content
Not enough data
7.7
30
7.6
7
7.2
27
7.8
6
6.3
25
Text Messaging
Not enough data
8.9
11
Not enough data
7.0
10
Not enough data
8.7
10
Not enough data
7.0
10
Not enough data
8.5
9
Not enough data
6.9
9
Not enough data
9.1
9
Not enough data
9.3
9
SMS Platform
Not enough data
8.0
10
Not enough data
8.2
10
Not enough data
6.3
8
Not enough data
5.0
8
Not enough data
6.7
8
Not enough data
8.7
9
Data Sourcing
Not enough data
7.0
5
Not enough data
7.0
5
Not enough data
Not enough data
Not enough data
7.7
5
Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
7.6
18
Not enough data
7.6
18
Platform Data
Not enough data
7.1
19
Not enough data
6.7
18
Not enough data
6.6
17
Not enough data
6.6
18
Platform Additional Functionality
Not enough data
6.5
18
Not enough data
6.2
17
Not enough data
5.8
18
Analysis
Not enough data
7.3
112
|
Verified
Not enough data
7.7
156
|
Verified
Not enough data
6.4
99
|
Verified
Not enough data
6.9
127
|
Verified
Campaigns
Not enough data
7.0
104
Not enough data
8.2
132
|
Verified
Not enough data
7.6
113
|
Verified
Not enough data
5.9
91
|
Verified
9.5
7
9.2
152
|
Verified
9.3
7
9.1
150
|
Verified
Engagement
Not enough data
7.1
97
|
Verified
Platform
8.9
6
8.1
130
|
Verified
Not enough data
7.8
114
Not enough data
7.2
101
|
Verified
Categories
Categories
Shared Categories
Cordial and Iterable are categorized as Personalization Engines, Push Notification, Mobile Marketing, and Marketing Automation
Unique Categories
Cordial has no unique categories
Iterable is categorized as Personalization, Customer Data Platform (CDP), Customer Journey Analytics, and SMS Marketing
Reviews
Reviewers' Company Size
Cordial
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Iterable
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
29.8%
Marketing and Advertising
10.6%
Apparel & Fashion
10.6%
Cosmetics
6.4%
Telecommunications
4.3%
Other
38.3%
Marketing and Advertising
11.4%
Health, Wellness and Fitness
8.3%
Financial Services
7.5%
Information Technology and Services
5.9%
Internet
4.6%
Other
62.3%
Most Helpful Reviews
Cordial
Most Helpful Favorable Review
Peter H.
Verified User in Marketing and Advertising
I really like the people that support Cordial behind the scenes.
Most Helpful Critical Review
Verified User in Retail
There is more technical lift required for segmentation and templating than some other ESPs, restricting the overall abilities of marketers to execute quickly on their own without developers
Iterable
Most Helpful Favorable Review
Verified User in Real Estate
Love how creative we can be with our complicated data. Iterable lets us use workflows, blast campaigns, and API triggers to send highly personalized and beautiful emails. The experimentation framework is pretty robust, so we can learn quickly, and the...
Most Helpful Critical Review
Verified User in Music
The UI can be VERY difficult to use and the system cannot really handle a high volume of use. The tool is also HIGHLY unreliable. Lists dont upload, sends stop midway - and it isn't caught unless you are proactively looking.
Peter H.
Verified User in Marketing and Advertising
I really like the people that support Cordial behind the scenes.
Verified User in Real Estate
Love how creative we can be with our complicated data. Iterable lets us use workflows, blast campaigns, and API triggers to send highly personalized and beautiful emails. The experimentation framework is pretty robust, so we can learn quickly, and the...
Verified User in Retail
There is more technical lift required for segmentation and templating than some other ESPs, restricting the overall abilities of marketers to execute quickly on their own without developers
Verified User in Music
The UI can be VERY difficult to use and the system cannot really handle a high volume of use. The tool is also HIGHLY unreliable. Lists dont upload, sends stop midway - and it isn't caught unless you are proactively looking.
Discussions
Do you support mobile?
1 comment
Official Response from Cordial
Yes. With our mobile push channel, you can send push notifications to a contact's home screen, or send in-app notifications that display within your app on...Read more
Can I send emails and sequences based on actions a user performs in my application?
1 comment
Official Response from Cordial
Yes, emails and sequences can easily be triggered based on your contacts real-time behavior. This includes actions a user performs in an application, or any...Read more
What does Cordial actually do?
1 comment
Official Response from Cordial
Cordial enables you to use real-time data from anywhere in your technology stack to create true 1:1 customer experiences that adapt to changing customer...Read more
How did you learn to use handlebars?
3 comments
BO
You can also reach out to your CSM to get enrolled in Iterable AcademyRead more
What is Iterable?
2 comments
DD
Hi Reina, Iterable is a customer communication platform that helps you deliver joyful experiences with harmonized, individualized, and dynamic communications...Read more
Is Iterable only for email marketing?
1 comment
Official Response from Iterable
Iterable is a full growth marketing and user engagement platform. Iterable lets marketers seamlessly send any type of messaging, including emails, mobile...Read more
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